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What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
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On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
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They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
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Inbound Marketing Services

Inbound Marketing Services
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Website Design & Development

Website Design & Development
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HubSpot Training & Implementation

HubSpot Training & Implementation
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Virtual Sales
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IMPACT Inbound Marketing Agency

IMPACT and They Ask, You Answer:

A one-two punch to drive more sales from your inbound marketing
Stop wasting money on tactics and agencies that don’t work.  Use our proven framework, world-class education, and immersive coaching to elevate your brand authority and compel customers to buy from you.

Make these problems a
thing of the past:

You’ve been publishing blog articles but you’re not seeing worthwhile results You’ve been publishing blog articles but you’re not seeing worthwhile results
You’re losing too many deals to your competition You’re losing too many deals to your competition
Your sales team and marketing team don’t see eye to eye Your sales team and marketing team don’t see eye to eye
Your leadership team doesn’t get it and isn’t bought in Your leadership team doesn’t get it and isn’t bought in
Marketing isn't creating the right content and tools to help the sales team close deals Marketing isn't creating the right content and tools to help the sales team close deals
Your inbound marketing agency hasn’t delivered the promised results Your inbound marketing agency hasn’t delivered the promised results
You invested in HubSpot or another CRM and the team can’t seem to use it correctly You invested in HubSpot or another CRM and the team can’t seem to use it correctly
You’re struggling to measure the ROI of your marketing efforts You’re struggling to measure the ROI of your marketing efforts

With They Ask, You Answer,
marketing and sales works together, dramatically driving more leads and sales every month

They
Ask
You
Answer
They
Ask
You
Answer

A simple and powerful framework that produces unmatched results

They Ask, You Answer is a business framework with one obsession at its core: “What is my customer asking?” By focusing on 10 straightforward concepts, thousands of businesses are seeing the sales results they want from their inbound marketing.
Featured In:
Mashable_Logo
The New York Times
entrepreneur
Forbes
harvard-business-review
inc magazine
Watch the 10 minute overview

Real success in the real world

See how businesses just like yours have partnered with IMPACT and used They Ask, You Answer to achieve dramatic business growth.
Inbound Marketing Video Success Studies

Yale Appliance

Small retail appliance store dominates online and makes millions

The team at Yale was frustrated. They had invested heavily in inbound marketing and HubSpot but were not seeing the growth they expected. After discovering They Ask, You Answer and with training from IMPACT, things quickly took off. Today, inbound marketing with They Ask, You Answer is far and away Yale’s largest and more lucrative channel for sales. Their revenue has tripled, and they’ve expanded from one retail location to three.

 Read More

The team at Yale was frustrated. They had invested heavily in inbound marketing and HubSpot... Read More

We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.

Steve Sheinkopf

CEO, Yale Appliance

Inbound Marketing Video Success Studies

Aquila

Local real estate business skyrockets website traffic and captures more qualified leads

Austin, Texas is one of the hottest real estate markets in the country. With so much competition, how can a determined young start-up compete? By using content to build trust and connect with buyers. Aquila Commercial bought in to They Ask, You Answer and never looked back. Today, their internal marketing team produces content that buyers crave and their sales team loves — and they’re bringing in qualified leads like never before.

 Read More

Austin, Texas is one of the hottest real estate markets in the country. With so much compet... Read More

"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."

Kendall Guinn

CMO, Aquila

Inbound Marketing Video Success Studies

AIS

Regional managed services provider outranks the big boys and generates big revenue

Las Vegas-based AIS offers end-to-end solutions for local businesses, ranging from IT and leasing to copier and printer sales. They’d tried inbound marketing in the past, working with a respected agency, but results were underwhelming. But once IMPACT guided them through They Ask, You Answer, AIS started seeing results they couldn’t believe. In just 18 months, AIS’s organic website traffic grew 11X and new leads increased by 350%. That’s translated to huge gains in revenue, too.

 Read More

Las Vegas-based AIS offers end-to-end solutions for local businesses, ranging from IT and l... Read More

We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."

Keven Ellison

VP of Marketing, AIS

Want to have a
story like theirs?

See how They Ask, You Answer can transform your business.
How much is an ineffective digital strategy costing you?
How many hours and dollars have you poured into content or an agency and don’t have much to show for it?
How much is a software like HubSpot costing you and no one at your team knows how to use it?
How much faster could your business be growing today if you had 5x-10x more sales opportunities?
How many customers went with a competitor because they didn’t find you first?
How much more relief would you have if your lead flow was predictable and stable?

Failing to get this right is already costing you more than you know.

HubSpot-Graph---HubSpot-software---tablet

Inbound marketing shouldn’t be so hard

You’ve tried inbound marketing, purchased expensive software like HubSpot, redesigned your website, or even hired a top-tier agency to do it for you. You did all the things you were told to do, made all the investments, yet it's still not working. You need more sales opportunities now. Inbound marketing shouldn’t be so hard.

HubSpot-Graph---HubSpot-software---tablet
Aquila Kendall

Drive sales from your inbound marketing with They Ask, You Answer

We'll show you how to become the most trusted and sought-after company in your space by answering the questions real buyers ask better than anyone else. You'll apply the 10 concepts of They Ask, You Answer that almost everyone else ignores but are required to make inbound marketing work.

Aquila Kendall
Zach Basner

Start seeing results in weeks, not months

Thousands of businesses around the world have finally seen the sales results they want from their inbound marketing, and you will too. Stop wasting your resources and start driving real sales with IMPACT and the They Ask, You Answer framework.

Talk with an advisor

Zach Basner

How to get started with IMPACT and They Ask, You Answer

1
They Ask You Answer Books

Learn the
framework

They Ask, You Answer is a straightforward framework delivering inbound marketing success. Once you master the 10 concepts, you’ll have an engine to grow your business for years to come. Get started with our free They Ask, You Answer learning center.

2
IMPACT Plus Courses

Access the tools
with IMPACT+

IMPACT+ is an online community designed to help you bring They Ask, You Answer to life in your business. Access dozens of courses, live and on-demand conferences, a network of more than 8,000 They Ask, You Answer practitioners, and more.

3
Work with an IMPACT Coach - Zach - Laptop

Work with an
IMPACT coach

IMPACT offers intensive and customized 12-24 month programs of coaching, training, and strategy that provide you and your team everything you need to fast-track your success with They Ask, You Answer and take control of your sales and marketing.

Start with IMPACT+ or go straight to coaching?

Which one is right for me?

Start with 
IMPACT+ if:

  • You are new to They Ask, You Answer
    and want to learn the basics.
  • You're seeking training and resources
    to empower your team.
  • You want to connect with
    thousands of others implementing
    They Ask, You Answer at their organizations.

Talk to an
advisor if:

  • You are ready to invest in a sales and
    inbound marketing strategy that brings
    tangible results.
  • You lead a sales or marketing team
    and are ready to go all in with They
    Ask, You Answer.
  • You want to accelerate your progress
    with They Ask, You Answer.
Become a
They Ask, You Answer certified coach
Learn how you can help clients implement They Ask, You Answer with IMPACT's certified partner program.
Praise for
They Ask, You Answer
quote

Teaches you the core, fundamental, commonly overlooked truths that set the foundation for any marketing campaign.

Doug Mitchell
 Amazon Review
quote

#1 Digital Marketing Book of all Time.

Book Authority
quote

Explains inbound marketing in a way the average person can grasp.

Joe Sullivan Founder, Gorilla 76
quote

One of the Top Marketing Books Every CMO Should Read.

Forbes
quote

In hindsight, They Ask, You Answer seems like such obvious answer that I wish we had connected with IMPACT sooner.

Bill Cunningham Marketing Manager,

Complete Payroll Solutions
quote

With They, Ask You Answer, it just started clicking. I was looking at the analytics and couldn’t believe it was real. I shutter to think where we would be if we didn’t embrace They Ask, You Answer.

Martha Brown CEO, La-Z-Boy Southeast
quote

They Ask, You Answer teaches you that your content isn’t about you, it’s about the audience. There’s probably not a better tool to help you succeed with inbound marketing.

Ann Handley Chief Content Officer, Marketingprofs
quote

#1 Marketing Book to read.

Mashable
quote

It is for those business owners and marketers who would be willing to temporarily clear away their pre-conceived notions of what they think works, and be open to seeing how a fresh approach has already created transformational success for so many others.

John Soh Amazon Review

Start implementing They Ask, You Answer
at your business

Bob Ruffolo - Marcus Sheridan - Brian Halligan

Hubspot Solutions Partner

IMPACT is a 2x HubSpot Partner of the Year and an Elite HubSpot Partner

Why does this matter?
There are very few companies as qualified as IMPACT to help you implement HubSpot and drive sales from your inbound marketing.


See IMPACT’s HubSpot credentials and reviews

Bob Ruffolo - Marcus Sheridan - Brian Halligan
marcus-sheridan-speaking-dsmw-impact live

Marcus Sheridan and the origins of They Ask, You Answer

Marcus has helped thousands of businesses around the world implement his They Ask, You Answer framework. But before he was a coach, author, and international speaker, Marcus was a “pool guy” trying to save his business from bankruptcy. After experimenting with HubSpot and inbound marketing, he realized something: if he answered customers’ questions better than anyone else, he just might be able to save his business. He was right, and today, that company is now one of the largest pool installation companies in the world. Since then, he’s shared and explained the exact playbook he developed, which he continues to refine and update. He called his approach They Ask, You Answer. Today, Marcus is a co-owner of IMPACT who personally trains each IMPACT coach, and he continues to travel around the world to speak to business leaders.

More about Marcus

Recently heard Marcus speak?
Access his speaker resources

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Take your inbound marketing game to the next level with IMPACT and They Ask, You Answer