Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Build a thriving Business in any economy

Build a thriving business in any economy
IMPACT's sales and marketing training programs help businesses implement the systems, skills and habits that lead to long-term, sustainable revenue growth.
Video Placeholder
Video Play

Since working with IMPACT...

+100%
Year-Over-Year Growth
"We never thought we’d graduate from needing an agency, but IMPACT took us to the point where we’re completely self-sufficient."
Dan Godla
Dan Godla
Founder & CEO, ThoroughCare
Watch the Full StoryWatch the Full Story
+183%
Business Growth
"In 2020, we wrote about $66K worth of business as a result of our website efforts. In 2021 we’re already at $185K. We’ve seen such incredible growth..."
Kaitlyn Pintarich
Kaitlyn Pintarich
Owner, Berry Insurance
Watch the Full StoryWatch the Full Story
+$1M
Revenue Growth
"It's changed how we even look at business. Our competition doesn't like it. By what we're doing, we're raising the standard 10-fold in the industry."
Scott Merritt
Scott Merritt
Owner, Fire & Ice Heating & Air
Watch the Full StoryWatch the Full Story

“Traditional” marketing and sales tactics don’t work like they used to

Running expensive online ads, buying radio spots, cold-calling, and other “traditional” tactics fail to earn the trust of today’s consumers. The way people buy has fundamentally changed, but most businesses still haven’t updated the way they market and sell.
Arrow Pointing Left
This leads to the problems most business leaders have when they first come to IMPACT:
Arrow Pointing Right

“We’re spending too much money on outsourced marketing agencies."

“We’re not getting enough (quality) leads from our website."

“We don't have a reliable way to acquire new customers."

“We’re having trouble closing deals, and we're leaving money on the table."

"We don't know if our marketing efforts are producing an ROI."

"Our marketing strategy isn't working, and I don't know how to fix it."

"Our sales and marketing teams are not aligned on how to drive revenue."

Adopt a new mindset around marketing and sales

Our training and coaching programs are rooted in the transformative business framework called They Ask, You Answer — a proven approach that has revolutionized how thousands of businesses around the world market and sell to modern buyers.

The core philosophy of They Ask, You Answer is simple:

If your prospects are asking questions about your products or services, you have an obligation to answer them – honestly and transparently – on your website.

TAYA-Book-Homepage (1)

Adopt a new mindset around marketing and sales

Our training and coaching programs are rooted in the transformative business framework called They Ask, You Answer — a proven approach that has revolutionized how thousands of businesses around the world market and sell to modern buyers.

The core philosophy of They Ask, You Answer is simple:

If your prospects are asking questions about your products or services, you have an obligation to answer them – honestly and transparently – on your website.

Shift the way you do business
IMPACT helps businesses embrace and implement this system of thinking, which results in a meaningful shift in the way they look at, and do business.
Old Way
Old Way vs New Way
New Way

Marketing is a form of self-promotion that interrupts prospects, doesn’t provide value, and erodes trust.

Marketing is a form of education that answers prospects’ questions, reduces friction, and earns trust.

Marketing efforts rely on trendy or emerging tactics that might yield short-term success before becoming obsolete and ineffective.

Marketing efforts are based on a set of timeless principles that drive sustainable results for the life of the business.

Marketing and Sales departments are completely siloed and misaligned.

Marketing and Sales work as a unified team to drive revenue together.

You’re spending thousands of dollars each month outsourcing to one or multiple marketing agencies.

You invest in an internal marketing staff with the skills and capabilities needed to drive self-sustainable results.

You can’t measure the ROI (return on investment) of your marketing efforts.

You can confidently measure which marketing efforts are driving a return (and which ones are not).

Your website isn’t a reliable source for generating new leads and customers.

Your website is your primary source for new customers. It generates ready-to-buy leads, and is an asset to your sales team.

Your salespeople struggle to build authority and communicate effectively with prospects/leads from your website.

Your salespeople are world-class communicators that are seen as trusted advisors leading to larger deals and higher customer lifetime value.

Your salespeople have low close rates as a result of frustrated prospects or stalled deals.

You have a shorter sales cycle with improved close rates and better margins.

“We can attribute $3 million in revenue in a single quarter to our content marketing strategy and execution."
martha-brown Martha Brown, CEO, La-Z-Boy Southeast
Video Background
Video Play
Watch Martha & La-Z-Boy Southeast's full story.
Video Placeholder

Drive continuous business growth with a proven, repeatable system

Our coaching, training and implementation programs are at the core of a holistic system that will transform the way you market, sell, and grow. More importantly, you and your team will learn to adopt this system as your own — enabling YOU to DRIVE the growth of your business, for the life of your business.
How IMPACT Works Graphic - Desktop
How IMPACT Works Graphic - Mobile

Learn from world-class business coaches, trainers, and practitioners

You’ll be guided by experts who have applied these systems and habits in real-life scenarios, with hundreds of clients. They’ll help you see around the corner, avoid the common pitfalls, and build the motions within your business that lead to life-changing growth.

Meet some of our world-class team
Prev Slide
Next Slide
Close Popup (Inverted) Close Popup (Default)
Allison Riggs
Allison Riggs
Head Coach
Download Headshot

Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.

With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.

Chris Duprey
Chris Duprey
Chief Customer Officer
Download Headshot

Chris brings over two decades of multi-faceted leadership experience from both the military and business world.  Driven by a desire to inspire and develop others, Chris is a high energy leader always working to better his team and their clients.  

An Operation Iraqi Freedom and Operation Enduring Freedom veteran, Chris held numerous leadership and staff positions while serving as an Infantry Officer in the US Army.  The highlight of Chris’s military career was serving as the Commander for D Company, 1st Battalion, 504th Parachute Infantry Regiment, 1st Brigade Combat Team, 82nd Airborne Division.

Chris has a BA in Liberal Studies from Thomas Edison State College and an MS in Organizational Leadership from Quinnipiac University.  While not working to inspire and develop his team, you’ll find Chris writing songs and jamming on one of his many guitars.

Brian Casey
Brian Casey
Head Coach
Download Headshot

Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales. As a salesperson, he experienced the first-hand struggles of legacy sales tactics. Through these struggles, he came to learn inbound marketing and became obsessed.

His experience in working with clients spans across all types of businesses in unique markets. He enjoys teaching content marketing strategies to help these businesses reach their ideal buyers.

Outside of work, Brian enjoys coaching and playing Ultimate Frisbee. He has been an advisor and coach to his alma mater, UNC-Wilmington, since 2012. He also enjoys discovering new music and attending concerts in and around Charlotte.

“Without IMPACT’s help, without us having that coaching, there’d be no way we would have been able to do this.”
Chris-Brandt Chris Brandt, Dir. of Marketing & Sales, EW Motion Therapy
Video Background
Video Play
Watch Chris & EW Motion Therapy's full story.
Video Placeholder

Our promises to you

Everything you'll learn is based on simple, fundamental principles and habits that improve a company’s sales and marketing results. If you and your team commit to the learning and put in the effort necessary for growth, we promise that you will:

Trusted-Voice

Become one of the most trusted voices in your market.

Eliminate- Dependence

Eliminate your dependence on outside marketing agencies.

More-Sales

Drive significantly more sales and revenue.

Dont Skip this Step

Schedule your call

This is your time to be heard and understood. We'll have a discussion around your most pressing marketing and sales challenges, how they’re affecting your business, and guidance on what to do next.

By the end of your call, you'll have a clear understanding of whether or not IMPACT is the right fit for you.

Video Background
Video Play
See what you can expect during your call
Video Placeholder

Your community is here

Join leaders, marketers & salespeople on the same journey as you

Connect with and learn from some of the greatest minds in marketing, sales, and leadership. Expert-led courses, community events, certifications, discussions and more await you and your entire team inside our online learning community, IMPACT+.

IMPACT+ Homepage Showcase

Experience more from IMPACT

Earn trust and win more customers in the age of AI
IMPACT LIVE 2024

The premiere event for the They Ask, You Answer community to come together and learn from each other and connect.

How does your sales & marketing measure up?

Take the free assessment and learn what you can start doing today to boost traffic, leads, and sales.

Recent insights from our Learning Center

Prev Slide
Next Slide
They Ask, You Answer
11 Best Examples of Lead Generation Website Designs
October 3, 2024
Justine Timoteo Thomas Justine Timoteo Thomas
Article Article
Marketing
Struggling with SEO? Here's the Real Reason Your Leads Aren't Converting
October 2, 2024
Alex Winter Alex Winter
Article Article
Podcast Podcast
Marketing
Why are Lead Costs Rising? How to Stay Ahead in a Changing Market
September 30, 2024
Alex Winter Alex Winter
Article Article
Podcast Podcast
Scaling a Business
When It Comes to Hiring, Experience Is Overrated
September 26, 2024
John Becker John Becker
Article Article
Artificial Intelligence
Stop Avoiding AI: Here's How it Can Enhance Your Business
September 25, 2024
Alex Winter Alex Winter
Article Article
Podcast Podcast
Artificial Intelligence
How to Simplify Your Transition to AI: HubSpot's AI Tools for Marketing & Sales
September 23, 2024
Alex Winter Alex Winter
Article Article
Podcast Podcast
They Ask, You Answer
How Do I Get My Old School Sales Reps to Buy in to They Ask, You Answer?
September 19, 2024
Marcus Sheridan Marcus Sheridan
Article Article
Marketing
From Zero to $17 Million: How Social Media Drives Revenue and Business Growth
September 18, 2024
Alex Winter Alex Winter
Article Article
Podcast Podcast
They Ask, You Answer
How to Get Better Quality Leads with Assignment Selling
September 16, 2024
Alex Winter Alex Winter
Article Article
Podcast Podcast
Scaling a Business
Facing Business Growth Challenges? Here's the Step You Might be Missing
September 11, 2024
Alex Winter Alex Winter
Video Video
Podcast Podcast
Scaling a Business
How to Navigate the Off-Season and Drive Consistent Growth
September 9, 2024
Alex Winter Alex Winter
Video Video
Podcast Podcast
Web Design & Optimization
Do You Need a New Website? Maybe Not
September 5, 2024
Vin Gaeta Vin Gaeta
Article Article
Artificial Intelligence
Search Engine Optimization: How to Stay ‘On Top’ in the Age of AI
September 5, 2024
Alex Winter Alex Winter
Video Video
Podcast Podcast
Marketing
Struggling with Paid Ads? Here's Why Your Strategy Isn't Working
September 3, 2024
Alex Winter Alex Winter
Video Video
Podcast Podcast
Scaling a Business
Marketing Agency vs. In-House Team: What’s Best For Your Business?
August 29, 2024
John Becker John Becker
Article Article
Web Design & Optimization
Four Essential Elements of a High-Converting Website
August 28, 2024
Alex Winter Alex Winter
Video Video
Podcast Podcast
Artificial Intelligence
How to Master Your Mind for Business Growth in the Age of AI
August 26, 2024
Alex Winter Alex Winter
Video Video
Podcast Podcast
They Ask, You Answer
The Big 5: 3 Simple Steps for Creating Great “Problems” Content (+ Examples)
August 22, 2024
John Becker John Becker
Article Article
Marketing
How Businesses Can Educate and Connect with Buyers Through World Events
August 21, 2024
Alex Winter Alex Winter
Video Video
Podcast Podcast
Artificial Intelligence
How to Maximize Your Social Media Presence with AI
August 19, 2024
Alex Winter Alex Winter
Video Video
Podcast Podcast
They Ask, You Answer
How to Boost Conversions and Build Trust with Landing Page Videos
August 14, 2024
Alex Winter Alex Winter
Video Video
Podcast Podcast
They Ask, You Answer
The Learning Center: Your Website's Key to More Qualified Leads
August 12, 2024
Alex Winter Alex Winter
Video Video
Podcast Podcast
Marketing
How Should My Marketing Budget Change With AI?
August 8, 2024
Marcus Sheridan Marcus Sheridan
Article Article
Video Video
Artificial Intelligence
Putting AI to Work in Your Business: Practical Advice from Ashley Gross
August 7, 2024
Alex Winter Alex Winter
Video Video
Podcast Podcast
Sales
What You Should Actually Measure to Have Better Closing Rates
August 5, 2024
Alex Winter Alex Winter
Video Video
Podcast Podcast