BUSINESS COACHING & TRAINING

Take control of your company’s growth.

IMPACT teaches leaders & their teams how to generate more customers from their website, content, and sales efforts using our Endless Customers System™.

With a proven system + guidance, you will:

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Radically grow revenue

Develop the expertise to drive sustainable revenue growth by mastering the Endless Customers System.

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Eliminate the need for agencies

Take control of your marketing by building and empowering your in-house team to execute.

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Become the most trusted brand

Build a reputation as the go-to, source of truth, transparency and authority within your market.

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Create a scalable business

Implement the system to support long-term growth, and ensure your business is built to last.

Companies using Endless Customers have generated more than $150,000,000 in ROI

At the time these companies went through the system, it was called They Ask, You Answer.

In April 2025, the framework was rebranded to Endless Customers, along with the release of
the updated book. Same approach. New name. Updated for today’s buyer.

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Digital Curriculum Business Generates 30,000 Organic Leads Per Year

Play Video <p><span>Digital Curriculum Business <strong>Generates 30,000 Organic Leads</strong> Per Year</span></p> Watch the full story

Digital Health Technology Company Doubles Annual Revenue — 4 Years in a Row

Play Video <p>Digital Health Technology Company <strong>Doubles Annual Revenue</strong> — 4 Years in a Row</p> Watch the full story

Family-Owned Insurance Company Triples Revenue From Search

Play Video <p>Family-Owned Insurance Company <strong>Triples Revenue</strong> From Search</p> Watch the full story

HVAC Company Commits to Delivering Value — and Grows Revenue by $1M

Play Video <p><span>HVAC Company Commits to Delivering Value — and <strong>Grows Revenue by $1M</strong></span></p> Watch the full story

How a Lifting & Rigging Company Became the Ultimate Example of Inbound Success & Culture

Play Video <p>How a Lifting & Rigging Company Became the <strong>Ultimate Example of Inbound Success</strong> & Culture</p> Watch the full story

Physical Therapy Business Partners With IMPACT and Soon Opens 2 New Locations

Play Video <p>Physical Therapy Business Partners With IMPACT and Soon <strong>Opens 2 New Locations</strong></p> Watch the full story

Regional Furniture Chain Attributes $3 Million in Revenue in a Single Quarter to Content Marketing

Play Video <p>Regional Furniture Chain <strong>Attributes $3 Million in Revenue</strong> in a Single Quarter to Content Marketing</p> Watch the full story

Small Retail Appliance Store Dominates Online and Makes Millions

Play Video <p>Small Retail Appliance Store<strong> Dominates Online</strong> and Makes Millions</p> Watch the full story

Achieving exponential
sales & marketing
growth is a choice

Growing a company today is harder than it's ever been.

Buyers are more skeptical. AI, search, and social media have changed how buyers find you. Attention spans have shortened, while competition has increased.

And yet, buyers still demand more from you — more transparency, more control, and more immediacy than ever.

This is why the “traditional” ways of generating new customers aren’t working like they used to.

Cold calling ends in hang-ups, emails on a purchased list unsubscribe, and pushy sales tactics waste good opportunities. Generic blog content produced by an “SEO” agency isn’t driving leads, while ads go unseen and drain the budget.

For businesses to break through, they must choose to disrupt the status quo.

This is at the core of Endless Customers.

When your leadership, marketing, and sales teams make the choice, you’ll build a trusted, enduring brand that will thrive — regardless of the future ahead.

We’re here to teach you how.

The IMPACT Coaching & Training Program

IMPACT’s coaching and training program empowers your team to take full control of your sales and marketing with the proven Endless Customers System™.

In 18 to 24 months, you’ll master the tools, processes, and strategies to eliminate reliance on agencies, manage your digital marketing, produce impactful content, and drive faster sales.

The IMPACT Coaching & Training Program

We’ve gained deeper insights into our operations, making us a more intelligent business now than we were before these coaching sessions.

Every single call with my coach, I’m challenged with a new approach — a new method — a new way to handle the problems we’re facing as an organization.

The Endless Customers System™

Endless Customers is a proven sales and marketing system that works for any business, in any industry, in any economy — for becoming the most known and trusted brand in the age of AI.

The Right Content

Content is the foundation of trust-building. We help you develop a comprehensive content strategy that includes articles, videos, podcasts, and more. Our coaching covers every stage of content creation—from brainstorming topics that address buyer questions to producing high-quality, optimized assets for YouTube, social media, and your website.

The Right Website

Your website should be your most effective salesperson. IMPACT coaches your team to transform your site into a hub of trust-building resources and conversion-driving tools, including assessments, product/service configurators, pricing calculators, and AI chatbots. Through strategic design and development services, we help you create a seamless buyer experience that moves visitors from curiosity to commitment. You’ll also establish a robust Learning Center, ensuring your website educates buyers and answers key questions up front. Our goal is to empower your team to maintain and optimize your site as a powerful asset—no outside agency needed.

The Right Sales Activities

Effective sales meet buyers where they are. Our coaching empowers your sales team to align with the buyer’s journey — understanding their needs, addressing hesitations, and using content to build trust at each stage. We help you define and implement a cohesive sales process that integrates trust-building content, so your team can proactively answer questions, reduce friction, and shorten sales cycles. With a process that’s empathetic and informed, your team will close deals faster and forge stronger customer relationships.

The Right Technology

The right technology connects every part of the buyer journey and drives efficiency. IMPACT helps you build a tech stack tailored to your business, centered around HubSpot for CRM and integrated with tools that streamline data tracking, AI-driven automation, and customer insights. We show your team how to use technology to automate repetitive tasks, maintain accurate data, and gain real-time insights — all while staying focused on building genuine relationships with buyers. With our coaching, your team will harness these tools effectively, achieving efficiency and scalability without losing the personal touch.

The Right Culture of Performance

A trust-driven strategy requires the right culture to succeed. We work with your leadership to create a culture of continuous growth, accountability, and alignment around a unified sales and marketing strategy. Our coaching includes helping you staff and train your team, while ensuring everyone — from leadership to customer-facing roles — understands their role in driving growth. With a performance-focused culture in place, your organization will stay agile, responsive to buyer needs, and positioned to exceed growth goals.

Choose IMPACT if you need to:

Why you should choose IMPACT
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Stop outsourcing your marketing

to ineffective and expensive agencies or “SEO” firms.

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Create a sustainable source of leads

from digital marketing, and reduce dependence on pay-per-lead, cold calls, ads, direct mail, etc.

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Build/train your marketing staff

to create written and video-based content that drives revenue.

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Build a website that converts

more visitors to sales-ready leads, and positions you as the most trusted brand.

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Generate more qualified leads

for your sales team, improve close rates, and shorten cycles.

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Implement the right tech (CRM, AI)

to operate at scale and track ROI.

Why you should choose IMPACT

Ready to take control?

Let’s talk about it.

During the initial call, we'll dig deep on your most pressing marketing and sales challenges, get clarity on how they’re affecting your business, and identify a course of action to solve them (whether or not it’s with IMPACT).

Experience more from IMPACT

IMPACT Live 2025

The premiere event for the They Ask, You Answer community to come together and learn from each other and connect.

The Endless Customers Podcast

Earn trust and win more customers in the age of AI.

Recent insights from our Learning Center

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