“We’re spending too much money on outsourced marketing agencies."
“We’re not getting enough (quality) leads from our website."
“We don't have a reliable way to acquire new customers."
“We’re having trouble closing deals, and we're leaving money on the table."
"We don't know if our marketing efforts are producing an ROI."
"Our marketing strategy isn't working, and I don't know how to fix it."
"Our sales and marketing teams are not aligned on how to drive revenue."
Our training and coaching programs are rooted in the transformative business framework called They Ask, You Answer — a proven approach that has revolutionized how thousands of businesses around the world market and sell to modern buyers.
The core philosophy of They Ask, You Answer is simple:
If your prospects are asking questions about your products or services, you have an obligation to answer them – honestly and transparently – on your website.
Our training and coaching programs are rooted in the transformative business framework called They Ask, You Answer — a proven approach that has revolutionized how thousands of businesses around the world market and sell to modern buyers.
The core philosophy of They Ask, You Answer is simple:
If your prospects are asking questions about your products or services, you have an obligation to answer them – honestly and transparently – on your website.
Marketing is a form of self-promotion that interrupts prospects, doesn’t provide value, and erodes trust.
Marketing is a form of education that answers prospects’ questions, reduces friction, and earns trust.
Marketing efforts rely on trendy or emerging tactics that might yield short-term success before becoming obsolete and ineffective.
Marketing efforts are based on a set of timeless principles that drive sustainable results for the life of the business.
Marketing and Sales departments are completely siloed and misaligned.
Marketing and Sales work as a unified team to drive revenue together.
You’re spending thousands of dollars each month outsourcing to one or multiple marketing agencies.
You invest in an internal marketing staff with the skills and capabilities needed to drive self-sustainable results.
You can’t measure the ROI (return on investment) of your marketing efforts.
You can confidently measure which marketing efforts are driving a return (and which ones are not).
Your website isn’t a reliable source for generating new leads and customers.
Your website is your primary source for new customers. It generates ready-to-buy leads, and is an asset to your sales team.
Your salespeople struggle to build authority and communicate effectively with prospects/leads from your website.
Your salespeople are world-class communicators that are seen as trusted advisors leading to larger deals and higher customer lifetime value.
Your salespeople have low close rates as a result of frustrated prospects or stalled deals.
You have a shorter sales cycle with improved close rates and better margins.
You’ll be guided by experts who have applied these systems and habits in real-life scenarios, with hundreds of clients. They’ll help you see around the corner, avoid the common pitfalls, and build the motions within your business that lead to life-changing growth.
Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.
With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.
Chris brings over two decades of multi-faceted leadership experience from both the military and business world. Driven by a desire to inspire and develop others, Chris is a high energy leader always working to better his team and their clients.
An Operation Iraqi Freedom and Operation Enduring Freedom veteran, Chris held numerous leadership and staff positions while serving as an Infantry Officer in the US Army. The highlight of Chris’s military career was serving as the Commander for D Company, 1st Battalion, 504th Parachute Infantry Regiment, 1st Brigade Combat Team, 82nd Airborne Division.
Chris has a BA in Liberal Studies from Thomas Edison State College and an MS in Organizational Leadership from Quinnipiac University. While not working to inspire and develop his team, you’ll find Chris writing songs and jamming on one of his many guitars.
Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales. As a salesperson, he experienced the first-hand struggles of legacy sales tactics. Through these struggles, he came to learn inbound marketing and became obsessed.
His experience in working with clients spans across all types of businesses in unique markets. He enjoys teaching content marketing strategies to help these businesses reach their ideal buyers.
Outside of work, Brian enjoys coaching and playing Ultimate Frisbee. He has been an advisor and coach to his alma mater, UNC-Wilmington, since 2012. He also enjoys discovering new music and attending concerts in and around Charlotte.
Everything you'll learn is based on simple, fundamental principles and habits that improve a company’s sales and marketing results. If you and your team commit to the learning and put in the effort necessary for growth, we promise that you will:
Become one of the most trusted voices in your market.
Eliminate your dependence on outside marketing agencies.
Drive significantly more sales and revenue.
This is your time to be heard and understood. We'll have a discussion around your most pressing marketing and sales challenges, how they’re affecting your business, and guidance on what to do next.
By the end of your call, you'll have a clear understanding of whether or not IMPACT is the right fit for you.
Your community is here
Connect with and learn from some of the greatest minds in marketing, sales, and leadership. Expert-led courses, community events, certifications, discussions and more await you and your entire team inside our online learning community, IMPACT+.
The premiere event for the They Ask, You Answer community to come together and learn from each other and connect.
Take the free assessment and learn what you can start doing today to boost traffic, leads, and sales.