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IMPACT Live 2025 Hartford

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August 18 - 20, 2025 - Hartford
The Event Where Industry Disruption Begins and Market Leaders Are Made
Lead the charge in industry disruption by embracing what your competitors won't in your marketing and sales. Discover how to attract endless customers, build an unstoppable sales process, and create a growth-driven operation like no one else. IMPACT Live is your opportunity to transform your business into the most known and trusted brand in your market.
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What is IMPACT Live?

IMPACT Live is a 3-day, in-person event for business owners, CEOs, and marketing and sales leaders who struggle with acquiring new customers, long sales cycles, unsteady lead flow, or ineffective outsourcing to agencies.

The old ways of growing your business are fading. That's why the strategies and tools you'll learn at IMPACT Live are centered around 'Endless Customers' — a proven system that works for any business, in any industry, in any season or economy — for becoming the most known and trusted brand in your market.

Attendees will come together in a single-track format for expert-led sessions that cover strategies in marketing, sales, and AI that transcend industry norms, with several opportunities to network with others on the Endless Customers journey.

By attending IMPACT Live, you'll access real world examples from companies that demonstrate how businesses are dominating their markets, providing a clear blueprint for your path to endless customers.

Be Inspired by the Best in Sales, Marketing, and Artificial Intelligence from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

250+
Attendees
3
Days
Unlimited
Ideas

Be Inspired by the Best in Sales, Marketing, and Artificial Intelligence from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

250+
Attendees
3
Days
Unlimited
Ideas

“IMPACT Live is the only event where Endless Customers practitioners across marketing, sales, and leadership come together.

Three days of expert insights and guidance straight from Endless Customers coaches will arm you with exactly what you need to transform your business.”

Marcus Sheridan
Keynote Speaker & Author

Marcus IMPACT Live Cutout-min

Who is IMPACT Live For?

IMPACT Live is rooted in “Endless Customers,” a powerful business approach and system that has driven success across diverse industries by focusing on building trust and obsessing over today's modern buyer in the AI era.

This event is for the businesses that aspire to dominate the next decade. The ones who dare to think differently about trust, transparency, and customer relationships. The ones willing to do what their competitors won't even consider. 

Industries that excel with “Endless Customers” and will be represented at IMPACT Live include:

b2b services
B2B Services
building materials
Building Materials
commercial real estate
Commercial Real Estate
construction
Construction
cybersecurity
Cybersecurity
Franchises
Franchises
healthcare
Healthcare and Health Services
Homebuilders and Remondelers
Homebuilders and Remodelers
home improvement
Home Improvement
insurance
Insurance
logistics
Logistics
managed services
Managed Services
Manufacturers
Manufacturers
retail
Retail

Past Attendees and Companies Thriving with Endless Customers

Brought in $270k per month from organic leads with Endless Customers
Grew revenue by $1M with Endless Customers
Doubled annual revenue 4 years in a row after implementing Endless Customers
After applying the principles of Endless Customers, sales increased by 40% in one year
Attributed $3M in revenue in a single quarter to Endless Customers 
Increased leads by 1,300% after implementing Endless Customers
Increased organic visits from 2,000 to 8,700 per month within a year of doing Endless Customers
Doubled revenue 3 years in a row after implementing Endless Customers

What attendees have said

"The alignment that our team has gained from all being at IMPACT Live together is huge."

Jeffrey Linta
Jeffrey Linta, Linta Roofing

"Attending IMPACT Live made me realize we needed a refresh on the basics of They Ask, You Answer. The basics of a revenue team, getting marketing and sales together, and creating content that we'll use in the sales process."

Mike Galanos, Woodstock Furniture & Mattress Outlet

"It was super exciting to learn about AI and the different use cases for social media and video editing."

Kenda Dowdy
Kenda Dowdy, Illume Fertility

"Marcus's presentations are motivating, insightful and he leaves the audience with clear takeaways."

Dan Golda
Dan Golda, Thoroughcare
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2025 IMPACT Live Agenda

Exact agenda is subject to change.

Monday, August 18
Tuesday, August 19
Wednesday, August 20
10:00AM ET
Check In Begins
Check in any time between 10:00am and noon!
10:00AM ET
Coffee & Networking
Stick around after you check in for some coffee and networking in the foyer outside the ballroom! Be sure to check in and get your badge first. This will be drop-in style networking so you can come when you want and stay as long as you'd like. Meet others by role, industry, and more!
12:30PM ET
Doors Open
1:00PM ET
IMPACT Live Begins!
1:00PM ET
Fundamentals of Endless Customers
In this opening session, Marcus Sheridan breaks down the core principles behind the Endless Customers System: a proven system to attract customers and grow your business. You’ll walk away with a clear picture of what it means to build a machine inside your business that consistently attracts the right customers—and why those who do will lead their industries in the AI era.

Marcus SheridanMarcus Sheridan

2:30PM ET
15 Minute Break
Stretch, mingle, and grab some coffee!
2:45PM ET
The 5 Topics That Build Trust—and Drive Sales

What if the very topics you’re avoiding online are the ones your buyers care about most? In this session, Marcus Sheridan and IMPACT coaches will walk you through The Big 5—the five subjects that drive search traffic, build trust, and close deals. You’ll learn why speaking boldly and answering honestly isn’t risky—it’s the fastest path to becoming the most trusted voice in your space.

Marcus SheridanMarcus Sheridan

3:45PM ET
20 Minute Break
4:05PM ET
Modern Selling with a Human-Centered Approach
Most sales teams are still selling the old way—pushing too soon, relying on outdated tactics, and wondering why buyers won’t engage. In this session, Marcus Sheridan breaks down how to transform your sales process into one that aligns with how people actually buy today. You’ll learn how to remove friction, build trust before the first call, and create a sales experience that feels helpful, not pushy. He’ll also explore what it means to lead with honesty, empathy, and authenticity—because in a world of automation and AI, being more human is your greatest competitive advantage.

Marcus SheridanMarcus Sheridan

6:00PM ET
Welcome Reception
Join us for a welcome reception right with drinks and bites. Plus, get to know other attendees in a whole new way. Stay tuned for more!
8:00AM ET
Breakfast Served
Join us for a hot and hearty breakfast to kick off the day. Be sure to check out the sponsor tables while you're mingling!
8:00AM ET
Certified Partner Breakfast
Certified partners and their colleagues can grab breakfast from the buffet and join us in Conference Room 7 for a networking breakfast. 
9:00AM ET
Sell In a Way Others Aren't Willing to Sell
Is your sales process built for your team—or for your buyers? In this session, Marcus Sheridan and IMPACT coaches reveal how to remove friction, boost trust, and increase close rates by aligning your process with how modern buyers actually want to buy. From powerful self-service tools to the game-changing method of Assignment Selling, you’ll learn how to transform your sales experience into your biggest competitive advantage.
10:30AM ET
20 Minute Break
10:50AM ET
Show What Others Aren't Willing to Show
Everyone claims to be the best—but talk is cheap. In this session, Marcus Sheridan and IMPACT coaches will show you how the most successful companies rise above the noise by pulling back the curtain and using video to build trust at scale. You’ll learn The Selling 7—seven powerful types of videos that generate leads, close deals, and prove you’re not just saying it… you’re showing it.
11:45AM ET
15 Minute Break
12:00PM ET
Be More Human Than Others In Your Space
In a world racing toward automation, human connection is your greatest advantage. In this session, Marcus Sheridan and IMPACT coaches show you how to build trust by infusing your brand with real stories, personality, and perspective. From 1-to-1 video to personal branding and the rise of digital humans, you’ll learn how to create content and sales experiences that feel personal—not robotic—and position your people as the reason buyers choose you.
12:45PM ET
Lunch
Lunch will be served at the venue! Sponsors will also be available at their tables over lunch.
1:45PM ET
The 5 Components of Endless Customers: The Right Website
Before your buyers ever talk to sales, they’re judging your business by your website—and most websites today aren’t pulling their weight. In this session, IMPACT coaches break down the six steps to building a site that doesn’t just look good but actually drives trust, leads, and revenue. From simplifying navigation to launching a Learning Center and integrating self-service tools, you’ll learn how to turn your website into your greatest sales asset.
2:45PM ET
15 Minute Break
3:00PM ET
Boost Your Brand’s Answer Rank: Avoid Disappearing in the AI Era

AI isn’t coming for your traffic—it already took it. In this bold and timely session, Patrick Moorhead, author of Answer Rank, exposes the invisible shift that’s reshaping search, trust, and discovery in real time. Traditional SEO is quietly collapsing as buyers increasingly rely on AI platforms like ChatGPT, Perplexity, and Gemini to answer questions directly—skipping links, sites, and your entire funnel. If your brand isn’t cited, synthesized, or surfaced inside those answers, you’re not just underperforming. You’re invisible.

This session will walk you through the emerging measure of whether AI systems recognize your brand as an authoritative voice. You’ll learn how to build it through Large Language Model Optimization (LLMO), adapt your content formats for AI visibility, and create a presence across the distributed ecosystems that feed modern models. 

Following the presentation, IMPACT Website Strategists Mary Brown and Janet Mendez-Latouche will "throwdown" a few audience member websites live! They'll offer critiques and suggestions on optimizing websites for Answer Rank and the AI-driven future of search.

Patrick MoorheadPatrick Moorhead

Janet Mendez-LatoucheJanet Mendez-Latouche

Mary BrownMary Brown

3:45PM ET
15 Minute Break
4:00PM ET
The 5 Components of Endless Customers: The Right Culture of Performance + Executing the Endless Customers Model
Endless Customers isn’t a tactic—it’s a mindset. In this session, IMPACT coaches explore what it takes to build a culture where trust, accountability, and growth aren’t just talked about—they’re embedded in how your company operates every day. You’ll learn how to align your entire organization through Alignment Day, use quarterly planning to drive momentum, and create a culture where experimentation and performance go hand-in-hand.
5:00PM ET
1 Hour Break
6:00PM ET
Evening Party!

Enjoy delicious food, signature cocktails (and mocktails!), networking, and entertainment. More details to be shared.

8:00AM ET
Breakfast Served
Join us for a hot and hearty breakfast to kick off the day.
9:00AM ET
Voice AI and Avatars
10:15AM ET
Break
10:45AM ET
The AI You Need on Your Journey to Endless Customers
In this session, we’ll explore how AI can transform your customer journey and help you attract endless leads. Learn how to build your own AI agents to automate sales, streamline communication, and engage customers more effectively. We’ll also dive into the latest with digital avatars and how you can personalize video content to make your sales calls more impactful. Whether you're automating content or improving customer interactions, this session will show you how AI can be the secret weapon for business growth.

Pricing

We know the future is uncertain right now. That's why we offer refunds on cancellations before July 18th or transfers to our next event.

Individuals
Teams

ENDED

Early Bird

$999

NOW - 8/18/2025

Standard Ticket

Save $600!

$1,399

NOW - 8/11/2025

Teams of 3+ (per person)

$1,199

NOW - 8/11/2025

Teams of 8 (per person)

$1,000

NOW - 8/11/2025

Teams of 9+ (per person)

$749

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Hotel & Travel

Both the event and accommodations will be at the Hartford Marriott Downtown, located at 200 Columbus Blvd, Hartford, CT 06103.

For your convenience we have reserved a block of rooms at a reduced rate of $255/night. The block closes July 24th. Click here to book your room.

Parking is available on-site for $19/day. Additional parking information can be found on the hotel's website.

If you have any questions, please reach out to us at events@impactplus.com.

hartford mar

Sponsor IMPACT Live

We offer a variety of sponsor options for IMPACT Live starting at just $4,500. 

Interested in sponsoring? Check out our prospectus here.

We can also design a package that meets your sponsorship goals.

Email events@impactplus.com with questions or interest!

Video Background
Video Play
Video Placeholder

Sponsor IMPACT Live

We offer a variety of sponsor options for IMPACT Live starting at just $4,500. 

Interested in sponsoring? Check out our prospectus here.

We can also design a package that meets your sponsorship goals.

Email events@impactplus.com with questions or interest!

Frequently Asked Questions

Can I get continuing education credit for attending? Can I get continuing education credit for attending?
What is your cancellation policy? What is your cancellation policy?
What's the difference in the types of tickets? What's the difference in the types of tickets?
Is there a virtual option? Is there a virtual option?

2025 IMPACT Live Sponsors

Join us at IMPACT LIVE

Stay up to date on the latest tactics, brush up on the core principles, and connect with other Endless Customers professionals. Don't miss out on the chance to be inspired by what's possible with Endless Customers in your business.

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