5 Popular Video Email Platforms (And How to Get the Most from Them)

Picture your prospect on a Monday morning: coffee in hand, 75 unread emails glaring back at them. Subject lines shout for attention; paragraphs stack up like parking tickets.

In that blur of sameness, even a well-written note feels like homework. 

Now imagine a thumbnail with your smiling face and the promise of a 60-second video. Curiosity clicks. Instead of skimming text, they hear a warm “Hey Steve, quick update on your quote…” and see the genuine energy in your eyes. That unexpected human moment flips their brain from scan to listen.

Video also collapses barriers that plain text can’t touch. Tone of voice communicates enthusiasm; facial expressions add empathy; a simple screen share clarifies complex pricing in seconds. 

You’re no longer an email address. You're a real person who took the time to speak directly to them. 

That subtle shift accelerates rapport, shortens sales cycles, and earns replies that static copy struggles to spark. In the age of AI-generated everything, authentic face-time feels rare, and rare gets remembered.

Video email platforms let you:

• Send personalized messages that feel human
• Track views and engagement
• Stand out in prospecting and follow-up

Whether you're introducing yourself, re-engaging a cold lead, or reinforcing a proposal, video makes it personal and memorable.

And with built-in tracking features, you don’t just know that they received your message. You know if they watched it, when, and for how long.

5 Platforms Sales Teams Should Know

1. Vidyard

• Strengths: Best-in-class integrations, strong analytics, branded landing pages
• Best for: Teams already using HubSpot or Salesforce
• Pro Tip: Use the Chrome extension to record in Gmail or LinkedIn DMs

Vidyard is the veteran in the video-for-sales world. It’s trusted by thousands of companies for a reason: it plays well with major CRMs, offers detailed viewer analytics, and allows full control over branding.

For teams that want full visibility into how their videos are performing (and how they’re impacting pipeline) Vidyard is a strong fit. You can see when a video is watched, how long it was viewed, and even where viewers dropped off. That level of insight makes coaching and follow-up much easier.

The ability to embed CTAs directly on your video pages and customize the viewing experience means you’re shaping a sales interaction with this simple video.

Workflow tip: Build a library of reusable videos for common questions or objections, then personalize intros for each prospect.

2. Loom

• Strengths: Lightning-fast recording, easy UX, affordable
• Best for: Fast-moving teams who want to scale internal and external comms
• Pro Tip: Create folders by sales stage so reps can reuse evergreen content

Loom is the easiest entry point for most teams. The interface is clean, intuitive, and built for speed. With just one click, reps can record, copy the link, and send a video in less than two minutes.

Because Loom makes video communication feel like second nature, it’s especially good for teams who are new to video or don’t want complex analytics. It shines in onboarding, internal enablement, and low-stakes outreach.

And with features like viewer insights, reactions, and video comments, it keeps communication interactive without needing heavy integrations.

Pro Tip: Use Loom as a daily stand-in for Slack messages. Send updates, explain changes, or provide coaching in less time than it takes to type.

3. BombBomb

• Strengths: Built for sales, strong email automation features
• Best for: Real estate, financial services, and relationship-based sales
• Pro Tip: Use templates with pre-written copy to save time and boost consistency

BombBomb is the original video-email platform built with a seller’s mindset. If you’re in an industry where relationship-building is everything (like real estate, finance, or consulting) this is your tool.

Its deep focus on email performance and automation allows you to build nurture flows that feel personal, not robotic. You can build templates, track opens and clicks, and see who’s engaging with your messages in real time.

Plus, BombBomb’s focus on face-to-face digital communication makes it ideal for emotionally driven deals, where trust and tone matter more than tech and timelines.

4. Sendspark

• Strengths: Personalized video landing pages, flexible branding
• Best for: Teams who want custom visuals or agency-style touches
• Pro Tip: Combine Sendspark with outreach tools for a streamlined workflow

Sendspark gives you control over the experience your prospect has with your video. Custom landing pages, branded video frames, and dynamic personalization let you stand out with polished presentation, without the need for a design team.

You can use merge fields to personalize landing page greetings, create thumbnail previews, and embed videos into outbound campaigns across platforms like Outreach or Salesloft.

Sendspark is the choice for teams who want to make every touch feel intentional and elevated.

Creative tip: Use Sendspark for proposal previews, customer onboarding, or account-based campaigns where visuals and presentation go a long way.

5. Hippo Video

• Strengths: Deep analytics, advanced personalization
• Best for: Larger teams that want detailed reporting across reps
• Pro Tip: Use video-in-email previews to boost click-through rates

Hippo Video is a full-featured platform for sales teams that want depth. It offers detailed analytics per rep and per campaign, so managers can track how video is being used and how it’s converting.

You can personalize videos at scale with custom intros, names, and company branding. You can even auto-generate sections of video for large campaigns. This makes it ideal for teams running high-volume outreach who still want to feel personal.

How to Maximize Results from Any Tool

No matter which platform you choose, your ROI will come from how well you execute.

The difference between a video that gets watched and one that gets ignored usually isn’t the platform you choose. It's the message, the timing, and the follow-through.

Here’s how to ensure your team gets the most out of any video email tool:

1. Personalize the Message

Use their name. Reference something from their website, their role, or a recent conversation. Mention something they said. It needs to feel like a message for them, not just a rep holding up a sign with their name.

The goal is to disrupt the pattern of cold email sameness. A 30-second video that includes something specific to them makes it clear: this isn’t spam.

“Hey Nina, congrats on the new role! I saw your update on LinkedIn. I made this quick video to walk you through an idea that might help with your onboarding goals.”

2. Keep It Short (30–60 seconds)

This isn’t an entire demo. It’s just an icebreaker.

The goal is to spark curiosity and offer value. You don’t need to explain your entire solution. If the buyer wants more, you’ll schedule the next conversation.

Get to the point fast, deliver a useful nugget, and close with a next step.

Respect their time, and they’ll give you more of it.

3. Use a Strong Subject Line

The subject line is what gets them to open. Make it clear that this isn’t another text-heavy pitch.

Good subject lines:

• “Quick video for you, Jenna”
• “Here’s that idea we talked about (in 45 seconds)”
• “Saw this and thought of [Company Name]—sent you a quick video”

Including “video” in the subject line often boosts open rates. It sets an expectation, and makes the message feel lighter and more conversational.

4. Pair Video with a Clear CTA

End every video with one action:

• Book a time
• Hit reply
• Watch another short clip

Say the CTA in the video, but also include it in the email body. Some people scan before watching. Others watch, then look for how to respond.

The goal is getting them to act.

Make it easy. Make it clear. And make sure they know what happens next.

5. Follow Up Thoughtfully

If they haven’t watched your video in 48–72 hours, send a follow-up.

Example:

“Hey Ryan, realized I didn’t include the link in the text last time (oops). Here’s that quick video again. Curious to get your take.”

This keeps the tone friendly, human, and low-pressure, while giving them another chance to engage.

Video earns you attention. Follow-up earns you conversion.

Make Video Your Everyday Trust Engine

The “perfect” platform is the one your team actually clicks open every day. 

Start by choosing a tool that fits your existing workflow (email, CRM, LinkedIn). Then invest an hour of training so reps feel confident hitting record. 

Keep each clip personal, short, and useful: greet them by name, deliver one clear point, and end with a simple next step.

These moments layer human connection onto otherwise faceless communication, turning “just another email” into a trust-accelerating touchpoint.

If you commit to daily reps, the tech will fade into the background, and the relationships will move to the foreground.

Curious what video-email (and every other trust play) could do for revenue? See it in action with the The Endless Customers System™ . If you want to learn how the framework drives trust and growth without outside agencies, let’s talk.