A Coaching Program for Coaches to Increase Their Effectiveness
Coaching Skills Mastery is an intensive 12-month program to transform you into the most influential coach your clients have ever encountered. Membership in our program provides you with the tools, resources, and expert-led support you need to learn how to communicate with ease, make a profound impact on the lives of those you coach, and improve your bottom line.
If You’re Not Reaching Your Potential as a Coach, Neither are Your Clients
Watch the Overview
If You See These Issues In Your Coaching Relationships, You’ve Come to the Right Place
You find out about major decisions your clients made after the fact.
You often lose coaching clients, causing financial instability and uncertainty.
You feel like you need to defend and prove your value, especially during tough economic times.
You’re frustrated that your coaching clients don't implement or follow through with agreed-upon actions that align with their expressed business goals/strategy.
You struggle to find the right words in tough conversations.
You can see the person you coach and their business not improving, and you can't crack the code to truly help them.
We believe mastering your influence as a coach shouldn’t feel impossible. Not to mention, if your clients deserve world-class coaching, so do you.
Coaching Skills Mastery Is a Program Designed for Coaches Who Aspire to Go From Good to World-Class at Their Craft.
You’ll learn how to:
Establish yourself as the authoritative guide in any situation, no matter who is present.
Understand how to respond skillfully to any client resistance that's holding a company back, and always move them in the direction they need to go.
Ask deeper and more meaningful questions that identify core problems and issues they aren’t able to identify themselves.
Perfectly adapt to any individual you’re coaching, in any moment, no matter the circumstances.
Benefits & Expected Outcomes
Our Promise to You
Watch the Benefits & Expected Outcomes
When you graduate from Coaching Skills Mastery, you’ll have all the skills, practice, and confidence you need to become the most influential coach your clients have ever encountered.
Empower Those You Coach to Take Charge of Their Own Growth (and Stop Doing Too Much Heavy Lifting).
While some may claim to be coaches, true coaching involves shifting the paradigm. If you feel like you’re doing all the hard work, that's not coaching. True coaching is when you empower your client to do most of the thinking, and most of the work.
Prepare to redefine your approach, establish impactful coaching connections, and create an environment where the hard work is not outsourced to you. Instead, you're providing strategic guidance, challenging consultation, and holding them accountable to the plan.
Communicate With Ease In Tough Situations and Earn More Trust.
An effective coach will naturally find themselves in more challenging conversations than an ineffective coach. It’s important to know how to handle them productively and with poise.
vYou’ll no longer feel comfortable avoiding giving difficult feedback or sweeping issues under the rug. Instead, you’ll embrace the role of tension as a valuable tool that propels those you coach toward their breakthrough moments.
Develop the Traits, Behaviors, and Characteristics to Become Truly Confident and Effective In Any Situation.
For many, coaching will feel like a calling more than a profession, but that doesn’t mean that it comes naturally. In fact, it will mean developing new traits and habits that take hours of practice to master. By following a framework developed by our master coaches, which is based on timeless principles of communication, you’ll develop those traits in a fraction of the time it would take to learn through trial and error.
Leave Behind the Solitude and Join Like-Minded Coaches that Challenge and Invest In One Another.
Success thrives in a community of continuous learning and development. Just as your clients are looking to you for support, connectivity, and guidance through active engagement in feedback and coaching, you too deserve to be part of a supportive network that pushes you to greatness. You shouldn’t be going it alone.
By joining the mastery community, you’ll continue to have access to peer accountability, in-depth discussions, and a feedback loop that helps you continue to sharpen your skills.
“The biggest thing that changed for us was learning how to transform our business from a do-it-for-you agency into a coaching and consultancy business where we actually help our customers become thought-leaders in their industries.”
CEO, Schmidt Communications
“I listen differently, I show up differently, I communicate differently. There are things that you can take away from the communication principles you're learning that make an impact on all your relationships.”
Revenue Enablement Manager, ATS
“I learned the difference between a consultant and a coach. And they're equally important, but consultants can only take people so far...coaches can take people to places they could never get to.”
Chief Imagination Officer, We Make Stuff Happen
How It Works
A Coaching Program & Community that Fundamentally Changes Your Communication and Effectiveness with Clients
Watch How It Works
What's Included in Coaching Skills Mastery?
Coaching Skills Mastery includes the following components:
Our Communication Principle-Based Framework, “Question First”
You’re not getting scripts and checklists. Instead, you’re mastering communication principles. Our proven path to mastery, refined over thousands of hours of coaching, provides the skills and strategies you need to make an immediate and lasting impact on those you coach.
Group Coaching Sessions Available Every Week
Practice your coaching skills with expert-facilitated roleplays and communication exercises, and receive real-time feedback to improve your techniques.
A Guided Learning Experience
Our master coaches have designed a guided implementation process that allows you to learn at your own pace while gradually becoming a more effective coach every day.
A Private Community of Coaching and Business Peers
Engage in peer accountability, delve into in-depth discussions, and embrace a powerful feedback loop that facilitates the sharpening of your skills.
Progress Tracking & Scorecards
Stay on track and assess your coaching skills at each step of the journey and see how far you've come. And, use these tools to create your own plan for continuous growth and improvement.
To be a truly indispensable coach, your learning and professional development are never done.
From inducing self-discovery to getting ahead of objections, we’ll equip you with all the resources you need to become an expert communicator.
The Mindset of an Indispensable Coach
What does it truly mean (and look like) to be an indispensable coach to your clients? This program will enlighten you on how to shift your mindset and show up as a coach and authoritative guide to your clients, each and every time - no matter the situation.
The traits, behaviors, and characteristics of an Indispensable Coach
What separates coaches from consultants
The difference between being liked vs. respected
Becoming a Pathfinder: “Question First” Communication Skills for Coaches
Effective communication is everything, and most coaches don’t even realize how poor of communicators they actually are.
In this course, you learn the fundamental communication skills needed to be a world-class communicator. It will transform how you communicate with clients, team members, and even those in your personal life.
How to remove obstacles before they arise
How to ask better and deeper questions
Enabling clients to self-discover vs. being told
How to never be put on your heels and maintain control
The Art of Role Play: Applying your Communication Skills to Specific Coaching Scenarios
How to apply the concepts and theory you’ve learned in previous modules to real-life client scenarios.
Practical application of the 4 Principles of World-Class Communication
How to Establish an Indispensable Coaching/Client Relationship
Coach/client relationships are tricky, and if you don’t start off on the right foot, it can be hard to regain that authority and control of the relationship.
This course gives you the tools needed to ensure you’re always driving the ship and maintaining control, and your clients will love you for it.
How to set the right conditions and expectations with your clients
Tactics to maintain authority and never be caught in a defensive position
Knowing when and how to have tough conversations
“Now I have a different way of asking questions and a different way of listening that, I believe, is taking me into my best season of life for work.”
Chief Imagination Officer, We Make Stuff Happen
“This has made a really big difference for me, personally and professionally. I show up much differently; I remain really curious, and I'm prepared for anything.”
Revenue Enablement Manager, ATS
“The biggest impact in my life and in my business has been learning how to ask questions, and why.”
CEO, Schmidt Communications
What Does the Process Look Like?
Become an “Indispensable Coach” in 12 months.
Reframe Your Mindset
As soon as you join, you can start learning and applying your new coaching skills to improve your effectiveness. You’ll also start building life-changing relationships with our expert coaches and your peers in the community.
Complete the certification in 12 months without feeling overwhelmed, and track progress as you go. Don’t worry about falling behind. Our team and your peers will gently nudge you along the way.
Become Truly Indispensable
Since the fundamentals of communication won’t change soon, what you’ll learn will always be relevant. Additional resources and videos are added regularly, and you can continue to develop your skills with your peers in the community.
Coaching & Training Format
Learn Foundational and Advanced Techniques through On-Demand Courses
Because everyone must learn at the pace that is right for them, most of the techniques you’ll learn are available through on-demand courses, delivered to you at the right time based on your progress through the program. As you progress through each module, you’ll be given a series of self-reflective exercises, guides, and resources to help you internalize every facet of these techniques. This ensures that you’re prepared for all of your required roleplays and group exercises.
Participate in Expert-Facilitated Roleplays and Exercises
This is where knowledge becomes application. We deliver hands-on coaching and training virtually in weekly group sessions. This is where we role-play scenarios, teach fundamental communication principles that will help you become more effective, and discuss opportunities to improve from reviewing recorded calls.
Guided Implementation from our Master Coaches and Faculty
Not only is the program designed to help you focus on the right modules at the right time, but you’ll also be able to converse with our master coaches and faculty along your journey. We’re here to help provide the accountability and direction you need to complete your journey on time and without feeling overwhelmed.
Peer-Led Community Support
No matter where you are in your coaching journey, a new coach or a veteran, you’re going to continue building your confidence and communication prowess through the coaching community. Members of the community are highly collaborative, often sharing resources, roleplaying 1:1 together, and reviewing each other’s calls. Through our community platform, you’re always within close contact with others through instant messaging and community forums.
Meet the Coaches
We’ve seen firsthand the powerful effects that world-class coaching can have on the world. We want to share our combined 40+ years of coaching experience with you.
Coaching Skills Mastery is a comprehensive program designed exclusively for coaches who are ready to take their coaching skills to new heights and make a profound impact on their clients' businesses and lives. This all-encompassing membership gives you access to an array of features and benefits that will empower you on your coaching journey.
How much does it cost? Enrollment in the Coaching Skills Mastery Program is $2,250 per month for the 12 month program (total of $22,000) and a $5,000 membership fee that renews annually. The total investment for your first year is $27,000, and then $5,000 annually to maintain your community membership and certification.
So what’s included? As a coach, you gain exclusive access to an extensive range of resources, tools, and support tailored to elevate your coaching expertise. Here's what you get:
Indispensable Coach Courses: We'll guide you through the Coaching Skills Mastery Journey, providing step-by-step implementation and practical insights to help you excel in your coaching practice. This includes a library of courses, tools, and resources that cover a wide range of coaching techniques and methodologies. Whether you're just starting or an experienced coach, there's something for everyone.
Bi-Weekly Small Group Coaching Sessions and Facilitated Roleplays: Join interactive and engaging small group coaching sessions led by IMPACT Master Coaches. These sessions provide a valuable opportunity to practice your coaching skills in a supportive environment.
Coaching Skills Mastery Private Online Community: Connect with like-minded coaches and engage in discussions, exchange ideas, and seek advice within our exclusive online community. Collaborate, learn from others, and foster valuable connections.
Coaching Skills Scorecards: You’ll track your progress and identify areas for improvement using our coaching-specific scorecards.
Coaching Skills Mastery Certificate: Once you’ve completed the 12-month program, you’ll showcase your expertise and accomplishments as a Certified Master Coach. This certification validates your skills and sets you apart in the coaching industry.
Discount on Virtual Workshops: Members receive a 30% discount on all tickets purchased for our enriching virtual workshops, further enhancing your coaching knowledge and capabilities.
IMPACT+ Pro Membership (Individual Plan): You'll gain full access to the IMPACT+ Pro Membership, a premium package valued at $699. This membership grants you exclusive tickets to IMPACT Summits and the Agency Track. You'll receive one free ticket to the summit and enjoy discounts for additional team members, allowing you to expand your network and grow your coaching business.
“You're getting a decade's worth of experience in one year.”
“As much as I'd like to think I could have done this work on my own, I'm 100% positive that if I didn't have this to help me get to the point where I'm at, I wouldn't be where I am today.”
Megan Miller, Revenue Enablement Manager, ATS
“It's so worth it.”
“The investment of the time, the money, and the commitment to do what I said I was going to do and then deliver it all came together.”
Jonathan Christian, Chief Imagination Officer, We Make Stuff Happen
“It's been a total game-changer.”
“This is a complete package...it's really about your whole business, your whole vision. We're making our investment back while we're doing it.”
Daan Schmidt, CEO, Schmidt Communications
Is Coaching Skills Mastery Right for You?
Watch Is It Right For You
With so many courses, memberships, and programs available for business coaches today, it may be hard to determine exactly which one is right for you. At the core of our program lies the mastery of essential coaching communication skills, building your confidence to take charge of conversations and lead clients to transformation with your presence, process, and credibility.
This is also why, if you do not want to embrace a culture of effective role-plays, constructive feedback, and ongoing improvement, you should NOT join our coaching skills programs. Our program may be a good fit for you if you're facing the following challenges:
You’re not able to charge premium pricing for high-value coaching
You’re building your coaching business and iterating products in isolation with no credible feedback to help you move faster
You’re struggling to remain competitive in the vast marketplace of coaching and consulting services
You’re in a constant cycle of client churn, causing financial uncertainty both in your business and personally
You’re not offering coaching services now, but want to
Are we the right fit for each other?
We understand that our coaching style may not suit everyone, and we carefully select the clients we work with. The coaches that thrive in our program:
Genuinely aspire to greatness and are committed to putting in the necessary hard work to reap the program's benefits
Show up to every roleplay and exercise session prepared and ready to be challenged
Hold themselves accountable to doing the work
Want to be in a community of other successful coaches and business owners
Place high value in investing in themselves and their coaching business to remain competitive
Recognize that constructive feedback and practice are crucial for achieving excellence
Results & Success Stories
Traditional Marketing Agency Reinvents Itself as a Coaching Business
Schmidt Communications is a coaching and training business based in the Netherlands.
Schmidt Communications was like a lot of other marketing agencies out there — competent and dedicated, but indistinguishable. As a traditional do-it-for-you agency, they took on clients and worked hard to deliver results. But the business model stacked the odds against them, making it hard to scale.
Founder Daan Schmidt saw the possibility of a new model: instead of doing everything for his clients, he would coach them to do it themselves. With IMPACT’s training, he’d have the expertise and the communication skills to market his team as coaches and trainers who could provide more value for more clients.
After his first session with IMPACT, Daan knew that this program was different. He could expect hands-on training and feedback as he developed his coaching skills. Now, instead of going into client meetings with reports and deliverables, he goes in with questions. He’s learned that the right question can unlock incredible opportunities — and coaches are what his clients really need to succeed.
Professional Consultant Finally Learns How To Become a Coach
We Make Stuff Happen are UK-based business consultants
Jonathan Christian had built a successful consulting business, but he came to understand that consulting could only take clients so far. In the work he had been doing, he’d been the one telling his clients what they needed to do. The effect was substantial, but Jonathan’s investment was immense.
Jonathan started to work with IMPACT to learn how to coach. Instead of the outside expert coming in with all the right ideas, he’d be the guide to prompt reflection, discussion, and course-correction. Rather than solving problems, he’d help businesses learn to solve their problems themselves.
Today, Jonathan offers coaching to his clients to complement the other services he provides. He’s learned to ask the right questions and to be more comfortable with silence. Old Jonathan would fill that silence with his own expertise. Now, he lets his clients puzzle and ponder, and emerge better for it. Jonathan uses IMPACT-created resources to help him with new clients so he can be the guide they truly need.
Manager Signs Up For a Training Program That Changes Her Life
ATS is a trucking and freight business based in Minnesota.
As a manager, Megan Miller already knew the importance of communication. But with impending changes coming to the rank and file workers at Anderson Trucking Service, she wanted to step up her game to make sure the roll out went smoothly. She signed up for IMPACT’s Coaching Skills Mastery.
Megan had been to dozens of trainings before, and they all had the same format. Someone spoke, and everyone else listened and took notes. She immediately saw that IMPACT’s training was different. This was hands-on teaching, with role-plays, practice, and feedback. This was not learning to be filed away. This program was designed to actually change the way you communicate. The way you show up to meetings.
Megan puts it pretty candidly: “This training changed the trajectory of my career.” She left each session with real takeaways that she could put into practice right away. She’s now able to stay curious, ask great questions, and facilitate meetings better than she ever has in the past. On top of that, she had built close bonds with coaches all over the world, and regular meet-ups allowed them to catch up, practice and troubleshoot.
How To Get Started
Book a Call With a Master Coach Today
It’s time to discover how Coaching Skills Mastery can help take your coaching business to the next level. If you feel like you’re ready to take the next step, let’s schedule a call with one of our Master Coaches. We’ll have a productive conversation where we’ll start to understand you and your business while you get a sense for how we work.
Fill out this form to take ownership of your business growth and start seeing results.
Now, lets schedule your meeting.
Your meeting has been reserved!
Courses & Additional Insights
Get a feel for our content and our people with these free resources
How To Become a Better Business Coach
How Can IMPACT Help Me Sell Coaching Services?
6 Skills Every Great Marketing and Sales Coach Should Have (+ How to Hone Them)
Marketing Coach vs Marketing Agency: How To Explain the Difference to Prospects That Just Don’t Get It
How to Help Your Clients Overcome ‘Shiny Object Syndrome’ and Grow Your Agency
How To Improve Profit Margins At Your Inbound Marketing Agency
Frequently Asked Questions
You Ask, We Answer
Who is IMPACT?
At our core, IMPACT is a business coaching and consulting company. Our obsession is that of helping organizations learn to become world-class internally with their sales, marketing, and overall business skills. We believe deeply in the motto of, “Give a person a fish, feed them for a day. Teach them how to fish, feed them for a lifetime.”
With this belief, we empower companies to reach their greatest potential by teaching them how to implement proven frameworks (like They Ask, You Answer, StoryBrand, Question First, etc.), ultimately helping them become self-reliant and fully in charge of their own destinies.
What is IMPACT+?
In order to “teach a person to fish,” we knew education, training, and community had to be at our core. For this reason, we started IMPACT+, a world-class learning platform that is loaded with educational video courses, a variety of tools, and a large community of sales, marketing, and business leaders — all sharing the philosophies and frameworks (like They Ask, You Answer) we teach and preach here at IMPACT.
IMPACT+ has FREE and paid portions of the platform, designed for individuals and teams alike.
What countries does IMPACT work with?
IMPACT has worked with companies literally all over the world. With team members spread throughout the US, Europe, and Oceania — we’re prepared to engage our clients wherever they may be. At the time of this writing, IMPACT has worked with clients in over 17 different countries.
What happens if I’m not satisfied with the service?
Our belief is that if you’re in an engagement with IMPACT, then you must be receiving clear, measurable value. And if that value stops, then you have the right to stop the engagement.
It’s really that simple.
So although we go into every client engagement with the mindset that we will be working together for an extended period of time, you are not “locked in” to said commitment.
What is the anticipated time commitment each month?
Between on-demand courses, the associated homework in each module, joining facilitated roleplays and coaching sessions, you should anticipate dedicating an average of 20 hours per month during your 12 month journey.
Are there any attendance requirements?
Many modules throughout the program will have a required amount of role play or coaching hours associated with them. These requirements help ensure that the communication skills you’re learning are gradually being mastered over time, and allow you to find areas of strength and weakness to continue working on.
What if I miss a session? Can I make it up?
Absolutely. We understand that things happen that may not allow you to attend live sessions you’re registered for. In fact, that’s why a majority of the course is on-demand, allowing you to come back and pick up wherever you left off.
Why does it take 12 months? Can I go faster?
It’s a good question, but fundamentally it’s the wrong one. Success with your coaching skills can’t be measured by how fast you’re learning them, but rather how well you’re mastering them. We designed this year-long program with intent, based on the journey our master coaches have personally been on, as well as the process they’ve used to train others to mastery.
When do I receive my certification and credentials?
Once you’ve successfully completed the required on-demand courses, checked off all the required homework and roleplay hours, and achieved at least an 80 on your Coaching Skills Mastery Scorecard, you will receive your coaching certification and credentials. As long as you retain your membership in the community and maintain a score of 80 or higher on your scorecard, your certification will renew year-over-year.
Is this coaching program only for marketing coaches?
Not at all. In fact, what you’ll learn in Coaching Skills Mastery can be applied to nearly any area of coaching, consulting, or training in a professional or non-professional environment. Since we focus on principles of communication versus scripts or tactics, you’ll be able to apply nearly everything you learn in whatever level of coaching you offer - even in your personal life.