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They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

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Improve the competencies and close rates of your sales organization.

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Everything you need to get the most from HubSpot.

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Unlock the power of AI in all aspects of your revenue operations.

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Coaching-Skills-Mastery
Coaching Skills Mastery

Coaching Program for Coaches

A Coaching Program for Coaches to Increase Their Effectiveness

Coaching Skills Mastery is an intensive 12-month program to transform you into the most influential coach your clients have ever encountered. Membership in our program provides you with the tools, resources, and expert-led support you need to learn how to communicate with ease, make a profound impact on the lives of those you coach, and improve your bottom line.

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Zach Basner, IMPACT Master Coach, walks through everything you need to know about Coaching Skills Mastery.
Zach-Basner
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“If my company didn't sponsor me through this program, I would have paid for this myself to continue to propel professionally.”
Megan Miller
Revenue Enablement Manger, ATS
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“There are a lot of coaching programs out there, but what you get with IMPACT is real talk, real experience, and real empathy.”
Jonathan Christian
Chief Imagination Officer,
We Make Stuff Happen
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“It's been very rewarding. The things I learned...I could immediately apply in my day-to-day business and share with the team.”
Daan Schmidt
CEO, Schmidt Communications
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Overview

If You’re Not Reaching Your Potential as a Coach, Neither are Your Clients

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Watch the Overview

If You See These Issues In Your Coaching Relationships, You’ve Come to the Right Place

  • You find out about major decisions your clients made after the fact.
  • You often lose coaching clients, causing financial instability and uncertainty.
  • You feel like you need to defend and prove your value, especially during tough economic times.
  • You’re frustrated that your coaching clients don't implement or follow through with agreed-upon actions that align with their expressed business goals/strategy.
  • You struggle to find the right words in tough conversations.
  • You can see the person you coach and their business not improving, and you can't crack the code to truly help them.

We believe mastering your influence as a coach shouldn’t feel impossible. Not to mention, if your clients deserve world-class coaching, so do you.

Coaching Skills Mastery Is a Program Designed for Coaches Who Aspire to Go From Good to World-Class at Their Craft.

You’ll learn how to:

  • Establish yourself as the authoritative guide in any situation, no matter who is present.
  • Understand how to respond skillfully to any client resistance that's holding a company back, and always move them in the direction they need to go.
  • Ask deeper and more meaningful questions that identify core problems and issues they aren’t able to identify themselves.
  • Perfectly adapt to any individual you’re coaching, in any moment, no matter the circumstances.
Benefits & Expected Outcomes

Our Promise to You

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Watch the Benefits & Expected Outcomes

When you graduate from Coaching Skills Mastery, you’ll have all the skills, practice, and confidence you need to become the most influential coach your clients have ever encountered.

Empower-Coaches
Empower Those You Coach to Take Charge of Their Own Growth (and Stop Doing Too Much Heavy Lifting).

While some may claim to be coaches, true coaching involves shifting the paradigm. If you feel like you’re doing all the hard work, that's not coaching. True coaching is when you empower your client to do most of the thinking, and most of the work.

Prepare to redefine your approach, establish impactful coaching connections, and create an environment where the hard work is not outsourced to you. Instead, you're providing strategic guidance, challenging consultation, and holding them accountable to the plan.

Communicate-with-Ease
Communicate With Ease In Tough Situations and Earn More Trust.

An effective coach will naturally find themselves in more challenging conversations than an ineffective coach. It’s important to know how to handle them productively and with poise.

vYou’ll no longer feel comfortable avoiding giving difficult feedback or sweeping issues under the rug. Instead, you’ll embrace the role of tension as a valuable tool that propels those you coach toward their breakthrough moments.
Develop-Traits
Develop the Traits, Behaviors, and Characteristics to Become Truly Confident and Effective In Any Situation.

For many, coaching will feel like a calling more than a profession, but that doesn’t mean that it comes naturally. In fact, it will mean developing new traits and habits that take hours of practice to master. By following a framework developed by our master coaches, which is based on timeless principles of communication, you’ll develop those traits in a fraction of the time it would take to learn through trial and error.

Like-Minded-Coaches
Leave Behind the Solitude and Join Like-Minded Coaches that Challenge and Invest In One Another.

Success thrives in a community of continuous learning and development. Just as your clients are looking to you for support, connectivity, and guidance through active engagement in feedback and coaching, you too deserve to be part of a supportive network that pushes you to greatness. You shouldn’t be going it alone.

By joining the mastery community, you’ll continue to have access to peer accountability, in-depth discussions, and a feedback loop that helps you continue to sharpen your skills.

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“The biggest thing that changed for us was learning how to transform our business from a do-it-for-you agency into a coaching and consultancy business where we actually help our customers become thought-leaders in their industries.”
Daan Schmidt
CEO, Schmidt Communications
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“I listen differently, I show up differently, I communicate differently. There are things that you can take away from the communication principles you're learning that make an impact on all your relationships.”
Megan Miller
Revenue Enablement Manager, ATS
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“I learned the difference between a consultant and a coach. And they're equally important, but consultants can only take people so far...coaches can take people to places they could never get to.”
Jonathan Christian
Chief Imagination Officer,
We Make Stuff Happen
How It Works

A Coaching Program & Community that Fundamentally Changes Your Communication and Effectiveness with Clients

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Watch How It Works

What's Included in Coaching Skills Mastery?

Coaching Skills Mastery includes the following components:
Question-First
Our Communication Principle-Based Framework, “Question First”

You’re not getting scripts and checklists. Instead, you’re mastering communication principles. Our proven path to mastery, refined over thousands of hours of coaching, provides the skills and strategies you need to make an immediate and lasting impact on those you coach.

Question-First
Group-Coaching
Group Coaching Sessions Available Every Week

Practice your coaching skills with expert-facilitated roleplays and communication exercises, and receive real-time feedback to improve your techniques.

Group-Coaching
Guided-Learning
A Guided Learning Experience

Our master coaches have designed a guided implementation process that allows you to learn at your own pace while gradually becoming a more effective coach every day.

Guided-Learning
Private-Community
A Private Community of Coaching and Business Peers

Engage in peer accountability, delve into in-depth discussions, and embrace a powerful feedback loop that facilitates the sharpening of your skills.

Private-Community
Scorecards
Progress Tracking & Scorecards

Stay on track and assess your coaching skills at each step of the journey and see how far you've come. And, use these tools to create your own plan for continuous growth and improvement.

To be a truly indispensable coach, your learning and professional development are never done.

Scorecards
On-Demand-Courses
On-Demand Courses

From inducing self-discovery to getting ahead of objections, we’ll equip you with all the resources you need to become an expert communicator.

On-Demand-Courses

Training Topics

Mindset
The Mindset of an Indispensable Coach

What does it truly mean (and look like) to be an indispensable coach to your clients? This program will enlighten you on how to shift your mindset and show up as a coach and authoritative guide to your clients, each and every time - no matter the situation.

  • The traits, behaviors, and characteristics of an Indispensable Coach
  • What separates coaches from consultants
  • The difference between being liked vs. respected
Pathfinder
Becoming a Pathfinder: “Question First” Communication Skills for Coaches

Effective communication is everything, and most coaches don’t even realize how poor of communicators they actually are.

In this course, you learn the fundamental communication skills needed to be a world-class communicator. It will transform how you communicate with clients, team members, and even those in your personal life.

  • How to remove obstacles before they arise
  • How to ask better and deeper questions
  • Enabling clients to self-discover vs. being told
  • How to never be put on your heels and maintain control
Roleplay
The Art of Role Play: Applying your Communication Skills to Specific Coaching Scenarios

How to apply the concepts and theory you’ve learned in previous modules to real-life client scenarios.

  • Practical application of the 4 Principles of World-Class Communication
Coaching-Client-Relationship
How to Establish an Indispensable Coaching/Client Relationship

Coach/client relationships are tricky, and if you don’t start off on the right foot, it can be hard to regain that authority and control of the relationship.

This course gives you the tools needed to ensure you’re always driving the ship and maintaining control, and your clients will love you for it.

  • How to set the right conditions and expectations with your clients
  • Tactics to maintain authority and never be caught in a defensive position
  • Knowing when and how to have tough conversations
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“Now I have a different way of asking questions and a different way of listening that, I believe, is taking me into my best season of life for work.”
Jonathan Christian
Chief Imagination Officer,
We Make Stuff Happen
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“This has made a really big difference for me, personally and professionally. I show up much differently; I remain really curious, and I'm prepared for anything.”
Megan Miller
Revenue Enablement Manager, ATS
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“The biggest impact in my life and in my business has been learning how to ask questions, and why.”
Daan Schmidt
CEO, Schmidt Communications

What Does the Process Look Like?

Become an “Indispensable Coach” in 12 months.

Reframe Your Mindset

As soon as you join, you can start learning and applying your new coaching skills to improve your effectiveness. You’ll also start building life-changing relationships with our expert coaches and your peers in the community.

Unlock 1 New Module Per Month

Complete the certification in 12 months without feeling overwhelmed, and track progress as you go. Don’t worry about falling behind. Our team and your peers will gently nudge you along the way.

Become Truly Indispensable

Since the fundamentals of communication won’t change soon, what you’ll learn will always be relevant. Additional resources and videos are added regularly, and you can continue to develop your skills with your peers in the community.

Coaching & Training Format

On-Demand-Courses-Learning

Learn Foundational and Advanced Techniques through On-Demand Courses

Because everyone must learn at the pace that is right for them, most of the techniques you’ll learn are available through on-demand courses, delivered to you at the right time based on your progress through the program. As you progress through each module, you’ll be given a series of self-reflective exercises, guides, and resources to help you internalize every facet of these techniques. This ensures that you’re prepared for all of your required roleplays and group exercises.

Roleplay

Participate in Expert-Facilitated Roleplays and Exercises

This is where knowledge becomes application. We deliver hands-on coaching and training virtually in weekly group sessions. This is where we role-play scenarios, teach fundamental communication principles that will help you become more effective, and discuss opportunities to improve from reviewing recorded calls.

Guided-Implementation

Guided Implementation from our Master Coaches and Faculty

Not only is the program designed to help you focus on the right modules at the right time, but you’ll also be able to converse with our master coaches and faculty along your journey. We’re here to help provide the accountability and direction you need to complete your journey on time and without feeling overwhelmed.

Community-Support

Peer-Led Community Support

No matter where you are in your coaching journey, a new coach or a veteran, you’re going to continue building your confidence and communication prowess through the coaching community. Members of the community are highly collaborative, often sharing resources, roleplaying 1:1 together, and reviewing each other’s calls. Through our community platform, you’re always within close contact with others through instant messaging and community forums.

Meet the Coaches

We’ve seen firsthand the powerful effects that world-class coaching can have on the world. We want to share our combined 40+ years of coaching experience with you.

They Ask, You Answer Mastery Pricing

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How much does sales coaching & training cost?
Small Business

(< $2.5m in revenue)

Mid-Sized Business

($2.5 to $50m in revenue)

Large Business

(> $50 in revenue)

Coaching & Training For Small Businesses (< $2.5 in revenue)

Free Initial Coaching Sessions: At IMPACT, we believe in starting strong, which is why we offer a few free coaching sessions. This allows you to become comfortable with your coach, and it gives us a chance to understand your business's unique needs. We'll delve into your sales and marketing challenges and map out your current standing and future goals, providing valuable, actionable advice you can implement right away.

Tailored Coaching & Training Programs: After gaining a clear understanding of your business, we'll work on creating a coaching and training program custom-designed for your needs. The typical cost range for most small businesses is between $2,000 and $10,000 per month (with a one-month setup fee), though it can sometimes be less and sometimes it could be more. 

At IMPACT, we’re committed to offering world-class sales and marketing coaching to businesses of all sizes. We know that small businesses often operate with leaner teams and quicker decision-making processes, and our coaching and training programs are designed to accommodate this agility. Even though our approach with smaller businesses might differ from larger ones, we believe in the potential of all businesses to achieve greatness with the right guidance and support.

Price Determining Factors: You might ask, "Why the range?" Well, two primary factors influence the final pricing:

  1. The scale of your goals. More ambitious goals require a more intensive coaching program.
  2. The number of training programs your team engages in simultaneously. Often, tackling several programs at once is key to mastering sales, marketing, and They Ask, You Answer within 18-24 months.

Additional Considerations: To achieve optimum sales and marketing results with the They Ask, You Answer" framework, you need to have the right personnel, software, and/or equipment. These are crucial factors to consider when setting your budget.

IMPACT+ Included in Your Program: Every program includes an IMPACT+ for Business subscription in the initial setup fee. This provides access to our online community, a variety of enriching courses, progress scorecards, and passes to in-person events such as the "They Ask, You Answer" Summit and IMPACT Live.

In the initial sessions, we'll discuss your budget and work together to create a program that both fits your financial capabilities and drives you toward your goals. Let's get started on this journey towards success!

 

Is It Right For You?

Our Mastery program is NOT for everyone.

In terms of specific challenges, our program may be a good fit for you if you’re facing any of the following:
  • You want to charge premium pricing for high-value coaching
  • You want to be in a community of other successful coaches
  • You want to invest in yourself and your company to remain competitive
  • You’re not offering coaching services now, but want to
  • You’re a lifelong learner, who doesn’t mind rolling up your sleeves and putting in time
  • You want to be the type of coach that people never forget

How Much Does Coaching Skills Mastery Cost?

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How much does Coaching Skills Mastery cost?
Coaching Skills Mastery is a comprehensive program designed exclusively for coaches who are ready to take their coaching skills to new heights and make a profound impact on their clients' businesses and lives. This all-encompassing membership gives you access to an array of features and benefits that will empower you on your coaching journey.

How much does it cost? Enrollment in the Coaching Skills Mastery Program is $2,250 per month for the 12 month program (total of $22,000) and a $5,000 membership fee that renews annually. The total investment for your first year is $27,000, and then $5,000 annually to maintain your community membership and certification.

So what’s included? As a coach, you gain exclusive access to an extensive range of resources, tools, and support tailored to elevate your coaching expertise. Here's what you get:

  • Indispensable Coach Courses: We'll guide you through the Coaching Skills Mastery Journey, providing step-by-step implementation and practical insights to help you excel in your coaching practice. This includes a library of courses, tools, and resources that cover a wide range of coaching techniques and methodologies. Whether you're just starting or an experienced coach, there's something for everyone.
  • Bi-Weekly Small Group Coaching Sessions and Facilitated Roleplays: Join interactive and engaging small group coaching sessions led by IMPACT Master Coaches. These sessions provide a valuable opportunity to practice your coaching skills in a supportive environment.
  • Coaching Skills Mastery Private Online Community: Connect with like-minded coaches and engage in discussions, exchange ideas, and seek advice within our exclusive online community. Collaborate, learn from others, and foster valuable connections.
  • Coaching Skills Scorecards: You’ll track your progress and identify areas for improvement using our coaching-specific scorecards.
  • Coaching Skills Mastery Certificate: Once you’ve completed the 12-month program, you’ll showcase your expertise and accomplishments as a Certified Master Coach. This certification validates your skills and sets you apart in the coaching industry.
  • Discount on Virtual Workshops: Members receive a 30% discount on all tickets purchased for our enriching virtual workshops, further enhancing your coaching knowledge and capabilities.
  • IMPACT+ Pro Membership (Individual Plan): You'll gain full access to the IMPACT+ Pro Membership, a premium package valued at $699. This membership grants you exclusive tickets to IMPACT Summits and the Agency Track. You'll receive one free ticket to the summit and enjoy discounts for additional team members, allowing you to expand your network and grow your coaching business.

“You're getting a decade's worth of experience in one year.”

“As much as I'd like to think I could have done this work on my own, I'm 100% positive that if I didn't have this to help me get to the point where I'm at, I wouldn't be where I am today.”

Megan Miller, Revenue Enablement Manager, ATS
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Megan-Miller

“It's so worth it.”

“The investment of the time, the money, and the commitment to do what I said I was going to do and then deliver it all came together.”

Jonathan Christian, Chief Imagination Officer,
We Make Stuff Happen
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Jonathan-Christian

“It's been a total game-changer.”

“This is a complete package...it's really about your whole business, your whole vision. We're making our investment back while we're doing it.”

Daan Schmidt, CEO, Schmidt Communications
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Daan-Schmidt
  • ATS-Logo

  • We-Make-Stuff-Happen

  • Schmidt-Communicatie

Is Coaching Skills Mastery Right for You?

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Watch Is It Right For You
With so many courses, memberships, and programs available for business coaches today, it may be hard to determine exactly which one is right for you. At the core of our program lies the mastery of essential coaching communication skills, building your confidence to take charge of conversations and lead clients to transformation with your presence, process, and credibility.

This is also why, if you do not want to embrace a culture of effective role-plays, constructive feedback, and ongoing improvement, you should NOT join our coaching skills programs. Our program may be a good fit for you if you're facing the following challenges:

  • You’re not able to charge premium pricing for high-value coaching
  • You’re building your coaching business and iterating products in isolation with no credible feedback to help you move faster
  • You’re struggling to remain competitive in the vast marketplace of coaching and consulting services
  • You’re in a constant cycle of client churn, causing financial uncertainty both in your business and personally
  • You’re not offering coaching services now, but want to

Are we the right fit for each other?

We understand that our coaching style may not suit everyone, and we carefully select the clients we work with. The coaches that thrive in our program:

  • Genuinely aspire to greatness and are committed to putting in the necessary hard work to reap the program's benefits
  • Show up to every roleplay and exercise session prepared and ready to be challenged
  • Hold themselves accountable to doing the work
  • Want to be in a community of other successful coaches and business owners
  • Place high value in investing in themselves and their coaching business to remain competitive
  • Recognize that constructive feedback and practice are crucial for achieving excellence

Results & Success Stories

Traditional Marketing Agency Reinvents Itself as a Coaching Business

Schmidt Communications is a coaching and training business based in the Netherlands.

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Challenge

Challenge

Schmidt Communications was like a lot of other marketing agencies out there — competent and dedicated, but indistinguishable. As a traditional do-it-for-you agency, they took on clients and worked hard to deliver results. But the business model stacked the odds against them, making it hard to scale.

Solution

Solution

Founder Daan Schmidt saw the possibility of a new model: instead of doing everything for his clients, he would coach them to do it themselves. With IMPACT’s training, he’d have the expertise and the communication skills to market his team as coaches and trainers who could provide more value for more clients.

Result

Result

After his first session with IMPACT, Daan knew that this program was different. He could expect hands-on training and feedback as he developed his coaching skills. Now, instead of going into client meetings with reports and deliverables, he goes in with questions. He’s learned that the right question can unlock incredible opportunities — and coaches are what his clients really need to succeed.

Professional Consultant Finally Learns How To Become a Coach

We Make Stuff Happen are UK-based business consultants

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Challenge

Challenge

Jonathan Christian had built a successful consulting business, but he came to understand that consulting could only take clients so far. In the work he had been doing, he’d been the one telling his clients what they needed to do. The effect was substantial, but Jonathan’s investment was immense.

Solution

Solution

Jonathan started to work with IMPACT to learn how to coach. Instead of the outside expert coming in with all the right ideas, he’d be the guide to prompt reflection, discussion, and course-correction. Rather than solving problems, he’d help businesses learn to solve their problems themselves.

Result

Result

Today, Jonathan offers coaching to his clients to complement the other services he provides. He’s learned to ask the right questions and to be more comfortable with silence. Old Jonathan would fill that silence with his own expertise. Now, he lets his clients puzzle and ponder, and emerge better for it. Jonathan uses IMPACT-created resources to help him with new clients so he can be the guide they truly need.

Manager Signs Up For a Training Program That Changes Her Life

ATS is a trucking and freight business based in Minnesota.

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Challenge

Challenge

As a manager, Megan Miller already knew the importance of communication. But with impending changes coming to the rank and file workers at Anderson Trucking Service, she wanted to step up her game to make sure the roll out went smoothly. She signed up for IMPACT’s Coaching Skills Mastery.

Solution

Solution

Megan had been to dozens of trainings before, and they all had the same format. Someone spoke, and everyone else listened and took notes. She immediately saw that IMPACT’s training was different. This was hands-on teaching, with role-plays, practice, and feedback. This was not learning to be filed away. This program was designed to actually change the way you communicate. The way you show up to meetings.

Result

Result

Megan puts it pretty candidly: “This training changed the trajectory of my career.” She left each session with real takeaways that she could put into practice right away. She’s now able to stay curious, ask great questions, and facilitate meetings better than she ever has in the past. On top of that, she had built close bonds with coaches all over the world, and regular meet-ups allowed them to catch up, practice and troubleshoot.

  • Schmidt-Communicatie

  • We-Make-Stuff-Happen

  • ATS-Logo

How To Get Started

Book a Call With a Master Coach Today

It’s time to discover how Coaching Skills Mastery can help take your coaching business to the next level. If you feel like you’re ready to take the next step, let’s schedule a call with one of our Master Coaches. We’ll have a productive conversation where we’ll start to understand you and your business while you get a sense for how we work.

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Courses & Additional Insights

Get a feel for our content and our people with these free resources

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Frequently Asked Questions

You Ask, We Answer

Who is IMPACT? Who is IMPACT?
What is IMPACT+? What is IMPACT+?
What countries does IMPACT work with? What countries does IMPACT work with?
What happens if I’m not satisfied with the service? What happens if I’m not satisfied with the service?
What is the anticipated time commitment each month? What is the anticipated time commitment each month?
Are there any attendance requirements? Are there any attendance requirements?
What if I miss a session? Can I make it up? What if I miss a session? Can I make it up?
Why does it take 12 months? Can I go faster? Why does it take 12 months? Can I go faster?
When do I receive my certification and credentials? When do I receive my certification and credentials?
Is this coaching program only for marketing coaches? Is this coaching program only for marketing coaches?