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Awards & Recognition

Awards, Certifications, & Credentials

The work we do is backed by ongoing learning, recognized expertise, and independent validation. Here you'll find the certifications, partner distinctions, and industry recognition that support the guidance we give our clients every day. 

Every award here is dated and linked to its source.

 

Diamond

HubSpot Solutions Partner

22

Team HubSpot Certifications

17+

Years Helping Businesses Grow

200+

Businesses Coached

Recognized Along the Way

Every milestone on this timeline reflects a moment of independent recognition for our work, our expertise, or our commitment to helping businesses grow. Together, they document a history of learning, improvement, and continued investment in our team.

IMPACT team 2026 (2)


 

Endless Customers Stacked Book Image

2025: A Proven System, Published

Published Endless Customers, bringing the methodology we've developed over more than a decade to a wider audience. The book became a USA Today national bestseller within weeks of launch.

Why it matters: The book documents a proven framework that helps businesses build trust, create better buying experiences, and develop in-house sales and marketing expertise. 
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2020: Founding Member of HubSpot's Elite Tier

Selected as one of the founding members of HubSpot's Elite Solutions Partner tier, the program's highest partner designation at the time. 

Why it matters: Joining HubSpot's inaugural Elite tier recognized years of sustained client success and a long-standing strategic partnership with one of the world's leading CRM platforms. 
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2018-2021: Sustained Growth, Year After Year

Named to the Inc. 5000 list of America's fastest-growing private companies for four consecutive years, peaking at No. 1,757 nationally. In 2021, IMPACT was also recognized as the No. 76 fastest-growing company in the Northeast on the Inc. Regionals list. 

Why it matters: Consistent growth over multiple years reflected the increasing demand for a coaching-first approach that helps businesses build lasting sales and marketing capabilities. 

Source: Inc. Profile
hubspot 2018 impact awards partner of the year

2018: Partner of the Year & the Shift to Coaching

Marcus Sheridan merged The Sales Lion into IMPACT, marking our transition from a traditional agency to a coaching company that teaches businesses to own their sales and marketing. That same year, HubSpot named us Partner of the Year for the second consecutive year. Also: Comparably Best Company Leadership and Best CEOs for Women. 

Why it matters: The decision to teach rather than do the work for clients laid the foundation for the coaching approach and Endless Customers System we use today.

Sources: Comparably
hubspot 2017 partner of the year

2017: North America's Top HubSpot Partner

Named HubSpot's Partner of the Year for North America, the top honor in a global partner ecosystem of thousands. Also that year: Comparably Best CEO, Best Company Culture, and Best Company for Women; Great Place to Work certified. 

Why it matters: HubSpot's highest regional partner honor recognized the results we delivered for clients, while independent workplace awards reflected the culture behind that success.

Sources: HubSpot | Comparably
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2015: Diamond Status Achieved

One of only eight HubSpot Diamond partners in the world at the time. Won Impact Awards for Website Design of the Year and COS Innovators. 

Why it matters: This milestone recognized both technical expertise and a growing track record of successful client implementations. 

Source: PR Newswire
hartford business journal

2014: Leadership Recognized

Founder and CEO Bob Ruffolo named to Hartford Business Journal's 40 Under Forty.

Why it matters: This award recognized leadership that would later shape the coaching methodology and business philosophy behind IMPACT.

Source: Hartford Business Journal
hubspot-awards

2013: Rapid Growth, Proven Expertise

Reached HubSpot Platinum status faster than any U.S. agency before us.

Why it matters: This milestone demonstrated that our team could deliver results at scale while HubSpot's ecosystem was still rapidly evolving. 

Source: PRNewswire
hubspot impact awards

2012: HubSpot Partnership Begins

Joined HubSpot's partner program in its early days. Won our first partner awards, including Rookie of the Year.

Why it matters: It marked the beginning of a long-standing partnership with HubSpot that continues to benefit our clients today. 

Team Certifications

Our team maintains active certifications across HubSpot Academy in marketing, sales, CRM implementation, reporting, development, and emerging disciplines like AI search optimization. 

hubspot solutions partner-1

HubSpot Solutions Partner

The HubSpot Solutions Partner Certification is an 11-part training course covering the market, sell, deliver, and grow methodology required to become an official certified HubSpot Solutions Partner.

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HubSpot Trainer Certification

The HubSpot Certified Trainer Program is an exclusive credential granted by HubSpot Academy. HubSpot Certified Trainers ensure your internal team will be expertly onboarded and empowered to fully utilize the platform.

hubspot implementation for partners

HubSpot Implementation for Partners

This certification enables you to have a faster transition to HubSpot by delivering flawless data migration, custom portal architecture, and structured team onboarding that accelerates your return on investment.

HubSpot Marketing Hub Software Certification

HubSpot Marketing Hub Software

HubSpot Marketing Hub Software certification directly lowers a client's financial risk and accelerates campaign setup. Our team possesses verified, hands-on technical mastery of the platform, rather than just theoretical knowledge.

HubSpot Reporting

HubSpot Reporting

Having this certification ensures our team can build complex, tailored dashboards for marketing, sales, and service. They will be able to accurately measure your true return on investment and turn raw CRM metrics into clear growth stories. This includes cross-hub insights and data hygiene best practices.

implementing AEO with HubSpot

Implementing AEO With HubSpot

Our team is trained on how to use HubSpot’s specialized native tools to execute an Answer Engine Optimization (AEO) workflow. This certification focuses on getting a brand mentioned and cited across AI platforms like ChatGPT, Perplexity, and Gemini.

hubspot CMS for Developers II

HubSpot CMS for Developers II

Our development team adheres to the highest standards for advanced architecture and technical execution. This ensures the delivery of high-performance, fully accessible, and optimized websites tailored for measurable business growth. We provide a secure digital foundation that empowers your marketing team to manage content seamlessly and reliably.

HubSpot Platform Enablement Accreditation

Platform Enablement Accreditation

HubSpot Accreditations validate companies' expertise through HubSpot Academy Certifications, work samples, interviews, and customer references. This is an elite organizational credential validating a solutions partner’s proven capability to drive high user adoption, deliver customized training, and manage complex change for clients.

HubSpot Platform Enablement Accreditation

Onboarding Accreditation

HubSpot Onboarding Accreditation is an elite, team-level credential for solution partners who prove advanced expertise in implementing Marketing, Sales, and Service Hubs. It requires Platinum, Diamond, or Elite tier status, completion of specific HubSpot Academy prerequisites, and verified customer references.

This list includes the main certifications held by our team, but there may be other current certifications not mentioned here.

Books & Thought Leadership

Proven and Published

TAYA-Book-Homepage (1)

They Ask, You Answer (2017, rev. 2019)

Mashable's #1 marketing book to read in 2017. One of Forbes' "11 Marketing Books Every CMO Should Read." BookAuthority Top 5 marketing books of all time. More than 100,000 copies sold worldwide. 

Book-Graphic-National-Best-Seller

Endless Customers (2025)

USA Today national bestseller by Marcus Sheridan and the team at IMPACT. The complete operating system for becoming the most trusted voice in your market.

Explore the book

Frequently Asked Questions

Why do awards and certifications matter when choosing a sales and marketing partner?

How does IMPACT maintain its HubSpot expertise?

Are the certifications and partner statuses on this page current?

What is the difference between a HubSpot certification and a HubSpot Solutions Partner?

Why does IMPACT make its awards, certifications, and credentials publicly available?

Put this experience to work for you

Book your free consultation call. No pressure, just answers about whether IMPACT and Endless Customers are the right fit for your organization. 

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