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The TRUST HubSpot Theme from IMPACT
The TRUST Theme is a premium HubSpot website theme built by IMPACT, designed to give marketers full control over their website without needing a developer.
Every decision was informed by 400+ HubSpot websites, distilled into a system that's flexible enough to grow with you and simple enough to use on day one. This page covers what's included with the theme, who it's built for, pricing, and how it works.
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Built on 400+ real website projects
The TRUST Theme is the result of years of building websites for real businesses, identifying what actually works, and refining it into a system that can be used out of the box.
Intentionally focused module set
Rather than bloating the theme with 30-40+ modules you'll never use, we kept it streamlined. Each module is flexible enough to handle a wide range of layouts and use cases. Think of them as LEGO blocks that can be rearranged, stacked, and customized without ever touching code.
No code required, no pay-to-upgrade model
Every module gives you control over layouts, content, and styling directly in the HubSpot page editor. You shouldn't need to open a code file to make your website look the way you want.
And unlike many free or lower-cost themes that cap features and require paid upgrades, the TRUST Theme gives you everything from day one.
Theme updates included
Because the TRUST Theme lives in the HubSpot Marketplace, you receive updates as we release them and you control when to install them.
Is the TRUST Theme right for you?
The TRUST Theme isn't for everyone, and we'd rather be upfront about that. Let's take a look at who it's built for and where something else will serve you better.
We're a good fit if...
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You believe in function over form. You want a website that performs well, communicates clearly, and helps you close deals, even if it's not the flashiest design on the internet.
Your team is willing to get hands-on with the website. You have marketers (or plan to hire them) who will own the site day-to-day.
You want to follow the Endless Customers framework but aren't ready for (or don't need) a full custom website redesign.
You're looking for a DIY or semi-DIY option where you can bootstrap your web presence and grow it over time.
You're already on HubSpot (or planning to be) and want a theme that's purpose-built for how HubSpot works.
The TRUST Theme probably isn't for you if:
Design aesthetic and branding are your top priority. If you have Apple-level design expectations (custom animations, highly specific typography, bespoke layouts), no off-the-shelf theme will meet those needs. That requires a custom design engagement.
You want someone to build the whole site for you without your team learning how to manage it.
What you get with the TRUST Theme
When you purchase the TRUST Theme from the HubSpot Marketplace, you get a complete, ready-to-use website system. Here's what's included:
Flexible, Drag-and-Drop Modules
A full library of modules that cover the most common website needs: hero sections, content blocks, CTAs, testimonials, forms, and more. Each one is flexible enough to handle a wide range of layouts without touching code.
Pre-Built Page Templates
Templates designed around Endless Customers and StoryBrand best practices, so your site is structured for trust and conversion from the start. Your team can start building pages immediately.
System Templates
Essential pages like blog listing pages, blog post, 404, 500, email subscription pages, and search results are included and ready to go. You don't need to build these from scratch.
Global Headers & Footers
Customizable global elements so your branding stays consistent across the entire site. Update once, and the change applies everywhere.
Ongoing Theme Updates
As we continue to improve and refine the theme, you receive updates through the HubSpot Marketplace. You control when to install them.
Email Support from IMPACT
If you run into issues or have questions about using the theme, IMPACT's team is available via email. If you're working with IMPACT through a Website Enhanced engagement, you get dedicated, hands-on support from our web team.
Note: Self-service tools (such as self-assessment calculators, pricing tools, or product configurators) are not included in the TRUST theme. These require custom development and are available through IMPACT's Self-Service tool design services.
400+
Websites built with the TRUST Theme
5-Star
Rating on HubSpot Marketplace
31 Modules
To customize your sites to your unique needs
Custom Built
Custom Built was one of the first companies to launch a website on the TRUST Theme. Their previous website was difficult to edit. Their team couldn't make changes without outside help.
After rebuilding on the TRUST Theme, the story changed completely. They've been running and updating their website independently, rarely reaching back out for maintenance or how-to questions.
When they do contact IMPACT, it's to ask about adding new capabilities, not because something is broken or confusing. That's exactly the outcome the TRUST Theme is designed to create.
"What I love about TRUST: ease of use, precise tailoring to our brand, comprehensive training and documentation, endless customization, and proactive updates.
It's not just a theme; it's a transformational tool that empowers you to create and maintain a website that truly reflects your brand and mission."
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