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The Full-Funnel Buyer Journey: Content That Converts Before & During Sales
Turn your sales process into a frictionless, buyer-first path to yes.
April 29, 2026 @ 11:00 AM EDT
Buyers want clarity, confidence, and a frictionless path to a decision.
In this workshop, you’ll learn how to use content strategically before a prospect ever talks to you and throughout the sales process so you can educate faster, reduce confusion, address concerns proactively, and create the best possible buyer experience.
We’ll break down the buyer journey (including key stages before and after the Zero Moment of Truth) and show how to map the right content to the moments that matter most: the questions buyers ask while researching, the objections they raise in sales conversations, and the reassurance they need to move forward.
Meet Your Speaker
Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales. As a salesperson, he experienced the first-hand struggles of legacy sales tactics. Through these struggles, he came to learn inbound marketing and became obsessed.
His experience in working with clients spans across all types of businesses in unique markets. He enjoys teaching content marketing strategies to help these businesses reach their ideal buyers.
Outside of work, Brian enjoys coaching and playing Ultimate Frisbee. He has been an advisor and coach to his alma mater, UNC-Wilmington, since 2012. He also enjoys discovering new music and attending concerts in and around Charlotte.
Register Now
Simply fill out the form below and we'll register you and send you a calendar invite.
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Buyers want clarity, confidence, and a frictionless path to a decision.
In this workshop, you’ll learn how to use content strategically before a prospect ever talks to you and throughout the sales process so you can educate faster, reduce confusion, address concerns proactively, and create the best possible buyer experience.
We’ll break down the buyer journey (including key stages before and after the Zero Moment of Truth) and show how to map the right content to the moments that matter most: the questions buyers ask while researching, the objections they raise in sales conversations, and the reassurance they need to move forward.
Meet Your Speaker
Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales. As a salesperson, he experienced the first-hand struggles of legacy sales tactics. Through these struggles, he came to learn inbound marketing and became obsessed.
His experience in working with clients spans across all types of businesses in unique markets. He enjoys teaching content marketing strategies to help these businesses reach their ideal buyers.
Outside of work, Brian enjoys coaching and playing Ultimate Frisbee. He has been an advisor and coach to his alma mater, UNC-Wilmington, since 2012. He also enjoys discovering new music and attending concerts in and around Charlotte.
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IMPACT & The Endless Customers System™
IMPACT teaches leaders & their teams how to generate more customers from their content, website, and sales efforts using our Endless Customers System™.
