Website Redesign With IMPACT

Discovery & Scoping

We don’t take on every project that comes our way. A redesign is a significant investment on both sides, and the worst thing we can do is start something that isn’t set up to succeed. When you first reach out, you'll meet with an IMPACT Advisor to understand what’s driving the redesign, what your current site is and isn’t doing for you, and what you need the new one to accomplish. We’ll also be honest if we think a full redesign isn’t the right move yet.

If there's a strong mutual fit, then you'll meet the web strategist who would lead your project. They're the ones who scope the engagement and build a proposal tailored to what you actually need. By the time you see a scope of work, you'll already have a relationship with the person running the project and a clear picture of what you're signing up for.

Strategy & Research

Before we begin, we need to know exactly what we're working with and where we're going. A content inventory surfaces what exists, what's missing, and what needs to go. The sitemap, page strategies, and journey mapping turn that into a clear architecture so your new site is built around how buyers make purchase decisions today.

Content & Design

Next, we'll redesign your homepage to set the visual direction. From there, we build your module library. These are the tested building blocks your team will use to create pages consistently. At the same time, your team begins writing content with page-by-page guidance, and ongoing reviews that will push you to publish the content your buyers need to hear in order to choose you.

Build

This is where pages get built inside of HubSpot or WordPress. Your team does a meaningful chunk of the page building, with our team reviewing, guiding, and quality checking along the way. That's intentional. We want you to feel confident and comfortable updating your website long-term.

QA, Redirects & Migration

We plan one to three weeks for this, depending on site size. This is where we slow down on building and focus on making sure everything works the way it should. Quality checks, form and conversion tracking testing, 301 redirects, and mobile and cross-browser testing. Everything required to move from your old site to the new one without breaking what matters. If you have existing traffic and rankings, this is where we protect them. 

Important to know: We won't QA every single page, but we will devote a set number of hours to reviewing the most critical pages. We’ll provide you with our findings, so you can see the types of things we call out so you're equipped to identify the same going forward.

Launch

Launch is a coordinated effort with your team. We recommend setting aside at least half a day to focus on your website launch. We run final checks on forms, tracking, and key conversion paths, handle quick fixes as they come up, and make sure everything behaves the way it should, both visually and operationally. We set expectations clearly here: launch is a milestone, not the finish line. The goal is to go live confidently, then shift into monitoring and improving based on real user behavior.

Training + Optimization (Post-launch)

After launch, we spend one to two months on training, optimization, and monitoring. This is where your team feels the shift from “the website is done” to “we can run this.” We continue to work on page building and help you understand the tools you'll use day-to-day.

On the optimization side, we look at real user data and tighten conversion paths, page performance, and anything that surfaces after launch.

For teams that want continued support beyond this window, our website optimization and training program picks up where the redesign ends. It's built for teams that have a strong website and want ongoing coaching to improve conversion rates, publish new content with confidence, and keep the site performing as your business evolves.