Daniel Escardo

Daniel Escardo is a Sr. Front-end Developer at IMPACT and the original developer of IMPACT's HubSpot TRUST theme, which he still leads as principal developer.

Daniel has developed more than 300 websites across industries and led every one of them, either solo or as team lead. Most of that work has been in HubSpot, WordPress, and Shopify: marketing sites, themes, modules, and tools that clients can manage without calling a developer for every update. His client work includes sites for Allied Exteriors, BirdRF, Brennan, and Contec, plus Shopify work for Shasta Pool Supply.

For IMPACT itself, Daniel built the Learning Center, the self-selection tools, and the pricing tools. Before 2018, most of his career was in WordPress, where he specialized in plugin and theme development and in extending the Elementor page builder with custom functionality.

He holds all of HubSpot's developer certifications. Day-to-day, Daniel still works mostly in HubSpot and WordPress, and he's expanding into React, Next.js, Node.js, and using AI to automate parts of the development process. 

Outside of IMPACT, he’s a husband, a doting father, and loves anything on the ocean.