AI Has Changed How Buyers Find Companies
Buyers ask AI first
ChatGPT, Claude, Gemini, and Perplexity are now the first stop for buyer research.
AI decides who gets surfaced
It compares the evidence it can find and determines which businesses are credible enough to recommend.
If you're not trusted, you're eliminated
If AI leaves you out of the answer, you won't even enter the conversation.
You can't fix what you can't see
Winning more customers starts with knowing why your business is getting overlooked.
See Where You Stand Before Your Next Buyer Asks AI
Get an instant grade across the 10 factors that determine which companies become the most known, trusted, and recommended choice in their market.
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Understand what each of the 10 factors means
See where your business appears strong
Spot the warning signs worth investigating
Get actionable recommendations for improvement
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How It Works
Enter your website
We analyze the public signals your business puts into the market.
See your first results
See your overall grade and how you scored across 3 factors.
Unlock all 10 grades
Enter your email to unlock the remaining 7 and see the full picture.
The 10 Factors. Proven.
IMPACT studied how AI screens, filters, and recommends businesses across 23 industries and four major platforms.
The same 10 factors kept surfacing.
What makes these factors critical is that they do more than help AI understand and trust your company. They make it easier for your buyers to do the same.
Together, these are the 10 factors to becoming the most known, trusted, and recommended company in your market.
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A great business with a strong promise
Clarity on what you do
Operationalized review generation
Specific customer proof
Pricing transparency
People positioned as credible experts
Buyer education
An optimized website for human & AI research
Self-service and conversion options
Speed to lead and a guided sales experience
See What's Holding You Back From Being the Recommended Choice
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