Paid Ads Management with Swell by IMPACT

It comes down to whether you want someone to run your ads or whether you want your team to learn how to run them well. If you don't have the internal bandwidth or expertise to manage campaigns day to day, management is likely the right path. If you have someone on your team who owns paid media (or will) and you want them to get better with expert guidance, consulting and training may make more sense. Many clients aren't sure when they first reach out, and that's fine. The intro call and initial audit help us figure out the right path together.

Google Ads, Meta (Facebook and Instagram), LinkedIn, Microsoft/Bing, Amazon, Pinterest, Reddit, StackAdapt, and Snapchat. The platforms we prioritize depend on where your customers spend their time and what your goals are. Most clients focus on two or three platforms. We'll recommend which ones make sense for your business during the audit and kickoff process.

For management clients, we handle all ad copy, static creative design, and video ad editing (you supply raw footage). Our team has an in-house designer dedicated to producing ad creative. Nothing goes live without your written approval.

For consulting and training clients, your strategist reviews your team's creative and provides detailed feedback and direction. The creative production stays with your team, but the strategic guidance on what works and why comes from ours.

For management, the minimum is $20,000 per month in ad spend (not including management fees). This threshold exists because at lower spend levels, the cost of professional management tends to exceed the value it can reliably produce. For consulting and training, you're likely spending at least $10,000 per month or planning to. There's no hard minimum for consulting, but the program is most valuable when there are real campaigns to review and real decisions to coach through.

At Swell by IMPACT, paid ads management pricing has two components: a base monthly fee ($5,000 or $7,000 depending on your spend level) and a performance fee tied to your actual ad spend. The performance fee starts at 15% and scales down as spend increases.

Month 1 typically surfaces quick wins that get addressed immediately. Most clients identify two to four issues in the first month that may have been quietly wasting budget or blocking conversions. By the end of Month 2-3, you should see measurable improvements in the metrics that matter: lead quality, cost per lead, and how ad-sourced leads perform in your pipeline.

Paid ads can show early signals faster than most marketing channels, but building a high-performing program that compounds over time takes consistency. The clients who tend to see the biggest long-term results are the ones who commit to the ongoing partnership and let the data guide decisions.

If we're not seeing the trajectory we expected, we'll have an honest conversation about why. Sometimes the issue is in the ads. Sometimes it may be the landing page, the follow-up process, or the offer itself. We'll diagnose the problem and propose a path forward. If it becomes clear that IMPACT's services aren't the right fit for your situation, we'll say so. All engagements are month-to-month for exactly this reason.

The pricing model is a base monthly fee plus a performance fee that is calculated as a percentage of your actual ad spend. The percentage starts at 15% and scales down as spend increases. We don’t take money out of your ads budget (if you want to spend $20k on ads, all $20k will be applied to ads). The performance is based on that number, but it doesn’t take away from it. 

This model ensures our compensation is connected to the scope of work involved. Higher spend generally means more campaigns, more creative, and more strategic complexity. The performance fee is retroactive, meaning it's based on what you actually spent, not what you budgeted. Consulting and training clients pay a flat monthly rate with no performance fee.

Yes, and it goes both ways. Some companies start with consulting and training, build internal capability, and eventually want to hand off execution to focus their team's time elsewhere. Others start with management and later want to bring it in-house with coaching support. The Month 1 foundation is the same regardless of which path you choose, so transitioning between the two is straightforward.

Management clients have access to a real-time spend visibility dashboard and receive performance updates on every bi-weekly call. Every call starts with CRM data, not just in-platform metrics. Consulting and training clients receive monthly performance summaries with their strategist's read on what's working, what to change, and what to test next. Both paths prioritize connecting ad performance to business outcomes rather than reporting on vanity metrics.

HubSpot is strongly preferred. Our team is deeply familiar with HubSpot's reporting and attribution tools, and reviewing CRM data on every call is central to how we work. That said, we can work with companies using other CRMs. If you're not on HubSpot, we'll discuss what performance visibility looks like for your setup during the intro call.

This comes up more often than you might expect. If your current agency owns your ad accounts, we’ll help you navigate the transfer of ownership or gain visibility before a review. We don’t always need you to have full ownership beforehand. Sometimes, we can work off reports that we will ask you to run. In extreme circumstances, it’s a ground-up rebuild for your ad accounts if no one has access, but we will walk you through it.

Once you're working with Swell by IMPACT, your accounts are always yours. We never take ownership, and you have full access at all times.

We work with clients who have seasonal spend patterns. If your business ramps up during peak seasons and pulls back in off-months, your management pricing adjusts naturally. The base fee stays the same, but the performance fee is calculated on your actual spend for the month. So if you budget $80,000 for your peak quarter but only $20,000 in slower months, your total cost flexes with that. Campaign strategy adapts accordingly too.