Tanner Holman

Tanner Holman

Head of Paid Media
I help businesses build trust with buyers at every step, not just the last one.
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About Tanner

Tanner Holman is IMPACT's Head of Paid Media, based in Springfield, Missouri. He's spent nine years running paid ads, the last four at IMPACT, after getting his start at a local ad agency in his hometown. Today he sets strategy across IMPACT's paid media clients, working with platform experts to turn that strategy into results, and leads consulting engagements that teach businesses to eventually run ads on their own.

Tanner manages roughly $3M in ad spend a year across 10-15 client accounts, running on platforms including Google Ads, Meta, LinkedIn, Microsoft Advertising, Reddit, and ChatGPT Ads. He believes ads fail when businesses chase the sale too early: buyers move through their own steps before they're ready to buy, and trust at each stage is what actually moves them forward.

His proudest work has been with locally owned home improvement businesses, where he ties ad data directly to closed jobs through CRM reporting, giving owners a clear picture of what's actually working.

Outside of work, Tanner cooks with his wife and daughter (his family has a long history of running restaurants) and takes his daughter to the local aquarium.

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Location

Springfield, MO

Area of Expertise

Paid Media Strategy

Featured Insights

Are You Ready for Paid Ads? Here's How to Know

Tanner Holman joins Alex Winter to break down what actually determines whether a business is ready for paid ads: your funnel, budget, creative, and tracking. He explains why "paid ads don't work" usually isn't a platform problem, it's a failure to connect what's happening in the ad account to a real business result.

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Tanner Holman Podcast 2

Who Should Use ChatGPT Ads? And Who Should Wait?

Tanner Holman joins Bob to break down OpenAI's new ChatGPT ads platform: how it's evolved from a $200K-minimum, zero-data launch into a self-service pilot businesses can actually test. He lays out who should get in now, who should wait, and what's still missing before ChatGPT ads can compete with the platforms most businesses already run on.

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Tanner Holman Podcast

Learn More about Paid Ads Management with Swell by IMPACT

Swell by IMPACT works with businesses in two ways: managing paid campaigns directly, or training your team to run them in-house. Either path ties ad performance to what's actually happening in your CRM and pipeline, not just clicks and impressions, so every dollar you spend connects back to real leads and revenue.

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