PRICING

What it Costs to Work with IMPACT

Explore starting rates for Endless Customers coaching, HubSpot training, website projects, and paid media. To identify your priorities before committing to ongoing work, start with our $5,000 Deep Diagnostic & Roadmap.
Explore the Diagnostic See Service Pricing

Our work is backed by our money-back guarantee.

Not sure what you need?

Start with a Deep Diagnostic & Roadmap

$5,000 one-time

This is our recommended starting point when you need clarity. The Deep Diagnostic & Roadmap examines 124 checkpoints across 13 areas of your sales and marketing to identify what’s getting in the way of winning more customers.

  • Coach-led investigation and competitor research
  • Leadership working session and live findings walkthrough
  • A prioritized 3-, 6-, and 12-month roadmap

Your roadmap is yours. Implement it with your team, IMPACT, or another provider. No ongoing engagement required.

Illustrative Deep Diagnostic findings and prioritized 3-, 6-, and 12-month roadmap. $5,000 one-time investment.
Already know what you need?

Pricing by service

Hire IMPACT for a specific service or combine services around your priorities. A Deep Diagnostic & Roadmap is not required to get started. Your final scope is confirmed before work begins.

Endless-Customers

Endless Customers Coaching

From $3,750/month

IMPACT’s base coaching fee starts at $3,750 per month. Training and additional support are scoped around your team’s priorities and the level of help you need.

 Coaching pricing and inclusions
HubSpot

HubSpot Training & Services

$3,500–$10,000/month for training

IMPACT’s HubSpot training has a three-month minimum. Team size and training frequency affect the price. Implementation projects are priced separately.

 HubSpot training and project pricing

Website Services

Redesign projects from $30,000
Ongoing optimization from $5,000/month

IMPACT can build a new website or improve the one you have. Pricing depends on the service, scope, and support you need.

Website optimization is $8,000 in month one for the initial audit, setup, and quick wins, then starts at $5,000/month.

Website redesign pricing

Website optimization pricing

Also explore: Learning centers, self-service tools, and TRUST Theme.

Paid Media

Consulting & training: $4,000/month
Management: from $5,000/month, plus fees based on ad spend

Swell by IMPACT offers guidance for your team or hands-on campaign management. Consulting and training have no additional fee based on ad spend.

A separate advertising budget of at least $20,000/month is required for management. The additional fee is calculated as a tiered percentage of ad spend. See the full breakdown on our paid media pricing page.

 Paid media pricing and fees
If we miss the mark, we make it right.

Money-back guarantee

Our guarantee applies to every service. It covers coaching calls, training, the Deep Diagnostic & Roadmap, and all deliverables.

100% money-back guarantee
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Tell us within 7 days.

Email your coach within 7 days of the session or delivery, explaining where the work fell short.

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We redo the work at no cost.

We rerun the session or redo the deliverable and walk you through the improved work.

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If we still miss, we refund you.

Email us again if you’re still dissatisfied. We’ll refund the covered work in full under our guarantee.

Read the full guarantee

Third-party costs, including ad spend, travel, and software, are excluded. Conferences have a separate refund policy.

Understanding your scope

What affects your investment

Your investment depends on the scope of work, complexity, number of teams involved, and how much implementation IMPACT handles.

What increases cost

  • More teams and more frequent support
  • Custom functionality and integrations
  • More implementation handled by IMPACT
  • Complex migrations or extensive cleanup

What can reduce cost

  • A focused scope with fewer teams
  • Existing tools and standard configurations
  • Your team completing agreed work
  • Organized systems and ready-to-use content

The trade-offs matter: a lighter cadence can mean slower progress. Taking more work in-house requires your team’s time.

Budget beyond our fees. Depending on the service, account for software, ad spend, travel, internal staff time, and optional ongoing support.

Sales opportunities tripled

“We were stuck trying to DIY our marketing. IMPACT gave us the structure and clarity we needed. Sales opportunities tripled, especially from qualified leads. We even hired our first salesperson in four years. That’s the power of trust-building content.”

Mike Ritzema Founder and President, Superior Trucking Payroll

Frequently Asked Questions

Do I need the Deep Diagnostic and Roadmap before hiring IMPACT?

Is there a minimum commitment?

How often does IMPACT invoice?

Is the $5,000 Deep Diagnostic and Roadmap fee credited toward future work?

How do I choose the right starting point?

What costs should I budget for beyond IMPACT’s fees?

Do I have to hire IMPACT to implement my roadmap?

What does IMPACT’s money-back guarantee cover?

Does IMPACT help with AI search visibility and AEO?

Find the right starting point.

Get a roadmap for your priorities, or talk with us about a specific need.

Explore the Diagnostic Schedule a Call