Pricing

Grow Your Business with Sales and Marketing Training

Products & Plans
They Ask, You Answer Mastery
Coaching and Training for Businesses
Certified Coaching Program
For Agencies and Consultants
Web Services
Strategy, Design, and Development
IMPACT+
They Ask, You Answer Courses & Community

They Ask, You Answer Mastery

for-small-businesses
For Small Businesses

(<$2.5m in revenue)

for-mid-sized-businesses
For Mid-Sized Businesses

($2.5m to $50m in revenue)

for-large-businesses
For Large Businesses

(>$50m in revenue)

How fast do you want to go?

All plans get you to They Ask, You Answer mastery; it just depends on how fast you need to get there. The faster the plan, the more intensive the training.

18-24-months

Mastery in

18-24 Months

On Average

Best for companies who don’t have a content trainer and videographer hired and/or have never aligned their company on a sales and marketing strategy.
$8,500/mo.

~$180,000 Expected Total
+$10,000 Commitment Fee

18-months-or-less

Mastery in

18 Months (or Less)

On Average

Best for companies that are in the very early stages of getting started with They Ask, You Answer and don’t have a content manager on staff yet.
$10,000/mo.

~$180,000 Expected Total
+$10,000 Commitment Fee

12-months-or-less

Mastery in

12 Months (or Less)

On Average

Best for companies who already have a content manager and videographer on staff, and are ready to hit the ground running.
$15,000/mo.

~$180,000 Expected Total
+$10,000 Commitment Fee

Custom-Mastery-Program

Custom Mastery Program

Based on Your Needs
Best for companies that have unique needs or challenges and need a more customized approach to getting started.
Custom

~$180,000 Expected Total
+$10,000 Commitment Fee

Need help? Our They Ask, You Answer Advisors can help you determine which plan is right for you.

Talk with an advisor
Invest in your business, not an agency.
No matter what plan you go with, you can expect:

Immersive training for your marketing team, sales team, and senior leadership. Within the timeframe of your agreement, your team will master every core concept of They Ask, You Answer, including:

  • Content Marketing
  • Sales Enablement
  • Video Marketing
  • HubSpot
  • ROI Reporting and more.

Your team will receive a combination of personalized and small group training. Your coach will create the right training plan and schedule for you.

Quarterly Planning Sessions: Once every three months, you'll assess your progress, set new goals, and celebrate milestones.

IMPACT+ for Teams: Your entire team will receive access to IMPACT+ — our They Ask, You Answer community and learning platform.

What else will I need to succeed with They Ask, You Answer?
Sales & Marketing Software

Sales & Marketing Software

Almost all companies doing They Ask, You Answer successfully use HubSpot, Vidyard, and Semrush. For most businesses, the software budget can range between $1,000-$3,500/mo.

Content & Video Staff

Content & Video Staff

We strongly recommend that all businesses hire a full-time content manager at the start of the engagement, and as they grow, they add a full-time videographer. Having a content manager and videographer on staff is a key component of They Ask, You Answer success. Starting salaries for these positions can vary depending on your market, but we’ve seen a lot of companies hire at entry-level rates around $45,000-65,000/year.

Video Equipment

Video Equipment

For your videographers and video content to be successful, you’ll need proper audio equipment, a camera, lighting, and a backdrop. Depending on your needs or preferences, most businesses invest between $1,800 and $10,000 in equipment when they hire their videographer.

Optional Add-Ons
In-Person Trainings & Workshops

In-Person Trainings & Workshops

Having trouble getting buy-in? Get your sales, marketing, and leadership teams on board with implementing They Ask, You Answer with a workshop.

Web Design & Development

Web Design & Development

Take your website’s content, performance, speed, design, and user experience to the next level with our website performance program.

Paid Media Services

Paid Media Services

Don’t buy traffic you can’t convert. Finally see ROI from your paid advertising efforts with the right strategy, copywriting, designs, media buying, optimization, and reporting.

Frequently Asked Questions

What exactly does IMPACT do? What exactly does IMPACT do?
Does IMPACT work with all businesses? Does IMPACT work with all businesses?
Are there businesses that should not work with IMPACT? Are there businesses that should not work with IMPACT?
Can you work in other languages and time zones? Can you work in other languages and time zones?
How do I decide between the packages? How do I decide between the packages?

Certified Coaching Program

Coaching and training, not implementation, is the key to happier, more successful clients — and better profit margins. When you become a certified They Ask, You Answer coach or agency, you’ll become the indispensable guide your clients need to succeed with a proven sales and marketing framework.

Individual Coaches/Consultants

For

Individual Coaches/Consultants

Best for solopreneurs and leaders of small teams (1-5 employees) who aspire to become an indispensable coach to their clients and guide them through the They Ask, You Answer framework. These individuals intend to deliver workshops and executive-level coaching services directly to their clients.

$1,750/mo. for 12 months

...

Small Agencies

For

Small Agencies

Best for small to mid-sized agencies who want to certify multiple members of their staff to guide clients through the They Ask, You Answer framework. This is for teams who intend to have 1-3 trainers supporting the lead coach and want to add specialized training services to their service portfolio.

$1,750/mo. per person for 6 months

...

Large Agencies

For

Large Agencies

Best for agencies that want to transform their organization into a coaching and training model. This private, custom cohort provides multiple levels of training and support for lead coaches, trainers, sales team members, and the executive team.

Starting at $10,500/mo. for 12 months

*Pricing depends on team size and agency needs

Have questions? Our program coordinators can help you.

Talk with a program coordinator

Frequently Asked Questions

What exactly does IMPACT do? What exactly does IMPACT do?
Who should become a certified coach? Who should become a certified coach?
Are there individuals who should not become a coach? Are there individuals who should not become a coach?
Does IMPACT work in other languages and time zones? Does IMPACT work in other languages and time zones?

Web Services

Website-Redesigns
Website Redesigns
Ongoing Website Optimization
Ongoing Website Optimization

Turn your website into a
lead-generating sales engine.

Launch your site faster with a more scalable, flexible foundation for you to build upon. After your site goes live, we continue to train your team, as well as iterate and optimize your website, so you understand how to control and update it for the long-term. Below is a breakdown of what a typical website build looks like and costs.

Planning and strategy

Phase 1: Planning and strategy

1 month

What to expect:

  • 90-day planning session
  • Content messaging strategy
  • Sitemap and navigation strategy
  • Launchpad page strategy
  • Design inspiration
$12,500+

typical pricing per month
+$5,000 Commitment Fee

Launchpad site

Phase 2: Launchpad site

2-5 months

What to expect:

  • The ability to make changes without the need for a developer
  • Module designs & homepage mockup
  • Content creation guidance
  • One-on-one support from your coach and team
$10,000-$12,500+

typical pricing per month

Training and improvements

Phase 3: Training and improvements

Ongoing

What to expect:

  • Training on how to read and analyze user data from heatmaps, click tracking, traffic analytics, and more
  • Optimization of conversion paths, landing pages, and content based on data
  • Continued improvements to additional page strategies based on your goals and user needs
$9,000+

typical pricing per month

Have questions? Our They Ask, You Answer Advisors can help.

Talk with an advisor
What other costs should I expect?
Website CMS

Website CMS

IMPACT builds websites on the HubSpot CMS and WordPress. For most businesses, this budget can range between $350 to $500 per month.

A fully integrated content program

A fully integrated content program

Your website is only as good as the content it houses. If you do not have a content marketing program in place, we recommend checking out our They Ask, You Answer Mastery service.

Sales & marketing software

Sales & marketing software

Almost all companies doing They Ask, You Answer use HubSpot, Vidyard, and Semrush. For most businesses, the software budget can range between $2,000-$5,000 per month.

Optional Add-Ons
In-Person Trainings & Workshops

In-Person Trainings & Workshops

Having trouble getting They Ask, You Answer buy-in? Get your entire sales, marketing, and leadership team on board with an in-person workshop.

TAYA Mastery

They Ask, You Answer Mastery

In addition to our website design services, IMPACT offers a comprehensive coaching and training program that’s tailored to your individual needs and designed to help you take control of your marketing success. We will coach and train your team and hold your company accountable for its own growth — so you never need to rely on an agency.

Paid Media Services

Paid Media Services

Don’t buy traffic you can’t convert. Finally see ROI from your paid advertising efforts with the right strategy, copywriting, designs, media buying, optimization, and reporting.

Frequently Asked Questions
What exactly does IMPACT do? What exactly does IMPACT do?
Does IMPACT work with all businesses? Does IMPACT work with all businesses?
Is there a business that should not work with IMPACT? Is there a business that should not work with IMPACT?
Can you work in other languages and time zones? Can you work in other languages and time zones?

IMPACT+

Take the They Ask, You Answer philosophy and put it into action with IMPACT+.

IMPACT+-Individual-Plans
Individual Plans
impact-plus-business-plans
IMPACT+ Business Plans
impact-plus_Agency Plans-01
IMPACT+ Agency Plans

The tools, education, and the community you need to master They Ask, You Answer

Whether you’re new to They Ask, You Answer or a seasoned professional, IMPACT+ has everything you need to drive more sales from your inbound marketing.

IMPACT Plus Free
Learn the fundamentals of They Ask, You Answer
  • 12 fundamental sales & marketing courses
  • Limited access to on-demand and upcoming events
  • A community of 10,000+ They Ask, You Answer practitioners and experts to connect with and learn from
Free Forever

...

IMPACT Plus Pro
Begin taking action and executing on They Ask, You Answer
  • Everything included with Free
  • 70+ additional courses on implementing They Ask, You Answer
  • Guided learning paths and certification tracks
  • Access to the full library of on-demand and upcoming events
  • Private monthly mastermind groups with likeminded professionals
  • Hiring resources to help you hire, onboard, & train your team
  • Access to the They Ask, You Answer scorecard and accountability tools
$699/year when paid annually

Or $79/mo.

Have questions? We can help.

Talk with an advisor
Frequently Asked Questions
What is the difference between IMPACT+ Free and IMPACT+ Pro? What is the difference between IMPACT+ Free and IMPACT+ Pro?
What if I don't like IMPACT+? What if I don't like IMPACT+?
Are there any benefits to inviting my team to IMPACT+? Are there any benefits to inviting my team to IMPACT+?
What if I want to cancel my IMPACT+ membership? What if I want to cancel my IMPACT+ membership?
What is the refund policy for IMPACT+ Pro? What is the refund policy for IMPACT+ Pro?
Have a question we didn’t answer? Have a question we didn’t answer?
close close
Products & Plans
They Ask, You Answer Mastery
Coaching and Training for Businesses
Certified Coaching Program
For Agencies and Consultants
Web Services
Strategy, Design, and Development
IMPACT+
They Ask, You Answer Courses & Community