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What You’ll Learn
The Endless Customers Coaching Program is intense, for good reason. It covers a wide range of skills, strategies, and habits across marketing, sales, and leadership. While much of what we teach is laid out in the Endless Customers book, this page gives you a clear picture of everything your team will learn and put into practice.
The Right Content
Content is the single most important driver of trust and revenue growth. We coach your team to create content that moves buyers through their decision-making process, leading them to choose you over the competition. From staffing the right people to creating high-impact articles, videos, and podcasts, we train your team to own this capability in-house.
Creating The Big 5 Content
Learn how to write trust-building content that answers buyers’ most searched questions—pricing, problems, comparisons, reviews, and best-in-class.
The Big 5 Video Strategy
Apply the Big 5 framework to video content, ensuring your buyers get the answers they need in the format they prefer.
Mastering The Selling 7
Create the seven most powerful videos for sales, designed to eliminate objections, build trust, and shorten sales cycles.
Short-form Video for Social Media
Learn how to script, film, and edit engaging short-form videos for LinkedIn, Instagram, TikTok, and YouTube Shorts.
Growing Your YouTube Channel
Discover how to optimize your channel, increase subscribers, and turn YouTube into a high-performing lead generation tool.
Improving Video Reach & Engagement
We help you optimize titles, thumbnails, hooks, and calls to action so your videos get seen, shared, and drive real engagement across platforms.
On-Camera Performance Training
Master confidence, delivery, and body language to come across as engaging, natural, and trustworthy on video.
The Video 6 Framework
Learn how to structure long-form YouTube videos for maximum retention, discoverability, and engagement.
Creating a Content Style Guide
Develop a clear, repeatable format for your brand’s content to maintain consistency in voice, visuals, and messaging.
Building a Content Publishing Cadence
Learn how to create a sustainable content schedule, ensuring consistent output without overwhelming your team.
Using AI for Editorial Planning
Leverage AI to analyze search trends, predict high-impact topics, and build a data-driven content calendar that attracts the right buyers.
AI for Content Creation Efficiency
Use AI tools to streamline research, generate first drafts, and optimize content faster—without losing human creativity and authenticity.
The Right Website
Your website should move buyers to act. Our website strategists coach your team to build a site that answers key questions, drives conversions, and earns trust. We help you launch self-service tools like assessments, product/service configurators, and pricing calculators, while optimizing the entire site for a seamless buying experience.
Building a Learning Center
Learn how to create a content hub on your website that educates buyers, builds trust, and drives consistent inbound traffic.
Creating Self-Service Tools
Develop interactive tools like assessments, pricing calculators, and configurators to help buyers make informed decisions and move through the sales process faster.
Website Messaging with Storybrand
Use the StoryBrand framework to clarify your messaging, simplify decision-making for buyers, and position your company as the trusted solution.
Tracking User Behavior for Conversions
Learn how to analyze visitor behavior, heatmaps, and engagement data to identify friction points and optimize your site for higher conversions.
Designing High-Impact Pages
Discover best practices for homepage, product, and service pages to increase engagement, build trust, and drive more qualified leads.
Optimizing Forms, CTAs & Landing Pages
Learn how to improve form design, call-to-action placement, and landing page structure to capture and convert more leads.
Managing & Updating Your Website
Gain the skills to edit, update, and optimize your website in-house—reducing reliance on outside agencies and keeping control of your online presence.
Using Google Analytics
Learn how to track website traffic, user journeys, and conversion rates to make data-driven marketing decisions.
Mastering SEO Tools Like SEMRush
Use SEO tools to analyze keyword opportunities, track rankings, and improve your website’s visibility in search engines.
The Right Sales Activities
Buyers today expect sales to add value, not pressure. We train your sales team to use content at every stage, leading with trust and reducing friction. With a defined process that meets buyers where they are, your team will answer questions before they’re asked, close deals faster, and consistently outperform the competition.
Creating Content for Assignment Selling
Learn how to develop targeted content that educates buyers before sales calls, reducing objections and shortening the sales cycle.
Delivering the Assignment Selling Script
Master how to present Assignment Selling to prospects in a way that gets buy-in, drives engagement, and ensures content is consumed.
Training Your Sales Team to Use Content
Teach your sales team how to leverage articles, videos, and tools in conversations to answer buyer questions and increase close rates.
Building a Structured Sales Process
Create a step-by-step sales framework that eliminates friction, streamlines follow-ups, and helps your team close deals faster.
Using AI-Powered Sales Insights
Learn how to use AI-driven data to analyze prospect behavior, predict deal success, and refine sales strategies in real time.
1-to-1 Video Outreach for Sales
Train your team to use personalized video in outreach, follow-ups, and deal acceleration to build stronger relationships and increase response rates.
On-Camera Performance for Sales Teams
Help your sales team become more confident and engaging on video, ensuring they present themselves as experts buyers can trust.
Building a Personal Brand Through Content
Empower your sales team to create content that positions them as industry authorities, attracts leads, and builds trust at scale.
Maximizing CRM for Sales Performance
Train your sales team to leverage CRM tools effectively for pipeline tracking, lead management, and sales automation that drives results.
The Right Technology
We help you build a simple, connected tech stack that supports the entire buyer journey. Using HubSpot as the core, and powered by AI, we coach your team to automate tasks, improve data accuracy, and get real-time insights. This gives your business speed, clarity, and efficiency while freeing your team to focus on growth.
Automating Lead Nurturing & Follow-Up
Use automation and AI-driven workflows to engage leads at the right time, ensuring consistent follow-ups and personalized touchpoints without extra manual effort.
Mastering Pipeline Management & Sales Reporting
Learn how to track deals, measure progress, and optimize your sales pipeline to improve forecasting and close more opportunities faster.
AI-Powered Lead Qualification & Scoring
Implement AI-driven lead scoring systems that help your team prioritize high-value prospects and spend time where it matters most.
Tracking ROI & Revenue Attribution
Learn how to connect marketing and sales efforts to actual revenue, so you always know what’s working and what’s not.
AI for Sales Forecasting & Trend Analysis
Use AI-driven insights to identify patterns, predict sales outcomes, and make more informed decisions on pricing, positioning, and prospect engagement.
Improving the Health of Your Customer Data
Improve customer data health with AI-driven enrichment, duplicate removal, and clear processes for clean, accurate, and usable records.
AI Avatars
Explore how AI avatars and chatbots can help with lead engagement, content delivery, and customer support—giving buyers instant access to answers.
Leadership Dashboards & Data-Driven Decisions
Use real-time dashboards and reporting tools to ensure leadership has full visibility into marketing, sales, and revenue performance.
The Right Culture of Performance
A winning strategy starts with the right culture. We work with your leadership to create alignment, proper planning, and accountability. Your team will adopt a shared strategy, track progress, and embrace continuous learning. With the right structure in place, your company becomes more agile, more effective, and ready to lead your market.
Hiring & Onboarding a Content Manager & Videographer
Learn how to find, hire, and train the right people to build an in-house team capable of producing high-quality content and video.
Creating a Collaborative Sales & Marketing Culture
Develop a system where marketing and sales work together seamlessly, ensuring content is used effectively to attract and convert leads.
Training Subject Matter Experts to Contribute Content
Empower your internal experts to share their knowledge through content, helping your company produce authentic, high-value insights that set you apart.
Establishing AI Adoption Guidelines for Marketing & Sales
Ensure AI is used ethically and effectively across marketing and sales by creating clear policies for content, automation, and customer interactions.
Sustaining High Performance in Marketing & Sales
Develop the habits, systems, and tracking mechanisms that keep your team executing at a high level quarter after quarter.
“Our coach brought our teams together – aligned them on a single methodology. The results speak for themselves.”
Every single call with my coach, I’m challenged with a new approach — a new method — a new way to handle the problems we’re facing as an organization.
Isabelle Braeutigam, Marketing Manager Custom Built Design & Remodeling
We’ve gained deeper insights into our operations, making us a more intelligent business now than we were before these coaching sessions.
Jessica Turner, Operations Manager Combined
Now we have a very clear vision, a very clear strategy, and we know what we need to do to keep growing.
Chris Brandt, Director of Marketing and Sales Motion Therapy
IMPACT has completely changed our company. We would not be here without me picking up that book.
Taffy Ragan, Co-Owner Bill Ragan Roofing
Every time I asked a question, my trainer would answer with another question. It was hard at the time, but I know that’s how you grow.
Dave Owens, Owner Roofsmart
Having IMPACT coaching keeps us up to date on the latest best practices for all things digital marketing and sales. We take the training and apply them to how it works for our own business.
Julianne Calapa, Content Marketing Specialist Mazzella
We have seen so much growth — and not just in revenue — but in the way our team interacts with each other, in how we cross-train, and how we collaborate so much better now.
Kaitlyn Pintarich, Owner Berry Insurance
IMPACT has changed how we even look at business. Our competition doesn't like it. By what we're doing, we're raising the standard 10 fold in the industry.
Scott Merritt, Owner Fire & Ice
Ready to take control?
If you're ready to control your growth, stop relying on agencies, and become the most known and trusted brand in your market, it’s time to start your Endless Customers Mastery journey.