Joe Rinaldi

Joe Rinaldi is a multidisciplinary designer who has spent over a decade shaping brand and digital experiences for hundreds of companies across a wide range of industries.

He brings expertise in creative direction, UX/UI, brand development, and a little bit of “let’s make this awesome” energy to every project. He loves the blend of strategy and creativity, taking messy ideas and turning them into clean, thoughtful design that works in the real world.

Since joining IMPACT in 2011, Joe has played a key role in the organization’s creative evolution by leading major website redesigns, brand initiatives, and the ongoing development of IMPACT’s visual identity. He has since worked on hundreds of website and brand projects. Much of that work is for companies in the trades, including roofers, painters, and HVAC companies.

Outside of work, Joe keeps things grounded: long runs, hiking, spending time with his nephews, and never missing a chance to cheer on his NY Giants (even when they make it difficult).