Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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5 Places to Get Website UX and Design Feedback That's Actually Helpful

5 Places to Get Website UX and Design Feedback That's Actually Helpful Blog Feature

Joe Rinaldi

UX Designer, HubSpot Design & GDD Certified, Designer for 70+ Sites for HubSpot and Various CMSs

October 14th, 2015 min read

Let’s face it.

When it comes to optimizing the UX of a new design, you might start to feel like a mad scientist. You’re frantically running all kinds of A/B tests, tinkering with different hues of color on your buttons, and meticulously making tweaks to your content, all in the hopes of giving your visitors an enjoyable experience.

Ok, you might not be on the same level as Lex Luther or Hugo Strange (and I’m sure they didn’t spend time worrying about button text or using the right shade of green), but doesn’t it seem a little crazy to spend countless hours making constant tweaks to your design without knowing if it’s truly going in the right direction?

We’re all guilty of getting tunnel vision on a project and sometimes all we need to validate our designs with a fresh pair of eyes or an unbiased opinion.

Luckily there are plenty of resources out there to help you gain some useful feedback on your user experience, design, and messaging.

1. The User is Drunk

A core belief of UX design is “your site should be so simple to use a drunk person could use it.” 

The User is Drunk takes a very literal approach to that belief.

For a mere $250, UX expert Richard Littauer will buy a bunch of beer (or for an extra fee, the drink of your choice) and get very drunk all while recording a screencast of him interacting with different areas of your site. When the experiment is over you’ll get a writeup of where the site needs help and a copy of the screencast.

Pretty neat, right?

Now, you might be thinking your typical buyer persona isn’t a middle-aged drunk male, but look beyond that.

As Marketers and Designers, we know our sites intimately. An unfamiliar user won’t, and they may immediately notice errors that we have overlooked.

Isn’t this test suddenly starting to make more sense?

Companies such as HubSpot and Gizmodo have recently started taking advantage of this tool and have gotten some really great feedback on their sites.

2. Groups


As savvy Marketers, we know that once you’ve done the hard work to get visitors to your website, the next critical step is getting them to convert into leads.

This is where your landing pages come into play. If your landing pages aren’t optimized for conversion then all that hard work you’ve done is going to go to waste.

Don’t risk missing out on valuable conversions because your landing page design isn’t as strong it could be.

Take advantage of groups such as “The Pit: Landing Page Critiques.” Groups like this are filled with industry professionals who are just waiting to share their opinions and suggestions with you.

“The Pit: Landing Page Critiques” specializes in landing page conversion and boasts over 800 members. Getting feedback is as easy as creating a new topic with the page you’d like reviewed and posting it to the group.

3. IMPACT’s Website Throwdown

I might be a little biased on this resource, but I can confidently say this is one the top places for you to easily get great feedback on your website. Every month we review dozens of submissions and choose a handful of sites to review live during a webinar. 

In addition to the experienced pros from our team, we’re also joined by a different featured guest every month to do a deep dive into your website and overall Marketing. Simply submit your website’s URL here and attend to see what the pros think. Not all the submissions can make the broadcast, but no matter what, you’ll walk away with some valuable insight to UX and Marketing messaging for your site.

Tune in to this month’s next Tuesday at 2:00pm; we’ll be joined by HubSpot’s Luke Summerfield!

4. User Testing

UserTesting is a service that has solutions for both big and small companies. They differentiate themselves from other services by not only getting you on-demand feedback for your site but getting feedback from your specific target market.

On top of their market-based feedback, they also have a superstar team that will work with you to help you with anything from moderating tests to identifying key findings in your feedback videos.  

5. UsabilityHub

Sometimes you just want to get feedback on one area of your website or test a page for a specific type of interaction. 

Enter UsabilityHub.

UsabilityHub is a service that offers people five different user tests to try on their sites:

  1. The Five-Second Test - Allows you to show users a design for five seconds and ask them what they recall after viewing it

  2. The Click Test - See how effective your design is at letting users accomplish a specific task

  3. Question Test - Get desired feedback from real users via design surveys

  4. Navflow Test - Test how well a user can navigate around your website

  5. Preference Test - When torn between designs, this test simply shows users both of the designs and asks which one they prefer

With the five-second test, for example, a visitor is showed a page on your site for five seconds then asked what they found most memorable about it. After the test is completed, you receive a full list of all the responses as well as a word cloud of commonly occurring keywords between the responses.

We all know how important a first impression is and, with a test like this, you gain valuable insights into users' first impressions of your design.  

Overall, this site is great for really fine-tuning the UX of your site and helping you make intelligent data-driven decisions. 

FREE On-Demand: The Website Optimization Summit Opening Keynote

Watch Liz Moorehead’s takeaway-filled opening keynote from the Website Optimization Summit for FREE inside IMPACT+.

Your business website should be your most profitable virtual employee -- closing deals left and right. Yet, business leaders and digital marketers just like you are unwittingly undermining the money-making potential of your website. 

Let Liz Moorehead show you the simple and powerful ways you can immediately increase the revenue potential of your business website, no matter what industry you’re in, in this information packed keynote.

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Watch Liz Moorehead’s opening keynote from the Website Optimization Summit, FREE on-demand inside IMPACT+. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it!
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