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Brian Casey
Sr. CoachI am a direct, strategic coach known for clear communication, high standards, and turning ideas into action.
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Companies Coached by Brian
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"Brian Casey took the time to train our marketing and sales teams not just on SEO best practices, but on how to earn trust from our local community. His leadership and support were key to our growth through the Endless Customers framework."
Jessie Anton Linta Roofing
Featured Insights
The 7 Invisible Buyer Decisions That Control Revenue
Watch Brian Casey, Senior Coach at IMPACT, break down the seven decisions buyers make while researching on their own, before your team ever knows they exist. Learn where revenue is really being won or lost, why growth can feel unpredictable even when your team is doing "all the right things," and what leaders must own to influence buying decisions earlier.
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How Does AI Actually Decide Who It Recommends? [Endless Customers Podcast Ep. 162]
Join Brian Casey, Senior Coach at IMPACT, as he reacts to IMPACT's original research into 92 AI recommendations across ChatGPT, Google AI Mode, Gemini, and Perplexity. Learn why AI eliminates most businesses before it recommends anyone, why clearly stating who you're the best fit for was the strongest signal in the study, and why a perfect 5.0 rating can actually hurt you. Plus, get Brian's practical tips for auditing your name, address, and phone number consistency and building a pricing page that keeps you in the running.
Get Found Locally: The Modern Playbook for Local Business Discoverability
Watch Brian Casey, Senior Coach at IMPACT, explain how local discoverability has changed now that customers ask ChatGPT, Claude, and other AI tools for recommendations. Learn which trust signals AI draws on, from your Google Business Profile and reviews to consistent business listings and website context, and how to close the gaps most local businesses don't realize they have.
The Full-Funnel Buyer Journey: Content That Converts Before & During Sales
Watch Brian Casey, Senior Coach at IMPACT, as he shows how to use content before a prospect ever talks to you and throughout the sales process. Learn how to map the right content to the moments that matter most, from the questions buyers ask while researching to the objections they raise in sales conversations, so you can educate faster, reduce friction, and give buyers the confidence to say yes.
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The Power of Discussing Your Competitors to Win More Customers [Endless Customers Podcast Ep. 73]
Join Brian Casey, Senior Coach at IMPACT, as he explains why talking openly about your competitors builds trust instead of sending buyers away. Learn how to discuss competitors factually without legal risk, why "Best Of" articles capture high-intent buyers, and how one Arizona pool company's Best Of article became its top traffic driver, bringing in three times the traffic of its homepage. Plus, find out why these articles need regular updates to keep performing.
Available for Events & Podcasts
Brian Casey speaks about how buyers make decisions today. His talks cover buyer behavior, website and messaging strategy, content strategy, sales communication, and sales process optimization, and his direct, practical style gives audiences clear next steps.
