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Brian Casey

Lead Content Trainer, Content Marketing Consultant, 7+ Years of Digital Marketing Strategy and Account Management Experience

Location: Wilmington, North Carolina

Brian's Bio

Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales. As a salesperson, he experienced the first-hand struggles of legacy sales tactics. Through these struggles, he came to learn inbound marketing and became obsessed.

His experience in working with clients spans across all types of businesses in unique markets. He enjoys teaching content marketing strategies to help these businesses reach their ideal buyers.

Outside of work, Brian enjoys coaching and playing Ultimate Frisbee. He has been an advisor and coach to his alma mater, UNC-Wilmington, since 2012. He also enjoys discovering new music and attending concerts in and around Charlotte.

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Recent Articles by Brian

Developing Your Strategy

32 digital marketing trends to watch in 2021

By Brian Casey on March 10th, 2021

By Brian Casey on March 10th, 2021

Women in Marketing

21 women on what it's like to work in marketing (original research)

By Brian Casey on March 2nd, 2021

By Brian Casey on March 2nd, 2021

Content Strategy

What does content training look like at IMPACT?

By Brian Casey on February 24th, 2021

By Brian Casey on February 24th, 2021

Content Marketing

15 tried-and-true content marketing tactics to never use again in 2021

By Brian Casey on December 11th, 2020

By Brian Casey on December 11th, 2020

Inbound Marketing

Inbound marketing vs content marketing: What's the difference?

By Brian Casey on October 28th, 2020

By Brian Casey on October 28th, 2020

Blogging

How to add personality into your blog posts (+ examples)

By Brian Casey on October 1st, 2020

By Brian Casey on October 1st, 2020

Marketing Strategy

How quickly will we see results from They Ask, You Answer and IMPACT? (+ VIDEO)

By Brian Casey on September 15th, 2020

By Brian Casey on September 15th, 2020

Marketing Strategy

What is a one-page strategic plan and why do I need one?

By Brian Casey on July 30th, 2020

By Brian Casey on July 30th, 2020