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Free digital sales and marketing courses
Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.
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Digital Sales & Marketing World 2021
The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.
Learn more
Watch past events on demand
Digital sales and marketing services
Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.
Learn more
Free They Ask, You Answer course
Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.
Take the course now
Hire a coach
Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.
Learn more
Case studies
See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.
View case studies
They Ask, You Answer, the book
“One of the 11 Marketing Books every CMO should read.” — Forbes
Learn more
Buy the book
Virtual Selling Mastery
Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.
Learn more
Virtual Selling Summit
Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.
Watch past events on demand
Free video sales and marketing strategy course
Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.
Take the course now
Video Sales and Marketing World 2021
Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.
Watch past events on demand
The Visual Sale, the book
Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.
Learn more
Buy the book
Master video inside your organization
Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.
Learn more
Free HubSpot sales and marketing courses
Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.
Marketing automation mastery (with HubSpot workflows)
Inbound lead generation and conversion optimization
Getting started with sales technology
HubSpot Training Day
Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.
Watch on-demand
HubSpot training and implementation
Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.
Learn more
Website Optimization Summit 2021
March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.
Learn more and register
Website design and strategy services
Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.
Learn more
© 2021 IMPACT, All Rights Reserved 470 James Street, Suite 10, New Haven, CT, 06513 (203) 265-4377
Stop wasting your time with fluffy content that doesn’t drive traffic or leads to your business.
Revenue-generating content requires the expertise, voice, and soul of your team to build trust with your buyers. To put it simply, your content cannot be outsourced.
Learn how to create content that attracts the right leads, educates your prospects and empowers them to make a buying decision, faster with Digital Sales & Marketing Mastery, a hands-on, comprehensive coaching and training program designed to make your organization the go-to resource for buyers in your industry.
What do the most successful inbound case studies have in common?
Both their sales and marketing teams obsess over the questions, concerns, and problems their buyers have and address them as honestly and as thoroughly as possible — just as much online as they do offline.
Through hands-on coaching and training, your team will learn to write and film content that educates your buyer, builds trust with them and, empowers them to make a buying decision, faster.
Video can have a major impact on your revenue. Period.
But, if your team doesn’t know how to use video as part of your larger digital sales in marketing strategy, it won’t help you drive leads and close deals faster.
Through guided coaching and training, learn how to create and shoot video content that educates your buyer, builds trust, and empowers them to make a buying decision, faster.
Just getting started with video? Learn the basics of how to get your company to adopt a culture of video with Video Sales and Marketing Strategy, a free course in IMPACT+, our online digital sales and marketing education platform and community.
You’ll learn the different styles of video content your sales and marketing teams should utilize to drive revenue, and the exact content you need to focus on to build trust with your buyers.
Imagine being the Wikipedia of your industry, where your website is ranking #1 for your customers’ most press questions.
How do you get there when you’re just starting out with SEO? It all starts with the right strategy!
Through comprehensive coaching and training, your sales and marketing teams will learn how to leverage the right content to outrank your competitors in search so you can drive more traffic, leads, and revenue for your business.
If you’ve already got a killer digital sales and marketing strategy in place and are ready for your traffic to skyrocket even higher, then it’s time to focus on technical SEO.
Your website’s rank and performance goes beyond just having the right content. Through our partnership with Narrative SEO, you will receive a comprehensive technical SEO audit and a customized action plan to dramatically improve your website’s performance.
The world of in-person events has taken a major hit.
But, that doesn’t mean that you can’t take your in-person event plans and shift it to a virtual model. All it takes is the right strategy!
Our team of experienced coaches will help guide your organization through planning and promoting your virtual events so you can reach an even larger audience than you thought possible.
Lead generation isn’t just about just driving more leads, it’s about driving more qualified leads.
To achieve remarkable growth in your lead generation it takes a combination of strategic alignment between your sales, marketing, and leadership teams, expertise in how to create the right content that captures your buyers’ attention, and dedication to growing and scaling your business.
How do we help you get there?
Through comprehensive coaching and training that will turn your organization into the go-to resource for your buyers.
Did you know that 70% of a buying decision is already made before a prospect ever talks to a salesperson? This number is only going to get higher as buyers continue to evolve in today’s digital world.
If you’re looking to dramatically increase your close rates, it takes a steady stream of qualified leads and the right content to educate those buyers through the sales cycle, so that by the time a prospect talks to a salesperson they have already built a foundation of trust with your business and are primed to buy.
What’s the secret? Your sales team, marketing team, and leadership team must align around a unified strategy. Through comprehensive coaching and training, we can help you achieve incredible sales results with Digital Sales & Marketing Mastery.
Many sales teams have been thrust into the world of virtual selling with little to no knowledge of how to do it effectively.
Selling in a virtual world isn't the same as traditional, face-to-face sales. Most salespeople don't realize there are countless nuances to effectively communicating through video.
Today, salespeople and customers alike have to be comfortable on camera, often while dealing with distractions in the background.
Through guided, hands-on virtual sales training, your sales team will learn how to overcome these common obstacles, how to own a virtual sales call, and how to grab the attention of buyers in a digital world.
To truly drive your e-commerce sales through paid advertising, you must create a cross-channel experience for your customers. Our paid media experts can help you do just that!
From crafting a paid media strategy specific to your business to breaking down campaign data for strategic insights and multi-platform ad creation and management, our comprehensive approach to paid advertising is designed to deliver you a maximum return-on-ad-spend.
Effective design must be user focused and engaging as it drives customers to key conversion points on your website.
Growth-driven design will drive real business growth and help your brand stand out from the competition.
Through our website design and development process, our team of experts will work hands-on with yours to create a beautiful website that raises the stakes for your brand and operates at peak performance.
Learn how to create emails that your audience actually wants to receive in IMPACT+, our online education platform and community.
Through the free course, Inbounder’s Guide to Email Marketing, you’ll learn how to use email marketing effectively, how to grow your email contact database list, and the different types of emails you can send to recipients that they will actually want to open!
If you’ve been running email campaigns with HubSpot, and not seeing the results you were hoping for, we can help!
Whether you are looking to do more with workflows, clean-up, and maximizing your contact database and lists or enhancing reporting, our expert HubSpot trainers will help you dive deep into the challenges your marketing team is facing.
Through customized, hands-on training, you’ll learn how to leverage email marketing effectively and to maximize your marketing ROI across the board.
Learn the fundamentals of social media for business to drive traffic, leads, and revenue to your business, foster engagement with your content, and create a positive representation of your brand online, with The Fundamentals of Social Media Marketing, a free course in IMPACT+, our online digital sales and marketing education platform and community.
This free course will show you how to build your strategy for long term social media success, which social channels are the best fit for your business, what content to share on these platforms, as well as when and how often.
Content
Inbound Marketing
Video
SEO
Virtual Event Consulting
Lead Generation
Sales
Ecommerce
Creative & Branding
Email Marketing
Social Media
Stop wasting your time with fluffy content that doesn’t drive traffic or leads to your business.
Revenue-generating content requires the expertise, voice, and soul of your team to build trust with your buyers. To put it simply, your content cannot be outsourced.
Learn how to create content that attracts the right leads, educates your prospects and empowers them to make a buying decision, faster with Digital Sales & Marketing Mastery, a hands-on, comprehensive coaching and training program designed to make your organization the go-to resource for buyers in your industry.
What do the most successful inbound case studies have in common?
Both their sales and marketing teams obsess over the questions, concerns, and problems their buyers have and address them as honestly and as thoroughly as possible — just as much online as they do offline.
Through hands-on coaching and training, your team will learn to write and film content that educates your buyer, builds trust with them and, empowers them to make a buying decision, faster.
Video can have a major impact on your revenue. Period.
But, if your team doesn’t know how to use video as part of your larger digital sales in marketing strategy, it won’t help you drive leads and close deals faster.
Through guided coaching and training, learn how to create and shoot video content that educates your buyer, builds trust, and empowers them to make a buying decision, faster.
Just getting started with video? Learn the basics of how to get your company to adopt a culture of video with Video Sales and Marketing Strategy, a free course in IMPACT+, our online digital sales and marketing education platform and community.
You’ll learn the different styles of video content your sales and marketing teams should utilize to drive revenue, and the exact content you need to focus on to build trust with your buyers.
Imagine being the Wikipedia of your industry, where your website is ranking #1 for your customers’ most press questions.
How do you get there when you’re just starting out with SEO? It all starts with the right strategy!
Through comprehensive coaching and training, your sales and marketing teams will learn how to leverage the right content to outrank your competitors in search so you can drive more traffic, leads, and revenue for your business.
If you’ve already got a killer digital sales and marketing strategy in place and are ready for your traffic to skyrocket even higher, then it’s time to focus on technical SEO.
Your website’s rank and performance goes beyond just having the right content. Through our partnership with Narrative SEO, you will receive a comprehensive technical SEO audit and a customized action plan to dramatically improve your website’s performance.
The world of in-person events has taken a major hit.
But, that doesn’t mean that you can’t take your in-person event plans and shift it to a virtual model. All it takes is the right strategy!
Our team of experienced coaches will help guide your organization through planning and promoting your virtual events so you can reach an even larger audience than you thought possible.
Lead generation isn’t just about just driving more leads, it’s about driving more qualified leads.
To achieve remarkable growth in your lead generation it takes a combination of strategic alignment between your sales, marketing, and leadership teams, expertise in how to create the right content that captures your buyers’ attention, and dedication to growing and scaling your business.
How do we help you get there?
Through comprehensive coaching and training that will turn your organization into the go-to resource for your buyers.
Did you know that 70% of a buying decision is already made before a prospect ever talks to a salesperson? This number is only going to get higher as buyers continue to evolve in today’s digital world.
If you’re looking to dramatically increase your close rates, it takes a steady stream of qualified leads and the right content to educate those buyers through the sales cycle, so that by the time a prospect talks to a salesperson they have already built a foundation of trust with your business and are primed to buy.
What’s the secret? Your sales team, marketing team, and leadership team must align around a unified strategy. Through comprehensive coaching and training, we can help you achieve incredible sales results with Digital Sales & Marketing Mastery.
Many sales teams have been thrust into the world of virtual selling with little to no knowledge of how to do it effectively.
Selling in a virtual world isn't the same as traditional, face-to-face sales. Most salespeople don't realize there are countless nuances to effectively communicating through video.
Today, salespeople and customers alike have to be comfortable on camera, often while dealing with distractions in the background.
Through guided, hands-on virtual sales training, your sales team will learn how to overcome these common obstacles, how to own a virtual sales call, and how to grab the attention of buyers in a digital world.
To truly drive your e-commerce sales through paid advertising, you must create a cross-channel experience for your customers. Our paid media experts can help you do just that!
From crafting a paid media strategy specific to your business to breaking down campaign data for strategic insights and multi-platform ad creation and management, our comprehensive approach to paid advertising is designed to deliver you a maximum return-on-ad-spend.
Effective design must be user focused and engaging as it drives customers to key conversion points on your website.
Growth-driven design will drive real business growth and help your brand stand out from the competition.
Through our website design and development process, our team of experts will work hands-on with yours to create a beautiful website that raises the stakes for your brand and operates at peak performance.
Learn how to create emails that your audience actually wants to receive in IMPACT+, our online education platform and community.
Through the free course, Inbounder’s Guide to Email Marketing, you’ll learn how to use email marketing effectively, how to grow your email contact database list, and the different types of emails you can send to recipients that they will actually want to open!
If you’ve been running email campaigns with HubSpot, and not seeing the results you were hoping for, we can help!
Whether you are looking to do more with workflows, clean-up, and maximizing your contact database and lists or enhancing reporting, our expert HubSpot trainers will help you dive deep into the challenges your marketing team is facing.
Through customized, hands-on training, you’ll learn how to leverage email marketing effectively and to maximize your marketing ROI across the board.
Learn the fundamentals of social media for business to drive traffic, leads, and revenue to your business, foster engagement with your content, and create a positive representation of your brand online, with The Fundamentals of Social Media Marketing, a free course in IMPACT+, our online digital sales and marketing education platform and community.
This free course will show you how to build your strategy for long term social media success, which social channels are the best fit for your business, what content to share on these platforms, as well as when and how often.
"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution.
Martha Brown, CEO
“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.”
Steve Sheinkopf, CEO
"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."
Kendall Guinn, CMO
We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."
Kevin Ellison, VP of Marketing
“In the 18 months since starting, our sales revenues are up almost $20 million. In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.
Adam Mazzella, VP of Sales
"Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over 300,000 in the second year."
Ryan Litwiller, Marketing Director
“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."
Jack Moore, CEO
“Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019.”
Cody Turner, Digital Content Specialist
"We have about 3500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5,000,000 at this point.”
Rick LaGore, CEO
“In the past 2 years, we’ve had 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turn around in profit.”
Kurt Bahler, CEO
