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What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

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Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

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IMPACT+ Membership
IMPACT+ Membership
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Services
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Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
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Coaching & Implementation Services

inbound marketing services

Learn how to do inbound marketing
the right way
Create content and video that turn your website into a top-performing salesperson.

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Digital Sales & Marketing Mastery

Coaching for business leaders, hands-on training for teams

An intensive 12-24 month program of coaching, training, and strategy that has helped hundreds of companies master the most essential sales and marketing functions — finally resulting in better leads and more closed sales.

Virtual Sales Mastery

Equip your sales team with comprehensive training so they can own the virtual meeting room.

Website Performance Mastery

You need a website that’s based on data and informed by strategy — not hunches or guesswork.

HubSpot Mastery

Get the most out of your investment and learn how to use every tool inside of your HubSpot portal.

IMPACT can help you with the following

Content
Content

Create content your buyers will actually seek out and want to read.

Sales
Sales

Learn how to close deals faster.

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Lead Generation

Drive more qualified leads.

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Video

Produce videos that empower your buyer to make a buying decision.

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Inbound Marketing

Cut the fluff with “They Ask, You Answer”, a complete, time-tested inbound strategy.

SEO
SEO

Balance on-page SEO best practices with technical audits looking at things like site speed and structured data.

Social Media
Website Design & Development

At last, a user-friendly, lead-generating website that you can update on your own.

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HubSpot

Most HubSpot users never utilize the full potential of their investment. You don't have to be one of them.

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Is IMPACT the right choice for you?

We know we're not the best fit for every company. And that's OK.

Take this two-minute assessment to see if IMPACT is the right choice for you.

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How much does it cost to work with IMPACT?

The typical IMPACT client spends about $8,500 per month for an average of 18 months. We also have options for smaller businesses with smaller budgets.

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What success looks like

Hear the stories of incredible business growth
and inbound marketing success.
Inbound Marketing Video Success Studies
La-Z-Boy Southeast

"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution.

Martha Brown, CEO

Inbound Marketing Video Success Studies
Yale Appliance

“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.”

Steve Sheinkopf, CEO

Inbound Marketing Video Success Studies
Aquila

"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."

Kendall Guinn, CMO

Inbound Marketing Video Success Studies
AIS

We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."

Keven Ellison, VP of Marketing

Inbound Marketing Video Success Studies
Mazella

“In the 18 months since starting, our sales revenues are up almost $20 million. In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.

Adam Mazzella, VP of Sales

Inbound Marketing Video Success Studies
Retrofoam

"Our organic site traffic use to be around 7,000 sessions/year. After working with IMPACT it jumped to over 50,000 in the first year and over 300,000 in the second year."

Ryan Litwiller, Marketing Director

Inbound Marketing Video Success Studies
West Roofing

“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Jack Moore, CEO

Inbound Marketing Video Success Studies
Office Interiors

“Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019.

Cody Turner, Digital Content Specialist

Inbound Marketing Video Success Studies
Intek

"We have about 3500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5,000,000 at this point.”

Rick LaGore, CEO

Inbound Marketing Video Success Studies
FBi Buildings

“In the past 2 years, we’ve had 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turn around in profit.”

Kurt Bahler, CEO

At last, a framework that simplifies sales and marketing.

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