Building a True Culture of Inbound with They Ask, You Answer
More than any other time in the last 100 years, buyers and customers today have made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of the “new digital customer.”
In this keynote filled with real-world takeaways, Marcus Sheridan, named by Forbes "1 of 20 speakers you don't want to miss", brings clarity to the ways buyers have changed.
You'll learn actionable steps on what companies must do to align themselves with this shift in purchasing patterns, specific content and messaging to close sales faster, how video is drastically impacting the buying process, and how to leverage technologies in the digital age.
If you're a business leader, marketer, or sales pro—this one's for you.
They Ask, You Answer Fundamentals with Marcus Sheridan
So you’re investing in inbound marketing, but aren’t seeing the results you expected. You’re writing content, but your traffic, leads, and sales growth has been slow or non-existent. You’re not alone.Inbound marketing works, but the fact is, too many people are doing it wrong.
This course will change all that.
They Ask, You Answer is a revolutionary approach to inbound marketing that has empowered thousands of companies around the world to reach their most aggressive traffic, sales, and leads goals, and in this inspiring, high-energy course, the mind behind the framework, Marcus Sheridan, dives into what it is and how it works.
By the end of this two-hour course, you will:
Understand how modern buyers and the buying process have changed and what that means for your business
Know the right content to create to drive traffic, leads, and sales and how to get started
Learn how to use this content to speed up your sales process
Learn the elements of the perfect inbound marketing website
Understand the importance of trust in all of your inbound marketing efforts
This course is for anyone who wants to stop wasting time and money on inbound marketing tactics and agencies that don’t work. Use the proven They Ask, You Answer to elevate your brand authority and make customers want to buy from you!
Note: When originally published, this course was titled “Digital Sales & Marketing Framework for Today's Modern Buyer.” This is still reflected in the graphics for this course.
5 Key Elements of a Winning Inbound Marketing Plan
Inbound Marketing Strategy: 7 Steps to Success
7 Inbound Marketing Strategy Mistakes that Will Cost You in 2023
How Can the StoryBrand Framework Be Used for Inbound Marketing?
Outsourcing Is Broken: Rethinking the Relationship Between Client and Agency
Insourcing vs. Outsourcing Content: Which is Better for Your Business?
How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)
Inbound Lead Generation & Conversion Optimization
In this course, you’ll learn all about how to convert your incoming website visitors into leads, and how to make those conversion points effective.
This course is a great fit for any marketing professional new to inbound marketing who is looking to learn how to bring in more prospects through their website, and ultimately provide new sales opportunities for their company.
By the end, you’ll know how to get started with inbound lead generation and conversion optimization - from the moment a visitor enters your site, to when they become a lead and beyond!