Video Marketing Training

Watch the Overview

If you're among the 95% of businesses yet to harness the power of video, you're overlooking a goldmine of untapped potential. The obstacles may seem daunting: video production appears complex and costly, your team has a fear of being in front of a camera, or perhaps there's simply no one in your organization who truly understands video. But remember, every challenge is an opportunity in disguise.

At IMPACT, we empower your business to unlock the full potential of video marketing. We begin by ensuring you have all the necessary elements to bring video production in-house, including the right talent, equipment, and software. We then align your entire organization around a video-first marketing and sales communication strategy. From there, we work closely with your sales team and subject matter experts, not only helping them become comfortable in front of the camera, but also enabling them to shine like stars. Most importantly, we train your team to create a continuous stream of revenue-generating videos and deploy them effectively, both online and in the sales process. At IMPACT, we don't just train companies — we transform them into video marketing powerhouses.

Watch What You Will Learn

Video marketing training with IMPACT is a comprehensive program designed to help your business master all aspects of video marketing. An IMPACT coach and team of trainers will help you build your team, develop a process to consistently create content in-house, and overall, leave you with the skills you need to run a successful video strategy without outside help.

You and your team will learn:

How to Set Up In-House Video Marketing

Success with video requires having the right person leading your video marketing efforts. If you don’t already have a videographer on staff, we’ll guide you through the entire process of recruiting and hiring the right candidate for you, and then provide them the onboarding, training, and support they need to lead you to success.

Choosing the Right Equipment and Software

While your marketing videos don’t have to be a Hollywood production, you do need a few essential pieces to create high-quality videos on a regular basis. We’ll help your team choose the right equipment for your needs and get your office studio set up for success.

On-Camera Performance Skills

Being on camera doesn’t always come naturally. Our video marketing training will help get your team, specifically company leaders, subject matter experts, and sales professionals comfortable in front of a camera to best communicate your value and points of view and connect with your audience.

The “Selling 7” Videos that Drive Revenue

If you’re familiar with They Ask, You Answer, then you’ve already heard of The Selling 7, the seven videos most likely to get marketing and sales results and bring in revenue. These include 80% videos, product/service videos, pricing videos, and more. When created and leveraged correctly, these videos have a dramatic impact on your bottom line. We’ll show you how.

Video Promotion on YouTube and Social Media

To maximize the reach and impact of your videos, you need a strategic approach to promotion. We'll guide you on how to effectively leverage platforms like YouTube and social media to increase visibility, engage your audience, and drive traffic to your website. From optimizing your video titles and descriptions for SEO to understanding the best times to post for maximum engagement, we'll equip you with the tools and knowledge to make your videos a hit online.

Using Video In the Sales Process

Video isn't just a marketing tool — it's a powerful asset in the sales process. We'll teach your sales team how to integrate video into your sales strategy, from personalized 1:1 video emails to product demos and customer testimonials. We'll help your sales team become adept at using video to build relationships, communicate value, and close more deals faster. With our guidance, you'll transform your sales process and see firsthand the power of video in driving revenue.

Watch the Process & What to Expect

Book a Call with an IMPACT Coach (It’s Free)

Start your journey towards content marketing mastery by booking a call with an IMPACT coach. Right from the start, your IMPACT coach will work with you to understand your current marketing state and challenges, solidify your goals, and figure out whether or not our program is a good fit for you. On your initial call, you can expect actionable advice that you can start implementing right away, whether we work together or not.

Book a Call with an IMPACT Coach

Create an Implementation Plan Customized for You

If we determine that we're a good fit for each other, your IMPACT coach will begin crafting a training program tailored to your needs. We understand that every company has a unique starting point with video marketing capabilities, buy-in, and experience, as well as distinct needs and goals. That's why our approach is a blend of proven training methods and processes, honed through our work with hundreds of companies like yours. Yet, we also provide the customization necessary to meet your company exactly where it stands. With IMPACT, you get the right training program for you.

Get Everyone Fully Aligned & Bought-In

When starting any new engagement, the first and most critical step is getting everyone in your organization aligned and bought-in to the vision and strategy for video in sales and marketing. This specifically includes the sales organization and senior leadership, who stand to generate the biggest gains from this program — but only if they understand their role in the process. We accomplish this with a powerful video strategy workshop, facilitated by your IMPACT coach, teaching everyone on your team the principles of effective video marketing and showcasing examples, leaving everyone excited, energized, and ready to get to work. This workshop can be done virtually or in-person.

Begin Ongoing Coaching & Training

Once the team is aligned, it’s time to get to work.

Video creation begins. Immediately, your team will start creating videos that can be used by the sales team to close deals while simultaneously starting to build your online video presence.
Work review. In the initial stages, IMPACT trainers will closely monitor and review all the videos produced by your team up until the point all work review can be completed without help.
Video training. In accordance with the program created with your coach, your team will go through several virtual video training sessions per month in order to build all the video marketing skills required.
Training for the sales team. Beyond just training for your marketing team, we’ll work closely with your sales team and other subject matter experts. We'll start by helping everyone overcome their fears of being on camera and implement techniques they'll use to confidently convey their message, engage with the audience, and truly shine in every video they create. We’ll also focus on mastering the art of effectively using The Selling 7 videos created by your marketing team, as well as 1:1 video, in the sales process to save time and close more deals faster.
Quarterly planning sessions. Every quarter, your IMPACT coach will facilitate a quarterly planning session to review your progress, set priorities, and get everyone aligned for the next 90-day thrust.
Executive-level coaching sessions. All of our programs include coaching with senior leadership at least once per month. Here we discuss our progress, prioritize goals, strategize on overcoming challenges, and align on the vision for future sales and marketing initiatives. These sessions also provide an opportunity to review performance metrics, ensuring our efforts are driving the desired results and contributing to the overall growth of your organization.
Group training and masterminds. As your team's video program evolves, we’ll extend an invitation to participate in group training sessions and mastermind meetings. These gatherings bring together other clients and members of the IMPACT community, all of whom are leveraging They Ask, You Answer and video to grow their businesses. This collaborative environment fosters a sense of community, promotes shared learning, and serves as a source of inspiration, enhancing your team's experience.
IMPACT+. Everyone in your organization will receive access to IMPACT+ which is loaded with all the courses and tools you need as part of this program, as well as members of the IMPACT community who are always ready to lend a helping hand.

Master Video Marketing In-House

The last and final step of the process is when you achieve mastery of video for sales and marketing inside your organization, meaning you’re publishing video consistently, your sales team is fully integrated and aligned with the process of using video to close deals faster, and you’re seeing significant gains in revenue from your video efforts. It takes a typical company 18-24 months to achieve in-house video mastery. At this stage, clients no longer need such an intense video training program, and either reduce the intensity of their coaching and training program, or start shifting their focus to improving other areas of their sales and marketing with IMPACT’s guidance.

Who Will I Be Working With?

In your journey with us, you'll be aligning with a coach who fully grasps the challenges you confront daily. Just like you and your team, they too are responsible for creating video content, closing deals, and managing their own book of business; they don't merely instruct, but also 'walk the walk.'

Most importantly, all IMPACT coaches are proficiently trained in the art of coaching business professionals. They know exactly how to press the right levers to help you and your team unlock and unleash your utmost potential.

Marcus Sheridan

Keynote Speaker, Author & Partner

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Chris Duprey

Chief Customer Officer

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Zach Basner

Head Coach

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Allison Riggs

Head Coach

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Brian Casey

Head Coach

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How Much Do IMPACT’s Coaching and Training Services Cost?

Small Business

(< $2.5m in revenue)

Mid-Sized Business

($2.5m to $50m in revenue)

Large Business

(> $50m in revenue)

Coaching & Training For Small Businesses (< $2.5 in revenue)

Free Initial Coaching Sessions: At IMPACT, we believe in starting strong, which is why we offer a few free coaching sessions. This allows you to become comfortable with your coach, and it gives us a chance to understand your business's unique needs. We'll delve into your sales and marketing challenges and map out your current standing and future goals, providing valuable, actionable advice you can implement right away.

Tailored Coaching & Training Programs: After gaining a clear understanding of your business, we'll work on creating a coaching and training program custom-designed for your needs. The typical cost range for most small businesses is between $2,000 and $10,000 per month (with a one-month setup fee), though it can sometimes be less and sometimes it could be more.

At IMPACT, we’re committed to offering world-class sales and marketing coaching to businesses of all sizes. We know that small businesses often operate with leaner teams and quicker decision-making processes, and our coaching and training programs are designed to accommodate this agility. Even though our approach with smaller businesses might differ from larger ones, we believe in the potential of all businesses to achieve greatness with the right guidance and support.

Price Determining Factors: You might ask, "Why the range?" Well, two primary factors influence the final pricing:

The scale of your goals. More ambitious goals require a more intensive coaching program.
The number of training programs your team engages in simultaneously. Often, tackling several programs at once is key to mastering sales, marketing, and They Ask, You Answer within 18-24 months.

Additional Considerations: To achieve optimum sales and marketing results with the They Ask, You Answer framework, you need to have the right personnel, software, and/or equipment. These are crucial factors to consider when setting your budget.

IMPACT+ Included in Your Program: Every program includes an IMPACT+ for Business subscription in the initial setup fee. This provides access to our online community, a variety of enriching courses, progress scorecards, and passes to in-person events such as the They Ask, You Answer Summit and IMPACT Live.

In the initial sessions, we'll discuss your budget and work together to create a program that both fits your financial capabilities and drives you toward your goals. Let's get started on this journey towards success!

Coaching & Training For Mid-Sized Businesses ($2.5m to $50m in revenue)

Tailored Coaching & Training Programs: After gaining a clear understanding of your business, we'll work on creating a coaching and training program custom-designed for your needs. The typical cost range for most mid-sized businesses is between $10,000 and $15,000 per month (with a one-month setup fee), though it can sometimes be less and sometimes it could be more.

At IMPACT, we’re committed to offering world-class sales and marketing coaching to businesses of all sizes. We know that mid-sized businesses often operate differently than smaller or larger businesses, and our coaching and training programs are designed to accommodate this. Even though our approach with mid-sized businesses might differ from that of smaller or larger ones, we believe in the potential of all businesses to achieve greatness with the right guidance and support.

Price Determining Factors: You might ask, "Why the range?" Well, two primary factors influence the final pricing:

The scale of your goals. More ambitious goals require a more intensive coaching program.
The number of training programs your team engages in simultaneously. Often, tackling several programs at once is key to mastering sales, marketing, and They Ask, You Answer within 18-24 months.

Coaching & Training For Large Businesses (> $50m in revenue)

Tailored Coaching & Training Programs: After gaining a clear understanding of your business, we'll work on creating a coaching and training program custom-designed for your needs. The typical cost range for most large businesses is between $15,000 and $25,000 per month (with a one-month setup fee), though it can sometimes be less and sometimes it could be more.

At IMPACT, we’re committed to offering world-class sales and marketing coaching to businesses of all sizes. We know that large businesses often require a broader scope and more in-depth training, and our coaching and training programs are designed to accommodate this. Even though our approach with larger businesses might differ from smaller ones, we believe in the potential of all businesses to achieve greatness with the right guidance and support.

Price Determining Factors: You might ask, "Why the range?" Well, two primary factors influence the final pricing:

The scale of your goals. More ambitious goals require a more intensive coaching program.
The number of training programs your team engages in simultaneously. Often, tackling several programs at once is key to mastering sales, marketing, and They Ask, You Answer within 18-24 months.

“We doubled our sales and shortened the sales cycle.”

“It's such a huge cost and time savings. I can make a video within days. I don't need to hire someone, I don't need to pick up the phone, I don't need to get an estimate, I don't need to do anything. I can produce a video within a couple hours and then have it by the next morning.”

“It's worth it to have a coach getting you to the point where you can take the training wheels off and allow you to do it on your own.”

“It helped so much to have someone leading video and coaching our videographer to get them to where they needed to be.”

How To Get Started

Take the First Step to Video Marketing Mastery

Ready to get started? Go ahead and book your call with an IMPACT coach to see if video marketing training at IMPACT is right for you.

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Results & Success Stories

Office Tech Retailer Finally Sees ROI from In-House Video

Strategic Technology Partners of Texas offers copier and printer solutions for businesses.

Challenge

Like a lot of companies, STPT knew it needed to invest in video marketing — it just didn’t know how. With a new videographer on staff, they tried to produce the kinds of videos that would move the needle, but the results were lackluster, and the time investment was substantial.

Solution

IMPACT brought a proven video framework that helped the STPT team stop spinning its wheels. Suddenly there was a plan. On top of that, the IMPACT video trainers provided detailed feedback and constructive coaching, helping STPT’s marketers develop their skills and confidence.

Result

Today, the marketing team is highly organized and efficient. Shoots are well planned and confidently run, and the output is impressive. The company’s YouTube channel is racking up more and more views, sending good-fit prospects into its sales pipeline.

Beauty Brand Doubles Sales by Embracing Authentic Content

Daniel Alain is a premium wig company.

Challenge

Daniel Alain sells premium wigs made from real human hair, helping women overcome the embarrassment sometimes associated with hairloss. Despite their high quality product, Daniel Alain struggled with a lengthy sales cycle and a sales team with as many different styles as there were salespeople.

Solution

Working with IMPACT, the Daniel Alain team brought in a videographer to help document the company and its processes. All of a sudden, every sales rep had resources to educate their customers in the same way. Buyers felt empowered to make the right decision, based on the information they’d received.

Result

Before working with IMPACT, the team had a sales process that averaged four to six months. Today, it’s about two weeks. Not only did the sales cycle speed up, sales themselves doubled. And because the videographer is internal, every piece of content given to a buyer feels authentic to the brand.