IMPACT’s StoryBrand services will teach you how to understand your customers by addressing their pain, creating content that is clear for them to understand, and earning their trust through storytelling. We take the 7 part framework developed by Donald Miller and assist you with applying it to your business.
If you're here, you could be struggling with:
We know that consumers are more likely to buy from a company that has earned their trust. To do this, you need to be clear in how you can help your customers with their frustration and pain and, in turn, make them the hero of their own story. With our StoryBrand guides, you will be empowered to implement this framework across your organization.
We kick off with an in-depth workshop that ensures your organization understands the StoryBrand methodology and how it applies to your business.
We build a BrandScript together that resonates with your specific users, gives them a step-by-step plan, and guides them to solve their problems through your company's offering.
We ensure that your entire team is aligned on your new messaging and understands how to leverage it. This includes sales, marketing, and leadership teams.
We teach or assist you in applying this to your website and sales funnels.
When your team adopts the StoryBrand framework, you can expect these outcomes:
Clear Messaging
Most businesses make a mistake that costs them thousands of, if not more, dollars every year. That mistake is not clearly explaining what their company does. Coming out of your messaging workshop, you will have that language solidified to use across your company and all your marketing assets. Your customers will understand exactly what you do and how you can help them solve their problems.
Team Alignment
Your new messaging will empower your entire team — everyone from leadership to sales to marketing — to speak the same language.
Step-by-Step Plan
You will come out of our StoryBrand services with a tangible plan in hand to take and roll out across your marketing assets, which includes the StoryBrand BrandScript.
Increased Conversions
Applying your new messaging and BrandScript across your website and marketing assets means earning your customer’s trust and turning visitors into consumers.
“The main benefit for us was leadership knowing who we are and being able to articulate that. It has really made us better. We can speak more confidently to who we are.”
“The benefit is the confidence that all of our sales reps got from a streamlined, consistent message that also carries over through our videos & blogs.”
“People are picking up the phone and calling us from places we never expected. So that means our message is resonating with them.”
StoryBrand services will teach you how to put your customer at the center of their own story. This allows your customers to resonate with your business and what you have to offer, resulting in more engagement.
Our StoryBrand servies always start with a 2-hour Messaging Workshop that will teach your organization the 7 part framework and how it applies to your own business. Your team will work collaboratively with one of our specialists to develop a BrandScript that you will have to take and use at the end of the workshop. This BrandScript provides clear messaging language that can be used across your website and other marketing assets.
StoryBrand is not only about clear messaging; there is also a strategy behind how you present that messaging to your website visitors, and we can help! We can guide your team on what sections of the website you should have and in what order to get the most out of your website users and, ultimately, lead to more conversions.
After you have a finalized BrandScript, you’ll need to roll the messaging out to the rest of your company, both internally and to your sales funnels. Our guides can advise what approach to take to make sure you get alignment and a good plan for adoption.
It is important for you to understand the framework before you get started with any kind of service, so go buy Building a StoryBrand by Donald Miller, and read it!
During our discovery call, we will dive into exactly what your business needs to be successful with StoryBrand and prescribe you a plan.
Adopting the StoryBrand framework means adapting your brand and messaging to focus on your customer and, ultimately, earning their trust to increase your sales.
In your journey with us, you will work with one of our expert coaches or website strategists. Our coaches and website strategists have all been certified in StoryBrand and will work collaboratively with your team to ensure that you have a deep understanding of the StoryBrand framework and a clear plan to apply it across your organization.
“Our number of clients today is significantly higher than where we were before the workshop; the money's been coming in.”
“You have to think about what the cost is to your company of not having a clear message. We've seen our traffic increase. The knowledge of what we do has increased. That's what StoryBrand has accomplished.”
You want to talk about yourself.
You do not want to focus on your customer and their journey.
You are not open to adopting a new mindset.
You are not willing to read the book and do your homework.
Results & Success Stories
Combined offers full-service HR solutions for businesses.
Challenge
Combined HCM offers a complex suite of HR services, from benefits and payroll to recruiting and insurance. While its clients loved the breadth of service, prospects could be overwhelmed. The Combined website didn’t clearly articulate how the company could help its potential customers.
Solution
As outside experts, IMPACT’s team was able to facilitate discussion that would have been otherwise impossible. During the workshop, the Combined team came together to really understand the way they needed to go to market. IMPACT asked the right questions to bring the team to consensus.
Result
The Combined team learned that clear messaging is vital, and with everyone on the same page, they were ready to update web copy and sales collateral to reflect a clarified message. The results were almost immediate. Within weeks, the sales team noticed prospects coming in with fewer questions and a clearer idea of how Combined could help their business.
AGLX is a consultancy for complex organizations.
Challenge
AGLX Consulting provides an intricate suite of services to businesses looking to optimize their potential. But complex web copy can leave buyers more confused than motivated. With the team so close to its own services, AGLX hired IMPACT to be the outside experts to help craft their messaging.
Solution
IMPACT led a StoryBrand messaging workshop that helped the AGLX team reorient itself. Rather than focusing on its own processes and accolades, the AGLX team would celebrate its buyers and their outcomes. The buyers would become the heroes of the story.
Result
The AGLX website has been redesigned to resonate with its core customer, and the results have been impressive: More traffic, more phone calls, more form fills, more customers. The steps a customer needs to take to work with AGLX are as clear as possible — and the complex has been made easy to understand.
Strategic Technology Partners of Texas offers copier and printer solutions for businesses.
Challenge
STPT’s sales reps all had their pitches down. After all, they’d been giving them for years. The only problem was that these sales pitches didn’t always resonate with the buyers, who had unique and ever-changing needs.
Solution
Following the StoryBrand principles, STPT’s team was able to simplify its messaging so it came in the voice of their buyers — reflecting the challenges and struggles that they’re facing.
Result
After its StoryBrand messaging workshop with IMPACT, STPT can provide a consistent experience to its buyers. The brand’s messaging is the same from website to video to blog article to sales meeting — and it’s now in the language of their customers.
How To Get Started
If you’re reading this, then something about StoryBrand has resonated with you. Whether it’s the need for clearer messaging, company alignment behind your messaging, or help with weaving that messaging throughout your website and marketing, you wouldn’t be here if your company didn’t need help.
It’s time to take the next step. Clarify your company’s message and build trust with your audience through storytelling. Book time with one of IMPACT’s coaches and get started on your StoryBrand journey today.
Courses & Additional Insights
At our core, IMPACT is a business coaching and consulting company. Our obsession is that of helping organizations learn to become world-class internally with their sales, marketing, and overall business skills. We believe deeply in the motto of, “Give a person a fish, feed them for a day. Teach them how to fish, feed them for a lifetime.”
With this belief, we empower companies to reach their greatest potential by teaching them how to implement proven frameworks (like They Ask, You Answer, StoryBrand, Question First, etc.), ultimately helping them become self-reliant and fully in charge of their own destinies.
In order to “teach a person to fish,” we knew education, training, and community had to be at our core. For this reason, we started IMPACT+, a world-class learning platform that is loaded with educational video courses, a variety of tools, and a large community of sales, marketing, and business leaders — all sharing the philosophies and frameworks (like They Ask, You Answer) we teach and preach here at IMPACT.
IMPACT+ has FREE and paid portions of the platform, designed for individuals and teams alike.
IMPACT has worked with companies literally all over the world. With team members spread throughout the US, Europe, and Oceania — we’re prepared to engage our clients wherever they may be. At the time of this writing, IMPACT has worked with clients in over 17 different countries.
Our belief is that if you’re in an engagement with IMPACT, then you must be receiving clear, measurable value. And if that value stops, then you have the right to stop the engagement.
It’s really that simple.
So although we go into every client engagement with the mindset that we will be working together for an extended period of time, you are not “locked in” to said commitment.
We’ve always believed in the mindset of “there’s room on top for everyone” when it comes to the agency space. Therefore, we absolutely work with marketing agencies in a variety of ways — whether it’s They Ask, You Answer Mastery, sales training, web work, etc.
Just ask us. There’s actually a very good chance we’ve worked with someone either in your space or in a similar industry.
That being said, at IMPACT, our focus is that of teaching organizations *principles* of sales, marketing, and leadership. With this approach, the key becomes that of understanding HOW to apply said principles to your unique niche, business, etc. — something that we clearly know how to do.
So whether you’re B2B, B2C, B2G, etc., let’s have a conversation to figure out together as to whether or not our services are truly right for your business.