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StoryBrand Messaging
StoryBrand Messaging

StoryBrand Messaging

StoryBrand Messaging

IMPACT’s StoryBrand services will teach you how to understand your customers by addressing their pain, creating content that is clear for them to understand, and earning their trust through storytelling. We take the 7 part framework developed by Donald Miller and assist you with applying it to your business.

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Mary Brown, IMPACT’s Head Website Strategist, walks through everything you need to know about StoryBrand Messaging services.
Mary-Brown-StoryBrand-Messaging
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“You'll see the ROI from a StoryBrand workshop in about a month or two; it's pretty impactful.”
Brian Rivera
Co-Founder & CEO, AGLX Consulting
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“The feeling of a really strong message that we were proud of gave us a lot of confidence in a lot of aspects of the business.”
Mary Shamburger
Business Development Manager, Strategic Technology Partners of Texas
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“Every company has the unique opportunity to set themselves apart, and this is what StoryBrand can do for you.”
Jessica Turner
Operations Manager, Combined
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Overview

Master StoryBrand with IMPACT

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Watch the Overview
At IMPACT, we know that your customers do not generally care about your story but, instead, care about their own. It’s time to stop talking about YOU.

Company Messaging Not Clear? Not Connecting with Your Customer? Or Maybe You Tried to Implement StoryBrand On Your Own and Feel Stuck.

If you're here, you could be struggling with:

  • Brand clarity. Do your customers know what you do and how you help them?
  • Team alignment across the company, including sales, marketing and leadership.
  • Feeling overwhelmed with the idea of creating a BrandScript and applying it to your business.
  • Turning your website visitors into paying customers.

IMPACT Understands StoryBrand

We know that consumers are more likely to buy from a company that has earned their trust. To do this, you need to be clear in how you can help your customers with their frustration and pain and, in turn, make them the hero of their own story. With our StoryBrand guides, you will be empowered to implement this framework across your organization.

We kick off with an in-depth workshop that ensures your organization understands the StoryBrand methodology and how it applies to your business.

We build a BrandScript together that resonates with your specific users, gives them a step-by-step plan, and guides them to solve their problems through your company's offering.

We ensure that your entire team is aligned on your new messaging and understands how to leverage it. This includes sales, marketing, and leadership teams.

We teach or assist you in applying this to your website and sales funnels.

Benefits & Outcomes

Clearly Define What You Do, Build a Stronger Team, and Connect With Your Customers to Get More Sales

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Watch the Benefits & Outcomes

When your team adopts the StoryBrand framework, you can expect these outcomes:

Clear Messaging

Most businesses make a mistake that costs them thousands of, if not more, dollars every year. That mistake is not clearly explaining what their company does. Coming out of your messaging workshop, you will have that language solidified to use across your company and all your marketing assets. Your customers will understand exactly what you do and how you can help them solve their problems.

Team Alignment

Your new messaging will empower your entire team — everyone from leadership to sales to marketing — to speak the same language.

Step-by-Step Plan

You will come out of our StoryBrand services with a tangible plan in hand to take and roll out across your marketing assets, which includes the StoryBrand BrandScript.

Increased Conversions

Applying your new messaging and BrandScript across your website and marketing assets means earning your customer’s trust and turning visitors into consumers.

“The main benefit for us was leadership knowing who we are and being able to articulate that. It has really made us better. We can speak more confidently to who we are.”

Jessica Turner, Operations Manager, Combined
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Jessica-Turner

“The benefit is the confidence that all of our sales reps got from a streamlined, consistent message that also carries over through our videos & blogs.”

Mary Shamburger, Business Development Manager, Strategic Technology Partners of Texas
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Mary-Shamburger

“People are picking up the phone and calling us from places we never expected. So that means our message is resonating with them.”

Brian Rivera, Co-Founder & CEO, AGLX Consulting
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Brian-Rivera
  • Combined-HCM-Logo

  • Strategic-Technology-Partners-of-Texas-Logo

  • AGLX-Logo

StoryBrand Services

You Need to Shift Your Focus to Put Your Customers First

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Watch the StoryBrand Services Overview

StoryBrand services will teach you how to put your customer at the center of their own story. This allows your customers to resonate with your business and what you have to offer, resulting in more engagement.

Messaging & BrandScripts

Our StoryBrand servies always start with a 2-hour Messaging Workshop that will teach your organization the 7 part framework and how it applies to your own business. Your team will work collaboratively with one of our specialists to develop a BrandScript that you will have to take and use at the end of the workshop. This BrandScript provides clear messaging language that can be used across your website and other marketing assets.

Web Design

StoryBrand is not only about clear messaging; there is also a strategy behind how you present that messaging to your website visitors, and we can help! We can guide your team on what sections of the website you should have and in what order to get the most out of your website users and, ultimately, lead to more conversions.

Rollout Guidance

After you have a finalized BrandScript, you’ll need to roll the messaging out to the rest of your company, both internally and to your sales funnels. Our guides can advise what approach to take to make sure you get alignment and a good plan for adoption.

Process

Get Started with Three Easy Steps

Read the Book

It is important for you to understand the framework before you get started with any kind of service, so go buy Building a StoryBrand by Donald Miller, and read it!

Talk with a StoryBrand Expert

During our discovery call, we will dive into exactly what your business needs to be successful with StoryBrand and prescribe you a plan.

Get More Conversions

Adopting the StoryBrand framework means adapting your brand and messaging to focus on your customer and, ultimately, earning their trust to increase your sales.

Meet The Guides

In your journey with us, you will work with one of our expert coaches or website strategists. Our coaches and website strategists have all been certified in StoryBrand and will work collaboratively with your team to ensure that you have a deep understanding of the StoryBrand framework and a clear plan to apply it across your organization.

Pricing

How Much Does It Cost to Work with Our StoryBrand Guides?

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How much does it cost to work with our StoryBrand Guides?
A messaging workshop and BrandScript creation is $5,000.
Website strategy can vary depending on a variety of factors but some of the most common are:
  1. How many pages we are focusing on.
  2. The ability for your site to be editable. If your site is not easily modified, there may need to be some development work to achieve the StoryBrand recommendations.
  3. If you are interested in anything additional. For example, an updated design or brand refresh.

“I can say this without any doubt...this is the best money we've spent. It's worth it.”

“Our number of clients today is significantly higher than where we were before the workshop; the money's been coming in.”

Brian Rivera, Co-Founder & CEO, AGLX Consulting
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Brian-Rivera

“No matter what, you're in a better place investing in knowing yourself better as a company.”

“You have to think about what the cost is to your company of not having a clear message. We've seen our traffic increase. The knowledge of what we do has increased. That's what StoryBrand has accomplished.”

Jessica Turner, Operations Manager, Combined
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Jessica-Turner
  • AGLX-Logo

  • Combined-HCM-Logo

Are We Right for You?

How Do I Know if StoryBrand Services are Right For Me?

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Watch Is It Right For You
We understand that StoryBrand may not be for everyone.
In fact, we may not be a good fit for you if...
  • You want to talk about yourself.

  • You do not want to focus on your customer and their journey.

  • You are not open to adopting a new mindset.

  • You are not willing to read the book and do your homework.

Results & Success Stories

HR Business Sees the Value of StoryBrand Principles

Combined offers full-service HR solutions for businesses.

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Challenge

Challenge

Combined HCM offers a complex suite of HR services, from benefits and payroll to recruiting and insurance. While its clients loved the breadth of service, prospects could be overwhelmed. The Combined website didn’t clearly articulate how the company could help its potential customers.

Solution

Solution

As outside experts, IMPACT’s team was able to facilitate discussion that would have been otherwise impossible. During the workshop, the Combined team came together to really understand the way they needed to go to market. IMPACT asked the right questions to bring the team to consensus.

Result

Result

The Combined team learned that clear messaging is vital, and with everyone on the same page, they were ready to update web copy and sales collateral to reflect a clarified message. The results were almost immediate. Within weeks, the sales team noticed prospects coming in with fewer questions and a clearer idea of how Combined could help their business.

Consulting Business Clarifies its Messaging to Resonate with Core Customers

AGLX is a consultancy for complex organizations.

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Challenge

Challenge

AGLX Consulting provides an intricate suite of services to businesses looking to optimize their potential. But complex web copy can leave buyers more confused than motivated. With the team so close to its own services, AGLX hired IMPACT to be the outside experts to help craft their messaging.

Solution

Solution

IMPACT led a StoryBrand messaging workshop that helped the AGLX team reorient itself. Rather than focusing on its own processes and accolades, the AGLX team would celebrate its buyers and their outcomes. The buyers would become the heroes of the story.

Result

Result

The AGLX website has been redesigned to resonate with its core customer, and the results have been impressive: More traffic, more phone calls, more form fills, more customers. The steps a customer needs to take to work with AGLX are as clear as possible — and the complex has been made easy to understand.

Office Technology Company Unifies its Marketing to Focus on its Customers

Strategic Technology Partners of Texas offers copier and printer solutions for businesses.

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Challenge

Challenge

STPT’s sales reps all had their pitches down. After all, they’d been giving them for years. The only problem was that these sales pitches didn’t always resonate with the buyers, who had unique and ever-changing needs.

Solution

Solution

Following the StoryBrand principles, STPT’s team was able to simplify its messaging so it came in the voice of their buyers — reflecting the challenges and struggles that they’re facing.

Result

Result

After its StoryBrand messaging workshop with IMPACT, STPT can provide a consistent experience to its buyers. The brand’s messaging is the same from website to video to blog article to sales meeting — and it’s now in the language of their customers.

  • Combined-HCM-Logo

  • AGLX-Logo

  • Strategic-Technology-Partners-of-Texas-Logo

How To Get Started

Take the First Step to StoryBrand Mastery

If you’re reading this, then something about StoryBrand has resonated with you. Whether it’s the need for clearer messaging, company alignment behind your messaging, or help with weaving that messaging throughout your website and marketing, you wouldn’t be here if your company didn’t need help.

It’s time to take the next step. Clarify your company’s message and build trust with your audience through storytelling. Book time with one of IMPACT’s coaches and get started on your StoryBrand journey today.

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How To Get Started
1
Basic Info
2
Reserve Meeting
3
Confirmation

Fill out this form to take the first step to clarifying your messaging and aligning your company.

Courses & Additional Insights

Get a feel for our content and our people with these free resources

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Frequently Asked Questions

You Ask, We Answer

Who is IMPACT? Who is IMPACT?
What is IMPACT+? What is IMPACT+?
What countries does IMPACT work with? What countries does IMPACT work with?
What happens if I’m not satisfied with the service? What happens if I’m not satisfied with the service?
Does IMPACT work with marketing agencies? Does IMPACT work with marketing agencies?
My business is unique, how can I know your services will work for me? My business is unique, how can I know your services will work for me?