IMPACT’s StoryBrand services will teach you how to understand your customers by addressing their pain, creating content that is clear for them to understand, and earning their trust through storytelling. We take the 7 part framework developed by Donald Miller and assist you with applying it to your business.
At IMPACT, we know that your customers do not generally care about your story but, instead, care about their own. It’s time to stop talking about YOU.
Company Messaging Not Clear? Not Connecting with Your Customer? Or Maybe You Tried to Implement StoryBrand On Your Own and Feel Stuck.
If you're here, you could be struggling with:
Brand clarity. Do your customers know what you do and how you help them?
Team alignment across the company, including sales, marketing and leadership.
Feeling overwhelmed with the idea of creating a BrandScript and applying it to your business.
Turning your website visitors into paying customers.
IMPACT Understands StoryBrand
We know that consumers are more likely to buy from a company that has earned their trust. To do this, you need to be clear in how you can help your customers with their frustration and pain and, in turn, make them the hero of their own story. With our StoryBrand guides, you will be empowered to implement this framework across your organization.
We kick off with an in-depth workshop that ensures your organization understands the StoryBrand methodology and how it applies to your business.
We build a BrandScript together that resonates with your specific users, gives them a step-by-step plan, and guides them to solve their problems through your company's offering.
We ensure that your entire team is aligned on your new messaging and understands how to leverage it. This includes sales, marketing, and leadership teams.
We teach or assist you in applying this to your website and sales funnels.
Benefits & Outcomes
Clearly Define What You Do, Build a Stronger Team, and Connect With Your Customers to Get More Sales
Watch the Benefits & Outcomes
When your team adopts the StoryBrand framework, you can expect these outcomes:
Most businesses make a mistake that costs them thousands of, if not more, dollars every year. That mistake is not clearly explaining what their company does. Coming out of your messaging workshop, you will have that language solidified to use across your company and all your marketing assets. Your customers will understand exactly what you do and how you can help them solve their problems.
Your new messaging will empower your entire team — everyone from leadership to sales to marketing — to speak the same language.
You will come out of our StoryBrand services with a tangible plan in hand to take and roll out across your marketing assets, which includes the StoryBrand BrandScript.
Applying your new messaging and BrandScript across your website and marketing assets means earning your customer’s trust and turning visitors into consumers.
“The main benefit for us was leadership knowing who we are and being able to articulate that. It has really made us better. We can speak more confidently to who we are.”
Jessica Turner, Operations Manager, Combined
“The benefit is the confidence that all of our sales reps got from a streamlined, consistent message that also carries over through our videos & blogs.”
Mary Shamburger, Business Development Manager, Strategic Technology Partners of Texas
“People are picking up the phone and calling us from places we never expected. So that means our message is resonating with them.”
Brian Rivera, Co-Founder & CEO, AGLX Consulting
You Need to Shift Your Focus to Put Your Customers First
Watch the StoryBrand Services Overview
StoryBrand services will teach you how to put your customer at the center of their own story. This allows your customers to resonate with your business and what you have to offer, resulting in more engagement.
Messaging & BrandScripts
Our StoryBrand servies always start with a 2-hour Messaging Workshop that will teach your organization the 7 part framework and how it applies to your own business. Your team will work collaboratively with one of our specialists to develop a BrandScript that you will have to take and use at the end of the workshop. This BrandScript provides clear messaging language that can be used across your website and other marketing assets.
StoryBrand is not only about clear messaging; there is also a strategy behind how you present that messaging to your website visitors, and we can help! We can guide your team on what sections of the website you should have and in what order to get the most out of your website users and, ultimately, lead to more conversions.
After you have a finalized BrandScript, you’ll need to roll the messaging out to the rest of your company, both internally and to your sales funnels. Our guides can advise what approach to take to make sure you get alignment and a good plan for adoption.
Get Started with Three Easy Steps
Read the Book
It is important for you to understand the framework before you get started with any kind of service, so go buy Building a StoryBrand by Donald Miller, and read it!
Talk with a StoryBrand Expert
During our discovery call, we will dive into exactly what your business needs to be successful with StoryBrand and prescribe you a plan.
Adopting the StoryBrand framework means adapting your brand and messaging to focus on your customer and, ultimately, earning their trust to increase your sales.
Meet The Guides
In your journey with us, you will work with one of our expert coaches or website strategists. Our coaches and website strategists have all been certified in StoryBrand and will work collaboratively with your team to ensure that you have a deep understanding of the StoryBrand framework and a clear plan to apply it across your organization.
How Much Does It Cost to Work with Our StoryBrand Guides?
How much does it cost to work with our StoryBrand Guides?
A messaging workshop and BrandScript creation is $5,000.
Website strategy can vary depending on a variety of factors but some of the most common are:
How many pages we are focusing on.
The ability for your site to be editable. If your site is not easily modified, there may need to be some development work to achieve the StoryBrand recommendations.
If you are interested in anything additional. For example, an updated design or brand refresh.
“I can say this without any doubt...this is the best money we've spent. It's worth it.”
“Our number of clients today is significantly higher than where we were before the workshop; the money's been coming in.”
Brian Rivera, Co-Founder & CEO, AGLX Consulting
“No matter what, you're in a better place investing in knowing yourself better as a company.”
“You have to think about what the cost is to your company of not having a clear message. We've seen our traffic increase. The knowledge of what we do has increased. That's what StoryBrand has accomplished.”
Jessica Turner, Operations Manager, Combined
Are We Right for You?
How Do I Know if StoryBrand Services are Right For Me?
Watch Is It Right For You
We understand that StoryBrand may not be for everyone.
In fact, we may not be a good fit for you if...
You want to talk about yourself.
You do not want to focus on your customer and their journey.
You are not open to adopting a new mindset.
You are not willing to read the book and do your homework.
Results & Success Stories
HR Business Sees the Value of StoryBrand Principles
Combined offers full-service HR solutions for businesses.
Combined HCM offers a complex suite of HR services, from benefits and payroll to recruiting and insurance. While its clients loved the breadth of service, prospects could be overwhelmed. The Combined website didn’t clearly articulate how the company could help its potential customers.
As outside experts, IMPACT’s team was able to facilitate discussion that would have been otherwise impossible. During the workshop, the Combined team came together to really understand the way they needed to go to market. IMPACT asked the right questions to bring the team to consensus.
The Combined team learned that clear messaging is vital, and with everyone on the same page, they were ready to update web copy and sales collateral to reflect a clarified message. The results were almost immediate. Within weeks, the sales team noticed prospects coming in with fewer questions and a clearer idea of how Combined could help their business.
Consulting Business Clarifies its Messaging to Resonate with Core Customers
AGLX is a consultancy for complex organizations.
AGLX Consulting provides an intricate suite of services to businesses looking to optimize their potential. But complex web copy can leave buyers more confused than motivated. With the team so close to its own services, AGLX hired IMPACT to be the outside experts to help craft their messaging.
IMPACT led a StoryBrand messaging workshop that helped the AGLX team reorient itself. Rather than focusing on its own processes and accolades, the AGLX team would celebrate its buyers and their outcomes. The buyers would become the heroes of the story.
The AGLX website has been redesigned to resonate with its core customer, and the results have been impressive: More traffic, more phone calls, more form fills, more customers. The steps a customer needs to take to work with AGLX are as clear as possible — and the complex has been made easy to understand.
Office Technology Company Unifies its Marketing to Focus on its Customers
Strategic Technology Partners of Texas offers copier and printer solutions for businesses.
STPT’s sales reps all had their pitches down. After all, they’d been giving them for years. The only problem was that these sales pitches didn’t always resonate with the buyers, who had unique and ever-changing needs.
Following the StoryBrand principles, STPT’s team was able to simplify its messaging so it came in the voice of their buyers — reflecting the challenges and struggles that they’re facing.
After its StoryBrand messaging workshop with IMPACT, STPT can provide a consistent experience to its buyers. The brand’s messaging is the same from website to video to blog article to sales meeting — and it’s now in the language of their customers.
How To Get Started
Take the First Step to StoryBrand Mastery
If you’re reading this, then something about StoryBrand has resonated with you. Whether it’s the need for clearer messaging, company alignment behind your messaging, or help with weaving that messaging throughout your website and marketing, you wouldn’t be here if your company didn’t need help.
It’s time to take the next step. Clarify your company’s message and build trust with your audience through storytelling. Book time with one of IMPACT’s coaches and get started on your StoryBrand journey today.
Fill out this form to take the first step to clarifying your messaging and aligning your company.
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Courses & Additional Insights
Get a feel for our content and our people with these free resources
How Can the StoryBrand Framework Be Used for Inbound Marketing?
5 ways you can use the StoryBrand framework to make a better website
Fundamentals of Website Management and Optimization
Inbounder's Guide to Google Suite Tools
Elements of a Great They Ask, You Answer Website
What Does a Great Inbound Marketing Website Look Like in 2024?
5 Reasons Why 75% of the Websites We Build Are on HubSpot
How Much Does a Website Redesign Cost in 2023?
Website Redesign Agency: 15 Must-Ask Questions Before You Hire for Your Next Project
Website Conversions in 2023 — STOP, START, KEEP
Your Website Strategy Must Include These 6 Things
5 ways launchpad websites go wrong (and how to avoid those mistakes)
What Is a 'Learning Center' and Why Does My Website Need One?
What can we expect in working with IMPACT on a website redesign?
Website Mastery: A better redesign process for your business website
4 Ways To Recession-proof Your Website In 2024
Frequently Asked Questions
You Ask, We Answer
Who is IMPACT?
At our core, IMPACT is a business coaching and consulting company. Our obsession is that of helping organizations learn to become world-class internally with their sales, marketing, and overall business skills. We believe deeply in the motto of, “Give a person a fish, feed them for a day. Teach them how to fish, feed them for a lifetime.”
With this belief, we empower companies to reach their greatest potential by teaching them how to implement proven frameworks (like They Ask, You Answer, StoryBrand, Question First, etc.), ultimately helping them become self-reliant and fully in charge of their own destinies.
What is IMPACT+?
In order to “teach a person to fish,” we knew education, training, and community had to be at our core. For this reason, we started IMPACT+, a world-class learning platform that is loaded with educational video courses, a variety of tools, and a large community of sales, marketing, and business leaders — all sharing the philosophies and frameworks (like They Ask, You Answer) we teach and preach here at IMPACT.
IMPACT+ has FREE and paid portions of the platform, designed for individuals and teams alike.
What countries does IMPACT work with?
IMPACT has worked with companies literally all over the world. With team members spread throughout the US, Europe, and Oceania — we’re prepared to engage our clients wherever they may be. At the time of this writing, IMPACT has worked with clients in over 17 different countries.
What happens if I’m not satisfied with the service?
Our belief is that if you’re in an engagement with IMPACT, then you must be receiving clear, measurable value. And if that value stops, then you have the right to stop the engagement.
It’s really that simple.
So although we go into every client engagement with the mindset that we will be working together for an extended period of time, you are not “locked in” to said commitment.
Does IMPACT work with marketing agencies?
We’ve always believed in the mindset of “there’s room on top for everyone” when it comes to the agency space. Therefore, we absolutely work with marketing agencies in a variety of ways — whether it’s They Ask, You Answer Mastery, sales training, web work, etc.
My business is unique, how can I know your services will work for me?
Just ask us. There’s actually a very good chance we’ve worked with someone either in your space or in a similar industry.
That being said, at IMPACT, our focus is that of teaching organizations *principles* of sales, marketing, and leadership. With this approach, the key becomes that of understanding HOW to apply said principles to your unique niche, business, etc. — something that we clearly know how to do.
So whether you’re B2B, B2C, B2G, etc., let’s have a conversation to figure out together as to whether or not our services are truly right for your business.