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- Vin Gaeta
Vin Gaeta
Executive CoachI make businesses easier to trust, easier to buy from, and harder to ignore.
About Vin
Vin Gaeta is an Executive Coach at IMPACT, where his work combines leadership, sales, marketing, digital strategy, and buyer behavior. He helps businesses become easier to trust, easier to buy from, and harder to ignore, especially as AI changes how people search, learn, compare, and decide.
Vin works with organizations in home services, construction, manufacturing, automotive, professional services such as payroll and accounting, SaaS, and other complex B2B spaces where the buying process is long and depends on trust. His clients include TMA Small Business Accounting, Inline Plastics, CSI Accounting, HomePride, and Family Security Plan. Whether he's coaching a leadership team, improving the sales experience, rethinking a website, or shaping content strategy, his goal is to make it easier for buyers to get answers and easier for businesses to earn the right to be chosen.
Outside of work, Vin is a husband and dad of two girls. He's happiest with good music on, out on a hiking trail, or deep in geek and pop culture, and he leans fully into Halloween and horror season. He takes the work seriously but tries not to take himself too seriously.
Vin is available to speak on Endless Customers alignment, sales enablement, 1:1 video, Assignment Selling, and website optimization.
Location
Cheshire, CT
Area of Expertise
Clients Vin Has Worked With
Featured Insights
AI Can't Fix Bad Marketing
In this episode of Endless Customers, Vin Gaeta explains why AI just scales whatever marketing foundation a business already has, weak or strong. Drawing on his work coaching hundreds of businesses, he breaks down what has to be settled first: brand voice, buyer journey, and someone who can catch AI's mistakes, before it touches content, video, or a self-built website tool.
Is Your Website Driving Customers Away?
In this episode of Endless Customers, Vin Gaeta breaks down the four website fixes he sees missing on almost every site critique his team runs. He explains why "Contact Us" shouldn't be your main call to action, how vague buttons like "Learn More" cost conversions, and why oversized images are quietly slowing sites down and losing leads. It's a practical rundown you can act on the same day, not a redesign project.
Unlock the Power of Self-Service Tools To Win More Business
In this episode of Endless Customers, Vin Gaeta breaks down why 75% of buyers, according to a Gartner study, now want a touchless, seller-free buying experience, and what that means for your website. He walks through the five self-selection tools that meet that demand: self-assessments, resource matching, configurators, pricing tools, and scheduling, plus why disqualifying bad-fit visitors early is just as valuable as converting good ones.
“Dude with the long beard came across very informative and passionate.”
Attendee at Endless Customers Live
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