Certified Content Managers have successfully demonstrated mastery in They Ask, You Answer content best practices. They have implemented a process for content creation that is effectively used by all subject matter experts across the organization to consistently publish high quality content, their website content is optimized for the buyer, and they are regularly reporting ROI.

Certified Videographers have successfully demonstrated success with They Ask, You Answer through consistently producing unbiased and helpful sales enablement content and gaining widespread company participation in the video creation process. The organization uses video across their website and the videographer can provide clear insight into how videos are performing.

Certified Sales Professionals have been trained in the principles and tactics of virtual selling and They Ask, You Answer, and have demonstrated mastery in using 1:1 video throughout the sales process, hosting highly effective video calls, using sales enablement content to educate buyers, and leveraging the company website throughout the buyer’s journey.

Certified Leaders drive the culture shift throughout their entire organization. They have gained buy-in from all departments and demonstrate all of the best practices of a They Ask, You Answer leader, inducing leading planning sessions, actively facilitating a culture of learning, dealing with detractors, and implementing an onboarding process for new team members.