Dramatically increase trust. Explode traffic, leads, and sales. They Ask, You Answer is the most proven sales and marketing framework in the world for achieving online dominance in any space.
“Why are we not doing this?” This was likely the thought that kept coming to mind when you read They Ask, You Answer or heard Marcus Sheridan speak. Simply put: it just makes sense.
But now, of course, you’re asking yourself the next logical questions: What comes next? How do we get started? Do we need help, or can we do this alone?
We’ve seen exactly what does and does not work. We know the patterns of the most successful They Ask, You Answer organizations versus the ones that can’t seem to get out of their own way.
This is why we developed our wildly successful They Ask, You Answer Mastery program, where a seasoned They Ask, You Answer coach and expert trainers will guide you to:
Develop the perfect TAYA strategy for your unique business
Build and train your marketing team to act as an “in-house agency”
Create world-class content (text, audio, video) that generates massive results
Leverage the latest AI to become more efficient and productive while staying ahead of the competition
Align sales and marketing (eliminating the silos that hold so many organizations back)
Master the tools for success (like the HubSpot sales & marketing suite)
It’s our job to help you formulate a specific plan of action while dramatically lessening the learning curve. It’s your job to follow the plan. When done right, it's an incredibly powerful system that helps you avoid the common mistakes, and holds you accountable to executing the work necessary to achieve success.
Service or product-based, B2B or B2C, local, national, or international, we have helped companies of all shapes, sizes, and industries worldwide.
When your business graduates from They Ask, You Answer Mastery, you’ll have all the skills, experience, and competencies in-house to attract great customers and grow your business, eliminating the need to rely on an outside marketing agency ever again. Here’s what you can expect:
Once you learn the skills to openly and honestly address your customers’ questions and concerns, you’ll be able to position your company as the most trusted and authoritative source within your industry, thus increasing the amount of generated traffic and leads.
You’ll be able to demonstrate your expertise and build a sense of credibility and reliability amongst your potential buyers. You’ll establish yourself as the go-to resource in your industry.
When you invest in They Ask, You Answer Mastery, you control your sales and marketing destiny, no longer depending on an outside agency or contractor to get you the results you expect.
Because you’re providing your leads with content that answers all their questions and concerns, your salespeople won’t have to spend time doing this during the sales process. They’ll also be able to have more effective sales conversations, focusing on the prospect’s needs and issues, resulting in less time spent on educating, and more time spent on qualifying and moving the opportunity forward.
You’ll be able to apply your customer-centric approach to focusing on your current customers, making them happier, more satisfied, and willing to become evangelists for your brand.
The key to creating great content is “insourcing” your content production with an in-house content manager. By doing this, you’ll find the sky’s the limit in your ability to achieve your most aggressive traffic, leads, and sales goals with inbound marketing.
You’ll be equipped with the guidance and resources to realize all the benefits and promises of They Ask, You Answer as fast as possible. Trained under Marcus Sheridan himself, our coaches leave no stone unturned.
Senior leaders will receive personal coaching to master everything they need to establish a team and culture where They Ask, You Answer can thrive, including role-playing conversations, understanding and tracking metrics, and enabling cross-department communication.
With regular role play, training, and feedback, we will keep you on track and consistently moving toward your goals.
They Ask, You Answer success means new culture, processes, habits, and commitments, and our coaches will hold you and your team to them. With regular role play, training, and feedback, we will keep you on track and consistently moving toward your goals.
Content Marketing Training
Build your content marketing competency in-house, and learn how to use The Big 5 approach to create content that attracts potential customers, empowers your sales team, and generates revenue. Our program teaches you essential skills such as conducting effective keyword research, optimizing your website copy, and creating a long-term content strategy.
Video Training
The program covers video strategy and on-camera performance to help your team produce high-quality marketing and sales videos that engage your audience and drive revenue. We call these videos The Selling 7.
Sales Training
The program also includes training for your sales team on assignment selling, 1-1 video, and virtual selling best practices. This comprehensive program will transform your salespeople into master communicators, resulting in increased confidence, trust, and faster deal closures.
HubSpot Training
The program includes HubSpot training to help your sales & marketing teams master the platform and use it effectively to grow your business.
StoryBrand Training
We believe that StoryBrand and They Ask, You Answer are the perfect complementary frameworks when it comes to mastering sales and marketing within an organization. As a certified StoryBrand trainer, we’ll help you craft your website copy so as to make your customer the “hero” while you act as the perfect “guide.”
“The skills that we've learned have impacted our business by making us very quick & nimble in the way we answer our customers. It's broadened our horizon in what we can do with content.”
“There are so many new skills that our team has developed from a sales side, a marketing side, and a leadership side.”
“If you look at our videos from 2 years ago to where they are now, just to see the growth in professionalism, scripting, and the direction of those has been amazing.”
You’ll speak directly with one of our certified, They Ask, You Answer coaches. You’ll be able to assess the coach’s fit to work with your team, and similarly, we’ll be assessing your fit for working with IMPACT to implement They Ask, You Answer.
Once an agreement is signed, your TAYA mastery engagement will then begin. Your coach will begin working with your leadership team to evaluate the current state of your organization, establish coaching and training schedules, and get you looped into all the tools (we provide) needed to be successful (IMPACT+).
Based on your unique needs, we'll help you hire and onboard key roles like a content manager and a videographer. Then, we dive into personalized training in areas such as content creation, video production, HubSpot, and sales. Leadership benefits from bi-weekly coaching calls that zero in on accountability, strategic planning, and organizational priorities.
We use a mix of virtual, in-person, independent, and collaborative mediums to coach and train your team. This includes:
Virtual Coaching & Training
Virtual, bi-weekly hour-long coaching sessions, with in-person options (as needed). These sessions include role-plays, communication training, and call reviews.
Subject Matter Expert (SME) Training Sessions
These sessions help your internal team develop mastery of core skills related to all aspects of digital sales and marketing. Included is the review of your team’s progress and task completion, and lesson assignment to ensure further skill development.
Leadership Coaching Sessions
Review progress on quarterly priorities, initiatives, and learning objectives with your coach. This will also be a time to address impediments and decisions your company has made.
Group Training
Members of your team will join groups with 3-4 individuals in similar roles at other organizations to discuss projects, troubleshoot issues, and give and receive feedback.
Quarterly Planning Sessions
Your quarterly planning sessions will utilize both scorecard and priority review to help you plan for achieving your upcoming goals. You will also brainstorm priorities as you develop your quarterly plan.
Workshops
Hands-on, immersive training that is tailored to the specific needs and challenges of each client. (Offered as needed virtually or in-person).
Online Learning
Our training programs are supported by online learning modules, tools, and assessments that reinforce key concepts.
Customized Engagement
We work closely with our clients to develop a customized engagement plan that meets their unique needs and budget.
You'll be aligning with a coach who fully grasps the challenges you confront daily. Just like you and your team, they too are responsible for closing deals and managing their own book of business; they don't merely instruct, but also 'walk the walk.'
Most importantly, all IMPACT coaches are proficiently trained in They Ask, You Answer, as well as the art of coaching company leaders and executives. They know exactly how to press the right levers to help you and your team unlock and unleash your utmost potential.
Our coaching and training services can vary with respect to costs, as there are many factors that will drive the overall budget.
These factors include:
With that in mind, budgets will range from $3,500 per month for smaller organizations just getting started, all the way up to $25,000+ per month for larger organizations that require more coaching and training. A typical client, on average, will invest around $10,000 per month.
You can view more specific price, plan and budget details for these services (as well as our other services) on our pricing page.
“Initially, we saw an increase of about 3 points in our close rate, and an increase of about $3,000 in our average sale size.”
“That's where we attribute some of the ROI back to the program that we've been through and the implementation of it. I can truly say we've increased our revenue by probably 10-15% just by taking up this program.”
“We have seen our traffic almost triple at this point. It's a sales initiative with marketing behind it. It's a business philosophy, and it really does touch all sides of your business.”
It’s critical to note our best clients have the most aware and engaged CEOs. Although we don’t expect your CEO to be at every meeting, we do expect them to attend our quarterly planning sessions. They should be aware, engaged, and invested in the entire They Ask, You Answer initiative. If you are unable to make this commitment, then we won’t be a good long-term partner and fit.
Some businesses shy away from feedback, coaching, and candid performance assessments. Others flourish in an environment of honesty, transparency, and accountability, craving a structured framework and the push to step out of their comfort zones. If you identify more with the first group, we're likely not the best fit for you – and that's perfectly okay.
Results & Success Stories
Southwest Exteriors is a home services company focused on windows and siding.
Challenge
Southwest Exteriors exists in a highly competitive market, going up against national brands and cost-cutting local outfits. But despite the competition in the home improvement industry, no one seemed to be putting buyers first. The hard-sell approach created a trust deficit that kept buyers on edge.
Solution
The folks at Southwest partnered with IMPACT to go against the grain. They embraced They Ask, You Answer, committing to answering buyer questions and repairing the trust the industry had broken. IMPACT offered the guidance to help Southwest become the most trusted voice in their industry.
Result
With IMPACT and They Ask, You Answer, Southwest had a proven framework that they knew would bring results, even in a crowded field. At first, it was a modest improvement in close rates. Then it was a steady increase in website traffic (from 3,500 organic visitors per month to over 35,000). But biggest of all was the increased trust in the marketplace. Customers reached out after consuming Southwest’s content, with the foundation of a trusting relationship already established.
MoveMobility sells wheelchair vans and accessibility equipment.
Challenge
MoveMobility had a marketing problem that many companies are familiar with: They knew where they wanted to go, but they didn’t know how to get there. In the words of CEO Richard Jones, their marketing department was like a ship with no steering mechanism. They were looking for direction so they’d know how to apply their efforts.
Solution
At the first meeting with their IMPACT coach, the MoveMobility team could see that this would be different. Their coach offered direction and structure, with a clear framework and measurable steps to help the company move forward. This, at last, was the course-setting the team had been looking for.
Result
Like a lot of companies, MoveMobility had long seen marketing as an expense. Something that was nice to have, but hard to prove ROI from. No more. Now, they’ve got a marketing team that’s aligned with the rest of the company — and vital to their future success. They’re producing content that actually impacts sales. And with IMPACT’s training, the team is building the skills for long-term success.
Custom Built Design & Remodeling is a Michigan-based custom home remodeling contractor.
Challenge
Custom Built Design and Remodeling didn’t know exactly how to put its ideals into practice. In the hectic day-to-day of running a home improvement business, there wasn’t much time to focus on the big questions: How do we make our processes more client-centered? They knew they wanted to, they just didn’t know how.
Solution
A customer heading into a big remodel project has a ton of questions. The more answers they get ahead of time, the smoother the sales process will be. Our They Ask, You Answer framework focused on customer education. With the right training, the team at Custom Built could help their customers feel more well-informed.
Result
Today, wherever a customer is in the buying process, they have answers to any question they can think of. There are videos, buyer’s guides, product comparisons, and articles. And by producing this content, Custom Built’s sales reps and marketers have come together. The company is all pulling in the same direction, and the customers are getting exactly what they’re asking for.
How To Get Started
Book your free sales coaching session today, and discover how IMPACT's sales training programs can help take your business to the next level.
Not ready to talk just yet? Then we suggest you download the 90-day They Ask, You Answer Starter Guide which will allow you and your team to take the first steps towards implementing They Ask, You Answer in your business.
Courses & Additional Insights
At our core, IMPACT is a business coaching and consulting company. Our obsession is that of helping organizations learn to become world-class internally with their sales, marketing, and overall business skills. We believe deeply in the motto of, “Give a person a fish, feed them for a day. Teach them how to fish, feed them for a lifetime.”
With this belief, we empower companies to reach their greatest potential by teaching them how to implement proven frameworks (like They Ask, You Answer, StoryBrand, Question First, etc.), ultimately helping them become self-reliant and fully in charge of their own destinies.
In order to “teach a person to fish,” we knew education, training, and community had to be at our core. For this reason, we started IMPACT+, a world-class learning platform that is loaded with educational video courses, a variety of tools, and a large community of sales, marketing, and business leaders — all sharing the philosophies and frameworks (like They Ask, You Answer) we teach and preach here at IMPACT.
IMPACT+ has FREE and paid portions of the platform, designed for individuals and teams alike.
IMPACT has worked with companies literally all over the world. With team members spread throughout the US, Europe, and Oceania — we’re prepared to engage our clients wherever they may be. At the time of this writing, IMPACT has worked with clients in over 17 different countries.
Our belief is that if you’re in an engagement with IMPACT, then you must be receiving clear, measurable value. And if that value stops, then you have the right to stop the engagement.
It’s really that simple.
So although we go into every client engagement with the mindset that we will be working together for an extended period of time, you are not “locked in” to said commitment.
We’ve always believed in the mindset of “there’s room on top for everyone” when it comes to the agency space. Therefore, we absolutely work with marketing agencies in a variety of ways — whether it’s They Ask, You Answer Mastery, sales training, web work, etc.
Just ask us. There’s actually a very good chance we’ve worked with someone either in your space or in a similar industry.
That being said, at IMPACT, our focus is that of teaching organizations *principles* of sales, marketing, and leadership. With this approach, the key becomes that of understanding HOW to apply said principles to your unique niche, business, etc. — something that we clearly know how to do.
So whether you’re B2B, B2C, B2G, etc., let’s have a conversation to figure out together as to whether or not our services are truly right for your business.
Yes, you can absolutely help your clients do TAYA. In fact, for years we’ve had organizations reach out to us to let us know their current or previous agency had been working with them to implement TAYA within their business.
That being said, as you might imagine, if the goal is to achieve world-class results for your clients, as an agency you’ll want to prevent as many mistakes as possible. It is for this reason we offer a TAYA certification program for individual consultants and agencies, something that has been very well received since its inception in 2021. Today, IMPACT has certified TAYA partners in 11 countries worldwide.
Have there been successful TAYA case studies where the company didn’t use IMPACT (or one of our certified partners)? Absolutely.
But we’ve also witnessed many, many companies attempt to do TAYA on their own and fall flat on their face in the process.
So how can you truly know if you should try this on your own or hire a guide like IMPACT?
The easiest way to know for certain is to talk with one of our coaches. This person will ask you all the right questions (many of which you haven’t thought about) and then give you a frank and honest assessment as to what route you should take.
And if you’re thinking that our coaches will automatically suggest you hire us, think again. In fact, roughly 50% of the companies that reach out to us for assistance are told our services are not a good fit for their operation.
Again, we take pride in extreme candor when speaking to anyone that works with us or reaches out to our team.