IMPACT Inbound Marketing Agency

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

They Ask, You Answer the book

They Ask, You Answer
A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.
Reduce Friction
Reduce friction in your purchasing process.
Create Content
Create content your buyers need to make a purchase.
Trust and Authority
Become the voice of trust and authority in your industry.

Praise for They Ask, You Answer


#1 Book for Your Content Marketing Toolbox

They Ask, You Answer is the best guide to helping you achieve marketing and sales success through content. I highly recommended this book to my entire web & marketing team as well as our CEO and sales managers.

Amazon reviewer


This book will change your company, your path to success, and your life!

I bought this book for myself, and when I finished it I ordered one for the owner of the company. He was just as excited about the philosophy as I was --- and we have since ordered copies for our other employees. This book makes you look at everything differently.

Amazon reviewer


A must-read for ALL business professionals

As a Content Marketer, I must agree that this is the most valuable book I've read all year (I read 3-5 business books per month). Yet, this is a must-read for everyone in the business world, not just Sales and Marketing professionals.

Amazon reviewer

Read They Ask, You Answer with your team

While there isn’t one right way to run a book club, here are critical best practices to keep in mind, as well as important discussion points you should cover, so your team gets the most out of reading the book together.

Get bulk order discounts


Start reading for free

They Ask, You Answer has helped countless marketing and sales teams around the world connect with buyers online and achieve astounding revenue growth. Now, it’s your turn. Download the first chapter for free.


About the book

About the Book


At the core of They Ask, You Answer is a simple idea: educated prospects become happier, better customers.

If your prospects are asking questions, you must answer them — openly and honestly — on your website. That’s where the name for our framework comes from: If They Ask, You Answer.

The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results has been revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more.

In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer.

Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth.

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer.

Upon reading this book, you will know:

  • How to build trust with buyers through content and video.

  • How to turn your web presence into a magnet for qualified buyers.

  • What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles.

  • Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing.

  • How to achieve buy-in at your company and truly embrace a culture of content and video.

  • How to transform your current customer base into loyal brand advocates for your company.

They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Take your inbound marketing to the next level with They Ask, You Answer