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A marketing team that works closely with your sales team.
A shorter sales cycle with improved close rates and better margins.
A leadership team that sees digital marketing and inbound as a priority.
A website that attracts and educates visitors and guides them to purchase.
A sales team that is bought in to your marketing strategy.
A video-first approach to your sales and marketing objectives.
A content strategy that helps prospects make a buying decision.
Create a shared vision, get aligned, and build excitement across all of your teams.
IMPACT coaches help you understand how today's buyers have changed, how they best learn, and what this all means for your sales and marketing strategy. You'll learn how to create complete alignment around your core digital strategy.
Chief Customer Officer
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Anthony Paille, VP of Marketing
Marketing is spinning its wheels creating content that will drive revenue, but the sales team sees that content as fluffy and unhelpful — and leadership is stuck in the middle.
Something is missing that ties your marketing, sales, and leadership teams together so you can achieve your shared revenue goals.
It's time for a change.
When you have a unifying strategy and shared principles, you're ready to work as one team.
They Ask, You Answer is a business framework that leads to satisfied customers, productive employees, and increased revenue.
At IMPACT, we train our clients to reimagine the way they work together, focusing on educating customers and building trust. Clients can start seeing results within weeks.
Our framework has changed the fortunes of thousands of businesses around the world. Yours could be next.
An IMPACT advisor will learn about your goals and challenges, assess the points of friction in your business, and gain an understanding of your vision for the company. After that, your advisor will pair you with a coach who can best meet your needs as an organization.
Your coach will facilitate your They Ask, You Answer workshop and align your entire company around shared goals. With a long-term strategy in place, you're ready to better serve your customers' needs, build a content strategy, and help sales use content to close deals faster.
A workshop is the start of an exciting and rewarding journey for most companies. Within just weeks, you’ll see improved morale and sales results. You'll have all the tools in place to start generating better leads and becoming the trusted authority in your industry.
FBi Buildings
Family-run FBi Buildings has been around since the 1950s, but the shift to digital marketing proved challenging. At one point, they found themselves working with five different agencies — for website design, marketing strategy, content creation, and more. Still, the results were underwhelming. IMPACT was able to diagnose the root problem: A lack of content strategy. In two years of our They Ask, You Answer framework, FBi has brought in more than 4,000 leads from organic traffic alone and generated more than $5 million in revenue.
Read MoreFamily-run FBi Buildings has been around since the 1950s, but the shift to digital marketin... Read More
In the past 2 years, we’ve had a 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turnaround in profit.
Kurt Bahler
CEO, FBi Buildings
Retrofoam
Retrofoam of Michigan provides efficient spray foam insulation for homeowners. Despite their great product and reputation, however, growth was slow. After hearing about They Ask, You Answer from Marcus Sheridan, they hired IMPACT and saw almost immediate results. By focusing on educating their buyers, Retrofoam was able to build awareness about their services and resonate with customers, increasing website traffic by an astounding 10,109%.
Read MoreRetrofoam of Michigan provides efficient spray foam insulation for homeowners. Despite thei... Read More
"Our organic site traffic used to be around 7,000 sessions per year. After working with IMPACT, it jumped to over 50,000 in the first year and over 300,000 in the second year."
Ryan Litwiller
Marketing Director, Retrofoam
Office Interiors
North of the border, Halifax-based Office Interiors had expanded into neighboring provinces and branched out to offer office furniture and technology solutions. Company leaders read They Ask, You Answer and tried to self-implement the framework, but it brought in only meager results. They found that only 4% of website visitors were coming in from their blog. Then, they started working with IMPACT and growth jumped off the charts. Now, 54% of site visitors arrive through the blog, and leads are more qualified than ever.
Read MoreNorth of the border, Halifax-based Office Interiors had expanded into neighboring provinces... Read More
Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019.
Cody Turner
Digital Content Specialist, Office Interiors
Why does this matter?
As a two-time HubSpot Partner of the Year, IMPACT is among the most qualified companies in the world to help you drive sales from your inbound marketing.
Why does this matter?
As a StoryBrand Certified Agency, IMPACT will guide you to clarify your organization's online messaging so that more customers want to buy from you.