Free and pro sales and marketing courses

Are you ready to build a business where marketing, sales, and trust truly align? Do you believe your content could—and should—be driving more revenue? In this lesson, you’ll learn how Marcus Sheridan’s They Ask, You Answer evolved into Endless Customers, a comprehensive system to scale trust and close more deals. We’ll set the stage for what’s ahead and introduce the frameworks that fuel the masterclass.

Get the book: https://www.endlesscustomers.com/

This guide will walk you step-by-step through finding, selecting, and setting up the right person to lead your company’s content efforts.

As 80% of the buying process now happens before a prospect ever talks to sales, your content has become the first impression buyers have of your business. This guide shows you how to hire someone who can own that voice, shape buyer trust, and turn your website into a consistent driver of leads and sales.

Today’s buyers use video to research companies, compare options, and decide who feels credible long before they ever talk to sales. The businesses winning that trust are the ones showing up consistently with educational, buyer-focused video.

That starts with hiring the right Videographer.

• Creating written or video content that is helpful for buyers
• The content should educate prospects about your product and/or service
• This will make them more prepared for a sales appointment

• The importance of thinking like a teacher
• Why and how to map out your buyer touchpoints
• The three most important best practices of assignment selling
• How to master your phone scripts to get a commitment
• How to create 1:1 personalized videos to educate your buyer
• The five things you must do to master your sales emails

• The habits you have to create and maintain long-term at your organization
• How to score yourself and see where you’re at right now
• What high performing They Ask, You Answer businesses have in common

1. What success looks like in each of the 10 core concepts of They Ask, You Answer
2. Characteristics of the top people bringing They Ask, You Answer to life at their companies and how they’re maintaining their level of success
3. Challenges businesses implementing They Ask, You Answer have faced and how they’ve overcome them 

• Why and how creating content is a company-wide initiative 
• What it means to be a great subject matter expert
• How the content manager and videographer are here to support you
• How to become a trusted voice in your space on LinkedIn

• How to confidently identify SMEs at your company
• To plan and conduct interviews that are efficient, productive, and enjoyable
• How to turn those interviews into great content

• Why you need to consistently manage and optimize your website
• The core focus areas to prioritize
• Common challenges in website optimization and how to overcome them