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Free and pro sales and marketing courses

Free and pro sales and marketing courses
The struggle doesn't have to be real. Take the first step at improving your inbound marketing, starting with the most critical fundamentals that most other inbound courses ignore, with these free and pro courses from IMPACT+
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Free

The Endless Customers Masterclass
Are you ready to build a business where marketing, sales, and trust truly align? Do you believe your content could—and should—be ...
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Pro

Mastering Assignment Selling
As a salesperson, you know about 80% of the questions you’ll be asked when you get on a sales call are the same ones. Enter: ...
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Free

What a High Performing They Ask, You Answer Company Looks Like
They Ask, You Answer is a proven framework that has helped businesses all over the world. The coaches at IMPACT have provided ...
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Free

Your Role as a Subject Matter Expert
You're getting roped into the content creation process. Sure you know a lot about the topics the marketing team wants to cover, ...
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Pro

How to Conduct and Master Content Interviews
Often, content managers come in with no knowledge of the industry or the company they’re joining. In order to produce content ...
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Pro

Fundamentals of Website Management and Optimization
Your website is one of your most important employees. Are you sure it’s doing its job? From creating buyer-centric, ...
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The Endless Customers Masterclass

Are you ready to build a business where marketing, sales, and trust truly align? Do you believe your content could—and should—be driving more revenue? In this lesson, you’ll learn how Marcus Sheridan’s They Ask, You Answer evolved into Endless Customers, a comprehensive system to scale trust and close more deals. We’ll set the stage for what’s ahead and introduce the frameworks that fuel the masterclass.

Get the book: https://www.endlesscustomers.com/

 

 

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Mastering Assignment Selling

As a salesperson, you know about 80% of the questions you’ll be asked when you get on a sales call are the same ones. Enter: Assignment Selling. By intentionally using educational content to answer the burning questions your prospects have ahead of the call, they’ll be more prepared for the conversation and you’ll close the deal faster. 

Assignment selling is….
  • Creating written or video content that is helpful for buyers
  • The content should educate prospects about your product and/or service
  • This will make them more prepared for a sales appointment

Now it’s time to master this proven method! 

In this course you will learn:
  • The importance of thinking like a teacher
  • Why and how to map out your buyer touchpoints
  • The three most important best practices of assignment selling
  • How to master your phone scripts to get a commitment
  • How to create 1:1 personalized videos to educate your buyer
  • The five things you must do to master your sales emails
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What a High Performing They Ask, You Answer Company Looks Like

They Ask, You Answer is a proven framework that has helped businesses all over the world. The coaches at IMPACT have provided support to teams implementing They Ask, You Answer at their organization, and businesses have seen exceptional results! What does success look like? Founder and CEO of IMPACT, Bob Ruffolo, will talk about the key areas that a business should focus on for success, including: 
  • The habits you have to create and maintain long-term at your organization
  • How to score yourself and see where you’re at right now
  • What high performing They Ask, You Answer businesses have in common

In this course, you will learn:
  1. What success looks like in each of the 10 core concepts of They Ask, You Answer
  2. Characteristics of the top people bringing They Ask, You Answer to life at their companies and how they’re maintaining their level of success
  3. Challenges businesses implementing They Ask, You Answer have faced and how they’ve overcome them 
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Your Role as a Subject Matter Expert

You're getting roped into the content creation process. Sure you know a lot about the topics the marketing team wants to cover, but you have a job to do. How can you drop everything to create content in addition to doing your job? Isn't that marketing’s job anyway?

The bottom line is content creation is the entire company’s responsibility. This course is designed to help you understand how you fit in, how to feel confident being a subject matter expert, and how to contribute so you can quickly get back to work. Regardless of your role, this course will show you exactly how to be a great subject matter expert and have your company raving about how great you are. 

In this course you will learn: 
  • Why and how creating content is a company-wide initiative 
  • What it means to be a great subject matter expert
  • How the content manager and videographer are here to support you
  • How to become a trusted voice in your space on LinkedIn
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How to Conduct and Master Content Interviews

Often, content managers come in with no knowledge of the industry or the company they’re joining. In order to produce content that thoroughly answers buyer questions, they need to work with experts within the company to get information — then organize it and present it in a way that’s easy to read and digest. 
John Becker is IMPACT’s editorial content manager. He has over 15 years of experience writing and interviewing subject matter experts and will teach you how to produce successful They Ask, You Answer content for your organization!

In this course you will learn:
  • How to confidently identify SMEs at your company
  • To plan and conduct interviews that are efficient, productive, and enjoyable
  • How to turn those interviews into great content
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Fundamentals of Website Management and Optimization

Your website is one of your most important employees. Are you sure it’s doing its job?

From creating buyer-centric, conversion-focused content to creating a frictionless user experience, there’s so much to manage on a business website. However, making sure your website is optimized has never been more important. Mary Brown, senior web strategist at IMPACT, is here to take you through everything you need to know to make your website a valuable asset to your business. 

In this course you will learn:
  • Why you need to consistently manage and optimize your website
  • The core focus areas to prioritize
  • Common challenges in website optimization and how to overcome them
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