Free Guide

Getting Started with Inbound Sales
In this free guide, you'll learn exactly how to sell over platforms like Zoom, empower your team to close more deals, and set your organization up for long-term success.
Getting started with sales technology

Free Guide

Getting Started with Inbound Sales
In this free guide, you'll learn exactly how to sell over platforms like Zoom, empower your team to close more deals, and set your organization up for long-term success.
Featured Content
Featured Content
Inbound Sales vs. Outbound Sales: What Is The Difference?
April 4, 2022 • 8 min read
Building an Inbound Sales Program: 6 Critical Elements of Inbound Sales Strategies
May 5, 2022 • 8 min read
What is the Inbound Marketing Funnel? (+ Examples)
July 26, 2021 • 7 min read
Your Buyers Want to Control the Sales Process; Here’s How to Let Them
July 28, 2021 • 6 min read
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Inbound Sales vs. Outbound Sales: What Is The Difference?

Building an Inbound Sales Program: 6 Critical Elements of Inbound Sales Strategies

What is the Inbound Marketing Funnel? (+ Examples)

Your Buyers Want to Control the Sales Process; Here’s How to Let Them

Getting Started
Getting Started
The Best Sales Enablement Tools for Your Team in 2022
June 13, 2022 • 7 min read
Course
Assignment Selling: Content Is Your Greatest Sales Tool
43 min course
Why Should An Inbound Marketing Agency Work With Your Sales Team?
August 21, 2020 • 8 min read
Inbound Sales
What is Inbound Sales?
17 min read
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The Best Sales Enablement Tools for Your Team in 2022

Assignment Selling: Content Is Your Greatest Sales Tool

Does your sales team not see the value in content? Do they think you’re wasting time? Are your sales not improving even though you’re publishing article after article, video after video? Assignment Selling might be the missing piece of your inbound marketing puzzle. 

When implemented, Assignment Selling, one of the fundamental pieces of They Ask, You Answer, puts the content you create into the hands of your sales team to help them address prospect questions, objections, and concerns head-on and close deals faster. 

We have helped hundreds of businesses across multiple industries improve their sales processes using Assignment Selling, and in this course, Marcus Sheridan teaches you everything you need to know to make it a success at your organization. 

In this course, you will learn:

  • The importance of leveraging content in the sales process
  • How to spend less time educating in sales meetings and ensuring you’re always working with qualified prospects
  • How Assignment Selling works
  • When you should be using Assignment Selling
  • What great Assignment Selling looks like
  • How to get started

This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing!

Why Should An Inbound Marketing Agency Work With Your Sales Team?

What is Inbound Sales?

Recent Articles
Recent Articles
24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)
December 1, 2022 • 5 min read
What Is a Buyer Persona (And Do You Really Need One)?
November 21, 2022 • 8 min read
How to Make Role-play Actually Valuable for Your Sales Team
November 10, 2022 • 6 min read

Need Help?

Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

Want to Win More and Improve Company Culture? Do More Role-playing
November 9, 2022 • 4 min read
4 Smart Ways to "Unsuck" Your Sales Presentations
October 27, 2022 • 4 min read
Your Sales Presentations Suck — Here’s Why
October 26, 2022 • 3 min read
12 Best Practices for Better Virtual Sales Calls
October 24, 2022 • 8 min read
close close

24 Essential Questions for Understanding Your Ideal Customer (+ Infographic)

What Is a Buyer Persona (And Do You Really Need One)?

How to Make Role-play Actually Valuable for Your Sales Team

Want to Win More and Improve Company Culture? Do More Role-playing

4 Smart Ways to "Unsuck" Your Sales Presentations

Your Sales Presentations Suck — Here’s Why

12 Best Practices for Better Virtual Sales Calls

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Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company