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Learning Center

Inbound Sales Resources

Free Guide

Getting Started with Inbound Sales
In this free guide, you'll learn exactly how to sell over platforms like Zoom, empower your team to close more deals, and set your organization up for long-term success.

Take the free course

Explore more posts

Getting started with sales technology

Free Guide

Getting Started with Inbound Sales
In this free guide, you'll learn exactly how to sell over platforms like Zoom, empower your team to close more deals, and set your organization up for long-term success.

Take the free course

Explore more posts

Featured Content
Featured Content
Inbound Sales
Inbound Sales vs. Outbound Sales: What Is The Difference?
April 4, 2022 • 8 min read
Inbound Sales
Building an Inbound Sales Program: 6 Critical Elements of Inbound Sales Strategies
May 5, 2022 • 8 min read
Inbound Marketing
What is the Inbound Marketing Funnel? (+ Examples)
July 26, 2021 • 7 min read
Inbound Sales
Your Buyers Want to Control the Sales Process; Here’s How to Let Them
July 28, 2021 • 6 min read
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Inbound Sales vs. Outbound Sales: What Is The Difference?

Building an Inbound Sales Program: 6 Critical Elements of Inbound Sales Strategies

What is the Inbound Marketing Funnel? (+ Examples)

Your Buyers Want to Control the Sales Process; Here’s How to Let Them

Getting Started
Getting Started
Sales Enablement
The Best Sales Enablement Tools for Your Team in 2023
September 2, 2022 • 7 min read
Course
Assignment Selling: Content Is Your Greatest Sales Tool
43 min course
Sales & Marketing Alignment
Why Should An Inbound Marketing Agency Work With Your Sales Team?
August 21, 2020 • 8 min read
Inbound Sales
What is Inbound Sales?
17 min read
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The Best Sales Enablement Tools for Your Team in 2023

Assignment Selling: Content Is Your Greatest Sales Tool

Does your sales team not see the value in content? Do they think you’re wasting time? Are your sales not improving even though you’re publishing article after article, video after video? Assignment Selling might be the missing piece of your inbound marketing puzzle. 

When implemented, Assignment Selling, one of the fundamental pieces of They Ask, You Answer, puts the content you create into the hands of your sales team to help them address prospect questions, objections, and concerns head-on and close deals faster. 

We have helped hundreds of businesses across multiple industries improve their sales processes using Assignment Selling, and in this course, Marcus Sheridan teaches you everything you need to know to make it a success at your organization. 

In this course, you will learn:

  • The importance of leveraging content in the sales process
  • How to spend less time educating in sales meetings and ensuring you’re always working with qualified prospects
  • How Assignment Selling works
  • When you should be using Assignment Selling
  • What great Assignment Selling looks like
  • How to get started

This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing!

Start Course

Why Should An Inbound Marketing Agency Work With Your Sales Team?

What is Inbound Sales?

Recent Articles
Recent Articles
Content and Inbound Marketing 101
5 Ways to Get Your Sales Team Excited About Creating Content
March 23, 2023 • 5 min read
Inbound Sales
4 Common Assignment Selling Mistakes (and How to Fix Them)
March 2, 2023 • 5 min read
Inbound Sales
5 Real-Life Sales Scenarios Where You Need Assignment Selling (+ Templates)
February 16, 2023 • 8 min read

Need Help?

Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

Inbound Sales
What is Assignment Selling? Using Content to Close Deals Faster
February 13, 2023 • 6 min read
Inbound Sales
The Lazy Sales Technique Your Buyers Hate? Scoping Disguised as Discovery
February 8, 2023 • 5 min read
Video Marketing
4 Tried-and-True Tips for Using Video in Sales Prospecting
January 19, 2023 • 5 min read
Video Marketing
4 Videos That Will Streamline Your Sales Process — And Don’t Require a Videographer
January 18, 2023 • 4 min read

close close

5 Ways to Get Your Sales Team Excited About Creating Content

4 Common Assignment Selling Mistakes (and How to Fix Them)

5 Real-Life Sales Scenarios Where You Need Assignment Selling (+ Templates)

What is Assignment Selling? Using Content to Close Deals Faster

The Lazy Sales Technique Your Buyers Hate? Scoping Disguised as Discovery

4 Tried-and-True Tips for Using Video in Sales Prospecting

4 Videos That Will Streamline Your Sales Process — And Don’t Require a Videographer