Why Should An Inbound Marketing Agency Work With Your Sales Team?
August 21, 2020 • 8 min read
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Assignment Selling: Content Is Your Greatest Sales Tool
Does your sales team not see the value in content? Do they think you’re wasting time? Are your sales not improving even though you’re publishing article after article, video after video?Assignment Selling might be the missing piece of your inbound marketing puzzle.
When implemented, Assignment Selling, one of the fundamental pieces of They Ask, You Answer, puts the content you create into the hands of your sales team to help them address prospect questions, objections, and concerns head-on and close deals faster.
We have helped hundreds of businesses across multiple industries improve their sales processes using Assignment Selling, and in this course, Marcus Sheridan teaches you everything you need to know to make it a success at your organization.
In this course, you will learn:
The importance of leveraging content in the sales process
How to spend less time educating in sales meetings and ensuring you’re always working with qualified prospects
How Assignment Selling works
When you should be using Assignment Selling
What great Assignment Selling looks like
How to get started
This course is a great fit for sales reps, sales leaders, marketers, and leadership, as it talks about the fastest way to see ROI in your digital sales and marketing!