Back to Learning Center

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
IMPACT+ Membership
IMPACT+ Membership

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach

Recent Articles

Your buyers want to control the sales process; here’s how to let them

HubSpot CRM review (updated for 2021)

ICYMI: Digital marketing news update for July 26, 2021

What it takes to dominate organic search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)

What is the inbound marketing funnel? (+ examples)

How to optimize videos on your business website for search

5 HubSpot Sales Hub tips for assignment selling

Custom email nurture reporting, a map hack, and are pop-up forms a thing of the past? [Hubcast 273]

9 content marketing KPIs you must be tracking in your strategy

Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate

How can the StoryBrand framework be used for inbound marketing?

How to add video to the sales process

I’m a word-of-mouth business: How can inbound marketing help me grow?

ICYMI: Digital marketing news update for July 19, 2021

Maximizing your traffic to maximize conversions ft. Jordan Mederich (Inbound Success, Ep. 204)

17 best content marketing platforms for 2021

Google: 'Here's how to prepare for the future private web'

How to create a YouTube channel for business (+ examples)

What the heck is going on with all the Google updates? (Content Lab, Ep. 54)

8 best business website designs (updated for 2021)

How Facebook's news feed algorithm works and prioritizes content

Inclusive marketing: Why modern buyers demand to see themselves in your brand

Get your sales team using your CRM platform in 5 easy steps

HubSpot vs. ActiveCampaign: a head-to-head comparison

ICYMI: Digital marketing news update for July 12, 2021

YouTube advertising strategies ft. Shash Singh (Inbound Success, Ep. 203)

Your inbound content writer doesn't need industry experience: Here’s what to look for instead

Too many internal links in content can confuse Google about site structure

41 new video marketing statistics to fuel your strategy through 2021

Want educated customers? These 4 types of guides can provide on-demand info

Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust

How to make your sales videos look and sound great without breaking the bank

ICYMI: Digital marketing news update for July 6, 2021

Types of content marketing explained (+ examples)

Using conversion rate optimization to increase revenue, ft. Joris Bryon (Inbound Success, Ep. 202)

Google July 2021 core update rolling out over next 2 weeks

IMPACT+ Free vs. IMPACT+ Pro: What's the difference?

Realities of outsourcing content for inbound (Content Lab, Ep. 53)

58 content marketing statistics to supercharge your strategy for the end of 2021

9 marketing objective examples to guide your next digital strategy meeting (+ one bonus)

6 tips for building a great diversity and inclusion page (+examples)

ICYMI: Digital marketing news update for June 28, 2021

Multi-location and franchise marketing, ft. Amy Anderson (Inbound Success, Ep. 201)

Inbound marketing help: My traffic and leads are down — what am I doing wrong?

Google punts third-party cookie ban to 2023 for 'responsible planning'

If inbound marketing seems too expensive, it might be time to reevaluate your budget

Close rate reports, custom surveys, and Apple Mail ruining everything for email marketers [Hubcast 272]

8 types of website performance metrics you should look at on a monthly basis

Pride month marketing: 5 dos and don’ts of celebrating Pride as a brand

15 stunning inclusive marketing examples to inspire you in 2021

ICYMI: Digital marketing news update for June 21, 2021

Rethinking your approach to B2B lead gen, ft. Chris Walker (Inbound Success, Ep. 200)

Content marketing for startups: How any new business can get started

Finally, Google page experience core update is rolling out

What is quality content? (Updated for 2021)

How to get started creating video (Content Lab, Ep. 52)

Content marketing for small businesses

Apple Mail privacy news spooks email marketers, newsletter creators

8 business blog design examples that keep readers engaged

Is your inbound marketing working? Track these 4 metrics to evaluate your progress

ICYMI: Digital marketing news update for June 14, 2021

How Equinox sped up content production time by 400% using Airtable, ft. Archana Agrawal (Inbound Success, ep. 199)

5 ways you can use the StoryBrand framework to make a better website

17 inbound marketing examples to inspire your digital strategy

What is a featured snippet? [Definition + Examples]

18 best marketing podcasts you're not listening to but should be

How to use video for sales (5 easy tips)

ICYMI: Digital marketing news update for June 7, 2021

Lead nurturing strategies, ft. Rich Quarles of glassCanopy (Inbound Success, Ep. 198)

How does They Ask, You Answer compare to EOS and Scaling Up?

Google June 2021 core update live, July core update coming

9 ways to get the most out of IMPACT+ in 10 minutes a day

21 value proposition examples that every marketer can learn from in 2021

What is the content marketing funnel and how does it work?

Avoid the summer slump in business: 4 tips to keep your metrics hot

Email and landing pages that convert, ft. Salena Knight (Inbound Success, Ep. 197)

You can boost LinkedIn posts and promote events, marketers

What is lead nurturing?

Operations Hub hot takes and college degrees [Hubcast 271]

Sales and marketing friction is hurting your bottom line – here’s what to do about it

How to get YouTube subscribers: 12 tips to increase your fanbase

11 AAPI marketing and sales thought leaders you should be following

The rise of the introverted salesperson

ICYMI: Digital marketing news update for May 24, 2021

8 frameworks for content creation Ft. Greg Digneo (Inbound Success, Ep. 196)

What is the StoryBrand Framework? (As told by Dirty Dancing)

Google's June page experience core update will be mobile first, then desktop

What is repelling content and how can you use it to increase sales?

What industries shouldn’t use inbound marketing?

Marketing vs. advertising: What’s the difference?

Hesitant to start Digital Sales and Marketing Mastery? Here’s when you should (and shouldn’t) wait

Best times to post on social media in 2021 (new data)

What are the most popular types of YouTube videos in 2021? [Infographic]

Outbound vs inbound marketing in 2021, which is better?

ICYMI: Digital marketing news update for May 17, 2021

Designing human-centered chatbots Ft. Yiz Segall (Inbound Success, Ep. 195)

Green energy marketing strategy: The DIY approach to getting more customers

13 great examples of comparison blog articles

44 landing page examples to inspire yours in 2021 [Updated]

6 can't-miss content marketing trends (updated for 2021)

How to write a persuasive case study that converts (+ free template)

What is a buyer persona (and do you really need one)?

ICYMI: Digital marketing news update for May 10, 2021

How content can improve the customer journey and pipeline Ft. Helen Baptist of PathFactory (Inbound Success, Ep. 194)

7 biggest reasons your content marketing is failing (and how to fix them)

How Doist's unconventional marketing playbook has fueled its growth Ft. Brenna Loury (Inbound Success, Ep. 193)

Deeper content engagement is up on desktop (new pandemic data)

4 keys to an effective HubSpot strategy in 2021

If you need content marketing inspiration, all you need to do is listen

9 B2B companies absolutely crushing it with content marketing

Think you’re paying too much for HubSpot? Here’s how to get your money’s worth

IMPACT+ vs. DigitalMarketer vs. Business Made Simple: Which is right for you?

6 digital marketing examples to learn from in 2021

I’m hiring a digital marketer; Do they need HubSpot experience?

How to get sales enablement content from your marketing team

Creating content marketing your buyers will love (Content Lab, Ep. 51)

ICYMI: Digital marketing news update for May 1, 2021

Do I need to hire a HubSpot specialist, or can someone on my team handle it?

How to convince your boss to say 'yes!' to IMPACT+ Pro

How to make prospects feel comfortable on your video sales call

Introducing the first annual HubSpot WishFest 2021 [Hubcast 270]

4 sales prospecting email tips to boost open and response rates

Google confirms demise of Q&A search feature, Question Hub lives on

What Apple's iOS 14 updates mean for your paid media strategy ft. Tim Keen (Inbound Success, Ep. 192)

6 ways to get the most out of HubSpot Campaigns

88 compelling words and phrases to prompt website visitors into action [Infographic]

21 digital marketing infographics for businesses and marketers just getting started

How to role-play virtual selling with your sales team

What is the new HubSpot Operations Hub?

Content marketing benefits: What you're missing out on in 2021

6 most common problems with virtual sales calls (and how to avoid them)

Big Google algorithm update moved to June with new performance report

10 crazy easy ways to repurpose your content for digital marketing

6 signs it’s time to switch marketing agencies (+ video)

Best HubSpot integrations: 22 to supercharge your marketing and sales

Every website agency talks about strategy; How is IMPACT different?

How FreshBooks pivoted with COVID-19 ft. Paul Cowan (Inbound Success, Ep. 191)

4 reasons why your HubSpot lead nurturing campaigns are failing

7 must-have word-of-mouth marketing strategies [Infographic]

The psychological meaning of shapes in logo design [Infographic]

4 questions for defining a winning value proposition in 2021

How to know if you’re ready for Digital Sales and Marketing Mastery

How much does Vidyard cost and is it worth it?

What is assignment prospecting?

What are the steps of IMPACT’s sales process?

Why is growth-driven website design so freaking expensive?

20 best content marketing tools and apps for 2021

Inclusive UX: What it is and 11 smart examples from brands leading the way

Mastering LinkedIn for sales and marketing ft. Samantha McKenna (Inbound Success, Ep. 190)

14 tips for optimizing your business blog articles for conversions

What is sales enablement? (examples + video)

No, changing page publish dates won't increase Google search rankings

Marcus Sheridan: They Ask, You Answer is a business philosophy, not a marketing strategy

The ultimate content historic optimization checklist for digital marketers

Should you still gate your content in 2021?

Twitter fails to buy Clubhouse, whose creators can now make money... so what?

How much does building a self-selection tool on your website cost?

What does almost every business leader get wrong about sales and marketing alignment?

Strategy-driven website redesign: 5 IMPACT-built websites that solve client challenges

Why virtual sales will continue to dominate in a post-COVID world

Brutally honest pros and cons of They Ask, You Answer for digital marketing

Google: 'zero-click search' claims and data 'misleading'

Building an influencer marketing program ft. Abbey Schoenberg of Fancy (Inbound Success, Ep. 189)

Is the HubSpot CRM the best for They Ask, You Answer?

The 17 best internet easter eggs you've got to see in 2021

Marketers, Facebook Analytics will be no more on June 30, 2021

31 SEO statistics for 2021 and what they tell us (+ VIDEO)

The best inbound marketing agencies all possess these 6 traits

8 best digital marketing tools and tech for every business (+ VIDEO)

What is conversion rate optimization? (definition, examples, and tips)

3 quick SEO fixes that will increase your website rankings right away

10 Google Analytics metrics you absolutely must track (updated)

How executives can create personal branding content at scale Ft. Marti Sanchez (Inbound Success, Ep. 188)

Getting started: What happens after I sign up for Digital Sales and Marketing Mastery?

Dumbing down your content isn't dumb (Content Lab, Ep. 50)

7 best social media management tools in 2021 (+ VIDEO)

How to add They Ask, You Answer to your employee onboarding (and why)

29 Best Contact Us Page Examples To Inspire Yours [Updated for 2021]

12 ways you're totally blowing your business social media strategy

Website Performance Mastery: A better redesign process for your business website

Facebook ads vs. boosted posts: Which is more effective in 2021?

How much does a website design or redesign cost in 2021?

How to nail positioning Ft. April Dunford (Inbound Success, Ep. 187)

From brand MVP to rebranding: 7 lessons from rebranding our startup 3 years in

Meet the new Google My Business review management view

24 ways to make the most out of your next virtual event as an attendee

New custom report builder, conversation intelligence, and all the pivot tables [Hubcast 269]

HubSpot vs Keap (formerly Infusionsoft): A 6-point comparison

Think Digital Sales and Marketing Mastery is too expensive? It might be time to audit your budget

How to have a great first sales meeting: the 3-step preparation process

5 HubSpot Sales Hub enterprise benefits we absolutely adore

Vidyard vs. HubSpot Video: differences and how they can work together

21 brand mission statement examples to inspire you

How to choose the right marketing agency Ft. Daniel Weiner (Inbound Success, Ep. 186)

Is They Ask, You Answer a long-term business plan?

This is what makes employees happy at work [TED Talk]

What is a good average landing page conversion rate? (updated for 2021)

Call-to-action examples: 31 designed to earn clicks and generate leads [Updated for 2021]

Twitter teases Super Follows, Communities; undo send tweet still a rumor