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Jessica Palmeri
Director of HubSpot TrainingIf it's not in HubSpot, it didn't happen.
About Jessica
Jessica Palmeri is Director of HubSpot Training at IMPACT, where she helps companies drive day-to-day HubSpot adoption by teaching their teams to use the tools well.
Jessica has been a HubSpot Certified Trainer since 2019 and has run more than 1,000 HubSpot training sessions since then. She follows a teach-a-team-to-fish approach because she's seen that lasting user adoption comes from training people to understand the tools they use every day. Her clients are most often in professional services, finance and accounting, home services, construction, and manufacturing.
On a typical day, Jessica works inside clients' HubSpot portals, acts as the system administrator for IMPACT's own portal, and helps colleagues troubleshoot HubSpot issues. She also meets with people at HubSpot corporate to stay current on product development and where the platform is headed. One of her best-documented wins is Kaplan, whose HubSpot training success story IMPACT featured in a video at IMPACT Live in April 2024.
Jessica speaks online and in person at webinars, workshops, small group trainings, and podcasts. Her topics include train-the-trainer adoption models and training sales and customer service teams to use HubSpot.
When she’s not HubSpotting, Jessica loves to tackle new recipes in the kitchen, and she’s always down for a good road trip or weekend hike to enjoy spending time outside (away from her laptop).
Location
Manchester, Connecticut
Area of Expertise
HubSpot Certifications
HubSpot Trainer
HubSpot Solutions Partner
Companies Jessica Has Worked With
Available for Events & Podcasts
Jessica Palmeri is an energetic, practical speaker and multi-time INBOUND presenter who helps teams get real value from HubSpot, speaking on topics like HubSpot's latest AI tools and agents, tracking AI visibility with AEO, and training AI to produce content that actually sounds like your business.
“Jess is awesome, and being an expert with HubSpot, she will really help you get to grips with using the CRM effectively and efficiently so you can see results and really push the envelope of sales enablement.”
Kapil Naran Kesler Corporation
Featured Insights
Stop the Slop: How to Use HubSpot's Marketing Studio to Stand Out in a Sea of Sameness
Watch Jessica Palmeri, Director of HubSpot Training at IMPACT, for a live walkthrough of the AI tools HubSpot released at UNBOUND, including the rebuilt Marketing Studio, Campaign Agent, Content Agent, and expanded Breeze Assistant. Learn how to brief these tools so the output sounds like your company instead of everyone else's, and why the companies seeing transformational results from AI are doing less with it, not more.
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AEO in Action: Tracking Your Brand's Visibility with HubSpot
Watch Jessica Palmeri, Director of HubSpot Training at IMPACT, break down what answer engine optimization actually requires and why HubSpot's AEO Grader is a starting point rather than a strategy. Learn how to move from a one-time snapshot to real trend tracking, and see live demos of free, HubSpot-native, and paid tools so you can build the right AEO setup for your budget.
Is AI Recommending Your Business? Inside HubSpot's AEO Tool [Endless Customers Podcast Ep. 169]
Join Jessica Palmeri, Director of HubSpot Training at IMPACT, as she walks through HubSpot's AEO tool, which Marketing Pro and Enterprise users can set up in about five minutes to track how often AI recommends their business. Learn why your tracked prompts should stay broad, why this isn't a set-it-and-forget-it tool, and how its content recommendations can close your AI visibility gaps. Plus, hear why she treats AI agents like a brand-new intern that needs real training and context to be useful.
How to Use HubSpot's AI Tools to Work Smarter, Not Harder [Endless Customers Podcast Ep. 93]
Join Jessica Palmeri, Director of HubSpot Training at IMPACT, for a practical look at which HubSpot AI tools are delivering and which are still maturing, from Breeze Copilot and AI deal scoring to Breeze Agents and Breeze Intelligence. Learn how dynamic sequences flag the right moment for sales outreach, and how HubSpot's Kyle Jepson turned a single 54-minute interview into roughly 18,000 words of content with Content Remix.
