Before I get into this, a general piece of advice. Technology is advancing so rapidly right now that the tool you tried today could be completely different in a couple of months. So, keep that in mind as I list a few tools that aren’t quite passing muster just yet.
HubSpot rolled out some new features to great fanfare, which sometimes can set expectations a bit too high.
And while it can do this, what you’ll get is much more of a bare-bones outline than it is anything you’d use right out of the box.
Still, it’s a useful tool for getting you past the blank page phase. And it is sure to get better with future updates and refinements.
Upcoming HubSpot feature I’m most excited about: AI-powered chatbot
I’m really excited to play with HubSpot’s AI-powered chatbot. It’s in Beta and there’s currently a waitlist, which you can access here. It’s slated to launch by EOY 2023 on HubSpot’s AI Roadmap.
According to HubSpot’s website, the chatbot allows you to “provide a GPT-powered chat experience right on the front lines of your website.” You provide the data to train the bot on your brand and your style, and HubSpot does the rest. The result is a smart, intuitive tool that can “help your website visitors get their needs met quickly while giving your teams the space to focus on high-value support work.”
One final piece of AI advice: Be the human in the loop!
Here’s an interesting experiment: Ask HubSpot’s Content Assitant to write a meta description for your blog and, guess what? It will write you something that does not adhere to HubSpot’s own best practices for meta descriptions!
This is one more reminder that for all the advances offered by AI, there are still substantial limitations. As the human in the creative loop, don’t blindly accept anything you get from the machines. At the very least, give it a good once over so you can be sure it’s something that your brand can stand behind.
The fact that HubSpot’s own AI tool doesn’t observe HubSpot’s own best practices is a great reminder of this.
Your spot for HubSpot expertise
Are you loving or hating your new HubSpot tools? Are they helping you get more done, or are you the tools too glitchy to be helpful.