Getting Started with Video Marketing

Summary: If you want to start video marketing with zero budget, use your phone, good natural light, and clear, honest answers to your buyers’ top questions. Assign a dedicated owner for your video strategy, practice the SIMPLE method to get comfortable on camera, and share your videos everywhere your audience asks for advice, not just on your website.

Most companies today fall behind because they’re afraid of video.

They stay stuck planning the “perfect” video instead of publishing the real, honest answers buyers are searching for.

Meanwhile, your competitors are already on camera, building trust everywhere your buyers are looking. In 2025, people don’t just find answers on Google. They get them instantly from AI tools like ChatGPT, or from peers in Reddit threads, Slack groups, and private communities. If your insights aren’t showing up there, you’re invisible.

At IMPACT, we’ve helped hundreds of businesses, from solo founders to national brands, make video marketing part of how they build trust and drive revenue.

In this article, you’ll learn exactly what you need to get started with your video strategy (which is probably less than you think), how to feel confident on camera, and how to make sure your videos get discovered, even if no one ever clicks your website.

We’re Here to Help — Whether You Hire Us or Not

Of course, we’d love to help you build your video strategy using the Endless Customers System™. But you don’t need to hire us for this to work. Everything in this article is what we teach our clients.

Every business deserves to be seen and trusted online.

What Is Video Marketing Today?

Video marketing today isn’t about creating a fancy brand video once a year. It’s about giving buyers real, clear answers in a format they trust, and showing up wherever they’re searching.

A strong video strategy is:

• Modular. One long video can become multiple short clips, social posts, and shareable snippets.
• Authentic. Buyers trust real people more than overly polished ads.
• Discoverable. YouTube, Google, AI tools, and Reddit all “read” your videos. If your answers are structured well, they’ll show up when people ask.

Think of YouTube as your Video Wikipedia. It’s a living library that builds trust around the clock.

6 Steps to Start Video Marketing

You don’t need a big studio or fancy camera to get started. Here’s your simple roadmap.

1. Make Video Part of Your Culture

Companies that win with video treat it like a habit that never stops. Add “film it” to every piece of content, sales question, or customer story.

2. Assign an Owner for Your Video Strategy

One lesson from Endless Customers is clear: someone has to own this.

If nobody is responsible, your video strategy won’t stick. Hire or assign a dedicated videographer. Their job is to plan, film, edit, upload, and distribute videos where buyers spend time. They should also work closely with sales so your videos actually help close deals.

When one person has full accountability, “we should do more video” turns into results.

3. Start Simple

Your smartphone is your best starting camera. Good natural light beats any expensive lighting rig you don’t know how to use. Buyers trust honest, relatable videos more than perfectly polished commercials.

4. Script the Smart Way

Scripts can help, but reading word for word makes you sound stiff. Start each video with the clear answer you want to give. Use bullet points to stay on track. Keep it conversational. This makes it easier for people to follow and for search engines and AI tools to pull your insights.

5. Batch and Repurpose

If you’re going to hit record, film multiple videos at once. One buyer question can become a long YouTube answer, a shorter trust-building video for your website, and several Shorts, Reels, or TikToks. You can also share smaller snippets in communities and group threads.

6. Share Where People Actually Watch

Putting a video on your website isn’t enough. You need to show up where your buyers are.

• YouTube. Use clear titles and timestamp sections so your videos appear in search and AI answers.
• Shorts, Reels, TikTok. Break your longer videos into quick clips that spark curiosity. These clips help buyers find you without ever visiting your site.
• Communities. Post helpful insights, visuals, or clips in Reddit threads, Slack channels, or LinkedIn comments. Focus on being genuinely useful.
• Email. Include videos in your nurture campaigns and follow-ups. They humanize your message and help your sales team close faster.

What Video Equipment Do You Really Need?

Don’t overthink the gear. Your phone and good light are enough to get started.

Your starter kit:

• Camera: Smartphone with HD video.
• Audio: Clip-on lavalier mic, $20 to $50.
• Lighting: Sit facing a window or use an inexpensive softbox light.
• Editing: Free tools like CapCut, iMovie, or DaVinci Resolve.

Consistency matters more than production quality.

How to Get Comfortable on Camera

Nobody starts out feeling great on camera. It’s a skill, and you’ll improve every time you film. One way to make it easier is to follow the SIMPLE Method from Endless Customers.

The SIMPLE Method

1. Smile for three seconds before you start. It sets the tone.
2. Imagine you’re talking to a real person, not a lens.
3. Momentum follow the “No Stop Rule,” avoid multiple takes that interrupt the flow of conversation
4. Posture. Sit or stand tall.
5. Leverage the power of story your audience will connect with you faster 
6. Engage naturally be yourself, you don’t need to sound smart, it won’t come off genuine

Your audience cares more about your honesty and clarity than a perfectly polished performance.

FAQs About Starting Video Marketing

How do I get over my fear of being on camera?
Practice. Start with private takes. Use the SIMPLE Method. Publish before you feel ready.

Do I really need to hire a videographer?
Yes, or you need someone who fully owns your video strategy. If no one is responsible for planning, filming, editing, and sharing your videos, you’ll never create enough to see results.

How many videos should I make?
Start with your Big 5: cost, problems, comparisons, reviews, and best-of topics. Break each one into mid-length and short-form clips. That’s your roadmap to endless, modular content.

Take These Steps to Start Video Marketing with Confidence

If you’ve read this far, you know one thing for sure: your buyers are asking questions every day. You have the answers. Your job is to show up where they’re looking.

You don’t need fancy gear. You don’t need to be perfect on camera. But you do need to start, and you need someone dedicated to making it happen.

We’ve helped hundreds of businesses do exactly that — get on camera, get comfortable, and get found in search, AI results, and conversations buyers already trust.

If you know that video is one of the most important things your business needs to improve on, check out the book, Endless Customers. If you want help implementing that system, we would be happy to help.

Trust isn’t built in one click. It’s built in every answer, every AI prompt, and every video that shows up where your buyers are looking for help. Keep showing up, and you’ll win.

Now grab your phone, find good light, and hit record.