Mandy York

Mandy York

Coach
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About Mandy

Mandy York is an Endless Customers Coach who has spent four years coaching IMPACT clients across video, written content, EEAT, and leadership. Before IMPACT, she led a vocational school and earned a master's degree in organizational leadership, a background that shapes how she coaches companies to build real structure around their marketing and content, not just produce more of it.

Mandy has coached companies of every size at IMPACT, but she does her best work with smaller, founder-led businesses, especially in blue-collar trades and education. She's worked with clients including CustomBuilt, A&E Heating, Plumbing & Air, Bill Ragan Roofing, Floor Concepts, Options for Learning, and National Van Lines.

Available to speak on video, written content, EEAT, company organization, and leadership, on podcasts, webinars, or at events.

After obtaining her Master's degree in Leadership in 2018, she moved to the quiet, rural home she shares with her son and her dog Bo. 

The three of them enjoy frequent hiking and days spent on the lake.

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Location

Marion, KY

Area of Expertise

Content & Video Training
Endless Customers
Executive Coaching
Sales Coaching & Training
Business Growth Strategy

Companies Mandy Has Worked With

"Mandy has been incredible on the content side. I went from being terrified to write articles, unsure if I could explain HVAC or plumbing topics well enough, to confidently creating helpful content that I'm proud of."

bethany sousa harold brothers

Bethany Sousa Harold Brothers

Featured Clients

How a Nonprofit Rebuilt Nearly 100 Website Pages in 3 Months [Endless Customers Podcast Ep. 177]

Options For Learning stopped treating its redesign as just a platform migration and rebuilt the site around the questions families ask its intake and family engagement teams. With a fixed launch date tied to enrollment season and an IMPACT coach holding them to it, the team launched close to 100 pages in about three months, after more than a year of stalled work.

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nonprofit-website-redesign

How Roe Painting Turned Content Into Qualified Website Leads [Endless Customers Podcast Ep. 105]

When CEOs ask how to generate more qualified leads without relying on agencies, Roe Painting has a story that answers it. They create videos, publish educational articles, and generate a steady flow of leads by focusing on one powerful principle: answer the questions buyers are already asking.

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roe-paint-content-lead-generation

Featured Insights

How to Prepare for Agentic Buying & the Future of Search

Watch Mandy York, Coach at IMPACT, explain how AI agents now research vendors, compare options, and build shortlists for buyers, often without a human ever visiting your website. Learn her framework for making your website agent-ready so it can be found, read, and trusted by the AI tools working on your buyers' behalf, plus a real client example of what it looks like when it's done right.

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How to Prepare for Agentic Buying & the Future of Search

SEO vs. GEO: What to Know About Getting Found

In this article, Mandy York, Coach at IMPACT, explains the difference between SEO, which helps you rank on Google, and GEO, which helps you get cited in AI-generated answers, and why strong SEO is still the foundation for both. Learn five practical changes you can make this week, from strengthening E-E-A-T signals and adding schema markup to rewriting headings as questions, plus the most common GEO mistakes to avoid. She also makes the case that GEO is a rare chance for smaller businesses to compete with the big players.

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the battle between seo vs geo

Google's AI Overview: Does It Meet The Hype? [Endless Customers Podcast Ep. 38]

Join Mandy York, Coach at IMPACT, as she breaks down Google's AI Overview and what it means for your SEO and content strategy. Learn why AI Overviews favor clear, conversational answers, why their reliance on sources like Reddit can produce unreliable results, and how to keep up with constant algorithm changes. Plus, hear why, if leads are down, the answer is to raise your conversion rate with genuinely helpful content.

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[Ep38]YouTube-Googles-AI-Overview-1-1

How Businesses Can Educate and Connect with Buyers Through World Events [Endless Customers Podcast Ep. 56]

Join Mandy York, Coach at IMPACT, as she explains how businesses can build trust by acknowledging the economic pressures and world events their buyers are facing. Learn why offering budget-friendly options often builds more long-term loyalty than pushing the premium sale, and how to create timely content around local events like hurricanes or shifting workforce demographics. She also shares how to address sensitive topics like politics without alienating your audience.

Watch the Episode
[Ep56]YouTube-Content-Strategy-1-1

Available for Events & Podcasts

Mandy York is an engaging, down-to-earth speaker who draws on her experience as an award-winning educator and business owner to help audiences put the Endless Customers System to work, speaking on video and written content, E-E-A-T, how a company organizes itself, and leadership.

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