How to Prepare for Agentic Buying & the Future of Search

IMPACT Coach Mandy York needed to book an Airbnb. But instead of opening the app and scrolling, she asked an AI agent to find options for her. It browsed listings, compared reviews, checked availability, and surfaced a shortlist — all without Mandy clicking a single link.

Then it hit her: this is exactly what's happening to your buyers right now.

AI agents aren't just summarizing search results. They're actively doing the research legwork (browsing vendor websites, comparing options, and building shortlists) on behalf of the humans who ultimately make the purchase.

And if your website isn't built in a way those agents can actually read, interpret, and trust?

You don't make the list. The human buyer never even sees you.

Most of the conversation around AI and search has focused on getting cited in AI summaries. That matters. But it's only part of the picture.

What You'll Learn

Mandy will walk you through the full framework for making your website agent-ready including a real client example of what it actually looks like when it's done right.

Who It's For

This webinar is for marketing and sales leaders who want to stay ahead of how buyers — and the AI agents working for them — make decisions. You don't need to be technical. You need to understand what's changing and have a clear plan for what to do about it.