IMPACT LEADERSHIP ACCELERATION PROGRAM

Class of 2016, Springfield College

Class of 2017, Carlson School of Management

After starting and selling a real estate media production company, Will joined IMPACT as our Lead Video Trainer, working to grow a video-first culture with over 50 businesses in one year. Since March 2020, Will has gone on to become a Digital Sales & Marketing Coach, where he works with leaders and clients at the highest level to strategize the execution of adopting They Ask, You Answer. He leads a team of five that work with 18 shared companies.

Class of 2019, Central Connecticut State University

Shortly after graduating from Central Connecticut State University, where he led his American Marketing Association chapter to national recognition as a Top 5 Small Chapter of the Year, Connor joined IMPACT as an entry-level Content Marketing Trainer. In this role, he helped build and implement content strategies with clients. Then, six months in, Connor had the opportunity to join IMPACT's Events Team as a Community and Events Manager, where he helped build and execute our 2020 and 2021 virtual event strategies, welcoming over 8,000 unique attendees. As he saw the community growing, Connor joined the IMPACT+ team as the Member Success Manager, where he now leads the growth of the platform and the community within it.

Class of 2013, Endicott College

Kaitlyn joined IMPACT in October 2013 with a hopeful goal of finding her forever career right after college. (Spoiler alert: she did!) Starting as an intern, Kaitlyn quickly learned what it took to be successful in client services, spending more than five years as an Inbound Marketing Strategist and Account Manager. Wanting to explore different areas of the business, Kaitlyn was given the opportunity to build out the client services operations department, which she led as the Director of Operations for more than two years. Today, Kaitlyn serves as the VP of Sales and Marketing, overseeing both teams and the overall alignment between them.

Class of 2013, Central Connecticut State University

During her final semester at Central Connecticut State University, Katie started at IMPACT as an intern. After a few months, she officially joined the team and began working directly with clients. In 2015, she joined the Leadership Team, and after several years as an Account Manager, she became a team lead. In 2018, as IMPACT grew rapidly, Katie took a director role working with all of the client delivery teams. Today, Katie leads the entire services department as VP of Services.

With her extensive background in corporate operations and administration, Shandia came to us in August 2017 after attending an IMPACT Live event. She started out in Sales Operations and then found her place in our finance department. Shandia has been the Accounts Receivable Manager for IMPACT for the past three years. She currently is influential in our diversity and inclusion direction here at IMPACT and is now working to improve our recruitment strategies. Additionally, Shandia is training to become a coach through IMPACT's Certified Coaching Program and will use that training to further her growth as a leader here at IMPACT.

Class of 2011, UCONN School of Business

Ramona joined IMPACT in April 2013 looking for an organization that embraced the digital future of marketing after executing more traditional strategies since graduation. Starting as an intern, she quickly mastered the principles of inbound marketing and content to become an Account Manager before transitioning to own content on IMPACT’s marketing team in 2015. Over the years, she has been a staple mind and voice in many of IMPACT’s biggest projects, including THE LATEST, IMPACT Elite, IMPACT Live, and dozens of campaigns. Today, as Director of Content, she has overseen our content publication and execution, built and refined our content processes, guided our diversity, equity, and inclusion editorial efforts, and been an essential voice in our overall strategy.

Class of 2014, Les Roches Marbella

After working in client management and sales internationally for eight years, Talia joined IMPACT in January 2021 as an Account Manager. In this position, she had the opportunity to support over 32 clients through their unique They Ask, You Answer journeys. After five months, Talia joined a newly-formed squad to test out an experimental way to refine internal efficiencies, increase sales volume, and connect our clients better. The success of this squad caused the whole They Ask, You Answer Mastery program to adopt a similar approach. Filled with curiosity and embracing change, Talia is now joining the emerging Certified Coaching Program team to help with sales and account management.