Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Latest Digital Marketing News

The Latest Digital Marketing News by IMPACT
February 2, 2021

How to write website copy that isn't self-centered; honest They Ask, You Answer book reviews from real people; and WordPress launches business website development service ...this is THE LATEST!

🐿️ Extra, extra! Read all about it!

Today is Groundhog Day, ladies and germs.

groundhog-day

Us New Englanders have spent most of this week digging our cars out from under more than a foot of snow. So, we were in no way surprised when that fuzzy, hateful little bowling ball come to life betrayed us all by predicting that we'd be living through six more weeks of winter.

You know what is surprising, though?

I was today-years-old when I learned that it's estimated Phil Connors — the acerbic, goofy-looking weatherman who somehow ends up with Andi freakin' McDowell at the end Groundhog Day (?!?!) — spent 12,395 days (just short of 34 years) reliving February 2 over and over and over again.

Wild right?

Hopefully, it doesn't take you that long to realize the fastest way to turn off your ideal buyers is to talk about yourself in your website copy. Zing.😎

Yes, yes, I know. I have all the grace and subtlety of a drunk flamingo singing SOS by ABBA at a hotel karaoke bar at 10 a.m. on a Tuesday. But what I lack in seamless segue talents I make up for with my ability to list all 50 states in alphabetical order in under a minute. 

And it didn't take me 12,395 days to learn that either.

🐿️ How to write swoon-worthy website copy without talking about yourself and how great you are (9-minute read)

Writing website copy is a content marketer’s rite of passage. Somewhere between zen and panic — and the inevitable pile of sticky notes with coworkers' ideas of the ideal hero tagline — lies the truth. Writing website copy is just as rewarding as it is daunting, but it can be a relatively smooth experience if you remember this one rule above all others: Don’t write about yourself. How do you do that, though? Well, IMPACT Content Marketing Trainer Jen Barrell is here to teach you exactly how you write captivating, converting website copy without talking about yourself.

🐿️ Related reads and resources:

🐿️ Here are a bunch of honest They Ask, You Answer book reviews from real people who aren't from IMPACT (5-minute read)

Here's the thing. you all know me, but you don't know me. You know what I mean? Furthermore, the fact that I was the editor for the second edition of They Ask, You Answer by Marcus Sheridan likely doesn't ring any confidence bells that you'll get an unbiased review out of me. Because you definitely won't. So, what you'll find in this article from yours truly are real-world reviews (from individuals and around the industry) of They Ask, You Answer. It is a paradigm-shifting, world-rocking book in the best way possible.

🐿️ Related reads and resources:

🐿️ What we know so far about WordPress' new business website development service (2-minute read)

Built by WordPress has actually been in the works for a while. Automattic, WordPress’s parent company, announced the beta version of the product in the fall of last year. The official website for the new service, called Built by WordPress, alludes to a full-fledged service from design to development, boasting the headline "You want the website of your dreams. Our experts can create it for you." But can they? In this article from IMPACT Website Project Manager Lexie Ward, get the inside scoop on what we know so far about WordPress' new business website development offering.

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🐿️ What's the hot IMPACT+ gossip?

IMPACT+ not only has the on-demand training you need to be successful, it also has a supportive community ready to help you achieve your goals. And here's what we're talking about right now:

🐿️ Weeklong nonsense

With everything going on in the world, you now get nonsense in every single issue of THE LATEST...

kevin

The K is silent, I guess.