IMPACT Live 2024 | Chicago

April 15-17, 2024
The They Ask, You Answer Conference

Be Inspired by the Best in Sales and Marketing from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and members of the IMPACT team.

Be Inspired by the Best in Sales and Marketing from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and members of the IMPACT team.

“IMPACT Live is the only event where They Ask, You Answer practitioners across marketing, sales, and leadership come together.

Two days of expert insights and guidance straight from They Ask, You Answer coaches will arm you with exactly what you need to transform your business.”

Marcus Sheridan
Keynote Speaker & Author

Marcus IMPACT Live Cutout-min

2024 IMPACT Live Agenda

Monday, April 15
Tuesday, April 16
Wednesday, April 17
1:00PM CT
First Trust. Then Business.
We're kicking things off with a no-nonsense look at becoming the trusted voice in your industry. Learn to challenge the status quo with bold truths, show transparency like never before, and embrace authenticity to connect deeply with your audience. Whether you're new to "They Ask, You Answer" or have been implementing it for years, this session will inspire you to see what's possible for your business.

Marcus SheridanMarcus Sheridan

Bob RuffoloBob Ruffolo

2:30PM CT
Winning with Video
In today's digital landscape, building trust with your audience before you even meet is crucial. This session zeroes in the notion that "unless we show it, it doesn't exist." We'll explore the essentials of impactful video content, getting your entire team confident on camera, and how to truly win with video.

Marcus SheridanMarcus Sheridan

Zach BasnerZach Basner

Stephanie BaiocchiStephanie Baiocchi

Lindsey AutenLindsey Auten

4:00PM CT
Increase Your Social Influence
So you're creating content covering The Big 5 and publishing it consistently. But that's just a start. To truly stand out and win those deals, your team must obsess over your buyers constantly, challenging the status quo at every turn. In this session, we'll dive into how to get your entire team creating high-quality trust-building content, how to implement new AI solutions to make your content production more efficient, and how to amplify your content online through social media. Get ready for some new things you've never seen before!

Marcus SheridanMarcus Sheridan

5:30PM CT
Welcome Reception
Join us for a welcome reception right at the JW Marriott with drinks and bites. Plus, get to know other attendees in a whole new way. Stay tuned for more!
8:30AM CT
Breakfast Served
Join us for a hot and hearty breakfast to kick off the day. Be sure to check out the sponsor tables while you're mingling!
9:00AM CT
A Website That Sells
It's time to tackle all things websites! First we'll cover things you need to do on your website right now to stay ahead. In fact, we'll look at world class examples of businesses doing this well right now and bring them up on stage to hear from them! We may even review some of your websites live on the spot. This exciting and inspiring session will be sure to kick off day 2 strong.

Marcus SheridanMarcus Sheridan

Janet Mendez-LatoucheJanet Mendez-Latouche

Vin GaetaVin Gaeta

Erin FultsErin Fults

11:00AM CT
Sales Mastery
From using content in your sales process to role playing with your team, there's so much that goes into mastering sales at your company. But it doesn't stop with just the sales team. As you know, sales is a team sport. In this session, Marcus Sheridan will dive into the most imporant aspects your sales team and sales leadership must focus on today, how to get everyone at the company to catch the vision, and how you can truly build trusting relationships that lead to sales with lifelong customers. 

Marcus SheridanMarcus Sheridan

Chris DupreyChris Duprey

Austin MockAustin Mock

12:30PM CT
Lunch will be served at the venue! Sponsors will also be available at their tables over lunch.
1:30PM CT
Making Data-Driven Business Decisions
Many of the best business decisions are rooted in data. But unless your data is clean and accurate, it won't help you much. In this session we'll get you back to CRM basics, go through how to set yourself up for success as AI-driven tools come into your data environment, and look at some of the best reports you can create and use. Of course, we'll be diving mostly into our tool of choice which is HubSpot but these principles can apply no matter what you use. 

Will SmithWill Smith

Jessica PalmeriJessica Palmeri

3:00PM CT
A Culture that Embraces Emerging Technology
In the rapidly evolving landscape of AI, it is crucial for organizations to foster a culture that not only adapts to but also embraces emerging technologies. This isn't just about tactical implementation; it's about changing the way we think and work to be ready for the future. Expect to see real-life examples and practical tips on weaving this innovative mindset into the very fabric of your organization.

Marcus SheridanMarcus Sheridan

Mandy YorkMandy York

Briana WalgenbachBriana Walgenbach

Bob RuffoloBob Ruffolo

Cary WestonCary Weston

4:30PM CT
Sustaining Your Success
In our final session of day 2, we'll delve into the heart of long-term business success with They Ask, You Answer. Learn how your business is doing so far, hear common mistakes to avoid from business who have been down this road before, and get practical strategies to sustain your success. We will explore the importance of coaching, community involvement, continuous education, and the use of effective tools in maintaining and building upon business achievements. Additionally, we will discuss the critical aspects of recruiting and employee onboarding that follow the same principles you've learned so far. Let's end the day strong!

Marcus SheridanMarcus Sheridan

Chris DupreyChris Duprey

Allison RiggsAllison Riggs

Brian CaseyBrian Casey

Bob RuffoloBob Ruffolo

5:30PM CT
Cocktail Hour
This is your chance to discuss what you've learned with other attendees and your final chance to meet our sponsors. Enjoy some food and cocktails before we jump into an exciting evening activity we know you'll love! The best part? It's all right here at the JW Marriott - no need to leave!
6:30PM CT
Activity & Evening Entertainment
Get excited because following our dinner reception on Tuesday, we’ll end the day with a comedy experience from one of the Second City’s best: ComedySportz! We’ll start things off with an interactive workshop where you’ll learn tools to think on your feet, capture attention, and make breakthrough connections with potential clients. Our trained performers will help you play out scenarios and workshop your selling skills! (Don’t worry - no improv experiene is required!) Then we’ll take a break for some refreshments before enjoying a performance by the ComedySportz team. 

ComedySportz is the longest-running improv show in Chicago for a reason. They put two teams of all-star comedians in an improvised showdown of scenes, songs and games. Each match features two teams of world-class improvisers battling for your laughs, your love and most importantly your points. An incredible Ref guides you through the match, gets your suggestions, calls the fouls and keeps the whole thing on the tracks...sometimes. Don’t miss this entertaining and one-of-a-kind experience!
8:30AM CT
Breakfast Served
Join us for breakfast before we kick off the final day!
9:00AM CT
Must Haves to Make This Work
We'll dive into the critical components that every organization needs to thrive, including the strategic approach of in-sourcing, gaining stakeholder buy-in, and fostering a culture of continuous learning, exploring, and innovation. Finally, get inspired by an amazing case study that will really get you motivated! 
10:00AM CT
Working Session
In this working session you'll be challenged to think beyond, try new things, and role play in a safe space. You and your team will have a chance to align on all of you've learned so you leave with a plan ready to implement when you return to the office.
11:30AM CT
Event Concludes
12:00PM CT
Select Meeting Rooms Available
1:00PM CT
World Certification Week


Join us in celebrating World Certification Week by completing or renewing one of your HubSpot Academy Certifications! We'll have a room available with some snacks, water, and music playing. For every certification awarded between May 15-19, HubSpot will donate $5 USD to an education-focused charity (up to $50,000 USD). This is your chance to join thousands of learners around the globe as they grow their careers and make an impact in their communities.

3:00PM CT
HubSpot Happy Hour

Join us for a casual HubSpot happy hour following IMPACT Live in Chicago! We'll even have some HubSpotters joining us! We'll provide the first round of drinks and snacks. 

Important: the hotel has added on rooms for Wednesday night at a discounted rate if you want to stay one more night! Just call the hotel to add a room to your reservation at 312-660-8200

Get ready to get nerdy and talk all things CRM, data, automation, and more. Feel free to wear your orange attire!

 Please RSVP in IMPACT+ for the location and details. 

Hotel & Travel

Both the event and accommodations will be at the JW Marriott Chicago, located at 151 W Adams St, Chicago, IL 60603.

Our block of reserved rooms is now sold out. However, below are 3 great hotel options very close by (around the corner and across the street). 

1. Central Loop Hotel (less expensive/less fancy and is just around the corner)
2. The W City Center (right across the street and $370/night)
3. The LaSalle (also a Marriott and looks like there's rooms for $375/night) 

If you’re flying in, you have the option of coming into either O’Hare Airport or Midway Airport. You can also arrive by train into Ogilvie or Union Station. 

If you have any questions, please reach out to us at


Hear from businesses like you who took full control of their sales and marketing success.

"Marcus's presentations are motivating, insightful and he leaves the audience with clear takeaways."

Dan Golda
Dan Golda, CEO of Thoroughcare
Join us at IMPACT LIVE

Every six months, you'll be able to stay up to date on the latest tactics, brush up on the core principles, and connect with other They Ask, You Answer professionals. Don't miss out on the chance to be inspired by what's possible with They Ask, You Answer in your business.