IMPACT Live 2024 | Chicago

April 15-17, 2024
The They Ask, You Answer Conference
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Be Inspired by the Best in Sales and Marketing from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and members of the IMPACT team.

Be Inspired by the Best in Sales and Marketing from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and members of the IMPACT team.

“IMPACT Live is the only event where They Ask, You Answer practitioners across marketing, sales, and leadership come together.

Two days of expert insights and guidance straight from They Ask, You Answer coaches will arm you with exactly what you need to transform your business.”

Marcus Sheridan
Keynote Speaker & Author

Marcus IMPACT Live Cutout-min

2024 IMPACT Live Agenda

Monday, April 15
Tuesday, April 16
Wednesday, April 17
1:00PM CT
First Trust. Then Business.
We're kicking things off with a no-nonsense look at becoming the trusted voice in your industry. Learn to challenge the status quo with bold truths, show transparency like never before, and embrace authenticity to connect deeply with your audience. Whether you're new to "They Ask, You Answer" or have been implementing it for years, this session will inspire you to see what's possible for your business.

Marcus SheridanMarcus Sheridan

Bob RuffoloBob Ruffolo

2:30PM CT
Increase Your Social Influence
So you're creating content covering The Big 5 and publishing it consistently. But that's just a start. To truly stand out and win those deals, your team must obsess over your buyers constantly, challenging the status quo at every turn. In this session, we'll dive into how to get your entire team creating high-quality trust-building content, how to implement new AI solutions to make your content production more efficient, and how to amplify your content online through social media. Get ready for some new things you've never seen before!

Marcus SheridanMarcus Sheridan

4:00PM CT
Winning with Video
In today's digital landscape, building trust with your audience before you even meet is crucial. This session zeroes in the notion that "unless we show it, it doesn't exist." We'll explore the essentials of impactful video content, getting your entire team confident on camera, and how to truly win with video.

Marcus SheridanMarcus Sheridan

Zach BasnerZach Basner

Devon McCartyDevon McCarty

Stephanie BaiocchiStephanie Baiocchi

Lindsey AutenLindsey Auten

6:00PM CT
Welcome Reception
Join us for a welcome reception right at the JW Marriott with drinks and bites. Plus, get to know other attendees in a whole new way. Stay tuned for more!
8:30AM CT
Breakfast Served
Join us for a hot and hearty breakfast to kick off the day. Be sure to check out the sponsor tables while you're mingling!
9:00AM CT
A Website That Sells
It's time to tackle all things websites! First we'll cover things you need to do on your website right now to stay ahead. In fact, we'll look at world class examples of businesses doing this well right now and bring them up on stage to hear from them! We may even review some of your websites live on the spot. This exciting and inspiring session will be sure to kick off day 2 strong.

Marcus SheridanMarcus Sheridan

Janet Mendez-LatoucheJanet Mendez-Latouche

Vin GaetaVin Gaeta

Erin FultsErin Fults

11:00AM CT
Sales Mastery
From using content in your sales process to role playing with your team, there's so much that goes into mastering sales at your company. But it doesn't stop with just the sales team. As you know, sales is a team sport. In this session, Marcus Sheridan will dive into the most imporant aspects your sales team and sales leadership must focus on today, how to get everyone at the company to catch the vision, and how you can truly build trusting relationships that lead to sales with lifelong customers. 

Marcus SheridanMarcus Sheridan

Chris MarrChris Marr

Chris DupreyChris Duprey

Anj BourgeoisAnj Bourgeois

Austin MockAustin Mock

12:30PM CT
Lunch will be served at the venue! Sponsors will also be available at their tables over lunch.
1:30PM CT
Making Data-Driven Business Decisions
Many of the best business decisions are rooted in data. But unless your data is clean and accurate, it won't help you much. In this session we'll get you back to CRM basics, go through how to set yourself up for success as AI-driven tools come into your data environment, and look at some of the best reports you can create and use. Of course, we'll be diving mostly into our tool of choice which is HubSpot but these principles can apply no matter what you use. 

Will SmithWill Smith

Jessica PalmeriJessica Palmeri

3:00PM CT
A Culture that Embraces Emerging Technology
In the rapidly evolving landscape of AI, it is crucial for organizations to foster a culture that not only adapts to but also embraces emerging technologies. This isn't just about tactical implementation; it's about changing the way we think and work to be ready for the future. Expect to see real-life examples and practical tips on weaving this innovative mindset into the very fabric of your organization.

Marcus SheridanMarcus Sheridan

Mandy YorkMandy York

Briana WalgenbachBriana Walgenbach

Bob RuffoloBob Ruffolo

Cary WestonCary Weston

4:30PM CT
Sustaining Your Success
In our final session of day 2, we'll delve into the heart of long-term business success with They Ask, You Answer. Learn how your business is doing so far, hear common mistakes to avoid from business who have been down this road before, and get practical strategies to sustain your success. We will explore the importance of coaching, community involvement, continuous education, and the use of effective tools in maintaining and building upon business achievements. Additionally, we will discuss the critical aspects of recruiting and employee onboarding that follow the same principles you've learned so far. Let's end the day strong!

Marcus SheridanMarcus Sheridan

Chris DupreyChris Duprey

Allison RiggsAllison Riggs

Brian CaseyBrian Casey

Bob RuffoloBob Ruffolo

5:30PM CT
Cocktail Hour
This is your chance to discuss what you've learned with other attendees and your final chance to meet our sponsors. Enjoy some food and cocktails before we jump into an exciting evening activity we know you'll love! The best part? It's all right here at the JW Marriott - no need to leave!
6:30PM CT
Activity & Evening Entertainment
You definitely won't want to miss this incredible evening of IMPACT Live. Stay tuned for more! Hint: Chicago isn't called the Second City for nothing!
8:30AM CT
Breakfast Served
Join us for breakfast before we kick off the final day!
9:00AM CT
Must Haves to Make This Work
We'll dive into the critical components that every organization needs to thrive, including the strategic approach of in-sourcing, gaining stakeholder buy-in, and fostering a culture of continuous learning, exploring, and innovation. Finally, get inspired by an amazing case study that will really get you motivated! 
10:00AM CT
Working Session
In this working session you'll be challenged to think beyond, try new things, and role play in a safe space. You and your team will have a chance to align on all of you've learned so you leave with a plan ready to implement when you return to the office.
11:30AM CT
Event Concludes

Hotel & Travel

Both the event and accommodations will be at the JW Marriott Chicago, located at 151 W Adams St, Chicago, IL 60603.

For your convenience we have reserved a block of rooms at a reduced rate of $259/night. Click here to book your room.

If you’re flying in, you have the option of coming into either O’Hare Airport or Midway Airport. You can also arrive by train into Ogilvie or Union Station. 

If you have any questions, please reach out to us at


Hear from businesses like you who took full control of their sales and marketing success.

"I enjoyed the breakout panels and being able to interact and meet other individuals in the same 'boat' as us and those who have been with IMPACT+ for years."

Daniela Escudero
Daniela Escudero, J Designs Pool and Spa

“Discussions were much more advanced, and representatives from multiple industries were present."

Christian Shirilla
Christian Shirilla, Marketing Manager, River Pools & Spas

"I felt that the time & energy in learning new approaches and meeting new people was well spent, and I am excited to bring my entire team to Boston in the Fall."

Amy Garelick
Amy Garelick, CEO, POWER UP Video Studios
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Join us at IMPACT LIVE

Every six months, you'll be able to stay up to date on the latest tactics, brush up on the core principles, and connect with other They Ask, You Answer professionals. Don't miss out on the chance to be inspired by what's possible with They Ask, You Answer in your business.