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The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

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What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
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Articles, Podcasts, & Updates

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They Ask, You Answer Coaching & Training

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Free Course

Advanced They Ask, You Answer Resources

Investing in Incredible Digital Sales and Marketing Results
IMPACT’s Digital Sales and Marketing All-inclusive Package will empower you to crush your goals and beat your competition with the training, strategy, and education you need.
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Free Course

Advanced They Ask, You Answer Resources

Investing in Incredible Digital Sales and Marketing Results
IMPACT’s Digital Sales and Marketing All-inclusive Package will empower you to crush your goals and beat your competition with the training, strategy, and education you need.
Featured Content
Featured Content
4 Common Misconceptions About They Ask, You Answer
December 9, 2021 • 11 min read
9 Reasons Teams Fail To Achieve They Ask, You Answer Success
January 4, 2022 • 9 min read
5 Traits that the Most Successful They Ask, You Answer Companies Share
November 23, 2020 • 6 min read
9 Ways to Find More Time to Make They Ask, You Answer Work in Your Company
August 17, 2020 • 6 min read
In a Thriving They Ask, You Answer Company, What Role Should the CEO Play?
January 27, 2021 • 4 min read
Course
Elements of a Great They Ask, You Answer Website
20 min course
Course
Investing in Your Business Website's User Experience
37 min course
The Digital Marketing Plan to Franchise Your Business: They Ask, You Answer
September 7, 2021 • 6 min read
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4 Common Misconceptions About They Ask, You Answer

9 Reasons Teams Fail To Achieve They Ask, You Answer Success

5 Traits that the Most Successful They Ask, You Answer Companies Share

9 Ways to Find More Time to Make They Ask, You Answer Work in Your Company

In a Thriving They Ask, You Answer Company, What Role Should the CEO Play?

Elements of a Great They Ask, You Answer Website

In this course, you’ll learn how to transform your website into a true buying tool for your prospects and customers. By looking at the ways that digital consumers have changed, we’ll pull out some basic principles that you can apply to your website to make it perform better in search results, convert more visitors and sales, and ultimately get ever-closer to creating an online experience fit to be regarded as the WebMD of your industry.

This course is a great fit for leaders passionate about how they communicate online, sales and marketing managers and teams, and of course anyone who is responsible for making updates to any part of your website.

By the end, you’ll know how to look at any page of your website and find gaps and missed opportunities, how to gradually make improvements or redesign entire elements of the website, and ultimately ensure that any experience buyers have with you online transitions perfectly into actually doing business with you.

Before we get started, I want to clarify that this is not a course about visual web design or development. In fact, you might find after taking this course, that changing the visual layout of your site is the least of your concerns. Instead, we’re focusing exclusively on user experience as it relates to the information and functionality of your website.

If you’re down with that, let’s get started.

Investing in Your Business Website's User Experience

Needing a website for your business is a given, but the same website from 2000 or even 2013 isn’t going to cut it. To succeed with inbound marketing and They Ask, You Answer, your business website needs a specific user experience and unique features you may not have considered before. 

Your business website can be your No. 1 salesperson, driving traffic, leads, and sales every single day of the year, after hours, without ever needing to take a day off. Unfortunately, too many businesses are missing out on this opportunity by investing in the wrong areas. 

We’ve built hundreds of websites over the years that have helped businesses get set up for success and, in this course, we share everything you need to know to do it yourself. By the end of this quick, 35-minute course, you'll have a clear understanding of:

  • The role your business website needs to play to see the results you're looking for
  • What makes your business website great to your ideal buyers 
  • The consequences of not investing in your business website's user experience
  • The 10 key areas of what we call the Website Mastery Scorecard
 
This course is ideally suited for business, marketing, and sales leaders who want to drive more growth through their business website.

The Digital Marketing Plan to Franchise Your Business: They Ask, You Answer

Recent Articles
Recent Articles
How To Be a Great Subject Matter Expert for Your Content Team
January 13, 2022 • 6 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
How To Use They Ask, You Answer to Improve Your Hiring Process
December 21, 2021 • 7 min read

Need Help?

Schedule a call with an IMPACT advisor to see how we can help you bring They Ask, You Answer to life in your business.

Is a Content Manager Salary Really Worth the Investment?
December 20, 2021 • 6 min read
Building A Team For They Ask, You Answer Success
December 6, 2021 • 6 min read
Financial services marketing: Growing your customer base with content (+ examples)
January 25, 2021 • 8 min read
Demystifying The Selling 7: 80% Videos vs. Product and Service Videos
April 24, 2020 • 4 min read
How Do You Integrate 'The Big 5' into a Pillar Content Strategy?
July 10, 2019 • 5 min read
close close

How To Be a Great Subject Matter Expert for Your Content Team

The Selling 7: 5 Best Landing Page Video Examples

How To Use They Ask, You Answer to Improve Your Hiring Process

Is a Content Manager Salary Really Worth the Investment?

Building A Team For They Ask, You Answer Success

Financial services marketing: Growing your customer base with content (+ examples)

Demystifying The Selling 7: 80% Videos vs. Product and Service Videos

How Do You Integrate 'The Big 5' into a Pillar Content Strategy?