The Digital Marketing Plan to Franchise Your Business: They Ask, You Answer
September 7, 2021 • 6 min read
4 Common Misconceptions About They Ask, You Answer
9 Reasons Teams Fail To Achieve They Ask, You Answer Success
5 Traits that the Most Successful They Ask, You Answer Companies Share
9 Ways to Find More Time to Make They Ask, You Answer Work in Your Company
In a Thriving They Ask, You Answer Company, What Role Should the CEO Play?
Elements of a Great They Ask, You Answer Website
In this course, you’ll learn how to transform your website into a true buying tool for your prospects and customers. By looking at the ways that digital consumers have changed, we’ll pull out some basic principles that you can apply to your website to make it perform better in search results, convert more visitors and sales, and ultimately get ever-closer to creating an online experience fit to be regarded as the WebMD of your industry.
This course is a great fit for leaders passionate about how they communicate online, sales and marketing managers and teams, and of course anyone who is responsible for making updates to any part of your website.
By the end, you’ll know how to look at any page of your website and find gaps and missed opportunities, how to gradually make improvements or redesign entire elements of the website, and ultimately ensure that any experience buyers have with you online transitions perfectly into actually doing business with you.
Before we get started, I want to clarify that this is not a course about visual web design or development. In fact, you might find after taking this course, that changing the visual layout of your site is the least of your concerns. Instead, we’re focusing exclusively on user experience as it relates to the information and functionality of your website.
Investing in Your Business Website's User Experience
Needing a website for your business is a given, but the same website from 2000 or even 2013 isn’t going to cut it. To succeed with inbound marketing and They Ask, You Answer, your business website needs a specific user experience and unique features you may not have considered before.
Your business website can be your No. 1 salesperson, driving traffic, leads, and sales every single day of the year, after hours, without ever needing to take a day off. Unfortunately, too many businesses are missing out on this opportunity by investing in the wrong areas.
We’ve built hundreds of websites over the years that have helped businesses get set up for success and, in this course, we share everything you need to know to do it yourself. By the end of this quick, 35-minute course, you'll have a clear understanding of:
The role your business website needs to play to see the results you're looking for
What makes your business website great to your ideal buyers
The consequences of not investing in your business website's user experience
The 10 key areas of what we call the Website Mastery Scorecard
This course is ideally suited for business, marketing, and sales leaders who want to drive more growth through their business website.