Event

Endless Customers Live

Q: What is Endless Customers Live?

Endless Customers Live is a business growth conference for leaders in sales, marketing, and executive management who want to build trust, generate more qualified leads, shorten sales cycles, and grow revenue through customer-focused content, video, AI, and modern buying strategies. Attendees leave with practical frameworks, implementation plans, and real-world examples they can apply immediately within their organizations.

Q: Do I need prior knowledge of They Ask, You Answer or Endless Customers to get value from Endless Customers Live?

No prior knowledge of Endless Customers is required. The Fundamentals Day is designed to bring everyone up to speed, whether you're brand new to the framework, looking to reconnect with the basics, or experienced and ready to level up. Attendees at all experience levels have consistently walked away with new insights.

Q: Should I bring my whole team, or is this just for marketing?

We strongly encourage you to bring both your marketing and sales leadership to Endless Customers Live. The conference is built around aligning your entire revenue team, and the conversations and exercises are far more actionable when your team attends together. Many attendees cite team alignment as the biggest ROI of the event.

Q: Is there a livestream option? Will sessions be recorded?

There is no livestream option. Endless Customers Live is built for people who want to be in the room. Recordings of select sessions are made available after the event, but the live experience, including the workshops, the Q&A, and the peer conversations, cannot be replicated.

Q: What's the cancellation and refund policy?

You may request a refund up to 30 days before the event; we’ll issue a full refund minus processing fees. Within 30 days of the event, you may transfer your ticket to another attendee or receive a credit toward any IMPACT event within the next 12 months. Refunds are not available for no-shows. If you can’t attend, we recommend sending a substitute or letting us know prior to the event. Program details may change at any time, including schedule or session adjustments. Refunds are not provided for program changes. To request a refund or ask questions about your order, email events@impactplus.com.

Q: Is there a hotel room block or travel recommendations?

Yes. A room block at a nearby hotel is available for attendees at a discounted rate. Details and booking instructions are shared after registration. We recommend booking early, as the block fills quickly.

Q: How many people attend? Is this a giant conference or something more intimate?

Endless Customers Live is intentionally kept smaller than most industry conferences. The goal is depth over spectacle. You'll have real access to speakers, coaches, and fellow attendees throughout the event, not just in a Q&A line. Our events typically fall between 350 and 500 attendees.

Q: What should I bring or do to prepare?

Come ready to participate, not just observe. The workshops involve real work on your business, so it helps to have a rough sense of your current marketing and sales challenges before you arrive. No pre-reading is required, but teams who brief each other on their goals beforehand tend to get more out of it.

Endless Customers Live is IMPACT's twice-a-year, 3-day event where companies serious about the Endless Customers System come together to work toward the same goal: becoming the most known, trusted, and recommended company in their market. This page covers what to expect, who it's for, and how to register.

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Everything you need to know about Endless Customers Live marketing conference

Overview

Most companies are working in their business every day. Endless Customers Live is where you get to step back and work ON it. This is a concentrated, implementation-focused event, not a place to collect ideas and maybe act on them later. It’s designed to move you forward on your path to Endless Customers with clear next steps.

Here’s what that looks like in practice:

Work on your business, not just in it

You don’t always get the chance to zoom out. This event is designed specifically for that. Every session, every workbook activity, and every conversation is focused on your business. It’ll help you find clarity, so you can map out what the future looks like for your company.

An acceleration of your Endless Customers Journey

Whether you’re working with a coach, self-implementing, or just starting out, this event gives you more in three days than most people get in months. We go deep into the Four Pillars of a Known and Trusted Brand, surface the things most companies get wrong, and give your team new strategies to move faster when you get home.

Stay on the cutting edge of AI and search

The way buyers research and make decisions keeps changing. Every event includes dedicated sessions with industry leaders, like Marcus Sheridan, focused entirely on AI. From new developments to what it means for your content strategy, we will help you make sure that your business is being found and recommended in an AI-first world.

Real examples, real award winners, real inspiration

At every event, we announce the winners of our Trust & Transparency awards, celebrating industry-disrupting, customer-first content that drives results for teams just like yours. These are always brand-new examples at each event, and inspiration you can pull from each event to rally your team around common goals.

Who Should Attend Endless Customers Live?

Endless Customers Live is built for sales, marketing, and business leaders.. The companies that see the most momentum from this event are the ones that bring a team, so the transformation happens together. Most companies send a team of 2-10 people and consistently tell us that having more people in the room pays off.

Here’s how to decide who to bring with you to Endless Customers Live.

Business owners and leaders. Anyone in charge of driving culture and the direction of the organization.

Sales team members at any level.

Marketing managers and directors.

Content managers, content creators, and videographers.

Marketing operations and CRM/technology owners.

Customer service and operations roles. We’ll cover the full customer journey.

Administrative and office management roles not connected to sales, marketing, or content.

HR and payroll. The conference content will be specific to the Endless Customers system and buyer journey.

Interns and seasonal staff.

What You Get

Endless Customers Live isn’t a conference you attend and then decide what to do with later. Every element of the event is designed to push you to think, strategize, and leave with something actionable.

Here’s what’s built into every event:

Endless Customers Fundamentals

A full day dedicated to the four pillars of the Endless Customers System. Deep dives into what companies most often get wrong, workbook activities for your business, and a room full of people who understand exactly what you are trying to do.

Hands-on Workshops

Go beyond the fundamentals with deep dive workshops that help you strengthen The 5 Components of Endless Customers: content, sales activities, website, technology, and culture.

Accelerate with AI

Understand what the latest with AI actually means for how your business gets found. It’s not a tool showcase, but a real conversation about how to attract customers in an AI-first world.

Workbook & Implementation Plan

You’ll receive a workbook when you arrive. Structured activities through the event are designed to help you make honest assessments about your business, identify roadblocks, and outline specific next steps. You'll leave with a ready-to-implement plan, not just notes.

Award-Winning Examples & Inspiration

Get inspired by businesses just like yours that are on the Endless Customers Journey and leading their industry with customer-first content. See how teams have taken the Endless Customers principles and applied them in the real-world.

Networking, Receptions, & Tuesday Night Party

Connect with other attendees throughout each day during breaks to learn what's working for them. Tuesday night, unwind after a day of learning with dinner and a themed party. Past themes have included: Casino Night, Neon Party, and Improv Workshops.

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The event runs Monday through Wednesday. Here’s what each day looks like:

Monday: Workshops

Workshops kick off midday on Monday, so most attendees arrive Monday morning, get checked in, and grab lunch before the afternoon sessions begin. You should also download the event app ahead of time to check out the available workshops. Instructions on how to do so will be emailed to you before the event.

Monday is designed to dial in on specific topics or areas in your business where you need support. From paid ads to website optimization to CRM tools, there are workshops to support key areas of your sales and marketing.

Monday evening includes a networking happy hour, which is a great time to connect with other teams on the Endless Customers Journey.

You’ll walk away with: A plan to strengthen The 5 Components of Endless Customers, with specific actions to take back to your team. Monday workshops are designed for companies that want to go beyond the fundamentals.

Tuesday: Endless Customers Fundamentals

Breakfast is served starting at 8:00 AM. Get settled before sessions kick off at 9:00 AM sharp.

There's a full day of sessions on The Four Pillars of the Endless Customers System™: say what others won’t say, show what others won’t show, sell how others won’t sell, and be more human than others are willing to be.

Even if you've been here before, this is not just a review. It's a deep look at the things companies most often get wrong, take for granted, or breeze past on their way to bigger tactics.

The agenda is organized by pillar, and each pillar includes a structured workbook activity where you think through your own business, talk to people around you, and identify specifically what's holding you back.

In the afternoon, choose the workshop where you want to focus and dive deeper on one of the concepts presented in the pillars.

In the evening, enjoy dinner followed by the main event party, which in Hartford is Casino Night and in Chicago is Neon Night.

You’ll walk away with: A completed workbook full of honest assessments and specific next steps. Clarity on where you're actually at in your journey (which is often different from where you thought you were). And maybe a few new connections from the party.

Wednesday: AI Acceleration

Wednesday runs from 8 AM to noon is dedicated entirely to accelerating your Endless Customers journey with AI. This is not a tool showcase. It's a focused conversation about what AI actually means for your content, your search strategy, and how buyers are finding and trusting businesses right now. How to do it right, and how to do it wrong. Wednesday is included in 2-Day and 3-Day passes. Most attendees fly home Wednesday afternoon or evening; some stay to explore the city.

You’ll walk away with: A clear picture of where AI fits into your Endless Customers strategy and what you need to do differently (or keep doing) to stay found and recommended as search continues to change.

Logistics at a Glance

When to arrive

Plan to arrive Monday morning (or the night before). Workshops begin at 12:00 PM, giving many people the option to travel the morning of the event. Just grab lunch before you arrive!

Locations

The event alternates between Chicago, IL, and Hartford, CT (IMPACT's home base). Chicago is centrally located with accessible flights from most U.S. cities. Hartford offers proximity for our New England-based businesses at a lower cost than Boston or New York.

Hotel

The venue and hotel are always in the same building. We reserve a block of rooms at a discounted rate, available until approximately 30 days before the event. The booking link will be in your confirmation email and on the event page. Book early, it will sell out!

What's Included

Coffee, beverages, and Diet Coke (from a good fountain, obviously). Breakfast and lunch on Tuesday and Wednesday. A light reception each evening. Tuesday night party with a full dinner. Hotel and travel are not included.

Dress Code

Business casual, but if you've got branded company apparel, wear it! We love when companies rep their brand and start conversations. Don't dress up more than you're comfortable with.

The Mobile App

You’ll receive instructions on how to download the app for the event. This is essential for finding workshops, tracking agenda updates, and more.

Companies That Keep Coming Back for More

"The alignment that our team has gained from all being at Endless Customers together is huge."

Jeffrey Linta Linta Roofing

"It was super exciting to learn about AI and the different use cases for social media and video editing."

Kenda Dowdy Illume Fertility

"I was really impressed with the fact that we actually walked out with concrete to-do items. I remember sitting in the audience going, 'Oh my gosh, I can't believe I haven't thought of that before!"

Stacie Feller KangaRoof

"Even though I've been doing this for seven years, every time I come back there's new information. It's going to make our content better and how we perform better."

Taffy Ragan Bill Ragan Roofing

"It's great to be able to connect with other Endless Customers clients...and build those connections. I've spent multiple hours on calls with other groups, with other content managers, just bouncing things off each other."

Shane Rogers ZINTEX Remodeling Group

"Marcus's presentations are motivating, insightful and he leaves the audience with clear takeaways."

Dan Golda ThoroughCare

PRICING

Ticket prices are straightforward. No early bird pricing, no games. Group discounts are automatically available for teams of 5 or more. Groups of 10 or more are handled on a custom basis. Reach out to events@impactplus.com to work out pricing for your group before registering.

Individuals

Presale All-Inclusive Ticket Available for 30 days after an event concludes to pre-register for the next one!

$999

Standard All-Inclusive Ticket

$1,299

Teams

Team of 3+ (per person)

$999

Team of 5+ (per person)

$899

Team of 8+ (per person)

$799

Note about discount codes: If you have a discount code or promo code, enter it before choosing your ticket, not at the payment page. On the registration platform, look for "Have an access code?" at the top of the page.

Enter your code there first, then select your ticket type, fill in your information, and check out.

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Why Attend In-Person vs. Just Watching the Recordings

Sessions from Endless Customers Live are recorded and available to pro members in The Endless Customers Academy. So why attend in person?

If you're considering just watching the recordings

The recordings are valuable. You'll be able to rewatch, share with your team, and reference the material later.

What you won't get: the workbook activities that force you to look honestly at your own business. The conversations with people in the room who have solved the exact problem you're stuck on. The momentum that comes from your whole team hearing the same thing at the same time. And the power that comes from experiencing this movement in person with a room full of others in your shoes.

What to consider:
We hear from companies regularly that watched the recordings and say they felt informed, but didn't change anything. The in-person environment creates a different kind of commitment.

What you get by attending in person

You come back with something recordings can't give you: a room full of people who all understand what you're trying to do. You're not explaining what the Endless Customers system is. Everyone's on the same page. Everyone's trying to do the same thing.

You also get the workbook. The structured activities that force you to apply the content to your business in real time, identify what's holding you back, and leave with specific next steps written down.

Finally, the workshops are not recorded. These are hand-on working sessions guided by coaches and guest speakers. You've got to be there to experience it!

What to consider:
Even if you've attended before, you're different now. Your business has changed. The things that felt obvious last time might hit differently when you're six months further into the journey. Companies like Mazzella have attended more than ten events and still get something new every time.

Do I need prior knowledge of They Ask, You Answer or Endless Customers to get value from Endless Customers Live?

Should I bring my whole team, or is this just for marketing?

Is there a livestream option? Will sessions be recorded?

What's the cancellation and refund policy?

Is there a hotel room block or travel recommendations?

How many people attend? Is this a giant conference or something more intimate?

What should I bring or do to prepare?

What is Endless Customers Live?

You've Been to Other Conferences. This Isn't That.

You know what it feels like to sit through sessions that don't apply to you, take notes you never look at again, and come home with nothing to show your team. Endless Customers Live is built differently. Bring your team, be in the room, and leave with something you can actually use. We'd love to see you there.