Tom DiScipio

Tom DiScipio is Managing Partner & Client Advisor at IMPACT, where he helps business leaders decide whether IMPACT is the right partner for them and brings the voice of the customer into the company's leadership decisions.

For more than 15 years, Tom has worked alongside CEOs and leadership teams as they evaluate a new strategy, question the direction of their sales and marketing, or try to understand why growth has stalled. His job in those conversations is to help leaders separate signal from noise and make decisions with confidence. He's found that struggling businesses rarely lack ideas. They're usually solving the wrong problem, chasing too many priorities, or reacting to a crowded market.

Tom believes trust comes from honest guidance, even when that guidance points a business toward a different path than working with IMPACT. He also believes marketing's biggest job today is enabling sales, building trust, and making a company the obvious choice when buyers search for answers.

Tom is a calm presence and a thoughtful listener who asks the questions that help people see a problem differently. He measures his work by the leaders who made better decisions because of their conversations together.

Beyond the day-to-day, Tom balances life at IMPACT as a hobbyist photographer, guitar player, and wannabe (BMW) race car driver.