If you’re a video professional, you’ve probably heard the growing concern: Will AI take my job?
Tools like Auto Pod and Opus Clip promise one-click editing magic, leaving many videographers wondering how they’ll compete. The reality is more nuanced. AI can’t replace the creative soul of video work, but it can streamline workflows if used thoughtfully.
In this episode of the Endless Customers Podcast, Austin Mock, video producer and content creator at IMPACT, shares his perspective on where AI helps, where it falls short, and how professionals can stay ahead.
Austin highlights that these AI tools often require a deeper understanding and proper setup to achieve the desired results. The initial learning curve can be steep. The "click-of-a-button" magic we are sold is seldom as straightforward as advertised.
While imperfect, AI tools offer real benefits if used correctly:
Batch editing & automation: Auto Pod and Opus Clip can speed up repetitive editing tasks.
Smart clipping & scoring: Some tools analyze long-form videos and generate short clips for social distribution.
Time savings: With the right setup, AI can cut hours of manual editing into minutes.
Austin emphasizes balance: use AI to free up time, but preserve human creativity to keep videos authentic and engaging.
Looking ahead, AI technology is advancing at a rapid pace, and it is critical for video professionals to stay proactive.
As AI tools continue to evolve, videographers must adapt and learn to integrate these technologies into their workflows.
To avoid being left behind:
Experiment with tools: Test AI platforms during free trials before committing.
Focus on storytelling: Double down on creativity that AI cannot replicate.
Stay proactive: Learn how AI integrates into your workflow instead of resisting change.
Adapt over time: As tools improve, embrace them to enhance—not replace—your craft.
Austin’s advice is clear: Don’t fear AI. Learn it, use it, and keep your creative edge at the center of your work.
This proactive approach will not only enhance their productivity but also open up new opportunities for creative expression and professional growth.
At IMPACT, we help creative professionals and businesses integrate AI into their workflows without sacrificing authenticity.
If you’re ready to explore how AI can support your video strategy while keeping creativity front and center, talk to our team today about implementing Endless Customers in your business.
Austin produces video content that aligns with the brand and mission of IMPACT's marketing team. He believes that video content has the potential to change the world through inspiration, education, entertainment, and enlightenment. Austin has over five years of experience in video production. He has been a part of projects that range from social media pieces to working as the director of an episode of 'Life on the Line,' a documentary series featured on PBS.
Connect with Austin on LinkedIn
Watch: Problems With Opus Clip
Watch: Problems With Outsourcing Video Work To A Production Company
Will AI replace video professionals?
Not entirely. While AI can handle repetitive editing tasks, it can’t replace human creativity, storytelling, or intuition. Professionals who adapt will remain indispensable.
What are the best AI tools for video production right now?
Popular tools include Auto Pod for podcast and video automation and Opus Clip for short-form content generation. However, results vary, so testing is essential.
How should I start learning AI tools as a video creator?
Start small. Experiment with one tool at a time, explore tutorials, and focus on how it can save you time without compromising quality.
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Endless Customers is a podcast produced and distributed by IMPACT, a sales and marketing training organization.
We coach businesses to implement our They Ask, You Answer framework to build trust and fill their pipeline.
For inquiries about sponsorship opportunities or to be considered as a guest, email awinter@impactplus.com.
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