Artificial intelligence is reshaping the tools we use every day, and the pace of change keeps accelerating. Every well-known tool has added AI capabilities, and thousands of startups are out to capitalize on this era of disruption.
Six months ago, a tool might have felt clunky or underwhelming. Today, that same tool may be the industry leader. Features once thought to be science fiction are suddenly within reach.
That leaves many leaders asking: Which AI trends, tools, and practices should I actually be paying attention to right now?
In this episode of Endless Customers, I sat down with Briana Walgenbach to discuss AI trends, tools, and tips so you and your team can stay on top of an ever-changing landscape.
Briana highlights several emerging technologies that are shaping the AI landscape:
Remember, the tools you tried six months ago may already be outdated. Keep testing and exploring; the pace of innovation is relentless.
With AI-generated content flooding the internet, buyers are skeptical. Briana stresses two key principles:
Always keep a human in the loop. AI should be an assistant, not a replacement for your brand’s voice.
Prioritize clarity and trust. Content that feels robotic or vague erodes credibility.
As Briana notes, we’re in an era where every piece of content is questioned. The brands that win will be the ones that sound human, transparent, and authentic.
For anyone impacted by AI, and let’s be honest, that’s pretty much all of us these days, conversations with experts like Briana help us keep up with changes happening at breakneck speed.
Briana Walgenbach is a speaker, AI expert, and content trainer at IMPACT. A former teacher, Briana provides tailored learning experiences for clients from dozens of industries.
Learn more about Briana at her bio page
Connect with Briana on LinkedIn
Learn more about how IMPACT can help you create a work culture that embraces AI
Should small businesses invest in AI now or wait until tools stabilize?
Start experimenting now. Free and low-cost tools can uncover quick wins in saving time and money, while waiting risks falling behind competitors who are already learning.
How do I make sure AI doesn’t hurt my Google rankings?
Google rewards helpful, people-first content. Use AI for brainstorming, outlining, or drafting, but always edit for clarity, accuracy, and originality before publishing.
Which AI tools are best for marketing and sales teams?
Test tools like ChatGPT, Jasper, HubSpot’s AI features, Microsoft Copilot, and voice platforms such as 11 Labs. The right choice depends on your team’s goals and workflow.
How do I train my team to use AI responsibly?
Set clear guidelines for when AI is appropriate, what requires human review, and how to protect authenticity. Reinforce with ongoing training as the technology evolves.