YouTube Marketing in 2025: What Works and What to Avoid

There are more creators on YouTube than ever before. Every topic has thousands of videos. Every niche feels crowded. For many, growth feels out of reach.

Still, some channels break through. Not because they post every day. Not because they went viral. But because they built something real. They created content people wanted. They earned trust. They gave viewers a reason to come back.

If you’re looking to grow on YouTube in 2025, you need a system. One that helps you get found, build a following, and stay consistent without burning out.

This is that system.

What follows is built from experience. It draws on what we’ve learned using the Endless Customers System™ to work with brands that turned video into audience, authority, and revenue. These principles have helped companies become the most known and trusted name in their market. They can help you too.

Ready to turn YouTube into your most trusted sales asset? Lights... Camera... ACTION!

How Do You Set Up a YouTube Channel That Signals Authority?

As a business creating a YouTube channel for your marketing strategy, your YouTube channel is your storefront. If it looks confusing, viewers walk past. If it feels intentional, they step inside and ask for more. Think of this step as sweeping the floor, hanging a sign, and stocking the front shelf with your best work.

 Audit Your Channel Like a Viewer

First, strip away what you know about your brand. Open your channel in an incognito window and ask the same questions a cold prospect would:

Run this check with a teammate who mirrors your ideal buyer. Their first impression is the truth.

How Do You Plan YouTube Series (Not Random Uploads)?

Most people think consistency is just posting at a certain day and time, but it’s also about giving your audience a reliable format they can bookmark in their mind. Pick two or three content lanes and commit:

• Buyer Questions — Transparent answers to common pricing, problems, comparisons, and review or best in class questions (Big 5 staples).
• Behind the Build — Walk‑throughs that reveal how your product or service comes together.
• Myth vs. Fact — Quick debunks of industry misconceptions with side‑by‑side demos.

Stay in each lane for at least ten videos. Patterns build trust. Trust builds momentum.

How Should You Organize YouTube Playlists and Sections?

Your channel home page should guide a new viewer the way a website homepage guides a new reader.

1. Create playlists for each content lane. Title them so they finish the sentence “Watch this if you need to…”.
2. Feature playlists in a logical path: Start Here → Deep Dives → Customer Stories → Buyer Questions.
3. Write short, keyword‑rich descriptions for each playlist. Help both people and the algorithm grasp the value.
4. Pin a two‑minute trailer that ends with a clear call to subscribe.

When a visitor watches three videos back‑to‑back, YouTube takes note, and so does your prospect.

Related read: “Using YouTube Playlists to Guide Buyers Through the Journey.”

Quick‑Win Checklist

Before moving on, confirm you’ve:

• Updated the banner with a clear promise and on‑brand visuals.

• Rewritten the About tab in crisp, buyer‑focused sentences.

• Chosen two to three content lanes for the next ten uploads.

• Built playlists for each lane and arranged them on the home page.

• Pinned a welcome or flagship video that ends with “Subscribe for more answers to ___.”

Complete these tasks once, and every future video lands on a channel that looks professional, purposeful, and worth a viewer’s trust.

How Do You Create YouTube Videos Buyers Actually Want?

The best YouTube channels grow because every video answers a real question a real person has. The video does it clearly, quickly, and with proof. The process to this type of video starts long before you hit record.

Show What Others Aren’t Willing to Show

One Endless Customers pillar is simple: show what others in your space aren’t willing to show.

Take a moment to reflect on how much your business currently reveals through video that the majority of your industry and competitors are hesitant to share. It’s one thing to have a few videos on your YouTube channel. It’s another to create videos that make viewers say, “I had no idea that’s how it worked,” or “Wow, now I get it,” or “I feel like I already know you from watching your video.”

Let’s look at an example of a company willing to be bold. Opes Partners, a property investment company based in New Zealand.

Most organizations don’t want to show how they select their suppliers, the types of questions they ask, and what they value, mainly because most are afraid that someone else, a competitor, will “steal their secret sauce.”

But Opes Partners threw that concern out the window with their YouTube show “The Deal.”

The Deal took potential suppliers, real‑estate developers who build rental properties that Opes Partners sells to its investors, and had them pitch new developments for inclusion into Opes Partners’ portfolio. In essence, these developers (the suppliers) were being grilled for the ability to put their product in front of their clients.

Without these suppliers, Opes Partners has no product for their investors, and yet, they grilled these folks. 

They asked incredibly hard questions, all of it on video, and then presented it just like you would see on the popular American business‑reality television series, Shark Tank. This showed their future investors exactly how detailed the team is and how each property investment is vetted, thus showing their "secret sauce."

On top of it all, it was incredibly entertaining to watch.

Where did this take them? After amassing a large audience on their YouTube channel, Opes Partners evolved The Deal into what has now become the most listened‑to business podcast in all of New Zealand, The Property Academy Podcast.

The lesson is clear: You need to start showing what others in your space aren’t willing to show.

No matter the industry, there’s a massive gap between what businesses are claiming and what they’re actually showing. And the ones willing to bridge that gap? They’re the ones who will stand out.

Start Where Your Buyers Are Already Searching

Your best topics are hiding in plain sight. Buyers type the same handful of questions again and again, and those questions fall into five topics we call The Big 5. Build your editorial calendar around these buckets and you will never run out of high‑impact ideas.

The Big 5 give you an endless queue of topics that speak directly to the fears and goals buyers have before they reach out to sales. Answer them honestly on video and you become the trusted voice they remember.

How Should You Outline a YouTube Video?

In 2025, viewer patience for fluff is lower than ever. Successful video structures cut out unnecessary filler. This doesn’t mean every video must be short, but every second should serve the viewer. If you’re a professional sharing expertise, get to the key insight or demonstration quickly. 

A good practice is to use what we call The Video 6. This is a powerful method to structure your videos to increase views and retention while also creating a better viewing experience.

The elements of The Video 6 are:

1. The Teaser: The teaser is the first 10 to 30 seconds of your video. This is your hook, where you capture the viewer's attention. It doesn't matter how great your content is if you can't get them past those first few seconds. Make it compelling, and give them a reason to stick around.
2. The Logo Bumper: A logo bumper is a short motion graphic that includes your company logo, branding your video, and setting the tone. These days, it's quite easy to create a logo bumper using simple and inexpensive tools or with the help of AI. Don't overthink it. Just make a quick bumper (a few seconds is plenty) that can be reused with each long-form video you produce.
3. The Intro: Where you or the subject of the video introduces themselves and the content. While the teaser quickly grabs attention and does a degree of introducing the topic, the full introduction elaborates on what the video is about. This is where you set expectations and explain why the content is important. Use this time to get buy-in from your audience and preview what's coming in the segments to follow.
4. Segments: Have you ever watched a long video with no breaks? You probably started zoning out, thinking about lunch, or looking at suggested videos. Segments break up the content into manageable chunks, improving viewer retention and recollection. Think of segmenting like subheaders on an online article. This is key to providing order for the brain as well as a sense of progress. For a video, the beginning of each segment often has a title card or some sort of visual overlay that titles or introduces the next segment. So, whether it's five steps or a how-to guide, segmenting helps your audience digest information and stay engaged.
5. The Call-to-Action: A good marketing and sales video always has a call-to-action (CTA). After arming your viewers with information, what's the next best step they should take? Be specific about what they should do next and why. Use visual cues to show what that next step looks like, whether it's visiting a webpage, watching another video, or downloading a resource, for example. Just be sure to always plan your CTA before you shoot the video. This way, it's intentional, thoughtful, and as effective as possible.
6. The Outro: The outro is your final chance to leave your viewer with a positive feeling while bringing it all together. Make it count. Generally, one of the best ways to do this is to quickly summarize what you've told them, call back your original promise, and give them some type of charge or action step as they look ahead.

This kind of pacing keeps viewers engaged, improving watch time. Higher watch time and retention signal to YouTube that your video is satisfying viewers’ needs. That leads to your video being recommended to more potential viewers.

Deliver Value First, Then Strategically Include CTAs

Calls to action (CTAs) are crucial for converting viewers into subscribers, leads, or customers. But the timing and style of your CTA make all the difference. In 2025, savvy creators are moving beyond the generic “Like and subscribe” to more purposeful CTAs that either deepen viewer engagement or gently funnel interested prospects to the next step.

This aligns closely with the Endless Customers System™, which emphasizes delivering maximum value before asking for anything in return. Trust must be earned first, and CTAs should feel like the next logical step, not an interruption.

Encourage the Next Watch (Session CTAs)

One highly effective tactic is ending each video with a CTA that pushes the viewer to watch another related video on your channel. This keeps them in your content ecosystem longer, increasing total watch time and brand familiarity. 

For example, if you just showed “5 DIY home electrical fixes,” your end CTA might be: “Now that you’ve handled small fixes, you’re probably wondering how to avoid bigger electrical problems. In the next video, I’ll show you 3 signs your house wiring needs professional help, and how to check them yourself. Click here to watch that now.”

Here's an example:

This CTA connects the dots, creates interest, and prompts immediate action. You can use YouTube’s end screens to make that next video one click away. 

The goal is to build momentum and keep the viewer moving through your content, which ultimately deepens trust.

When Should You Ask for YouTube Engagement?

Likes and comments tell YouTube your video is helping real people. They also spark the community you need for steady growth. 

The trick is timing. Ask too soon and it feels like a favor. Ask right after you deliver value and it feels natural.

Let’s say you just walked viewers through a little‑known tax deduction. Pause, then say, “Was that helpful? Hit the like button so more business owners can save that money too.” You’re not begging. You’re inviting the viewer to pass the benefit forward.

Need comments? Keep it simple and relevant. “What tax question should I tackle next? Drop it below.” Now your audience writes your next video outline for you. That feedback loop sits at the heart of the Endless Customers System. Real questions guide real content.

As for subscriptions, the best CTAs explain the benefit: “Subscribe for weekly tax-saving strategies for small businesses.” Never just say “subscribe.” Tell them why.

Use Subtle External CTAs for Leads

Ultimately, yes, you want some viewers to become leads or customers. But YouTube’s algorithm doesn’t love when creators push people off-platform too early or too aggressively.

The best approach is to deliver value first, then introduce your offer after the content is complete. Many creators use a two-step CTA:

• Suggest the next helpful video
• Then add a softer business CTA like, “If you’d like personalized help, check the description for a link to book a call.”
  

You can also pin a top comment with that link and a reason to click. A landscaping company might offer a seasonal lawn care checklist in exchange for an email. That way the viewer gets something useful, and you get a warm lead.

Remember, it’s not about driving traffic to your site as fast as possible. It’s about showing up as the trusted teacher first. 

How Do You Grow Your Channel with YouTube Shorts?

Short‑form, vertical video is YouTube’s best way to attract new viewers. Shorts take seconds to watch and they reach the 70‑plus percent of YouTube users who scroll on phones. But just because your short reaches a potential subscriber doesn’t mean it will easily convert. Your Shorts have to grab attention, give value, and quit while they’re ahead.

Remember, the name of the game with short‑form video is to grab their attention and hold that attention all the way to the end of the video. Typically, the higher your click‑through rate and retention rate are on a video, the more YouTube or other social media platforms will want to show it.

For this reason, we’ve developed a simple method anyone can follow to give you the best chance at retaining more viewership throughout the video and increasing your chances of virality. We call it The Sticky 5 and here’s what it includes:

1. The Hook: The title of the video, as well as the first few seconds, must literally “hook” the viewer and give them a reason to stay. Whether it's curiosity, intrigue, or surprise—don't waste a second (literally) on any fluff. Draw them in immediately, but make sure your hook relates to the first frame of the video they’ll see when scrolling. Otherwise, they may be disappointed and quickly move on. The key here is establishing a curiosity gap from the second they see the title to the end of the video.
2. The 3‑Second Rule: Once you've grabbed a viewer's attention with the initial hook, it's time to keep their interest. One of the biggest keys to this is what we refer to as “The 3‑Second Rule,” which essentially means you ideally want a “cut” in your video every three seconds. In other words, things should feel like they are constantly changing—a different angle or a new shot—anything that makes the video feel like it's moving quickly is key here.
   
   While it may not always be possible to have a cut or new scene every three seconds, getting close to this cadence can significantly improve your retention rates, which is the ultimate goal. By maintaining this rhythm, you can tell a “long” story in a very short period of time, keeping your viewers engaged and eager to see what’s next.
   
3. The Progress Principle: Everything in the video should feel as if progress is being made. In other words, it should feel like you're telling the viewer, “Yes, we're getting somewhere with this; stay with me.” If a scene or moment doesn't clearly contribute to the feeling of progress, it should be eliminated from the video. Having no lulls or slow spots is key here.
4. The Payoff Principle: The whole reason someone watches a video, whether its purpose is to inform or entertain, is to experience a payoff at the end. Similar to a gymnast sticking their landing at the end, you want to do the same with your videos. So much so that just like watching an amazing gymnast, as a viewer, you feel strong emotions—happiness, joy, surprise, disbelief, anger, to name a few—powerful emotions are keys to The Payoff Principal.
5. The Quit While You're Ahead Principle: This may sound silly, but it's very important when it comes to short‑form video success. Remember, for the algorithm, it's all about retention. This is why, the second the video's payoff is completed, stop the video immediately. Done correctly, you’ll find it’s not unusual to have videos with a retention rate OVER 100 percent, meaning your average viewer not only watched the full video, but they watched it a second time as well.
   
   For example, Marcus Sheridan has a YouTube channel called Saltwater Fishing University for offshore fishing. Short‑form video has been the catalyst for his success with this channel. What he learned early on is that whenever they create a video showing a fish being caught, as soon as the fish is landed, they need to end the video immediately. If they wait and show the crew celebrating the catch, the retention rates will plummet immediately after the catch.
   
   So even though he enjoyed watching the crew's extended celebration catching a 700‑pound tuna, the rest of the world just wanted to know if the tuna got caught. Once it was there, the payoff was done, and the viewers were gone.

It’s also important to remember that your short-form and long-form videos need to be cohesive, so if you get a subscriber from your Shorts, they won’t be disappointed or confused by your main content.

How Do You Optimize YouTube Videos for Reach and Retention?

You’ve built a solid base by creating videos that answer real questions. But that effort only matters if the right people actually find and finish your content. 

Think of YouTube as both a search engine and a recommendation engine. Success depends on signaling to YouTube (and your audience) that your video is worth clicking, watching, and sharing. The way you package and optimize your videos directly affects whether they show up in search results, get suggested after other videos, or quietly disappear into the noise.

The following is where packaging meets performance. We’re going to refine the first impression (thumbnail and title), listen to honest feedback hidden in your analytics, and guide each viewer to the next logical step.

What Makes a High-Click YouTube Thumbnail?

A thumbnail is your video’s first impression. Before viewers hear a single word, they judge whether what you’re offering feels relevant, trustworthy, and worth their time. Scroll through YouTube on your phone and notice what stops your thumb: It’s almost always a clean, specific image that promises a clear payoff. Everything else becomes a blur in the feed.

Use these simple rules to turn quick glances into confident clicks:

• Show the real thing. Show a bold/interesting image of what your video is about. If the video is about cleaning a clogged drain, let the image be the drain or what might be clogging it. But don’t get too crazy. The picture should match the promise so viewers never feel tricked.
• Focus on one idea. The thumbnail is only so big. Your thumbnail needs to be understood in a quick scroll or among a million other thumbnails. It needs to communicate what the video is about in a way that leaves no confusion. If you try to cram too much into one thumbnail, you will see less clicks on your videos.
• Keep text to four words or fewer. A short phrase like “Cost Breakdown” or “Quick Fix” is plenty. Let the title carry the nuance; the thumbnail’s job is to spark instant curiosity.
• Use bold contrast. Light text on a dark background (or the reverse) pops on small screens. If a viewer has to squint, you’ve lost them.
• Stay brand-consistent. Repeating colors, fonts, or framing cues trains returning viewers to recognize your content in a sea of options. Consistency builds trust before the video even starts.
• Test, don’t guess. Swap a thumbnail only after 48 hours of data. Change one element, then watch to see how your click-through rate responds.

How Do You Write Great YouTube Titles?

A great YouTube title finishes the promise your Thumbnail started. It tells viewers, “Yes, this is exactly the answer you’re hunting for. Click and you’ll get it.” Keep it simple, specific, and honest.

Rules for writing titles that pull their weight:

• Lead with the keyword buyers actually type.
  Bad: “A Few Thoughts on Roof Leaks.”
  Good: “Roof Leak Repair: 3 Fixes You Can Do Today.”
  Start with the phrase they just searched so the match feels instant.
• Add one clear benefit or curiosity hook.
  After the keyword, tack on the payoff: “...Without Re-Shingling Your Whole Roof” or “...and What It Really Costs.”
• Use numbers when they add clarity.
  “7 Hidden Costs of Solar Panels” beats “Hidden Costs of Solar Panels.” Odd numbers feel manageable and concrete.
• Keep it under 60 characters.
  Anything longer gets cut off on mobile. If you can’t explain the video in one short sentence, the idea probably needs sharpening.
• Avoid clickbait words you can’t back up.
  “Shocking,” “Insane,” or “You Won’t Believe” set expectations you rarely meet. Slow, steady trust beats a one-time spike every time.
• Test one change at a time.
  If the thumbnail is solid but clicks are low, tweak the title first. Watch 48 hours of data. If CTR rises, the new wording works! Lock it in and move on.

Think of your thumbnail and title as dance partners. Each should hold its own, but they’re strongest when they move in sync. When used correctly, the combination of the two will drive more engagement to your videos.

Which YouTube Analytics Should You Track?

While there are a lot of different analytics you can track in the YouTube Studio, chasing them all will take you nowhere, fast. Depending on your goals, some numbers are just noise. Focus on the metrics that actually show whether people are finding, clicking, and sticking with your videos.

Get these right, and you’ll know exactly what to improve next:

• Views: The straightforward headcount of how many times people pressed play. More views mean more eyeballs, but remember: they only tell you who showed up, not what happened next.
• Impressions: Every time YouTube flashes your thumbnail in search or “Up Next,” that’s an impression. Rising impressions tell you YouTube thinks your topic and packaging are worth showing to strangers.
• Click-Through Rate (CTR): Of all those impressions, what percent turned into real clicks? CTR shows whether your thumbnail–title combo sparks curiosity. If it drops, tweak the packaging before blaming the content.
• Average View Duration: How long the average viewer sticks around once they hit play. Think of it as your “interesting meter.” The longer they stay, the more valuable YouTube thinks your video is.
• Audience Retention Graph: A second-by-second line that reveals where viewers rewind, skip, or bail out. A sudden cliff tells you exactly where they got bored or confused, and where you need to tighten up.
• Subscribers Gained per Video: How many viewers liked you enough to ask for more. Even a small, steady trickle means you’re turning casual visitors into a community that will come back on purpose.

How Can Comments and Audience Feedback Fuel Ideas?

Viewer feedback needs to be looked at closely. Every question, compliment, or complaint is a window into the real thoughts or concerns of your audience. They can also be a great starting point for your next piece of content. Treat the comment section like a live Q&A after a keynote: respond with respect, take notes, and shape your material around what you hear.

Simple ways to make the most of viewer feedback

• Mine repeat questions: If five people ask the same thing, like, “How do I know my roof needs a full replacement?” That’s your next video. Just be sure they are questions asked multiple times before you put work into a piece of content based off of one random question that doesn’t apply to most of your audience.
• Pin a prompt: At the top of the comments, add: “What should we cover next? Drop your question below.” This gentle nudge turns passive watchers into active collaborators and fills your content calendar for free.
• Run Community polls: Post two title ideas or thumbnail drafts. Let your subscribers vote. Then shout them out in the finished video: “You chose this topic, and here’s the deep dive you asked for.” That small loop of recognition builds loyalty fast.
• Reply early, reply real: The first 24 hours after publishing are golden. A short, honest response, “Great question, Sarah. We’ll demo that in next week’s upload” shows you’re listening and keeps the conversation alive.
• Tag helpful answers: If a viewer solves another viewer’s problem in the comments, pin or like it. You turn your audience into co-teachers and prove the channel is a real community.

When viewers see their comments and feedback shape future videos, trust is built. They stop scrolling past and start checking back. And the more you show up as an engaged guide, the more the algorithm shows up for you.

What Is YouTube SEO — and How Do You Do It?

Search and SEO on YouTube is actually pretty similar to how you would approach written content. A few simple on-page cues tell the platform (and your viewers) “This is exactly the answer you’re looking for.”

Do these every time you publish:

• Write a real description, using your keywords in sentence one.
  Treat the description like a mini blog intro. Restate the main question (“How much does a roof cost in Connecticut?”), tease the payoff, and add helpful links. You’re giving YouTube text it can index and skimmers a reason to hit play.
• Say your target phrase out loud.
  YouTube’s auto-captions read your script. When you naturally speak the keyword in the intro and again mid-video, captions confirm relevance and can land you higher in search results.
• Name the file like a human search.
  Upload videos with filenames like “how-much-does-a-roof-cost-connecticut.mp4,” not “roof_pricing_final_draft_v3.MP4.” The filename is a small signal, but every clear hint helps the algorithm slot your video correctly.
• Add clear chapter timestamps for your YouTube videos.
  0:00 Intro, 0:45 Material costs, 2:10 Labor costs. Chapters cut intimidation, boost retention, and give Google more hooks to surface your clip for long-tail queries.
• Use only the necessary, precise tags.
  Tags help with synonyms and common misspellings (“roof replacement CT”). If a tag isn’t in your script or description, skip it.
• Upload clean captions, not just auto-generated text.
  Accurate captions serve viewers who watch with the sound off and give the algorithm a perfect transcript to crawl.

Lock these basics into your upload routine and every new video arrives packaged for discovery. 

How Do You Measure YouTube Success and Improve Over Time?

What’s the Best YouTube Publishing Cadence?

Pick a rhythm you can stick to for the long haul. Inside the Endless Customers System™ we recommend two videos each week. Make sure you have a balance of long-form videos that answer common questions, and also YouTube shorts that can pull in new viewers. This mix lets you serve both deep learners and quick scrollers without burning out.

The cadence is manageable when you hire or assign a videographer whose sole focus is capturing and editing content. Then think batch, not one-offs: record three to four long-form videos and a handful of Shorts in a single shoot day. Edit and schedule them in advance so you’re always at least two weeks ahead. If life happens, like a vacation, a sick day, or an urgent project, you still hit your release dates and keep the trust you’ve earned.

How Do You Balance Experimentation vs. Consistency on YouTube?

YouTube trends can feel really tempting to try, and when done well they can bring in a lot of new viewers. But only if you weave them into the voice and promise your audience already trusts. Chase every shiny idea and your channel starts to feel chaotic and unpredictable. The better approach is to have a steady core with experimental videos here and there.

Here are some things you can do to balance consistency and experimentation:

• Stay curious. Spend a few minutes each week checking what’s popping in your niche, like new editing styles, hook formats, or fun Shorts that align with your expertise.
• Run small experiments. Try the trend in one video, but keep your familiar branding, tone, and teaching style. Viewers should think, “Cool, they’re evolving,” not “Who have these people become?
  
• Anchor to your main series. Keep your regular Big 5 and Selling 7 content cadence intact so loyal subscribers always know what to expect. The trends are just a bonus.
• Measure, then keep or cut. Watch CTR, retention, and comments on any experimental upload. If the metrics improve and the video still “feels like you,” fold that tactic into future content. If not, drop it and move on.

Another way you can experiment in your YouTube strategy is with AI. See if there are any AI tools that can help you plan, script, and edit faster. AI isn’t something that will replace your videographer, but it should make them much more efficient.

Experiment enough to stay fresh, but stay consistent enough to feel familiar. 

Reflect and Improve on Your YouTube Results

At the end of every quarter, look at your library with fresh eyes. Pull the past quarter’s analytics, queue up the top five and bottom five videos, and watch them start to finish. 

Yes, even the flops. 

Ask simple, honest questions: Which hooks kept viewers glued? Where did retention nosedive? Which topics sparked a flood of comments or new subscribers? Note the patterns, then capture the lessons in a living playbook so the whole team can avoid old mistakes and double down on proven wins. 

Finish the session by trimming dead series, mapping new Big 5 questions, and slotting those ideas into the next 90-day calendar. A structured, candid review turns scattered uploads into a deliberate, data-backed strategy, and ensures each quarter starts smarter than the last.

YouTube Marketing FAQs

1) Will YouTube actually drive revenue for our business, or just views?

Yes. If your videos answer buyer questions and link to clear next steps, YouTube drives qualified pipeline (not just views). Use Big 5 topics (price, problems, comparisons, reviews, best), add session CTAs to the next video, and include soft business CTAs (like links to tools or downloads) in descriptions and end screens. Connect those actions to your CRM so you can attribute meetings and revenue to specific videos.

2) Which YouTube videos should a business make first?

Start with the Big 5: pricing, problems, comparisons, reviews, and “best in class” videos. These match what buyers search before they talk to sales and become assets reps can send before calls.

3) Do YouTube Shorts really help growth?

Yes. Shorts are the fastest way to reach new viewers and feed your long-form library. Use the Sticky 5: strong hook, visual change every ~3 seconds, constant progress, clear payoff, then stop right after the payoff. Keep Shorts aligned to your main series so new subscribers aren’t confused, and always point the Short to a related long-form video.

4) Can we outsource our YouTube videos, or should we build an in-house team?

Build in-house for production, voice, speed, and trust. However, you can supplement with outside help for editing or motion graphics. Your subject-matter experts and sales team know buyer questions best, so keep strategy, on-camera talent, and final approvals internal. Own the process so you can publish consistently without delays.

5) How do we get our subject-matter experts comfortable on camera?

Make it easy and repeatable. Use simple outlines (The Video 6), record in short segments, and start with topics they answer daily. Your Videographer should be able to put SMEs at ease. Do warm-up reps, celebrate early wins, and publish quick turnarounds so experts see results. Confidence grows when they watch prospects reference “that video” on sales calls.

Becoming the Trusted Brand in Your Space Through YouTube

YouTube has been a strong platform for years for a reason. Video is a powerful tool for creating a bond with an audience. And the channel that teaches with honesty will win the buyer’s trust. 

Follow the four steps you just worked through, and you’ll move from just another voice in the feed to the voice your market remembers when it’s time to buy.

Ready to accelerate that journey?

Two Easy Next Steps

1. Read Endless Customers. This book lays out how to use YouTube to create real business growth and drive revenue.
2. Talk with us at IMPACT about coaching for the Endless Customers System™ to revolutionize your business with the power of video.

Choose the step that fits your pace, and keep recording more videos. Your audience is waiting for a teacher they can trust. 

Let’s make sure they find you first.