From how to nail partnership content to how to make your branded elements more diverse, this crash course in the must-have branding elements for 2021 will cover a variety of ways you can step it up in the new year. 

Looking for a 101 level class? You're gonna have to look elsewhere! This "401" level class is the advanced look at empathy and branding that dives deeper than your typical entry-level introduction to the topic. You will learn about how to translate your brand's identity to video, how to tackle social responsibility and cause marketing, and the psychology behind it all.

As businesses, we're always looking for ways to improve our engagement on the ever-changing enigma that is social media. The folks at Design Pickle have cracked the code -- by creating their own mascot. Join them to learn how they accidentally made a viral ad in 2 days, the story of their weird mascot, and how this all applies to you and your business. Specifically, you'll learn how to test different strategies, get more of your team involved, and more.

Liz Moorehead is back! This time she's here to teach you how to create a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content, and how should be using it.

What You'll Learn:

• What a content style guide is and why your brand needs one.
• How to run a content style guide workshop with your team.
• How to write an effective content style guide for your brand.
• Dos, don'ts, and critical best practices for rolling it out to your team.
• And whole lot more!

Your brand is only going to be as successful as your tools are. Consider this session the step-by-step guide for building your branding toolbox.