In a post-pandemic world, the one thing not going “back to normal” is video
Liz Moorehead and Zachary Basner •
One year ago, the pandemic left us all scrambling to dream up new digital sales and marketing strategies as a means to not only hit our goals but also (for many us) to avoid complete catastrophe. Crisis, however, is often the precursor to innovation. For example, we saw countless business owners and sales professionals find new and creative ways to leverage video and virtual selling as a means to transfer their more traditional, in-person experiences (sales conversations, brick-and-mortar purchasing, trade shows) to an online environment. We also saw marketers fully embrace video in digital content and on their websites as a way to educate, build trust, and foster true human connection in a time of social distancing and sometimes isolation. Today, of course, there is hope. Social distancing rules are relaxing, travel restrictions are lifting, and more. But there is one thing that will not change – video. In this inspiring keynote from IMPACT Editor-in-chief Liz Moorehead and IMPACT Digital Sales and Marketing Coach Zach Basner, we’ll candidly discuss what we learned about video through the pandemic, what great success stories and innovation came out of it, the true role of video as we move forward, and what we all should be focusing on next.
Designing the Ideal Virtual Sales Workspace
Zach Basner •
Designing the Ideal Virtual Sales Workspace (and what to do on the go). Too many sales professionals have poor video and audio setups that make them less effective at running a world-class virtual appointment. The problem is, nobody taught us in sales training how to design the proper workspace and fix the problem. By the end of this session, you’ll know exactly how to craft a professional setup that will have people begging to know how you look and sound so great. In this session you’ll learn:
How to use your environment to its fullest potential
Tips on getting the highest quality video and audio
Exactly what equipment and software to use
Too many sales professionals have poor video and audio setups that make them less effective at running a world-class virtual appointment.
The problem is, nobody taught us in sales training how to design the proper workspace and fix the problem.
By the end of this session, you’ll know exactly how to craft a professional setup that will have people begging to know how you look and sound so great.
How to create wildly engaging marketing videos that don’t suck
Liz Moorehead •
You can’t go anywhere on the internet without finding a thousand “eye-opening” statistics about how powerful video marketing can be for your company’s bottom line. While all of those data points are true (video is preferred by your buyers, it will shorten your sales cycle, blah, blah blah), there is a catch.
If you want your marketing videos to be engaging, excite your ideal buyers, and move them to take action, they can’t suck. Mediocre simply doesn’t cut it. Now, before you throw your hands up and say great video is out of reach, there is good news.
You DON’T need Francis Ford Coppola’s talent (or budget) to make captivating marketing videos that drive traffic, leads and sales.
In this session from IMPACT editor-in-chief Liz Moorehead, you’ll learn the specific tactics, tips and techniques you can immediately start deploying today to make your marketing videos one of your most powerful revenue drivers.
Discover video scripting secrets from the pros, so you nail your message, structure, and pacing in everything you film.
Understand how to bring personality to your videos (and how to make them memorable) in a way that makes sense for your brand.
Learn from examples across a wide range of industries of what great marketing videos look like.
Know exactly how to be likable and build trust with ease with your on-camera performance.
How to edit your video like a pro, you can do it! vs. it's not hard!
Alex Winter and Megan Lang •
Why is editing video footage so complicated? The free apps that are available don't deliver the quality needed to look professional. Yet, professional apps are expensive and complicated to figure out. Am I stuck between a rock and a hard place?? The struggle is real!!! We hear you loud and clear. The short answer is NO!! You are not stuck! You are not alone! Most importantly, you can totally figure this out!! Join Alex Winter & Megan Lang to learn about the best video editing apps on the market today (both free and paid), how to demystify the editing process, and a quick 101 Tips & Tricks demonstration using Premiere Pro so you too can be slicing and dicing in no time.
Why personalized 1:1 video is so critical to your sales success
Eric Dunn •
People buy from people they trust. In this session, learn how to build trust faster and more consistently by using 1:1 video. We’ll review some dos and don’ts when creating personalized videos, and you’ll walk away with a simple, easy-to-use template to help you create 1:1 videos that educate your customers and build more trust.
Level Up Your Video: What to do when you've outgrown your webcam
Alex Winter & David Meerman Scott •
The explosion of video calls during the pandemic has meant that everyone had to learn at least a little about the effective use of video. Many people did an initial upgrade to an external webcam and microphone. But what if you want to go even deeper into quality video from a home or office studio! Join Alex Winter, Creative Director at IMPACT who is in charge of their video projects as he chats with David Meerman Scott about his new $20,000 home studio where he films virtual keynotes and guest appearances on podcasts. They dig into his gear, including a video switcher, 3 cameras & lenses, a microphone, lights, and much more. If you're ready for an upgrade, this is the session to learn what's possible.
Video Is Here To Stay; How To Set Up Your Permanent Video Space
Alex Winter •
Perception is everything these days. And video is one of the best ways to enhance your perception online. The quality and content you create directly translate to the impression you leave with your potential clients. Do you want to leave a good impression and build trust with people? Do you want to close more deals faster? If the answer is yes, then it's critical to create quality videos that look and sound professional. But how can I do that Alex? I'm not a video professional. I know it may seem impossible, too expensive, and a huge time investment. I can assure you, it's not as hard as you may think!! In this session, I'm going to show you affordable gear options that won't break the bank, demonstrate how to choose a dedicated space to film, how to set up your gear, and a quick guide on how to create quality content. By the end of our session, you should have all the tools and knowledge you need to start making professional videos.
The #1 Video Tool You Need for Success - Vidyard Showcase
Alley Newman •
Between You and Me: Video Personalization in the Everyday
Jordan Veiga •
In this session you will learn how to take more of a personal approach to your video recording, touching on topics like:
Getting started with video
Where to use video
How to use video
Best practices for creating quality content
How to Co-Create Impactful Video Stories with Your Community - Anytime, Anywhere
Michael Hoffman •
Authentic video content from real people drives engagement. Your community is full of customers, employees, and supporters with powerful video stories to tell. And they’re already using their phones, computers, and tablets to tell them. By inviting your community to co-create video content with your organization, you’ll produce videos that people can’t wait to watch and build stronger more loyal relationships.
In this session, Michael Hoffman, CEO of Gather Voices, will share:
A framework for truly impactful video stories: The Hero’s Journey
Real-world examples of how organizations are co-creating engaging content with their customers, employees, and supporters
How to gather, build, and share high-quality video content from your community - anytime, anywhere
A practical guide to video graphics
Colton Trcic and Max Kurtz • 26m
This session is brought to you by our good friends at Design Pickle! In it you'll learn practical tips for how to level up your content by utilizing well-designed graphics including logo bumpers, end screens, lower thirds, calls to action, and more! Plus, we’ll cover other helpful hints on video content production as a whole.
13 Things the Pros do with Vidyard's 1:1 Video in 13 minutes
Devon McCarty •
In this informative talk, Devon McCarty will show you the 12 most effective things the pros do with 1:1 video that make the biggest impact. From how to make it look and sound good and setting up your intro banner to customizing your player page and redirecting your users at the end of your video, you will go into this talk a beginner and come out a pro.
How to hire a videographer & what to expect the first 90 days
Devon McCarty and Lindsey Schmidt •
A videographer is essential to your success... but how do you find the right one? How can you set them up for success from the start if you've never had a person in this role before? Lindsey Schmidt and Devon McCarty will take you through the steps to hiring a great videographer and helping them crush it with video in the first 90 days. With the right investment, the sky's the limit with what you can do with video and your business.
Launching your product with TikTok
Ryan Grassley •
Do you have the perfect product for many people who don't know it exists? Do you feel if only you had eyeballs on your product the sales would come? TikTok is a fun and easy way to share your product with the world. It's also the best platform for organic video growth today. Learn how to use TikTok to spread awareness of your product from Ryan Grassley's adventures with his friend Sam Durst and their off-road wheelchair.
Afternoon Keynote - 5 Lessons Learned from 10 Award-Winning Video Sales and Marketing Programs
Tyler Lessard •
Theories and strategies are great, but sometimes the best ideas come from the successes, failures, and lessons learned from your peers! Join Tyler Lessard, co-author of The Visual Sale and host of the annual Video in Business Awards, to dive into 10+ award-winning video programs from real businesses like yours and what we can all learn from their success. Discover how the best sales reps are transforming their results with video and how modern marketing teams are leveraging DIY video content in creative new ways to deliver more helpful and trustworthy buying experiences. No budget? No problem. It's all about the quality of the content and taking a strategic approach to delivery.
How to shorten your sales cycle and increase close rates with a single type of video
Will Schultz •
80% videos, when done the right way, will dramatically change how you structure your sales steps. In this session, you'll learn how to lead your buyer down a well-defined adventure with high quality sales videos that do the heavy lifting when it comes to answering common questions. It's time to make your sales process feel like a standardized, safe, unbiased path to your leads.
How to build a successful video production process from the ground up
Lindsey Schmidt •
It's time to take your video sales and marketing to the next level, but how do you get started? This is where having a successful video production process comes in. Not having a optimized process is the biggest bottleneck when it comes success with video and is a necessity in accomplishing your video goals. In this session, IMPACT Video Trainer Lindsey Schmidt will help guide you in creating your own video production process, avoid mistakes like having too many cooks in the video kitchen, and set you up so your video process can grow and scale as you do.
Using Virtual Events to Create Evergreen Videos that Drive Growth
Allen Yesilevich & Mark Baratto •
Learn how to accelerate user acquisition and revenue growth through the power of event technology. Using a Growth Acceleration Framework, this step-by-step approach will illustrate how to leverage an event ecosystem to create video content, increase awareness, capture persona information, and track behavior activity-- all in an effort to nurture attendees into customers.
The State of Video Sales and Marketing 2021: Where to go next
Marcus Sheridan •
As the massive shift in the way people want to buy continues, video is no longer an option for businesses - it’s a requirement. In this powerful keynote by Marcus Sheridan, you’ll receive the latest insights on how to use video to grow revenue, how buyers continue to evolve, and what this means for organizations-- B2B and B2C-- as we look ahead to the future. If you’re looking to stay in front of the competition with video and take immediate action on what you learned today, you won’t want to miss this insightful closing keynote.
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