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Educated prospects become happier, better customers.
If your prospects are asking questions, you must answer them (openly and honestly) on your website. That’s where the name for the original framework comes from: They Ask, You Answer.
And this matters even more now. As search becomes more AI driven, your answers, your clarity, and your proof of trust are the signals that help buyers and AI tools decide whether you are the company to recommend.
Educated prospects become happier, better customers.
If your prospects are asking questions, you must answer them (openly and honestly) on your website. That’s where the name for the original framework comes from: They Ask, You Answer.
And this matters even more now. As search becomes more AI driven, your answers, your clarity, and your proof of trust are the signals that help buyers and AI tools decide whether you are the company to recommend.
This allows us to candidly address everything about our products and services — even things that are uncomfortable, like price and drawbacks. In doing so, we...
They Ask, You Answer (now Endless Customers) teaches you to create the right written and video content, organize and index that content so it’s easily consumable, and utilize that content in the sales process to improve close rates.
If you implement this framework at your business, you’ll see dramatic increases in leads, and sustained revenue growth.
They Ask, You Answer (now Endless Customers) teaches you to create the right written and video content, organize and index that content so it’s easily consumable, and utilize that content in the sales process to improve close rates.
If you implement this framework at your business, you’ll see dramatic increases in leads, and sustained revenue growth.
They Ask, You Answer aligns your marketing and sales teams around shared growth goals and will position your business as the trusted resource in your industry.
The next version (Endless Customers) is a sustainable way to grow, because it is built on trust, not tricks. And in the age of AI, trust is what determines who gets remembered and recommended.
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Sales & marketing assessment
AI is changing how buyers find businesses, and most companies are dangerously underprepared. Take this free assessment and find out if yours is at risk of becoming invisible to your buyers.
Sales & marketing assessment
AI is changing how buyers find businesses, and most companies are dangerously underprepared. Take this free assessment and find out if yours is at risk of becoming invisible to your buyers.
The Great Recession was spreading, and buyers were getting nervous. With mounting cancellations, his pool business, seemed like it wasn’t going to make it. But Marcus had heard about inbound marketing, and he decided to take matters into his own hands. He set out to answer customer questions — openly and honestly — on his company website.
He watched trust increase dramatically. Exploding traffic, leads, and sales. They Ask, You Answer became the most proven sales and marketing framework in the world for achieving online dominance in any space.
He watched trust increase dramatically. Exploding traffic, leads, and sales. They Ask, You Answer became the most proven sales and marketing framework in the world for achieving online dominance in any space.
Marcus wrote the best-selling book, They Ask, You Answer, which has been named the best digital marketing book of all time by Book Authority.
And as AI changed how buyers search and who gets recommended, Marcus expanded the system into Endless Customers, built to help businesses earn trust signals that influence both human buyers and AI driven search.
Endless Customers resonated with buyers and business leaders to the point that the book earned a spot on USA TODAY's Best-Selling Books list.
Today, thousands of businesses owe their success to Marcus’ framework that starts with a simple principle: If you obsess over your customers’ questions, problems, and concerns, and if you seek to educate and build trust, customers will buy from you. After all, trust is the common currency of all business.
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