Ginger Henderson

I help businesses create content that doesn’t sound like a pitch, but still sells. Using strategy, psychology, and storytelling, I coach teams to write with empathy, clarity, and purpose.

I come from a sales and marketing background and have spent the last decade writing conversion copy and building content strategies that actually move the needle. I’ve closed complex deals and built high-performing campaigns, and now I help others do the same by teaching them how to say what buyers actually need to hear to feel confident, take action, and trust you.

I’ve got a Master’s in Digital and Strategic Communication and a deep love for understanding how people think, decide, and buy. Whether I’m helping a founder find their message, coaching a marketing team to own their content, or enabling sales teams to close more deals with better messaging, my focus is always the same: content that builds trust and drives results.