Definition of The Buyer's Journey [In Under 100 Words]

By Kevin Phillips

Kevin Phillips also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

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Definition of The Buyer's Journey [In Under 100 Words]

The buyer’s journey describes a series of choices consumers make while researching a purchase decision.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

The buyer’s journey is comprised of three main stages: awareness, consideration, decision.

In the first stage, people become aware of a problem they need solved and begin to research solutions.

In the second stage, they consider the various solutions to their problems.

In the final stage, they consider which vendor to purchase from.

Smart content marketers use the buyer’s journey to create relevant, helpful content for their consumers for each segment of the buyer’s journey to help buyers make well-informed purchase decisions.

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

Master the 7 principles of highly effective inbound marketing
Dramatically improve your inbound sales
Get more buy-in at your company

Read the Guide

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Published on September 10, 2017

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Definition of The Buyer's Journey [In Under 100 Words]

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Definition of The Buyer's Journey [In Under 100 Words]

Take your inbound strategy to the next level

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