Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Definition of The Buyer's Journey [In Under 100 Words]

By Kevin Phillips

Definition of The Buyer's Journey [In Under 100 Words]

The buyer’s journey describes a series of choices consumers make while researching a purchase decision.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

The buyer’s journey is comprised of three main stages: awareness, consideration, decision.

In the first stage, people become aware of a problem they need solved and begin to research solutions.

In the second stage, they consider the various solutions to their problems.

In the final stage, they consider which vendor to purchase from.

Smart content marketers use the buyer’s journey to create relevant, helpful content for their consumers for each segment of the buyer’s journey to help buyers make well-informed purchase decisions.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Published on September 10, 2017