Definition of The Buyer's Journey [In Under 100 Words]
![Definition of The Buyer's Journey [In Under 100 Words]](https://www.impactplus.com/hs-fs/hubfs/buyer%27s%20journey%20image.jpg?length=1200&name=buyer%27s%20journey%20image.jpg)
The buyer’s journey describes a series of choices consumers make while researching a purchase decision.
Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
The buyer’s journey is comprised of three main stages: awareness, consideration, decision.
In the first stage, people become aware of a problem they need solved and begin to research solutions.
In the second stage, they consider the various solutions to their problems.
In the final stage, they consider which vendor to purchase from.
Smart content marketers use the buyer’s journey to create relevant, helpful content for their consumers for each segment of the buyer’s journey to help buyers make well-informed purchase decisions.
Wondering where to begin?
Why Trust Is the True Currency for All Business
Marketing Is Not as Complicated as You Think It Is
You’re Overspending on Marketing — Here’s How I Know
The Epidemic of Half-hearted Content Marketing
Your Sales Presentations Suck — Here’s Why
Leading From Within: 7 Traits of Successful Change Agents
Your Employees Are (Likely) Quitting Because of Poor Communication
Latest content
Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.