IMPACT Inbound Marketing Agency
IMPACT Inbound Marketing Agency
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter straight from Marcus Sheridan.
Thank you! You have been subscribed.

Free Assessment: How does your inbound marketing measure up?

Get Started
Close
They Ask, You Answer
They Ask, You Answer
Close
Services
Services
Close
Membership
Membership
Close
Learning Center
Learning Center
Close
Pricing
Pricing
Close

© 2023 IMPACT, All Rights Reserved 470 James Street, Suite 10, New Haven, CT, (203) 265-4377

Learning Center
Close

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
inbound-marketing-strategy-playbook-cover

Free Assessment:

Get Started

Definition of The Buyer's Journey [In Under 100 Words]

By Kevin Phillips

Definition of The Buyer's Journey [In Under 100 Words]

The buyer’s journey describes a series of choices consumers make while researching a purchase decision.

The buyer’s journey is comprised of three main stages: awareness, consideration, decision.

In the first stage, people become aware of a problem they need solved and begin to research solutions.

In the second stage, they consider the various solutions to their problems.

In the final stage, they consider which vendor to purchase from.

Smart content marketers use the buyer’s journey to create relevant, helpful content for their consumers for each segment of the buyer’s journey to help buyers make well-informed purchase decisions.

Wondering where to begin?

Why Trust Is the True Currency for All Business Marketing Is Not as Complicated as You Think It Is You’re Overspending on Marketing — Here’s How I Know The Epidemic of Half-hearted Content Marketing Your Sales Presentations Suck — Here’s Why Leading From Within: 7 Traits of Successful Change Agents Your Employees Are (Likely) Quitting Because of Poor Communication

Latest content

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started

Topics:

Published on September 10, 2017