IMPACT Live 2023
A Business Event for CEOs, Organizational Leaders, Content Creators and Marketing Agencies.
October 2-4, 2023 in New Orleans, Louisiana
Limited tickets included for IMPACT Mastery Clients and IMPACT+ for Business Members
The Summit will start in
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What is IMPACT Live?
Designed for YOU
IMPACT Live is a comprehensive event made for your entire team. It's designed for CEOs, business leaders, video and written content creators, sales leaders, and marketing agencies who want to stay ahead of the curve in the digital age.
Learn from Each Other
There are multiple tracks of breakout sessions which feature guest speakers from IMPACT and the community. Plus, group dinners and activities & more to help you get the most out of the event.
A Variety of Topics
At IMPACT Live, we'll be diving into more than just They Ask, You Answer, including sessions about topics like StoryBrand, AI and content, video content, Baseline Selling, Radical Candor, leadership communication, and more.
Sales
Develop confidence, mastery, and independence for the front-line sales team at your organization.
Getting Started
For those just getting started with They Ask, You Answer, learn the most important things it takes for you to succeed.
Creators
Calling all content writers, managers, and videographers! Learn from others in your role about hurdles they've overcome and best practices they use.
Leadership
Learn what it means to truly take ownership of your digital sales and marketing, how you can do it, and why it's the secret to long-term success.
Agenda
Agenda is subject to change.
Monday October 2nd
Join other IMPACT+ Live 2023 attendees on a private, 2-hour, guided walking tour of New Orleans' French Quarter.
Please note: you must purchase a ticket in advance to join the tour. There will be no tickets sold day of. Ticket sales are now closed. Please email sbaiocchi@impactplus.com with questions.
Grab lunch in The Big Easy before the workshop begins!
Le Meridien Esplanade Ballroom
This workshop is great for those unfamiliar with They Ask, You Answer, those just getting started, or anyone interested in a refresher!
Marcus Sheridan
Devon McCarty
Allison Riggs
House of Blues New Orleans
Join us for a welcome reception and laissez le bon temps rouler with us at the New Orleans House of Blues! We'll have drinks, food, and live music.
Antoine's Restaurant
IMPACT partners join us for this invite-only dinner and spend time catching up with other partners!
Join other IMPACT+ Live 2023 attendees on a private, 2-hour, guided walking tour of some of New Orleans' most haunted spots.
Please note: you must purchase a ticket in advance to join the tour. There will be no tickets sold day of. Ticket sales are now closed. Please email sbaiocchi@impactplus.com with questions.
Tuesday October 3rd
Le Meridien Esplanade Ballroom
Check in and grab breakfast before we get started for the day!
Le Meridien Esplanade Ballroom
Embracing AI is no longer optional – it's a necessity to stay competitive and avoid being left behind in today's fast-paced world. But you don't have to go it alone.
In this all-roles-welcome keynote we'll be kicking off the day with exactly what you need to know to be confident using AI as a force multiplier to boost your team's productivity and performance whether you're completely new to AI or have been using it for some time.
Marcus Sheridan and IMPACT AI expert Briana Walgenbach will share how you can use AI tools without losing trust with your audience, how you can get started easily with the right tools, and exactly how to get your entire team on board and using AI.
This mainstage keynote will set the tone for our breakouts where you'll dive deeper into what your specific role should be doing with AI to stay ahead of the competition.
Marcus Sheridan
Briana Walgenbach
Le Meridien Marigny Room
Wouldn't it be nice if someone could demystify the world of AI tools for us? In this session Briana and Will will guide you through the essential tools for your marketing arsenal while highlighting those that may not suit your needs. You'll receive a comprehensive kickstart on how to leverage AI effectively in your marketing strategies, enabling you to take the crucial first steps towards integrating AI seamlessly into your organization. By the end of this session, you'll have clarity around where to get started and how to harness AI within your organization. Get ready to embark on an exciting journey of exploring AI tools and discovering how they can transform your marketing landscape.
Briana Walgenbach
Will Smith
Le Meridien Uptown Room
Discover actionable techniques for harnessing AI tools to generate engaging and personalized content, optimize workflows, and foster deeper connections with your audience. Moreover, you will learn the art of maintaining humanity in your content, both written and video, striking the perfect balance between technological advancements and genuine, relatable storytelling. This session will empower you to embrace AI as a valuable ally in your content creation, enabling your team to thrive in the ever-evolving digital landscape while staying true to your brand's human essence.
Mandy York
Le Meridien Salon 3
As marketers, you can anticipate a comprehensive overview of AI's role in the modern sales landscape, equipping your team with actionable strategies to optimize lead generation, personalize customer interactions, and enhance sales performance through data-driven analytics. This transformative session will empower you to embrace the power of AI to stay ahead of the competition, build meaningful customer relationships, and achieve remarkable sales growth in today's dynamic market. Get ready to unlock the true potential of AI and revolutionize your sales approach with our head coach Brian Casey.
Brian Casey
Le Meridien Esplanade Ballroom
Sales is often viewed as a “lone wolf” type role. But it can no longer be a solitary pursuit. The reality, especially today, is that sales is a team sport, taking way more than just the sales-professional to move the needle. Whether you’re a business owner, leader, marketer, content creator, service deliverer, or sales-professional — you impact the revenue growth of your organization. In this session, we are going to highlight how every part of the organization plays a role in revenue growth - and how everyone needs to view sales as a team sport.
Chris Duprey
Le Meridien Uptown Room
We all know educating buyers is the key to building trust and that is the business we’re in. On top of that, we know that un-educated buyers rarely take action. In this session we’re going to cover how to be and indispensable teammate to your sales counterparts, by creating content that helps win.
Mandy York
Le Meridien Salon 3
Deals are won or lost on the initial call - yet too often, sales professionals don’t spend enough time training on this key part of the sales cycle. In this session, we will go deep on how to be in the driver’s seat from the beginning of a sales interaction and how to win the first call.
Marcus Sheridan
Allison Riggs
Le Meridien Marigny Room
If you've recently started implementing They Ask, You Answer (or are even just considering it) you're probably wondering: how long will this take to work? In this session we'll cover how the answer to that question can be: right now!
Devon McCarty
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Anj Bourgeois
Le Meridien Salon 1&2
Sales and marketing teams always find ways to put up silos, whether they mean to or not. The teams that proactively prevent this, win a lot more than those who reactively address it. In this session we’ll discuss how we can proactively kill silos - ensuring that our organizations thrive and win.
Chris Duprey
Marcus Sheridan
Galerie de Galatoire
Join us for a reception-style dinner as we wrap up the event in true New Orleans style! We'll have plenty of food and drinks, a photobooth to snag a pic with teammates or new friends, and some fun NOLA experiences!
Wednesday October 4th
Le Meridien Esplanade Ballroom
Join us for a light breakfast before we dive into immersive workshops to solidify all we learned.
Join us for breakout workshops to create an actionable plan to apply what you learned to your business.
AI Workshop: Get Started with AI Today
Le Meridien Esplanade 1
Sales Workshop: Get Started Right Now
Le Meridien Esplanade 2