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IMPACT Live 2023

IM-Live-Logo-2023_White

A Business Event for CEOs, Organizational Leaders, Content Creators and Marketing Agencies.

Thanks for joining us!

What is IMPACT Live?

 

 

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Be Inspired by the Best in Sales, Marketing, and Business from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and members of the IMPACT team.

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4 Tracks of Content

 
Sales

Develop confidence, mastery, and independence for the front-line sales team at your organization.

Getting Started

For those just getting started with They Ask, You Answer, learn the most important things it takes for you to succeed.

Creators

Calling all content writers, managers, and videographers! Learn from others in your role about hurdles they've overcome and best practices they use.

Leadership

Learn what it means to truly take ownership of your digital sales and marketing, how you can do it, and why it's the secret to long-term success.

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Agenda

 

Watch on-demand in IMPACT+

Monday October 2nd
10:00AM CT
Ticket Required: The Local’s Guide to the French Quarter Tour

Join other IMPACT+ Live 2023 attendees on a private, 2-hour, guided walking tour of New Orleans' French Quarter.

Please note: you must purchase a ticket in advance to join the tour. There will be no tickets sold day of. Ticket sales are now closed. Please email sbaiocchi@impactplus.com with questions. 

12:00PM CT
Lunch on your own

Grab lunch in The Big Easy before the workshop begins!

 

1:00PM CT
They Ask, You Answer Workshop

Le Meridien Esplanade Ballroom

This workshop is great for those unfamiliar with They Ask, You Answer, those just getting started, or anyone interested in a refresher!

Marcus Sheridan Marcus Sheridan

Devon McCarty Devon McCarty

Allison Riggs Allison Riggs

4:00PM CT
Book signing with Marcus Sheridan!
As always, we'll provide all attendees with a shiny new copy of They Ask, You Answer! This year, we're giving you a special chance to get your book signed by the author. What will you do with the copy you already own though? Pass it on to someone who should read it of course!
5:00PM CT
Welcome Reception

House of Blues New Orleans

Join us for a welcome reception and laissez le bon temps rouler with us at the New Orleans House of Blues! We'll have drinks, food, and live music.

6:30PM CT
IMPACT Certified Coaching Partners Dinner

Antoine's Restaurant

IMPACT partners join us for this invite-only dinner and spend time catching up with other partners!

7:00PM CT
Ticket Required: Our Favorite Ghosts Tour

Join other IMPACT+ Live 2023 attendees on a private, 2-hour, guided walking tour of some of New Orleans' most haunted spots.

Please note: you must purchase a ticket in advance to join the tour. There will be no tickets sold day of. Ticket sales are now closed. Please email sbaiocchi@impactplus.com with questions. 

Tuesday October 3rd
8:30AM CT
Breakfast Served

Le Meridien Esplanade Ballroom

Check in and grab breakfast before we get started for the day!

9:00AM CT
Becoming a Multiplier with AI: How Your Team can Use AI to Do More Quality Work Than Ever

Le Meridien Esplanade Ballroom

Embracing AI is no longer optional – it's a necessity to stay competitive and avoid being left behind in today's fast-paced world. But you don't have to go it alone.

In this all-roles-welcome keynote we'll be kicking off the day with exactly what you need to know to be confident using AI as a force multiplier to boost your team's productivity and performance whether you're completely new to AI or have been using it for some time. 

Marcus Sheridan and IMPACT AI expert Briana Walgenbach will share how you can use AI tools without losing trust with your audience, how you can get started easily with the right tools, and exactly how to get your entire team on board and using AI. 

This mainstage keynote will set the tone for our breakouts where you'll dive deeper into what your specific role should be doing with AI to stay ahead of the competition. 

Marcus Sheridan Marcus Sheridan

Briana Walgenbach Briana Walgenbach

10:30AM CT
30 min break
11:00AM CT
Getting Started
AI Tools Explained: What You Need, What You Don't, and What's Coming

Le Meridien Marigny Room

Wouldn't it be nice if someone could demystify the world of AI tools for us? In this session Briana and Will will guide you through the essential tools for your marketing arsenal while highlighting those that may not suit your needs. You'll receive a comprehensive kickstart on how to leverage AI effectively in your marketing strategies, enabling you to take the crucial first steps towards integrating AI seamlessly into your organization. By the end of this session, you'll have clarity around where to get started and how to harness AI within your organization. Get ready to embark on an exciting journey of exploring AI tools and discovering how they can transform your marketing landscape.

Briana Walgenbach Briana Walgenbach

Will Smith Will Smith

11:00AM CT
Content Creators
Mastering the Art of AI: Multiplying Content Production without Losing Your Human Touch

Le Meridien Uptown Room

Discover actionable techniques for harnessing AI tools to generate engaging and personalized content, optimize workflows, and foster deeper connections with your audience. Moreover, you will learn the art of maintaining humanity in your content, both written and video, striking the perfect balance between technological advancements and genuine, relatable storytelling. This session will empower you to embrace AI as a valuable ally in your content creation, enabling your team to thrive in the ever-evolving digital landscape while staying true to your brand's human essence.

Mandy York Mandy York

11:00AM CT
Sales Teams
Revolutionizing Your Sales: AI-Driven Techniques for the Modern Sales Team

Le Meridien Salon 3

As marketers, you can anticipate a comprehensive overview of AI's role in the modern sales landscape, equipping your team with actionable strategies to optimize lead generation, personalize customer interactions, and enhance sales performance through data-driven analytics. This transformative session will empower you to embrace the power of AI to stay ahead of the competition, build meaningful customer relationships, and achieve remarkable sales growth in today's dynamic market. Get ready to unlock the true potential of AI and revolutionize your sales approach with our head coach Brian Casey.

Brian Casey Brian Casey

12:00PM CT
Lunch
Lunch will be served at the Le Meridien!
12:45PM CT
Sales is a Team Sport

Le Meridien Esplanade Ballroom

Sales is often viewed as a “lone wolf” type role. But it can no longer be a solitary pursuit. The reality, especially today, is that sales is a team sport, taking way more than just the sales-professional to move the needle. Whether you’re a business owner, leader, marketer, content creator, service deliverer, or sales-professional — you impact the revenue growth of your organization. In this session, we are going to highlight how every part of the organization plays a role in revenue growth - and how everyone needs to view sales as a team sport.

Chris Duprey Chris Duprey

2:00PM CT
Quick Break
2:15PM CT
Content Creators
Creating Content That Wins Deals: You've Gotta Watch Sales Calls

Le Meridien Uptown Room

We all know educating buyers is the key to building trust and that is the business we’re in. On top of that, we know that un-educated buyers rarely take action. In this session we’re going to cover how to be and indispensable teammate to your sales counterparts, by creating content that helps win.

Mandy York Mandy York

2:15PM CT
Sales Teams
Ditch the Pitch - Learn to Win in Your First Call by Asking Great Questions

Le Meridien Salon 3

Deals are won or lost on the initial call - yet too often, sales professionals don’t spend enough time training on this key part of the sales cycle. In this session, we will go deep on how to be in the driver’s seat from the beginning of a sales interaction and how to win the first call.

Marcus Sheridan Marcus Sheridan

Allison Riggs Allison Riggs

2:15PM CT
Getting Started
What is Assignment Selling and How Can I Start Doing it Right Now?

Le Meridien Marigny Room

If you've recently started implementing They Ask, You Answer (or are even just considering it) you're probably wondering: how long will this take to work? In this session we'll cover how the answer to that question can be: right now!

Devon McCarty Devon McCarty

Anj Bourgeois Anj Bourgeois

2:15PM CT
Leaders
Killing Silos, Creating Cohesion, and Leading Your Teams

Le Meridien Salon 1&2

Sales and marketing teams always find ways to put up silos, whether they mean to or not. The teams that proactively prevent this, win a lot more than those who reactively address it. In this session we’ll discuss how we can proactively kill silos - ensuring that our organizations thrive and win.

Chris Duprey Chris Duprey

3:30PM CT
30 min break
Take this time to drop your things in your hotel room so you can head directly to the reception with a free hand to hold your drink!
4:00PM CT
Closing Keynote with Marcus Sheridan
Le Meridien Esplanade Ballroom

Marcus Sheridan Marcus Sheridan

5:00PM CT
Surprise! You'll have to join us to see
Le Meridien Esplanade Ballroom
6:00PM CT
Group Dinner

Galerie de Galatoire

Join us for a reception-style dinner as we wrap up the event in true New Orleans style! We'll have plenty of food and drinks, a photobooth to snag a pic with teammates or new friends, and some fun NOLA experiences!

Wednesday October 4th
9:00AM CT
Breakfast Served

Le Meridien Esplanade Ballroom

Join us for a light breakfast before we dive into immersive workshops to solidify all we learned. 

9:30AM CT
Apply What You Learned

Join us for breakout workshops to create an actionable plan to apply what you learned to your business. 

 

AI Workshop: Get Started with AI Today
Le Meridien Esplanade 1

Sales Workshop: Get Started Right Now
Le Meridien Esplanade 2

11:00AM CT
Event Ends

Hotel & Travel

The event is happening at the Le Meridien New Orleans. Our hotel block is now closed. However, here are other inexpensive hotel options very close by: 

  1. Best Western Plus St. Christopher Hotel $106/night
  2. DoubleTree by Hilton Hotel New Orleans $111/night
  3. Magnolia Hotel $112/night
  4. Pelham Hotel $114/night
  5. St. James Hotel $145/night
  6. Kimpton Hotel Fontenot, An IHG Hotel $168/night
  7. The Eliza Jane $170/night

New Orleans is truly built to host. Get to know New Orleans and plan your trip now (Who knows? Maybe you'll even tack on a few extra days!).

If you have any questions, please reach out to events@impactplus.com.

What Attendees Said About the Last Event

 

"I felt that the time & energy in learning new approaches and meeting new people was well spent, and I am excited to bring my entire team to the next one."

Amy Garelick
CEO, POWER UP Video Studios

"I enjoyed the breakout panels and being able to interact and meet other individuals in the same 'boat' as us and those who have been with IMPACT+ for years."

Daniela Escudero
J Designs Pool and Spa

"I left with some great action items; our team is regrouping on Monday to discuss plans for next steps."

Kim Kovelle
Content Marketing Manager at Zoe Marketing & Communications

Ready to Register?

FREE for IMPACT Mastery Clients and IMPACT+ for Business Members