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IMPACT Live 2025 Hartford

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August 18 - 20, 2025 - Hartford
The Event Where Industry Disruption Begins and Market Leaders Are Made
Lead the charge in industry disruption by embracing what your competitors won't in your marketing and sales. Discover how to attract endless customers, build an unstoppable sales process, and create a growth-driven operation like no one else. IMPACT Live is your opportunity to transform your business into the most known and trusted brand in your market.
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What is IMPACT Live?

IMPACT Live is a 3-day, in-person event for business owners, CEOs, and marketing and sales leaders who struggle with acquiring new customers, long sales cycles, unsteady lead flow, or ineffective outsourcing to agencies.

The old ways of growing your business are fading. That's why the strategies and tools you'll learn at IMPACT Live are centered around 'Endless Customers' — a proven system that works for any business, in any industry, in any season or economy — for becoming the most known and trusted brand in your market.

Attendees will come together in a single-track format for expert-led sessions that cover strategies in marketing, sales, and AI that transcend industry norms, with several opportunities to network with others on the Endless Customers journey.

By attending IMPACT Live, you'll access real world examples from companies that demonstrate how businesses are dominating their markets, providing a clear blueprint for your path to endless customers.

Be Inspired by the Best in Sales, Marketing, and Artificial Intelligence from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

250+
Attendees
3
Days
Unlimited
Ideas

Be Inspired by the Best in Sales, Marketing, and Artificial Intelligence from Around the World

Join 250+ attendees including CEOs, sales and marketing leaders, content managers, videographers, coaches, and trainers.

250+
Attendees
3
Days
Unlimited
Ideas

“IMPACT Live is the only event where Endless Customers practitioners across marketing, sales, and leadership come together.

Three days of expert insights and guidance straight from Endless Customers coaches will arm you with exactly what you need to transform your business.”

Marcus Sheridan
Keynote Speaker & Author

Marcus IMPACT Live Cutout-min

Who is IMPACT Live For?

IMPACT Live is rooted in “Endless Customers,” a powerful business approach and system that has driven success across diverse industries by focusing on building trust and obsessing over today's modern buyer in the AI era.

This event is for the businesses that aspire to dominate the next decade. The ones who dare to think differently about trust, transparency, and customer relationships. The ones willing to do what their competitors won't even consider. 

Industries that excel with “Endless Customers” and will be represented at IMPACT Live include:

b2b services
B2B Services
building materials
Building Materials
commercial real estate
Commercial Real Estate
construction
Construction
cybersecurity
Cybersecurity
Franchises
Franchises
healthcare
Healthcare and Health Services
Homebuilders and Remondelers
Homebuilders and Remodelers
home improvement
Home Improvement
insurance
Insurance
logistics
Logistics
managed services
Managed Services
Manufacturers
Manufacturers
retail
Retail

Past Attendees and Companies Thriving with Endless Customers

Brought in $270k per month from organic leads with Endless Customers
Grew revenue by $1M with Endless Customers
Doubled annual revenue 4 years in a row after implementing Endless Customers
After applying the principles of Endless Customers, sales increased by 40% in one year
Attributed $3M in revenue in a single quarter to Endless Customers 
Increased leads by 1,300% after implementing Endless Customers
Increased organic visits from 2,000 to 8,700 per month within a year of doing Endless Customers
Doubled revenue 3 years in a row after implementing Endless Customers

What attendees have said

"The alignment that our team has gained from all being at IMPACT Live together is huge."

Jeffrey Linta
Jeffrey Linta, Linta Roofing

"Attending IMPACT Live made me realize we needed a refresh on the basics of They Ask, You Answer. The basics of a revenue team, getting marketing and sales together, and creating content that we'll use in the sales process."

Mike Galanos, Woodstock Furniture & Mattress Outlet

"It was super exciting to learn about AI and the different use cases for social media and video editing."

Kenda Dowdy
Kenda Dowdy, Illume Fertility

"Marcus's presentations are motivating, insightful and he leaves the audience with clear takeaways."

Dan Golda
Dan Golda, Thoroughcare
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2025 IMPACT Live Agenda

Exact agenda is subject to change.

Monday, August 18
Tuesday, August 19
Wednesday, August 20
10:00AM ET
Check In Begins
Check in any time between 10:00am and noon!
10:00AM ET
Coffee & Networking
Stick around after you check in for some coffee and networking in the foyer outside the ballroom! Be sure to check in and get your badge first. This will be drop-in style networking so you can come when you want and stay as long as you'd like. Meet others by role, industry, and more!
11:00AM ET
Lunch on Your Own
Be sure to grab lunch before the event starts! There are restaurants nearby as well as a small restaurant in the hotel.
12:30PM ET
Doors Open
1:00PM ET
IMPACT Live Begins!
1:00PM ET
Fundamentals of Endless Customers
In this opening session, Marcus Sheridan breaks down the core principles behind the Endless Customers System: a proven system to attract customers and grow your business. You’ll walk away with a clear picture of what it means to build a machine inside your business that consistently attracts the right customers—and why those who do will lead their industries in the AI era.

Marcus SheridanMarcus Sheridan

1:30PM ET
From Appliance Store to Industry Powerhouse: How Steve Sheinkopf Built Endless Trust
When Steve Sheinkopf took over Yale Appliance, he faced the same threats as every other retailer in his industry—shrinking margins, online competitors, and supply chain chaos. But instead of playing defense, he made a bold decision: to stop selling and start teaching.

In this powerful on-stage segment, Steve shares how embracing the principles of Endless Customers transformed a struggling, one-location appliance store into a $100+ million media-powered brand. From mandating content creation across his company to publishing data the rest of his industry was too afraid to touch, Steve proved that radical honesty and buyer empowerment aren’t just buzzwords—they’re a blueprint for growth.

Steve SheinkopfSteve Sheinkopf

2:30PM ET
15 Minute Break
Stretch, mingle, and grab some coffee!
2:45PM ET
The 5 Topics That Build Trust—and Drive Sales

What if the very topics you’re avoiding online are the ones your buyers care about most? In this session, Marcus Sheridan and IMPACT coaches will walk you through The Big 5—the five subjects that drive search traffic, build trust, and close deals. You’ll learn why speaking boldly and answering honestly isn’t risky—it’s the fastest path to becoming the most trusted voice in your space.

Marcus SheridanMarcus Sheridan

3:45PM ET
20 Minute Break
4:05PM ET
Modern Selling with a Human-Centered Approach
Most sales teams are still selling the old way—pushing too soon, relying on outdated tactics, and wondering why buyers won’t engage. In this session, Marcus Sheridan breaks down how to transform your sales process into one that aligns with how people actually buy today. You’ll learn how to remove friction, build trust before the first call, and create a sales experience that feels helpful, not pushy. He’ll also explore what it means to lead with honesty, empathy, and authenticity—because in a world of automation and AI, being more human is your greatest competitive advantage.

Marcus SheridanMarcus Sheridan

6:00PM ET
Welcome Reception
Join us for a welcome reception right with drinks and bites. Plus, get to know other attendees in a whole new way. Stay tuned for more!
7:30PM ET
Dinner On Your Own
8:00AM ET
Breakfast Served
Join us for a hot and hearty breakfast to kick off the day. Be sure to check out the sponsor tables while you're mingling!
8:00AM ET
Certified Partner Breakfast
Certified partners and their colleagues can grab breakfast from the buffet and join us in Conference Room 7 for a networking breakfast. 
9:00AM ET
Implementing The Right Sales Activities
In this action-packed block of sessions, you'll hear from experts on the sales strategies that are driving results right now. Sessions cover how to implement the right sales activities, get your sales team involved in content creation, and build a documented sales process your team actually follows. You'll learn how to integrate assignment selling with great new tools, role-play with AI for stronger conversations, and create a culture of continuous improvement. Plus, discover what a truly disruptive sales process looks like when marketing and sales work as one Revenue Team.

Allison RiggsAllison Riggs

Stephanie BaiocchiStephanie Baiocchi

John BeckerJohn Becker

10:00AM ET
15 Minute Break
10:15AM ET
Empower Buyers with Self-Service Tools

This two-part session is all about putting buyers in control and removing friction from your sales process. First, you’ll get a clear, practical understanding of what self-service tools are, why they matter, and how companies are using them to win trust and close deals faster. Then, in a high-energy follow-up session, we’ll show you how easy it can be to create your own—right on the spot. You’ll walk away inspired and equipped to start building tools that let your buyers get the answers they need, when they need them.

Vin GaetaVin Gaeta

Marcus SheridanMarcus Sheridan

Lindsey AutenLindsey Auten

11:15AM ET
Creating “The Right Content,” and Becoming a Media Company
To earn trust and drive results, your content can't just check a box—it has to lead. In this series of sessions, you’ll learn what it really means to create “the right content” that’s honest, bold, and built to convert. You’ll hear how to bring production in-house, commit to consistency, and build a culture where your team thinks and acts like a true media company. If you’re ready to stop outsourcing your voice and start owning your influence, this is where it begins.

Brian CaseyBrian Casey

11:35AM ET
10 Minute Break
11:45AM ET
Disruptive Content - Written & Video

This series dives deep into the content strategies that set high-performing companies apart—especially when it comes to video. From crafting disruptive content that stops buyers in their tracks to understanding the power of YouTube in the Endless Customers journey, you’ll explore how top teams use 1:1 video, AI tools, and even avatars to connect more effectively. Plus, you’ll see real-world examples of what it looks like when businesses fully embrace video to build trust and drive sales.

Mandy YorkMandy York

Thomas AhearnThomas Ahearn

Stephanie BaiocchiStephanie Baiocchi

Lindsey AutenLindsey Auten

12:45PM ET
Lunch
Lunch will be served at the venue! Sponsors will also be available at their tables over lunch.
1:45PM ET
Boost Your Brand’s Answer Rank: Avoid Disappearing in the AI Era

AI isn’t coming for your traffic—it already took it. In this bold and timely session, Patrick Moorhead, author of Answer Rank, exposes the invisible shift that’s reshaping search, trust, and discovery in real time. Traditional SEO is quietly collapsing as buyers increasingly rely on AI platforms like ChatGPT, Perplexity, and Gemini to answer questions directly—skipping links, sites, and your entire funnel. If your brand isn’t cited, synthesized, or surfaced inside those answers, you’re not just underperforming. You’re invisible.

This session will walk you through the emerging measure of whether AI systems recognize your brand as an authoritative voice. You’ll learn how to build it through Large Language Model Optimization (LLMO), adapt your content formats for AI visibility, and create a presence across the distributed ecosystems that feed modern models. 

Following the presentation, IMPACT Website Strategists Mary Brown and Janet Mendez-Latouche will "throwdown" a few audience member websites live! They'll offer critiques and suggestions on optimizing websites for Answer Rank and the AI-driven future of search.

Patrick MoorheadPatrick Moorhead

Janet Mendez-LatoucheJanet Mendez-Latouche

Mary BrownMary Brown

2:45PM ET
15 Minute Break
3:00PM ET
The Right Technology: Tools That Power Trust and Growth
In this set of sessions, we’ll explore the tech stack that supports a modern, trust-first sales and marketing strategy. You’ll get a behind-the-scenes look at the current state of IMPACT’s own marketing efforts, learn how to centralize customer data with a CRM, and discover how to set practical AI guidelines that encourage responsible use and bold experimentation. It’s all about using technology to work smarter, move faster, and stay aligned as a team.

Bob RuffoloBob Ruffolo

Stephanie BaiocchiStephanie Baiocchi

3:45PM ET
15 Minute Break
4:00PM ET
Executing the Endless Customers System
Endless Customers isn’t a tactic—it’s a mindset. In this session, IMPACT coaches explore what it takes to build a culture where trust, accountability, and growth aren’t just talked about—they’re embedded in how your company operates every day. You’ll learn how to align your entire organization through Alignment Day, use quarterly planning to drive momentum, and create a culture where experimentation and performance go hand-in-hand.

Stephanie BaiocchiStephanie Baiocchi

Marcus SheridanMarcus Sheridan

5:00PM ET
1 Hour Break
6:00PM ET
Evening Party!

Enjoy delicious food, signature cocktails (and mocktails!), networking, and entertainment. More details to be shared.

8:00AM ET
Breakfast Served
Join us for a hot and hearty breakfast to kick off the day.
9:00AM ET
Voice AI and Avatars
10:15AM ET
Break
10:45AM ET
The AI You Need on Your Journey to Endless Customers
In this session, we’ll explore how AI can transform your customer journey and help you attract endless leads. Learn how to build your own AI agents to automate sales, streamline communication, and engage customers more effectively. We’ll also dive into the latest with digital avatars and how you can personalize video content to make your sales calls more impactful. Whether you're automating content or improving customer interactions, this session will show you how AI can be the secret weapon for business growth.

Pricing

We know the future is uncertain right now. That's why we offer refunds on cancellations before July 18th or transfers to our next event.

Individuals
Teams

ENDED

Early Bird

$999

NOW - 8/18/2025

Standard Ticket

Save $600!

$1,399

NOW - 8/11/2025

Teams of 3+ (per person)

$1,199

NOW - 8/11/2025

Teams of 8 (per person)

$1,000

NOW - 8/11/2025

Teams of 9+ (per person)

$749

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Hotel & Travel

Both the event and accommodations will be at the Hartford Marriott Downtown, located at 200 Columbus Blvd, Hartford, CT 06103.

For your convenience we have reserved a block of rooms at a reduced rate of $255/night. The block closes July 24th. Click here to book your room.

Parking is available on-site for $19/day. Additional parking information can be found on the hotel's website.

If you have any questions, please reach out to us at events@impactplus.com.

hartford mar

Sponsor IMPACT Live

We offer a variety of sponsor options for IMPACT Live starting at just $4,500. 

Interested in sponsoring? Check out our prospectus here.

We can also design a package that meets your sponsorship goals.

Email events@impactplus.com with questions or interest!

Video Background
Video Play
Video Placeholder

Sponsor IMPACT Live

We offer a variety of sponsor options for IMPACT Live starting at just $4,500. 

Interested in sponsoring? Check out our prospectus here.

We can also design a package that meets your sponsorship goals.

Email events@impactplus.com with questions or interest!

Frequently Asked Questions

Can I get continuing education credit for attending? Can I get continuing education credit for attending?
What is your cancellation policy? What is your cancellation policy?
What's the difference in the types of tickets? What's the difference in the types of tickets?
Is there a virtual option? Is there a virtual option?

2025 IMPACT Live Sponsors

Join us at IMPACT LIVE

Stay up to date on the latest tactics, brush up on the core principles, and connect with other Endless Customers professionals. Don't miss out on the chance to be inspired by what's possible with Endless Customers in your business.

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